Search Engine Talk

Think about site submissions from the start

Percival Crust — Thu, 24 May 2018 12:11:00 +0200

When someone mentions search engines, do you automatically assume they’re talking about Google? Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that …

Is the content ranking well for other keywords?

Percival Crust — Wed, 23 May 2018 12:11:00 +0200

Your domain name selection is perhaps the only area where you can really differentiate yourself. URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query …

Search marketing implications related to comment spam

Percival Crust — Tue, 22 May 2018 12:11:00 +0200

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think …

Learning about nofollow links is not difficult if you have a good teacher

Percival Crust — Mon, 21 May 2018 12:11:00 +0200

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Long-tail keyword phrases are among the building blocks of an …

Put your most popular phrases at the beginning of the page titles

Percival Crust — Sun, 20 May 2018 12:11:00 +0200

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

Reasons why you cannot fully understand page rank

Percival Crust — Sat, 19 May 2018 12:11:00 +0200

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Head and long tail: What's the difference? When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go …

Lessons I've learned from keyword research

Percival Crust — Fri, 18 May 2018 12:11:00 +0200

SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously …

Take care when dealing with webmaster tools

Percival Crust — Thu, 17 May 2018 12:11:00 +0200

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to …

Are search volumes affected by URLs

Percival Crust — Wed, 16 May 2018 12:11:00 +0200

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. A simple site map page with links …

Let's follow LSI best practise

Percival Crust — Tue, 15 May 2018 12:11:00 +0200

Essentially, conversion improves the quantity and quality of organic traffic to a given website. In the best case scenario, a site visitor turns into a paying customer. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Internal linking is …

Online marketing changes quickly when it comes to local search

Percival Crust — Mon, 14 May 2018 12:11:00 +0200

If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing …

Write a keyword-rich introduction about duplication

Percival Crust — Sun, 13 May 2018 12:11:00 +0200

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site …

Establish your position regarding gateway sites

Percival Crust — Sat, 12 May 2018 12:11:00 +0200

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Getting rankings is …

The back story of canonical URLs

Percival Crust — Fri, 11 May 2018 12:11:00 +0200

Learn the search engine results page (SERP). This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in …

Advantages of SERPs and how you can take advantage of this

Percival Crust — Thu, 10 May 2018 12:11:00 +0200

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. Get …

Using traffic estimation tools in conjunction with keyword research

Percival Crust — Wed, 09 May 2018 12:11:00 +0200

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. However, the more noticeable results that a user …

Wait. Is cloaking really that simple?

Percival Crust — Tue, 08 May 2018 12:11:00 +0200

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Aside from that, maybe a better answer or a different …

Discover the connection between user experience landing pages

Percival Crust — Mon, 07 May 2018 12:11:00 +0200

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

Succeeding in SEO means paying attention to link exchanges

Percival Crust — Sun, 06 May 2018 12:11:00 +0200

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. The content on your blog or …

Layout, formatting and indexed pages combine to make great SEO

Percival Crust — Sat, 05 May 2018 12:11:00 +0200

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. If you want your website to …

How to really understand social media

Percival Crust — Fri, 04 May 2018 12:11:00 +0200

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. There are also companies who sit between both camps almost grey hats …

The secret behind LSI

Percival Crust — Thu, 03 May 2018 12:11:00 +0200

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will …

Carve out time for concentrating on LSI

Percival Crust — Wed, 02 May 2018 12:11:00 +0200

First, improved search engine rankings will ultimately drive more organic traffic to your website. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a …

Useful tips from experts in bounce rates

Percival Crust — Tue, 01 May 2018 12:11:00 +0200

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Local SEO is making sure …

Combine responsive design and metrics for Supercharged SEO

Percival Crust — Mon, 30 Apr 2018 12:11:00 +0200

reate Unique, Relevant And Valuable Content For Your Website! There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Internal linking is the process of linking one page to another …

Combine responsive design and metrics for Supercharged SEO

Percival Crust — Sun, 29 Apr 2018 12:11:00 +0200

If you are doing guest posts, always change your author bio and use different pen names. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML …

Become the online authority for your industry

Percival Crust — Sat, 28 Apr 2018 12:11:00 +0200

There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. The crux of evergreen content is that it …

One element of your strategy should look at cloaking

Percival Crust — Fri, 27 Apr 2018 12:11:00 +0200

Citations like these are essential when building authority and improving your site’s credibility. When you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things. For a search engine to be able to …

The hardest part of SEO is waiting

Percival Crust — Thu, 26 Apr 2018 12:11:00 +0200

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in …

My thoughts on offsite SEO

Percival Crust — Wed, 25 Apr 2018 12:11:00 +0200

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for …

Focus on ROI Instead of trust rank

Percival Crust — Tue, 24 Apr 2018 12:11:00 +0200

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. To truly stay on top of everything, you will need the help of bots. Digital marketing is …

Adopt a customer centric view of non reciprocal links

Percival Crust — Mon, 23 Apr 2018 12:11:00 +0200

Each robots.txt file should specify sitemap file locations. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating …

Develop a search acquisition strategy that fully harnesses the searching behavior of your potential customers

Percival Crust — Sun, 22 Apr 2018 12:11:00 +0200

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? The best way to impact your …

Expand your keywords as necessary

Percival Crust — Sat, 21 Apr 2018 12:11:00 +0200

We are farmers, not butchers. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. However, if session IDs are appended to …

Never underestimate the influence of SERPs

Percival Crust — Fri, 20 Apr 2018 12:11:00 +0200

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Machine learning is a part Google’s algorithms. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors …

Create a search marketing strategy based on analysis

Percival Crust — Thu, 19 Apr 2018 12:11:00 +0200

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. SEO is something that is constantly evolving and changing. It often helps to increase the length of the content of your web pages. The …

Write a keyword-rich introduction about analysis

Percival Crust — Wed, 18 Apr 2018 12:11:00 +0200

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product …

Ranking high in the search engines is tough.unless you concentrate on CTR

Percival Crust — Tue, 17 Apr 2018 12:11:00 +0200

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Domain Authority (DA) is a metric created by the SEO consulting and research company …

Understand about site submissions

Percival Crust — Mon, 16 Apr 2018 12:11:00 +0200

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of …

Things your competitors know about user generated content

Percival Crust — Sun, 15 Apr 2018 12:11:00 +0200

Google Analytics will help you in your investigations on these factors. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Search engines display page titles in their search results …

Facts about offsite SEO that will make you think twice

Percival Crust — Sat, 14 Apr 2018 12:11:00 +0200

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with …

Lessons I've learned from scraping

Percival Crust — Fri, 13 Apr 2018 12:11:00 +0200

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your …

Analyse your existing cloaking

Percival Crust — Thu, 12 Apr 2018 12:11:00 +0200

An index is another name used by a search engine for a database. You just show up when they are looking for businesses like yours. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

Tell me more about web crawlers

Percival Crust — Wed, 11 Apr 2018 12:11:00 +0200

At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is …

Can a techie truly understand duplication

Percival Crust — Tue, 10 Apr 2018 12:11:00 +0200

So long as the brand or website name is used, a brand name or citation is created. Optimizing your images gives your website an additional chance to be found via image search. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links …

People still ask me about content and its importance today

Percival Crust — Mon, 09 Apr 2018 12:11:00 +0200

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re …

Beware of exchanging links

Percival Crust — Sun, 08 Apr 2018 12:11:00 +0200

Is it what they want or is it what you want? Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use …

The secret behind googlebot crawlers

Percival Crust — Sat, 07 Apr 2018 12:11:00 +0200

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. There are many websites and forums that will deliver quick and cheap results, but they are all junk. They started hiring SEO experts to assist them in accomplishing their business …

Answer the questions of your potential customers with regards to white hat SEO

Percival Crust — Fri, 06 Apr 2018 12:11:00 +0200

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. What …

Behavior outweighs beauty

Percival Crust — Thu, 05 Apr 2018 12:11:00 +0200

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Online stores often use canonical tags for product pages, which is crucial for retaining full search value. List …

Aligning your goals in relation to dynamic pages

Percival Crust — Wed, 04 Apr 2018 12:11:00 +0200

If your current website isn’t using HTTPS then you should start scoping out a migration. Search engine algorithms will continue to become more sophisticated. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both …

The benefits of RSS feeds to your search marketing strategy

Percival Crust — Tue, 03 Apr 2018 12:11:00 +0200

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Let’s give some light on this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks …

Learning about widgets

Percival Crust — Mon, 02 Apr 2018 12:11:00 +0200

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Different people grasp information differently, and your business message has to be available in …

Bucket brigades based on bread crumbs

Percival Crust — Sun, 01 Apr 2018 12:11:00 +0200

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

Having fun with bounce rates

Percival Crust — Sat, 31 Mar 2018 12:11:00 +0200

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best …

Taboos about link bait that you should know

Percival Crust — Fri, 30 Mar 2018 12:11:00 +0200

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. As there is a caption, would setting the alt to null be better …

Google ranking factors can be affected by ROI

Percival Crust — Thu, 29 Mar 2018 12:11:00 +0200

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Google can detect well-written content, and can detect …

Think about web 2.0 from the start

Percival Crust — Wed, 28 Mar 2018 12:11:00 +0200

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Some people will purchase SEO purely by price, in which case you can't really …

Small but important things to observe about text links

Percival Crust — Tue, 27 Mar 2018 12:11:00 +0200

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Every site, for the purposes of being optimized for Search Engines needs to …

Make site submissions a priority

Percival Crust — Mon, 26 Mar 2018 12:11:00 +0200

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little …

Optimizing for each search engine involves different SEO processes

Percival Crust — Sun, 25 Mar 2018 12:11:00 +0200

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Some SEO professionals have been predicting the demise of links for …

How you will benefit from scraping

Percival Crust — Sat, 24 Mar 2018 12:11:00 +0100

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Therefore taking the time and effort to optimize your website for relevant search terms may …

Guest blogging was fine years ago, but is not a great way to build links now

Percival Crust — Fri, 23 Mar 2018 12:11:00 +0100

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Fast forward a few years and Mobilegeddon hit the internet. The web pages in your domain may be optimized for many different keywords. It is said …

Looking at search data can help you uncover new potential avenues

Percival Crust — Thu, 22 Mar 2018 12:11:00 +0100

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Search-based competitive audits uncover the competitive landscape within …

Useful tips from experts in social media

Percival Crust — Wed, 21 Mar 2018 12:11:00 +0100

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. A backlink is basically …

How to learn about widgets in a few hours

Percival Crust — Tue, 20 Mar 2018 12:11:00 +0100

It is often good practice to state what the website contains or offers and why the user should visit it. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Good formatting can instantly improve your page …

How to learn about rankings in a few hours

Percival Crust — Mon, 19 Mar 2018 12:11:00 +0100

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Choose Relevant Images – It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make …

You’ll be able to beat your competitors by considering carefully the use of citations

Percival Crust — Sun, 18 Mar 2018 12:11:00 +0100

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Because they represent what a page is about, keywords should be …

Do not use misleading event markup

Percival Crust — Sun, 18 Mar 2018 08:07:00 +0100

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a …

Understanding canonical URLs in relation to your marketing strategy

Percival Crust — Sun, 18 Mar 2018 08:03:00 +0100

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

How to make writing SEO-friendly copy almost kind of tolerable

Percival Crust — Sat, 17 Mar 2018 12:11:00 +0100

When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. If your website is …

Find out more about comment spam

Percival Crust — Fri, 16 Mar 2018 12:11:00 +0100

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper …

Accentuate the positive

Percival Crust — Thu, 15 Mar 2018 12:11:00 +0100

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Word on the SEO block is that Google …

Tell me more about javascript

Percival Crust — Wed, 14 Mar 2018 12:11:00 +0100

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

Overlapping and redundant articles are a no-no, consider how CTR can help

Percival Crust — Tue, 13 Mar 2018 12:11:00 +0100

SEO versus SEO Services Backlinks help search engine bots discover links to your site and crawl your site effectively. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable …

Make it sufficiently broad in terms of keyword stuffing

Percival Crust — Mon, 12 Mar 2018 12:11:00 +0100

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a …

Headings and SEO campaigns

Percival Crust — Sun, 11 Mar 2018 12:11:00 +0100

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Search engines no longer value pages filled with targeted keywords. There are ways to do a bulk search on a list of …

Time to Do The Research

Percival Crust — Sat, 10 Mar 2018 12:11:00 +0100

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

Use Linux for hosting unless other (functional) needs dictate otherwise

Percival Crust — Fri, 09 Mar 2018 12:11:00 +0100

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Write unique descriptions for every …

If your website is listed on result page 2 then most people won't see it

Percival Crust — Thu, 08 Mar 2018 12:11:00 +0100

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Once you’ve discovered your evangelists, think about …

If you don’t have backlinks, you’re not going to rank

Percival Crust — Wed, 07 Mar 2018 12:11:00 +0100

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. You want …

Which SEO tactics pay the greatest dividends?

Percival Crust — Tue, 06 Mar 2018 12:11:00 +0100

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. The authority of the domain is important and it needs …

Check also Wikipedia's dead links

Percival Crust — Mon, 05 Mar 2018 12:11:00 +0100

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

You do not have to submit a disavow file if you do not have a manual penalty

Percival Crust — Sun, 04 Mar 2018 12:11:00 +0100

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

Great content and backlinks are the most powerful tools in your kit

Percival Crust — Sat, 03 Mar 2018 12:11:00 +0100

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites …

Front-load it with the keyword you are trying to rank for

Percival Crust — Fri, 02 Mar 2018 12:11:00 +0100

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further …

Footer links are an excellent environment for usability

Percival Crust — Thu, 01 Mar 2018 12:11:00 +0100

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even …

Use a content delivery network

Percival Crust — Wed, 28 Feb 2018 12:11:00 +0100

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. In some cases on-page coding issues can impede the ability of a website to rank well in search engines …

Types of Site Changes That Can Affect SEO

Percival Crust — Tue, 27 Feb 2018 12:11:00 +0100

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. One great way …

What gets measured gets improved

Percival Crust — Mon, 26 Feb 2018 12:11:00 +0100

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance …

People describe keywords in different ways

Percival Crust — Sun, 25 Feb 2018 12:11:00 +0100

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

Creativity can take courage

Percival Crust — Sat, 24 Feb 2018 12:11:00 +0100

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. The more your website gets passed around between users all over the country (or even the world …

Link building strategies

Percival Crust — Fri, 23 Feb 2018 12:11:00 +0100

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

Find personal bloggers who have built up large brands around helping others

Percival Crust — Thu, 22 Feb 2018 03:44:00 +0100

While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Over the …

Use Capital Letters To Highlight Keywords

Percival Crust — Thu, 22 Feb 2018 02:28:00 +0100

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Keyword research is a critical component of SEO. What search terms …

Use only schema types that fit the page or the site

Percival Crust — Wed, 21 Feb 2018 02:28:00 +0100

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not …

Create Keyword Evaluation Models

Percival Crust — Tue, 20 Feb 2018 02:28:00 +0100

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Think long term rather than short term. Short term will get you nowhere with SEO …

Understanding Your Audience and Finding Your Niche

Percival Crust — Mon, 19 Feb 2018 12:26:00 +0100

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy …

Turn your mentions into backlinks

Percival Crust — Mon, 19 Feb 2018 02:28:00 +0100

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Basic SEO can kick start your marketing and push your website …

Does your site have little or duplicate (plagiarized) content?

Percival Crust — Sun, 18 Feb 2018 02:28:00 +0100

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with …

Organic SEO is the most authentic marketing technique for online businesses

Percival Crust — Sat, 17 Feb 2018 02:28:00 +0100

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Figure out how you want to be …

Explain to Your Client What Traffic Is Realistic to Expect

Percival Crust — Fri, 16 Feb 2018 02:28:00 +0100

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites As brands across industries continue to see the impact that organic search can have on their growth …

The Value of “Big” Content

Percival Crust — Thu, 15 Feb 2018 02:28:00 +0100

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

What is Off page optimisation?

Percival Crust — Wed, 14 Feb 2018 02:28:00 +0100

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their …

It’s time to revolutionize our approach to keyword generation

Percival Crust — Wed, 14 Feb 2018 02:27:00 +0100

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. At …

SEO LSI keyword best practice

Percival Crust — Wed, 14 Feb 2018 02:26:00 +0100

Development of a prioritized list of targeted search terms related to your customer base and market segment. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Getting your content out there and shared generously should be your goal. Make sure …

Readability and long keyphrases

Percival Crust — Tue, 13 Feb 2018 02:28:00 +0100

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Lessons Learned from Crummy SEO

Percival Crust — Tue, 13 Feb 2018 02:27:00 +0100

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

Google guidelines don't agree with your approach

Percival Crust — Tue, 13 Feb 2018 02:26:00 +0100

The canonical URL tells you / Google what the source of a page is. On-site optimization is all about publishing awesome stuff in the first place. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really …

SEO tactics that work

Percival Crust — Mon, 12 Feb 2018 02:28:00 +0100

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Test the results of changes, and keep changes …

Avoid SEO Attacks

Percival Crust — Mon, 12 Feb 2018 02:27:00 +0100

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the …

Do a spring cleaning

Percival Crust — Mon, 12 Feb 2018 02:26:00 +0100

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend …

Links make the web go round.

Percival Crust — Sun, 11 Feb 2018 02:28:00 +0100

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and …

Use Rel Canonical Tag To Improve Ranking

Percival Crust — Sun, 11 Feb 2018 02:27:00 +0100

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People continually say that SEO is dead and …

What is Off page optimisation?

Percival Crust — Sun, 11 Feb 2018 02:26:00 +0100

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve …

Don’t shoot yourself in the foot with Technical SEO

Percival Crust — Sat, 10 Feb 2018 02:28:00 +0100

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline …

Word count is a complicated SEO metric

Percival Crust — Sat, 10 Feb 2018 02:27:00 +0100

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

Reduce “Code Bloat” on your Pages

Percival Crust — Sat, 10 Feb 2018 02:26:00 +0100

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Keyword …

Quick Tips for SEO

Percival Crust — Fri, 09 Feb 2018 02:28:00 +0100

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If your content fails to provide your users with any added value or to engross …

Create resources that people want

Percival Crust — Fri, 09 Feb 2018 02:27:00 +0100

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Content marketing is a highly viable digital marketing strategy, designed …

Is the content ranking well for other keywords?

Percival Crust — Fri, 09 Feb 2018 02:26:00 +0100

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and …

Invest in SEO

Percival Crust — Thu, 08 Feb 2018 02:28:00 +0100

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). People love to browse through a clearance section for bargains. You could include overstocked items or products nearing …

Add a ton of value to your clients

Percival Crust — Thu, 08 Feb 2018 02:27:00 +0100

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

All parts of your website are pieces of the same puzzle

Percival Crust — Thu, 08 Feb 2018 02:26:00 +0100

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively …

Entirely too genius SEO

Percival Crust — Wed, 07 Feb 2018 02:28:00 +0100

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. You may begin with top-level, aggregate numbers, but you must drill down …

Make that list bigger!

Percival Crust — Wed, 07 Feb 2018 02:27:00 +0100

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. When …

Use Google’s Disavow Tool To Improve Ranking

Percival Crust — Wed, 07 Feb 2018 02:26:00 +0100

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge …

Search engine optimization tips

Percival Crust — Tue, 06 Feb 2018 02:28:00 +0100

Search engines have a limited ability to recognize images, animation, video and audio. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. DA/PA and CT/TF are …

Authority flows through the links on your website as well

Percival Crust — Tue, 06 Feb 2018 02:27:00 +0100

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

Hire the Right SEO Company for Your Business

Percival Crust — Tue, 06 Feb 2018 02:26:00 +0100

Get people talking about your brand, and mentioning it on their website, or any website for that matte Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with …

Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack

Percival Crust — Mon, 05 Feb 2018 02:28:00 +0100

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this …

Understanding the rationale behind backlinks indexing

Percival Crust — Mon, 05 Feb 2018 02:27:00 +0100

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. SEO moves fast. It …

Why do links matter?

Percival Crust — Mon, 05 Feb 2018 02:26:00 +0100

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and …

Write a great title for SEO friendly posts

Percival Crust — Sun, 04 Feb 2018 02:28:00 +0100

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

The fate of an SEO campaign is sealed by the keywords it selects

Percival Crust — Sun, 04 Feb 2018 02:27:00 +0100

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Your customers are online. If you let your limited budget keep you from being easily …

Do-Not dump the anchored links with keywords

Percival Crust — Sun, 04 Feb 2018 02:26:00 +0100

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. As search engine algorithms adjust to accommodate the change in content, likely …

Trigger the buying process with your title tag

Percival Crust — Sat, 03 Feb 2018 02:28:00 +0100

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. A Meta Description tag should be a well written, straightforward sentence …

Mention keywords where they matter most

Percival Crust — Sat, 03 Feb 2018 02:27:00 +0100

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

What Are The Benefits Of Interlinking Your Lead Generation Niche Website?

Percival Crust — Sat, 03 Feb 2018 02:26:00 +0100

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Keep an eye on organic search and watch out for …

Technical aspects of search engine marketing

Percival Crust — Fri, 02 Feb 2018 02:28:00 +0100

Embed Video Content Into Text-Based Blog Posts

Percival Crust — Fri, 02 Feb 2018 02:27:00 +0100

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. On page SEO deals with making sure Google can find your web pages so they can …

Link baiting for SEO

Percival Crust — Fri, 02 Feb 2018 02:26:00 +0100

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market …

Websites are representations of ideas

Percival Crust — Thu, 01 Feb 2018 02:28:00 +0100

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

Get People Talking About Your Brand

Percival Crust — Thu, 01 Feb 2018 02:27:00 +0100

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Google is looking for authoritative sites that …

SEO is the tool to drive people to your website

Percival Crust — Thu, 01 Feb 2018 02:26:00 +0100

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content …

Review your links — but don’t stress out

Percival Crust — Wed, 31 Jan 2018 02:28:00 +0100

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Cross linking is a great technique to get a better …

Geolocation

Percival Crust — Wed, 31 Jan 2018 02:27:00 +0100

As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. SEO tools are a necessity to any SEO campaign. They can save you time …

Reporting and analytics

Percival Crust — Wed, 31 Jan 2018 02:26:00 +0100

The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Helping search engines know …

Understanding the rationale behind competitor analysis

Percival Crust — Tue, 30 Jan 2018 02:28:00 +0100

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Try and write …

Answer that ‘one’ question

Percival Crust — Tue, 30 Jan 2018 02:27:00 +0100

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. It’s not that keyword text doesn’t matter, but starting …

It’s time to revolutionize our approach to content curation

Percival Crust — Tue, 30 Jan 2018 02:26:00 +0100

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Most people get SEO wrong, because they focus on what they …

Keyword mapping

Percival Crust — Mon, 29 Jan 2018 02:28:00 +0100

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the …

Structure your content

Percival Crust — Mon, 29 Jan 2018 02:27:00 +0100

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

Make your keywords as specific as possible

Percival Crust — Mon, 29 Jan 2018 02:26:00 +0100

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Don’t forget to …

If you don’t know, ask someone or search online

Percival Crust — Sun, 28 Jan 2018 12:01:00 +0100

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. When approaching other webmasters to link to your site; it's really important …

Anatomy of a Keyword

Percival Crust — Sun, 28 Jan 2018 10:00:00 +0100

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If you want to simply attract users, focus more on SEO tactics that drive visitors …

Focus on the outcome.

Percival Crust — Sun, 28 Jan 2018 10:00:00 +0100

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

Go On Podcasts

Percival Crust — Sun, 28 Jan 2018 10:00:00 +0100

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that …

Understanding the rationale behind algorithm updates

Percival Crust — Sun, 28 Jan 2018 10:00:00 +0100

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

Group your target keywords into 3 different buckets

Percival Crust — Sat, 27 Jan 2018 10:00:00 +0100

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that …

Linking to popular or recent posts

Percival Crust — Sat, 27 Jan 2018 10:00:00 +0100

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can …

Remember that quality is more important than quantity

Percival Crust — Sat, 27 Jan 2018 10:00:00 +0100

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

The Importance of Keyword Reviews

Percival Crust — Sat, 27 Jan 2018 10:00:00 +0100

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

Creativity can take courage

Percival Crust — Fri, 26 Jan 2018 10:00:00 +0100

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries …

SEO Metatags Best Practices

Percival Crust — Fri, 26 Jan 2018 10:00:00 +0100

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

The Role of Relevance

Percival Crust — Fri, 26 Jan 2018 10:00:00 +0100

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most …

Each piece of content targets a single keyword

Percival Crust — Thu, 25 Jan 2018 10:00:00 +0100

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words …

Have a category description paragraph

Percival Crust — Thu, 25 Jan 2018 10:00:00 +0100

Have An Effective, Personalize Outreach Template Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo …

When are you supposed to do it?

Percival Crust — Thu, 25 Jan 2018 10:00:00 +0100

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. One of the most common problems for webmasters who run both …

SEO can be overwhelming for any number of reasons

Percival Crust — Wed, 24 Jan 2018 00:00:00 +0100

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Ensuring that your piece …

Building a strong online presence isn’t easy