Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power.
Keyword groups are ready already
Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. In a nut shell,
if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site.
Don’t forget to 301 redirect your old URLs
From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. SEO allows you to
capture demand when a searcher may not even be familiar with your brand name. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month?
Learn more about your audience
User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Gaz Hall
, an SEO Expert from the UK, said: "Use it before it ceases to be an enabler of competitive advantage."
Linking to popular or recent posts
You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. It’s totally understandable that
Google takes user behavior into account in their assessment of which result to rank highest. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow.