If you don’t have backlinks, you’re not going to rank

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. You want …

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Which SEO tactics pay the greatest dividends?

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. The authority of the domain is important and it needs …

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Check also Wikipedia's dead links

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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Front-load it with the keyword you are trying to rank for

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further …

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Footer links are an excellent environment for usability

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even …

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Use a content delivery network

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. In some cases on-page coding issues can impede the ability of a website to rank well in search engines …

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Types of Site Changes That Can Affect SEO

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. One great way …

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What gets measured gets improved

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance …

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People describe keywords in different ways

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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Creativity can take courage

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. The more your website gets passed around between users all over the country (or even the world …

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Link building strategies

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

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Use Capital Letters To Highlight Keywords

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Keyword research is a critical component of SEO. What search terms …

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Use only schema types that fit the page or the site

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not …

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Create Keyword Evaluation Models

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Think long term rather than short term. Short term will get you nowhere with SEO …

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Understanding Your Audience and Finding Your Niche

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy …

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Turn your mentions into backlinks

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Basic SEO can kick start your marketing and push your website …

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Does your site have little or duplicate (plagiarized) content?

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with …

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The Value of “Big” Content

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

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What is Off page optimisation?

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their …

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It’s time to revolutionize our approach to keyword generation

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. At …

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SEO LSI keyword best practice

Development of a prioritized list of targeted search terms related to your customer base and market segment. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Getting your content out there and shared generously should be your goal. Make sure …

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Readability and long keyphrases

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Lessons Learned from Crummy SEO

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Google guidelines don't agree with your approach

The canonical URL tells you / Google what the source of a page is. On-site optimization is all about publishing awesome stuff in the first place. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really …

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SEO tactics that work

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Test the results of changes, and keep changes …

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Avoid SEO Attacks

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the …

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Do a spring cleaning

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend …

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Links make the web go round.

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and …

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Use Rel Canonical Tag To Improve Ranking

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People continually say that SEO is dead and …

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What is Off page optimisation?

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve …

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Don’t shoot yourself in the foot with Technical SEO

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline …

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Word count is a complicated SEO metric

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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Reduce “Code Bloat” on your Pages

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Keyword …

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Quick Tips for SEO

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If your content fails to provide your users with any added value or to engross …

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Create resources that people want

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Content marketing is a highly viable digital marketing strategy, designed …

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