When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit.
Ranking high in the search engines is tough.
In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. 9 out of 10
people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results?
What is Off page optimisation?
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year The bottom line is
that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline.
Create your site navigation in HTML or CSS
The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. How do you educate people so they do value it? The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Gaz Hall
, an SEO Expert from the UK, said: "Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search."
The title tag is a visitor's first exposure to your site
Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. There are many sites
out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving.