When someone mentions search engines, do you automatically assume they’re talking about Google? Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that …

Your domain name selection is perhaps the only area where you can really differentiate yourself. URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query …

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think …

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Long-tail keyword phrases are among the building blocks of an …

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Head and long tail: What's the difference? When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go …

SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously …

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to …

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. A simple site map page with links …

Essentially, conversion improves the quantity and quality of organic traffic to a given website. In the best case scenario, a site visitor turns into a paying customer. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Internal linking is …

If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site …

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Getting rankings is …

Learn the search engine results page (SERP). This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in …

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. Get …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. However, the more noticeable results that a user …

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Aside from that, maybe a better answer or a different …

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. The content on your blog or …

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. If you want your website to …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. There are also companies who sit between both camps almost grey hats …

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will …

First, improved search engine rankings will ultimately drive more organic traffic to your website. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a …

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Local SEO is making sure …

reate Unique, Relevant And Valuable Content For Your Website! There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Internal linking is the process of linking one page to another …

If you are doing guest posts, always change your author bio and use different pen names. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML …

There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. The crux of evergreen content is that it …

Citations like these are essential when building authority and improving your site’s credibility. When you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things. For a search engine to be able to …

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in …

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. To truly stay on top of everything, you will need the help of bots. Digital marketing is …

Each robots.txt file should specify sitemap file locations. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating …

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? The best way to impact your …

We are farmers, not butchers. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ However, if session IDs are appended to …

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Machine learning is a part Google’s algorithms. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors …

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. SEO is something that is constantly evolving and changing. It often helps to increase the length of the content of your web pages. The …

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product …

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Domain Authority (DA) is a metric created by the SEO consulting and research company …

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of …

Google Analytics will help you in your investigations on these factors. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Search engines display page titles in their search results …