But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site.
The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. It does not matter
if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo.
Becoming an SEO thought leader
Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. There are literally hundreds
of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well).
How do you make a Google friendly website?
Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Gaz Hall, a Freelance SEO Consultant
, commented: "The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. "
Add valuable insight
Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Check to see if
the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs.