It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. Metadata is what appears on search engine result pages (SERPs) when a …

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform …

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the …

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Do not copy another site’s content without asking permission first. It …

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. The first thing that has to …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Meta tags are the HTML elements that search engines and visitors find your …

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays …

Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible …

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. SEOs constantly work to get new links connecting to their sites …

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. While meta descriptions are not strictly a ranking signal, a good meta description can vastly …

Long Tail SEO is a really useful technique to generate organic search traffic for your website. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates …

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and …

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Optimizing images to rank well in search is a must for …

Strategically written website copy includes well-thought-out internal links and calls to action. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Make an account with both …

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. A search result with a high CTR can often be given a boost by Google because it’s …

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Your URL’s …

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The anchor text you use for a link should provide at …

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Create great content. Google’s reputation depends on it leading users to high quality …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Google, now more than …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Get a clear …

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off …

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users …

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Keywords …

Prioritize keywords and phrases, plurals, singulars and misspellings. Currently more than half of searches account for mobile devices. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors …

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social …

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Keywords are a …

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content …

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. I …

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn …

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Most people look at SEO the wrong way. They look at ways to do the least amount of work for …

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running …

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Ever wonder how to pick the perfect keyword topic for your …

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. With a good education, you can learn how to weave SEO best practices into …