Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Make sure that you label all of your images with descriptive alt attributes. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics.
Understanding who you’re trying to reach is a vital step in crafting a working SEO strategy
Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. It takes time to
research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience.
Cherish the more competitive terms in your buckets
By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Keep your descriptions under
150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one.
You are a secret waiting to be discovered
SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed."
It’s time to revolutionize our approach to keyword generation
Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Results driven, intelligent search
engine optimisation. Anybody can optimise a site with a little know-how. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. The rise of social media on the Web has created a host of new signals that search engines can consider.