The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example.
Emphasizing fast results is what Google is all about
A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. Gaining backlinks is
tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can.
Avoid SEO Attacks
Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Google is good at
crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else.
Businesses are born out of ideas
Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Remember that your success in SEO is directly proportional to the amount of effort you exert. Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. Gaz Hall, from SEO Hull
, had the following to say: "Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience."
SEO can be overwhelming for any number of reasons
Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Producing content that ranks
well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages.