90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with …

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your …

An index is another name used by a search engine for a database. You just show up when they are looking for businesses like yours. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is …

So long as the brand or website name is used, a brand name or citation is created. Optimizing your images gives your website an additional chance to be found via image search. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re …

Is it what they want or is it what you want? Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use …

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. There are many websites and forums that will deliver quick and cheap results, but they are all junk. They started hiring SEO experts to assist them in accomplishing their business …

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. What …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Online stores often use canonical tags for product pages, which is crucial for retaining full search value. List …

If your current website isn’t using HTTPS then you should start scoping out a migration. Search engine algorithms will continue to become more sophisticated. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both …

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Let’s give some light on this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks …

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Different people grasp information differently, and your business message has to be available in …

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best …

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. As there is a caption, would setting the alt to null be better …

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Google can detect well-written content, and can detect …

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Some people will purchase SEO purely by price, in which case you can't really …

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Every site, for the purposes of being optimized for Search Engines needs to …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little …

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Some SEO professionals have been predicting the demise of links for …

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Therefore taking the time and effort to optimize your website for relevant search terms may …

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Fast forward a few years and Mobilegeddon hit the internet. The web pages in your domain may be optimized for many different keywords. It is said …

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Search-based competitive audits uncover the competitive landscape within …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. A backlink is basically …

It is often good practice to state what the website contains or offers and why the user should visit it. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Good formatting can instantly improve your page …

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Choose Relevant Images – It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make …

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Because they represent what a page is about, keywords should be …

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a …

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. If your website is …

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper …

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Word on the SEO block is that Google …

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

SEO versus SEO Services Backlinks help search engine bots discover links to your site and crawl your site effectively. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable …

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a …

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Search engines no longer value pages filled with targeted keywords. There are ways to do a bulk search on a list of …

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Write unique descriptions for every …

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Once you’ve discovered your evangelists, think about …