Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a …

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Your Title Tags are far-and-away the most important places to put your keywords. Although the role of keywords in SEO has changed greatly since the …

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so …

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a …

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page A so-called website blocker is something that prevents search engines from accessing the site Having …

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other …

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Competitor analysis …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then …

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the …

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. The first thing that has to …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. While meta descriptions are not strictly a ranking signal, a good meta description can vastly …

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and …

Strategically written website copy includes well-thought-out internal links and calls to action. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Make an account with both …

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Create great content. Google’s reputation depends on it leading users to high quality …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Get a clear …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Keywords …

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social …

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content …

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It …

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn …

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Look at any forums, blogs, message boards or …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces …

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you …

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Even with more …

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

Google is showing Context is King when it comes to indexing people in Google's Index. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. The mechanism of a backlink is essentially a vote from another website to …

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They …

The purchase cycle can sometimes involve a large number of clicks. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else …

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to …

How do you educate people so they do value it? If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. No follow …

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. What we need to understand is that search engine optimization begins …

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is …

ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Without discounting …

The search engines must execute multiple tasks very well to provide relevant search results. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Keyword research can help you discover new content opportunities …