Long Tail SEO is a really useful technique to generate organic search traffic for your website. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked.
Take a quick look over old articles
SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, First and foremost,
the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page.
Set Up Alerts For Brand Mentions
When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Using SEO best
practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. The key to boosting visibility and SEO is staying active. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign.
Previous SEO Work
SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query.
Gaz Hall, an SEO Expert from the UK, said: "Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it."
Anchor text is still a huge ranking signal
Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. It’s OK to
do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. The main text content on the page must be unique to avoid Google’s page quality algorithms.