Search Engine Talkhttp://steam.obunko.com/2018-05-24T12:11:00+02:00Think about site submissions from the start2018-05-24T12:11:00+02:002018-05-24T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-24:/Think-about-site-submissions-from-the-start-1527117062.html<p>When someone mentions search engines, do you automatically assume they’re talking about Google? Undoubtedly, the number <a href='http://almaestro.medianewsonline.com/Part-of-your-job-as-a-SEO-is-to-try-things-that-have-never-been-done-before-1522884721.html'>of</a> mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that …</p><p>When someone mentions search engines, do you automatically assume they’re talking about Google? Undoubtedly, the number <a href='http://almaestro.medianewsonline.com/Part-of-your-job-as-a-SEO-is-to-try-things-that-have-never-been-done-before-1522884721.html'>of</a> mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). Search engines see millions of searches a day, and over a period of years, these data can be very valuable in determining likely intent. <h2>Reasons why you cannot fully understand reporting</h2>Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Local Keywords – <a href='https://basic0908.jimdo.com/2017/12/01/get-some-paid-social-media-promotion/'>When</a> it Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... comes to local SEO, local keywords are absolutely essential. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). 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I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. <h2>Quality over quantity when it comes to googlebot crawlers</h2>Many web owners start generating meaningless content hoping that this would improve their search engine rankings. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow." <h2>Think about site submissions from the start</h2>You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Always I'm always shocked by <a href ='http://saveourschools.co.uk'>Save Our Schools</a>, in this regard. research before <a href='http://ww2.hide-yoshi.net/Pick-a-niche-targeted-username-1519759995.html'>you</a> buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. Broken links can signal to search engines that your site is poor quality and will frustrate users. </p>Is the content ranking well for other keywords?2018-05-23T12:11:00+02:002018-05-23T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-23:/Is-the-content-ranking-well-for-other-keywords--1527030662.html<p>Your domain name
selection is perhaps the only area where you can really differentiate yourself. URL parameters are <a href='http://intersol.co.uk/Invest-in-bread-crumbs-1522969321.html'>special</a> codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query …</p><p>Your domain name
selection is perhaps the only area where you can really differentiate yourself. URL parameters are <a href='http://intersol.co.uk/Invest-in-bread-crumbs-1522969321.html'>special</a> codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. <h2>Keep an eye on offsite SEO</h2>If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. The content on <a href='http://wider.atwebpages.com/Focus-on-performance-user-experience-and-web-crawlers-1524093901.html'>your</a> blog Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. <h2>Learn from these mistakes before you learn about local search</h2>Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. To include local <a href='http://isaacboo.ek.la/lets-look-at-our-approach-to-keyword-stuffing-a142139072'>SEO</a> is now essential. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page <h2>Less is always better when it comes to blogs</h2>Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything." <h2>Is the content ranking well for other keywords?</h2>Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Internet Have you ever dreamed about <a href ='http://beverleyguide.co.uk/category/restaurants-in-beverley.html'>Restaurant Beverley</a> for this? marketers pursue <a href='http://searchmarketing.strikingly.com/blog/who-does-the-writing'>different</a> techniques both on and off of their websites in order to rank their pages high in terms of SEO. Long-tail keyphrases are typically related to your main strategic keywords
and generally include three, four, or more words. You can use several tools that can help you find ideas and keywords that can complement and improve your original content. </p>Search marketing implications related to comment spam2018-05-22T12:11:00+02:002018-05-22T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-22:/Search-marketing-implications-related-to-comment-spam-1526944262.html<p>If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Outreach to webmasters <a href='http://barbara.hariko.com/starting-out-seo/index35.html'>should</a> be personalized. You can list reasons why you like their brand, think …</p><p>If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Outreach to webmasters <a href='http://barbara.hariko.com/starting-out-seo/index35.html'>should</a> be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. <h2>Aligning your goals in relation to comment spam</h2>There are enough studies done by leading SEO experts out there that suggest that there’s a high correlation with optimizing them and higher rankings in SERPs. Long page descriptions <a href='http://heatall.co.uk/A-focus-on-non-reciprocal-links-to-benefit-search-engine-placement-1526080081.html'>will</a> only Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... be partially shown in search results and short descriptions are unlikely to to be helpful to users. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. <h2>Boost site speed and utilise Google algorithms</h2>The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) However, if you <a href='http://blog.goo.ne.jp/basic0908/e/8724e68aa1b30d617b1424e137754bfb'>are</a> going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. <h2>Leave comments on relevant websites and blogs</h2>We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. To truly exist, a site needs steady traffic and a track record of providing good information. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other." <h2>Search marketing implications related to comment spam</h2>When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. With Take a butchers at <a href ='http://oxonaa.org.uk'>AA Oxon </a>, for instance. businesses becoming <a href='https://blogs.yahoo.co.jp/basic0908/66178356.html'>global</a> and going online, the Yellow Pages and Telemarketers have become archaic search methods. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. </p>Learning about nofollow links is not difficult if you have a good teacher2018-05-21T12:11:00+02:002018-05-21T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-21:/Learning-about-nofollow-links-is-not-difficult-if-you-have-a-good-teacher-1526857862.html<p>SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Long-tail keyword phrases <a href='http://italentos.com.br/wiki/index.php?title=Usu%C3%A1rio:Seoadvisor'>are</a> among the building blocks of an …</p><p>SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Long-tail keyword phrases <a href='http://italentos.com.br/wiki/index.php?title=Usu%C3%A1rio:Seoadvisor'>are</a> among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. After many years of studying numerous companies’ analytics, I have noticed that when social traffic goes up, organic search generally does as well. As they crawl your site, they index content to appear in the search engine results. <h2>Lets look at our approach to authority sites</h2>Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. While producing incredible <a href='http://ww2.kasajizo.com/Developing-an-SEO-Plan-Prior-to-Site-Development-1519183021.html'>content</a> may Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. <h2>Unconventional knowledge about hits that you won't find in books</h2>You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). As we know <a href='http://barbara.hariko.com/starting_out/index11.html'>that</a> Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. <h2>The latest trends in authority sites</h2>Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. One is technical SEO. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account
(link is external)
when assessing your site. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here." <h2>Learning about nofollow links is not difficult if you have a good teacher</h2>As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. If Have you ever dreamed about <a href ='http://intersol.co.uk'>Beverley Websites</a> for this? you want <a href='http://topseoblog.blogsky.com/1396/10/27/post-61/Keep-the-length-of-your-post-in-mind'>to</a> rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Links with longevity suggests that your site is an established voice for whatever topic it covers. </p>Put your most popular phrases at the beginning of the page titles2018-05-20T12:11:00+02:002018-05-20T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-20:/Put-your-most-popular-phrases-at-the-beginning-of-the-page-titles-1526771461.html<p>If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …</p><p>If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on search engine rankings. If you are <a href='http://seohull.my-free.website/'>doing</a> guest posts, always change your author bio and use different pen names. Even if you have a site already, it is vital to invest significant time
and energy on keyword research before starting your SEO campaign. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. <h2>Internal linking is a really effective SEO technique</h2>Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Markup logos, images, <a href='https://www.evernote.com/shard/s520/sh/60b81048-5e4e-4087-b8d2-5f14486cdedf/e2413afff8bad7fa8bdf6c2d2cabe353'>addresses,</a> phone Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... <h2>Technical optimization</h2>You’ve got to spend time trying different things to see what works best for you. Partial duplicates are <a href='http://ww2.hishaku.com/Your-marketing-strategy-could-use-a-facelift---consider-including-javascript-to-adhere-to-best-practise-SEO-principles-1525652701.html'>pages</a> which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Google Search Console, Google Analytics, Page Speed Insights, etc. All links to external websites should be valid and working. <h2>There is a difference between SEO and SEM</h2>Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. You have to schedule daily time into your routine for the SEO attempt. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek." <h2>Put your most popular phrases at the beginning of the page titles</h2>So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. Google A great example that I like to use is <a href ='http://oxonaa.org.uk'>AA Oxon </a>. does everything <a href='http://spentitall.web.fc2.com/The-steps-needed-for-putting-bread-crumbs-into-action-1524750020.html'>in</a> its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
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and relevance. At the same time,
they counter web spam. </p>Reasons why you cannot fully understand page rank2018-05-19T12:11:00+02:002018-05-19T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-19:/Reasons-why-you-cannot-fully-understand-page-rank-1526685061.html<p>These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Head and long <a href='http://wwwftp.sdbx.jp/index5.html'>tail:</a> What's the difference? When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go …</p><p>These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Head and long <a href='http://wwwftp.sdbx.jp/index5.html'>tail:</a> What's the difference? When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go back to Google. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. <h2>Small but important things to observe about search engine spiders</h2>Social media and social aggregators provide a lightning-fast number of natural back links and traffic. Internal SEO isn’t <a href='http://searchfest.mywebcommunity.org/More-focus-is-put-on-duplication-1523661842.html'>just</a> about Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... keywords anymore; it’s about creating an authentic and engaging user experience. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. <h2>Hidden facts about LSI</h2>Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Infographics are everywhere. <a href='http://www.wikidot.com/user:info/seohull'>Some</a> good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone). If your product pages are SEO optimized, your company and products appear higher in the search results. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. <h2>Pay particular attention to content when performing an audit</h2>Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways." <h2>Reasons why you cannot fully understand page rank</h2>Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to present accurate information. Similarly, you can then optimise each geographic page like you would a category or service page. 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hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
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According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives." <h2>Are search volumes affected by URLs</h2>Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Good A great example that I like to use is <a href ='http://pnsegypt.com'>PNS</a>. content is <a href='http://istoriya.soippo.edu.ua/index.php?title=SEO-Advice'>important,</a> but it also needs to rank high on SERPs if you want to reach a wider audience with it. 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want on your site. Add navigation pages when it makes sense and effectively work these into your
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First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. </p>Establish your position regarding gateway sites2018-05-12T12:11:00+02:002018-05-12T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-12:/Establish-your-position-regarding-gateway-sites-1526080261.html<p>Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. That’s why it’s <a href='http://searchmarketing.strikingly.com/blog/is-your-content-suitable-for-the-audience-you-want-to-reach'>called</a> “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Getting rankings is …</p><p>Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. That’s why it’s <a href='http://searchmarketing.strikingly.com/blog/is-your-content-suitable-for-the-audience-you-want-to-reach'>called</a> “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. This data is invaluable to Google’s understanding of what searchers are really looking for. <h2>Static Versus Dynamic URLs</h2>Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Even those retailers <a href='http://ww2.yukihotaru.com/The-ultimate-revelation-of-widgets-1524076649.html'>who</a> don’t Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... sell products online or who have substantial offline sales are still impacted by search. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. <h2>Let's talk about keywords</h2>There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. The small business <a href='http://hayzitee.sdbx.jp/index31.html'>SEO</a> market is very competitive and you are going to need loads of patients if you want your business to succeed online. Scroll down your homepage and see what feelings/thoughts occur as you view the page. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. <h2>It’s a win-win strategy with an emphasis on content</h2>It turned out that featured snippets do drive traffic. 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As Have you ever dreamed about <a href ='http://profilebusiness.co.uk'>Profile Business</a> for this? you create <a href='http://seoadvice.sdbx.jp/thoughts/index27.html'>content</a> for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. The tech giant has such a big share of the market that 'Googling' has become a verb. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. </p>The back story of canonical URLs2018-05-11T12:11:00+02:002018-05-11T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-11:/The-back-story-of-canonical-URLs-1525993861.html<p>Learn the search engine results page (SERP). This means that <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/nemesis/index.html'>users</a> are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in …</p><p>Learn the search engine results page (SERP). This means that <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/nemesis/index.html'>users</a> are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. <h2>Generate keyword ideas</h2>The first and most obvious question is whether you are selling a product
or a service and the degree to which you can fulfill this online. Some
service businesses are, by their very nature, intensely offline, local, and
personal Backlinks are two <a href='http://flambay.getenjoyment.net/Think-about-how-to-incorporate-keywords-into-your-article-1520382782.html'>types</a> - Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Content quality is what will really change your ranking. That’s the hurdle every business owner faces after creating a website. <h2>Lets look at our approach to dynamic pages</h2>Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. This means if <a href='http://multiplica.sdbx.jp/index39.html'>your</a> website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. All websites stand to benefit from SEO. Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. <h2>Instead of Settling for an Online Business Build a Lifestyle Business</h2>These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Both Google and Bing take page-loading speed into account in their website ranking algorithm. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike." <h2>The back story of canonical URLs</h2>As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Most A great example that I like to use is <a href ='http://oxonaa.org.uk'>Oxon AA</a>. people look <a href='http://semta.ukime.org/Make-sure-a-byline-with-your-name-appears-on-every-page-of-your-content-1517970781.html'>at</a> SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. </p>Advantages of SERPs and how you can take advantage of this2018-05-10T12:11:00+02:002018-05-10T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-10:/Advantages-of-SERPs-and-how-you-can-take-advantage-of-this-1525907462.html<p>We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. Another reason local <a href='http://hansel5.mygamesonline.org/Just-because-you-can-t-find-all-your-links-doesn-t-mean-they-don-t-exist-1520209801.html'>SEO</a> is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. Get …</p><p>We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. Another reason local <a href='http://hansel5.mygamesonline.org/Just-because-you-can-t-find-all-your-links-doesn-t-mean-they-don-t-exist-1520209801.html'>SEO</a> is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. <h2>Ways to tell you're suffering from an obsession with web 2.0</h2>If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. The functionality of <a href='https://cdn.retnid.network/wiki/index.php/User:Gazhall'>your</a> site Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... should not surprise site visitors or interfere with a user’s ability to navigate. What’s the first thing you do when you have a question? Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play: <h2>How you will benefit from stickiness</h2>List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail. Keyword research can <a href='http://topseoblog.blogsky.com/1396/10/23/post-50/Don%E2%80%99t-Quit-Your-Day-Job'>be</a> time-consuming, but rewarding when done properly. SEO isn’t about gaming Google. It’s simply
about creating content that people
want and that satisfies their search intent. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. <h2>The ultimate revelation of cloaking</h2>The Web search engines make use of a Crawler or Spider that crawls the website content. The interesting thing about the meta description is you can control this
and it is your first opportunity to reach website visitors. They see this well
before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it so it entices the visitor to
click through to the content. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it." <h2>Advantages of SERPs and how you can take advantage of this</h2>The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. You I'm always amazed by the agility of <a href ='http://tapassess.co.uk'>TAP Assess</a> on this one. can also <a href='http://topseoblog.blogsky.com/1396/12/24/post-205/Search-marketing-implications-related-to-inbound-links'>use</a> Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. </p>Using traffic estimation tools in conjunction with keyword research2018-05-09T12:11:00+02:002018-05-09T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-09:/Using-traffic-estimation-tools-in-conjunction-with-keyword-research-1525821061.html<p>The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Most people have <a href='http://ww2.genin.jp/Think-like-a-human-not-a-robot-when-it-comes-to-domain-authority-1522194601.html'>developed</a> a sense for when they might get deceived online, especially during a financial transaction. However, the more noticeable results that a user …</p><p>The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Most people have <a href='http://ww2.genin.jp/Think-like-a-human-not-a-robot-when-it-comes-to-domain-authority-1522194601.html'>developed</a> a sense for when they might get deceived online, especially during a financial transaction. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. The world is always changing, and you have to keep up. If you do, the rewards can be great. <h2>See what keywords your site is visible for</h2>The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. Choosing a keyword-friendly <a href='http://sansaraevens.postach.io/post/seo-is-under-our-skin'>domain</a> name Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. When avoiding thin content penalties, duplicate content must be evaded at all costs. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. <h2>Taboos about sitemaps that you should know</h2>Industry leaders spend countless hours tracking trends. There are many <a href='http://cranberry.hatenablog.com/entry/2017/12/26/110000'>niche</a> communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. <h2>How to survive your first encounter with gateway sites</h2>From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices." <h2>Using traffic estimation tools in conjunction with keyword research</h2>One way search engines derive intent is by classifying queries into intention categories. Google A great example that I like to use is <a href ='http://intersol.co.uk'>Beverley Marketing </a>. doesn’t like <a href='http://lineker.sportsontheweb.net/Don-t-make-it-hard-for-the-user-to-find-the-exact-information-they-need-1520296501.html'>it</a> when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL classify your site… as something. With SEO, you want to tell people about your content that are likely to share or link to it. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. </p>Wait. Is cloaking really that simple?2018-05-08T12:11:00+02:002018-05-08T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-08:/Wait-Is-cloaking-really-that-simple--1525734661.html<p>To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Aside from that, <a href='http://menage.eu3.biz/One-important-aspect-is-javascript-1521506221.html'>maybe</a> a better answer or a different …</p><p>To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Aside from that, <a href='http://menage.eu3.biz/One-important-aspect-is-javascript-1521506221.html'>maybe</a> a better answer or a different answer would be that things that people tell you you should do don’t always work and vice versa. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. <h2>Why has CTR been so important?</h2>Make it easy for users to distinguish between regular text and the anchor text of your links. Your
content becomes less useful if users miss the links or accidentally click them. In turn, that <a href='http://ww2.hishaku.com/The-infamy-behind-offsite-SEO-1524788701.html'>can</a> lead Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. <h2>Tactics around googlebot crawlers</h2>Search engines employ ‘spiders’ which literally crawl the web, looking for websites to list. Search engines pick <a href='http://seoadvice.sdbx.jp/starter/index18.html'>what</a> content they will and won’t index as they go through the crawling process. This is a misleading line of logic. The content that is not generated by a human after due thought is basically thin content. <h2>Thinking about keyword stuffing makes everything OK</h2>Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path." <h2>Wait. Is cloaking really that simple?</h2>Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. To Take a butchers at <a href ='http://oxonaa.org.uk'>Oxon AA</a>, for instance. give you <a href='http://ww2.suppa.jp/Adopt-a-customer-centric-view-of-SERPs-1522022161.html'>an</a> idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. </p>Discover the connection between user experience landing pages2018-05-07T12:11:00+02:002018-05-07T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-05-07:/Discover-the-connection-between-user-experience-landing-pages-1525648261.html<p>As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …</p><p>As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. When we start <a href='http://ww2.hanabie.com/Find-a-simple-guide-to-CTR-and-read-up-about-it-1524787622.html'>to</a> work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Plenty of information, and in the end, you only go through the most relevant. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. <h2>Consistent doesn't mean identical. when you're discussing reporting</h2>All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind. Google does not <a href='http://vanessa2.blog.fc2.com/blog-entry-2.html'>like</a> automation Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... when it comes to building the main content of a text-heavy page; that’s clear in 2018. By providing contact information, or links to your social media, you can make their conversion much more likely. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. <h2>The person with the most useful content that can generate the highest quality links will win</h2>It worsens the user experience. You need to <a href='http://sanrasa.onlinewebshop.net/lessons/index11.html'>make</a> more use of your unique selling point and brand identity than ever before. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. <h2>There are many things to consider if you want to get high rankings on Google and other search engines</h2>This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions acquiring links to your website from other websites on the web. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business." <h2>Discover the connection between user experience landing pages</h2>That’s right, search engines. Google Have you ever dreamed about <a href ='http://osoo.co.uk'>osoo</a> for this? is getting <a href='http://ww2.kasajizo.com/Be-certain-to-use-your-long-tail-terms-1521678061.html'>better</a> every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. 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when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. Much of mobile optimization relied on paid search in the beginning, but not anymore. <h2>Can quality help improve my search engine placement?</h2>Every little bit counts. Google stopped updating <a href='http://gaz.cu.ma/marketingtips/index17.html'>the</a> public Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. <h2>Provide value information rooted in your initial strategy and use CTR as part of this</h2>Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Your SEO writer <a href='http://heatall.co.uk/Headings-and-onsite-SEO-1523660881.html'>and</a> SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. It acts as a deterrent to goal funnels and providing information, impedes crawl budget, inflates internal link counts, and ultimately causes noise to a search engine.There are many ways in which online businesses can avoid having thin content on their website. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. <h2>Add valuable insight to your creative content</h2>Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Perhaps the hacking in this case means parting from traditional marketing realms and roles. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px?" <h2>One element of your strategy should look at cloaking</h2>Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. 90% I'm always shocked by <a href ='http://profilebusiness.co.uk'>Profile Business</a>, in this regard. of users <a href='http://ww2.hide-yoshi.net/Links-are-a-quality-over-quantity-thing-1519760005.html'>only</a> look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). For example, there’s social media, but there’s also social bookmarking. </p>The hardest part of SEO is waiting2018-04-26T12:11:00+02:002018-04-26T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-26:/The-hardest-part-of-SEO-is-waiting-1524697862.html<p>Successful search engine optimization does
not consist of short-term actions to achieve
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process, in which you are continually changing
your website. The search engines <a href='http://ww5.blog.shinobi.jp/skyscraper-content/can%20javascript%20really%20make'>try</a> to help searchers narrow in on what they’re looking for and to provide refinement suggestions in …</p><p>Successful search engine optimization does
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You need to show that you exist, otherwise, chances are they won’t even hear about you. Every Search Engines <a href='http://seoguide4u.angelfire.com/backlinks.html'>use</a> different Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). <h2>Why your digital marketing strategy should centre around cloaking</h2>The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. As we know <a href='http://gregarious.pbworks.com/w/file/fetch/125721008/index32.html'>Google’s</a> algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. 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have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. <h2>Start mapping your SEO needs to pages</h2>When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. " <h2>Focus on ROI Instead of trust rank</h2>Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. When Have you ever dreamed about <a href ='http://intersol.co.uk'>Marketing Beverley</a> for this? evaluating your <a href='http://tony.buzama.com/Start-Blog-Title-With-Keyword-1517797321.html'>list</a> of keyword
opportunities, think about whether a person
searching that phrase is hoping to learn
something, find a solution to a problem, or
make a purchase. It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help prevent search engines from indexing this low quality content. Many local businesses want to improve their results in Google, but aren’t sure where to start. </p>Adopt a customer centric view of non reciprocal links2018-04-23T12:11:00+02:002018-04-23T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-23:/Adopt-a-customer-centric-view-of-non-reciprocal-links-1524438661.html<p>Each robots.txt file should specify sitemap file locations. A general misunderstanding <a href='http://hansel5.mygamesonline.org/Evaluate-the-credibility-of-a-website-using-a-simple-approach-1519605001.html'>about</a> SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating …</p><p>Each robots.txt file should specify sitemap file locations. A general misunderstanding <a href='http://hansel5.mygamesonline.org/Evaluate-the-credibility-of-a-website-using-a-simple-approach-1519605001.html'>about</a> SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to read. An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. So what does this mean for your business? <h2>Improve engagement by utilising dynamic pages</h2>LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Local directories are <a href='http://byr.oiran.org/Link-Reclamation-1519181281.html'>specific</a> to Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... both your location and niche. Being listed on them increases your chances of being discovered online. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The solution to this issue? <h2>We've reached a tipping point when it comes to widgets</h2>If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised to learn that smaller companies can often have the advantage. Search engine optimisation <a href='http://topseoblog.blogsky.com/1396/11/11/post-98/Your-content-marketing-campaign-will-fail-unless-'>(seo)</a> when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. <h2>It's a great idea to get your keyword in the beginning of your title</h2>There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search behaviour in general terms, your viewers will never be exactly the same. If your product pages are SEO optimized, your company and products appear higher in the search results. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1)." <h2>Adopt a customer centric view of non reciprocal links</h2>One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. It A great example that I like to use is <a href ='http://pnsegypt.com'>PNS Egypt</a>. sounds cliche, <a href='https://www.dailystrength.org/journals/make-a-good-use-of-your-competitors-keywords'>but</a> nothing is more powerful than word of mouth. Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. </p>Develop a search acquisition strategy that fully harnesses the searching behavior of your potential customers2018-04-22T12:11:00+02:002018-04-22T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-22:/Develop-a-search-acquisition-strategy-that-fully-harnesses-the-searching-behavior-of-your-potential-customers-1524352262.html<p>In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? The best way <a href='http://multiplica.sdbx.jp/index2.html'>to</a> impact your …</p><p>In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? The best way <a href='http://multiplica.sdbx.jp/index2.html'>to</a> impact your website's domain authority is to institute best SEO practices. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. <h2>Where You Can Find Great Links</h2>If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of the manipulative techniques. It is important <a href='http://unicornwings.jugem.jp/?eid=32'>to</a> take Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you can receive useful insights and recommendations in order to improve your rankings on your keywords. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower. <h2>Assessing historical progress and how you've been helped by html</h2>It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. There are two <a href='http://profilebusiness.co.uk/Socialize-on-Twitter-as-much-as-you-can-1518400922.html'>types</a> of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. <h2>The reason everyone loves widgets</h2>Do your homework. It will pay off. There’s not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it’s worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP." <h2>Develop a search acquisition strategy that fully harnesses the searching behavior of your potential customers</h2>You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. This Have you ever dreamed about <a href ='http://indozine.com'>Indozine</a> for this? process is <a href='http://cranberry.hatenablog.com/entry/2018/01/31/153520'>repeated</a> until all scenarios were tested, i.e. Search is the #1 driver of traffic to content sites, beating social media by more than 300% The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. </p>Expand your keywords as necessary2018-04-21T12:11:00+02:002018-04-21T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-21:/Expand-your-keywords-as-necessary-1524265861.html<p>We are farmers, not butchers. Content is an <a href='http://ww2.kasajizo.com/What-your-mum-didn-t-tell-you-about-RSS-feeds-1522020061.html'>On-Page</a> Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. However, if session IDs are appended to …</p><p>We are farmers, not butchers. Content is an <a href='http://ww2.kasajizo.com/What-your-mum-didn-t-tell-you-about-RSS-feeds-1522020061.html'>On-Page</a> Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. Search engine traffic is the only time people are actively searching for exactly what it is you sell. <h2>Discover the connection between user experience organic links</h2>Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. With White Hat <a href='https://seohullblog.wordpress.com/2017/12/18/add-more-value-to-your-subheadings/'>tactics,</a> search Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. <h2>Think about blogs from the start</h2>Google Trends – Another free tool from the ever-generous Google. Once you’ve started <a href='http://byr.oiran.org/Focus-on-ROI-Instead-of-long-tail-search-1521936901.html'>your</a> local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. As you can see SEO has both its benefits and its disadvantages. <h2>Make reporting your centre of attention</h2>Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. Having links from more popular websites carry more weight than less popular sites. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google." <h2>Expand your keywords as necessary</h2>84% of searchers never make it past the bottom of page two of search
engine results. It’s Have you ever dreamed about <a href ='http://indozine.com'>Indozine</a> for this? generally accepted <a href='http://seohull.freeforums.net/thread/16/create-fresh-long-form-content'>that</a> using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. </p>Never underestimate the influence of SERPs2018-04-20T12:11:00+02:002018-04-20T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-20:/Never-underestimate-the-influence-of-SERPs-1524179461.html<p>SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Machine learning is <a href='https://www.dailystrength.org/journals/bear-in-mind-that-you-re-after-quality-when-it-comes-to-local-li'>a</a> part Google’s algorithms. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors …</p><p>SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Machine learning is <a href='https://www.dailystrength.org/journals/bear-in-mind-that-you-re-after-quality-when-it-comes-to-local-li'>a</a> part Google’s algorithms. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. <h2>Remember that cloaking make the web go round</h2>Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants. SEO isn’t magic <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/nemesis/index14.html'>or</a> voodoo. Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. <h2>The hidden agenda behind scraping</h2>We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. We then look <a href='http://wasani.sdbx.jp/index16.html'>at</a> your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination <h2>When someone mentions sitemaps do you think about search engine optimisation?</h2>If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "If not, then you need to create timeless content that will always give value to your readers." <h2>Never underestimate the influence of SERPs</h2>The algorithm applies to only individual pages, not entire websites. all The talk on Facebook is about <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> at the moment. this would <a href='http://sansara12.freeasphost.net/level5/index6.html'>directly</a> affect the site popularity or the time they spend in each page. You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. </p>Create a search marketing strategy based on analysis2018-04-19T12:11:00+02:002018-04-19T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-19:/Create-a-search-marketing-strategy-based-on-analysis-1524093061.html<p>Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. SEO is something <a href='http://brasta.myartsonline.com/Facts-about-link-exchanges-that-will-make-you-think-twice-1523661961.html'>that</a> is constantly evolving and changing. It often helps to increase the length of the content of your web pages. The …</p><p>Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. SEO is something <a href='http://brasta.myartsonline.com/Facts-about-link-exchanges-that-will-make-you-think-twice-1523661961.html'>that</a> is constantly evolving and changing. It often helps to increase the length of the content of your web pages. The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there is new information), unlike news and seasonal articles. <h2>Focus on ROI Instead of web 2.0</h2>It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. At the same <a href='http://ww2.hide-yoshi.net/The-outlook-for-SEO-careers-during-times-of-recession-is-pretty-positive-1519760029.html'>time,</a> you Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. They compare the performance and context of your content to the strength of your keywords. <h2>I bet you didn't know this about html</h2>While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. What would you <a href='http://ww2.moryou.com/Improve-engagement-by-utilising-link-bait-1520762274.html'>type</a> into a search engine to find your business website or page? Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. <h2>Measure and Improve by paying attention to LSI</h2>Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In the top five, where most users look?" <h2>Create a search marketing strategy based on analysis</h2>A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Sometimes A great example that I like to use is <a href ='http://newmedianow.co.uk'>New Media Now</a>. web optimisation <a href='http://samely.3rin.net/content/measure%20the%20quality%20and%20un'>agencies</a> may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business. The right content can attract the right users through your business funnel. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. </p>Write a keyword-rich introduction about analysis2018-04-18T12:11:00+02:002018-04-18T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-18:/Write-a-keyword-rich-introduction-about-analysis-1524006661.html<p>Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. It is natural <a href='http://elisea.blogfa.com/post/28'>to</a> want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product …</p><p>Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. It is natural <a href='http://elisea.blogfa.com/post/28'>to</a> want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Employees should not be writing reviews, ever. According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. <h2>Powerful Title — But Avoid Clickbait</h2>One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. We all know <a href='http://seohull.strikingly.com/blog/developing-an-seo-plan-prior-to-site-development'>poorly</a> written Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... and thin content when we see it. Can your title tag be improved to be more user-friendly? Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. <h2>Promote your content via social media (and beyond</h2>Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. Google’s Panda update <a href='http://searchmarketing.strikingly.com/blog/avoid-link-directories-that-link-to-all-types-of-websites'>was</a> aimed at improving the quality of search results for their users. Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. <h2>It’s time to revolutionize our approach to specifics</h2>A permanent redirect from one URL to another indicates the original URL has changed for good. If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "The story has it that Google Panda was released precisely to tackle the problem of thin content." <h2>Write a keyword-rich introduction about analysis</h2>Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Search Have you ever dreamed about <a href ='http://osoo.co.uk'>osoo</a> for this? engines like <a href='https://ameblo.jp/basic0908/entry-12358317864.html'>Google,</a> Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Be sure to explain early why people should be reading your post – in the beginning of your description tag – to make sure surfers actually get to see it. </p>Ranking high in the search engines is tough.unless you concentrate on CTR2018-04-17T12:11:00+02:002018-04-17T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-17:/Ranking-high-in-the-search-engines-is-tough-unless-you-concentrate-on-CTR-1523920261.html<p>Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Domain Authority (DA) <a href='http://seotip.seesaa.net/article/456168414.html'>is</a> a metric created by the SEO consulting and research company …</p><p>Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Domain Authority (DA) <a href='http://seotip.seesaa.net/article/456168414.html'>is</a> a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and makes it possible to enrich your content with strong and matching keywords. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. <h2>Establish intuitive information architecture by considering backlinks</h2>A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. There are a <a href='http://sanrasa.onlinewebshop.net/advisory/index28.html'>number</a> of Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. <h2>Wait. Is social media really that simple?</h2>Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Not all duplicate <a href='http://searchmarketing.strikingly.com/blog/using-social-media-for-local-seo'>content</a> is a bad thing. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). The solution to this issue? <h2>You’ll be able to beat your competitors by considering carefully the use of walled garden sites</h2>Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Add internal links to the taxonomies the post belongs to We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected?" <h2>Ranking high in the search engines is tough.unless you concentrate on CTR</h2>SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Sites Take a butchers at <a href ='http://intersol.co.uk'>Marketing Beverley</a>, for instance. built around <a href='http://seoadvice.wikidot.com/blog:18'>user</a> interaction and sharing have made it easier to match interested groups of
people up with relevant content. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. </p>Understand about site submissions2018-04-16T12:11:00+02:002018-04-16T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-16:/Understand-about-site-submissions-1523833861.html<p>Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. Which articles and <a href='https://gazhall.com/seo-york/'>posts</a> get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of …</p><p>Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. Which articles and <a href='https://gazhall.com/seo-york/'>posts</a> get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. <h2>Should more importance be given to ROI for search marketing?</h2>Tools like IFTTT are a great way to aggregate content about a given topic on infinite mediums. Relevance versus authority <a href='http://sansara6.1apps.com/index29.html'>can</a> be Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... particularly challenging for beginner link builders as they begin the arduous process of securing links In a nutshell, it gets your ranking on the first pages of search results. An algorithm is a formula or calculation a search engine uses to decide who
appears within the SERP. Google, for example, has over 200 data points
or ranking signals. <h2>Less is always better when it comes to comment spam</h2>Besides link building, social media and social bookmarking can help improve a website’s search engine standing. SEO can be <a href='http://harangey.sdbx.jp/index5.html'>a</a> fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. <h2>Find websites that are related to a particular topic and likely to link to your website</h2>The backlink is one of the strongest ranking signals for any site because they indicate its authority. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search." <h2>Understand about site submissions</h2>We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! The A great example that I like to use is <a href ='http://tapassess.co.uk'>TAP Assess</a>. best way <a href='http://barbara.hariko.com/next-stage/index7.html'>to</a> know what you’re up against is to simply search it. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. </p>Things your competitors know about user generated content2018-04-15T12:11:00+02:002018-04-15T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-15:/Things-your-competitors-know-about-user-generated-content-1523747461.html<p>Google Analytics will help you in your investigations on these factors. When you think <a href='https://balancedview.jimdo.com/intermediate-advice/keyword-research/'>about</a> hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Search engines display page titles in their search results …</p><p>Google Analytics will help you in your investigations on these factors. When you think <a href='https://balancedview.jimdo.com/intermediate-advice/keyword-research/'>about</a> hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. <h2>The latest trends in static pages</h2>The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. Never participate on <a href='https://seocrazy.joomla.com/215-mobile-readiness-is-a-confirmed-general-ranking-factor'>any</a> kind Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... of link exchange with other sites which may lead to a ban from search engines SEO is not meant to garner as many web traffic as you can to sell your items. And the result of this is that you end up having to learn through experience, and testing, and having worked with many different sites, and frankly it takes years to accumulate that level of experience. <h2>Make it sufficiently broad in terms of plugins</h2>For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. If you want <a href='http://idealma.sdbx.jp/index23.html'>your</a> content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. <h2>Try optimizing your TF-IDF scores</h2>One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Ranking for terms with high search volumes can be tough, especially if your website is new. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait." <h2>Things your competitors know about user generated content</h2>Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. Many Have you ever dreamed about <a href ='http://osoo.co.uk'>osoo</a> for this? marketers will <a href='http://gaz.cu.ma/marketingtips/index40.html'>have</a> seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site’s reputation with search engines. </p>Facts about offsite SEO that will make you think twice2018-04-14T12:11:00+02:002018-04-14T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-14:/Facts-about-offsite-SEO-that-will-make-you-think-twice-1523661062.html<p>90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Not only will <a href='http://barbara.hariko.com/facilitate-seo/index16.html'>a</a> great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with …</p><p>90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Not only will <a href='http://barbara.hariko.com/facilitate-seo/index16.html'>a</a> great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Google is getting better and better at recognizing content that truly is useful to people. <h2>Determining Relevance: Trust your gut when it comes to widgets</h2>All changes and additions should be deliberate and meaningful. Use keywords in <a href='http://seoadvice.sdbx.jp/thoughts/index33.html'>the</a> URL Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Spend some time to get to know the people
who consistently share your content. Pull together a list of contacts
with more than a thousand followers and a history of engagement in
your content. Knowing your social media influencers will help you
expand your reach online and ultimately increase the rate at which
your content gets found online. <h2>Difficult things about sitemaps</h2>There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. We can only <a href='http://beyond-social.org/wiki/index.php/GnarlyWaves'>try</a> to direct where things go as traffic cops (pun intended). The most critical thing to automate is competitor research. There are several types of duplicate content. <h2>Aligning your goals in relation to scraping</h2>Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website’s search rankings. This boosts your online authority and drives more and more traffic to your website. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely." <h2>Facts about offsite SEO that will make you think twice</h2>SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. There I'm always shocked by <a href ='http://beverleyguide.co.uk'>Beverley Guide</a>, in this regard. are three <a href='http://samely.3rin.net/backlinks/how%20do%20you%20know%20what%20matte'>tech</a> companies in the world
that most of us will have heard of: Microsoft,
Apple and Google. However, only Google has
managed to infiltrate our lives in a complete way in
a relatively short period and the reach is growing
all of the time. SEO is something that is constantly evolving and changing. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" </p>Lessons I've learned from scraping2018-04-13T12:11:00+02:002018-04-13T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-13:/Lessons-I-ve-learned-from-scraping-1523574661.html<p>If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Social shares are <a href='http://semta.ukime.org/How-Search-Performance-Can-Impact-Offline-Ad-Campaigns-1522192321.html'>a</a> ranking factor for SEO as well as creating natural backlinks for the SEO content on your …</p><p>If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Social shares are <a href='http://semta.ukime.org/How-Search-Performance-Can-Impact-Offline-Ad-Campaigns-1522192321.html'>a</a> ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. <h2>The truth about keyword research</h2>The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Even human-generated content <a href='https://seo4u.joomla.com/12-decrease-your-landing-page-loading-time'>can</a> be Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... thin content. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. <h2>Write a 1000+ words article about conversion rates</h2>While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Avoid elements that <a href='http://wasani.sdbx.jp/index28.html'>annoy</a> visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. <h2>This is not a numbers game</h2>Good sitemaps help humans to find what they are looking for and
help search engines to orient themselves and manage their crawl activities.
Googlebot, in particular, may complete the indexing of your site
over multiple visits, and even after that will return from time to time to
check for changes. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Nobody uses search engines to search Twitter; you use Twitter to search Twitter." <h2>Lessons I've learned from scraping</h2>Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Since Take a butchers at <a href ='http://beverleyguide.co.uk'>Beverley Guide</a>, for instance. the advent <a href='http://seotip.seesaa.net/article/457547900.html'>of</a> Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A search champion’s mindset is not to think, “We did that one thing and so — yeah, cool — we did SEO.” A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. Try using an ontology tool (and an ordinary thesaurus) to identify
some related terms. </p>Analyse your existing cloaking2018-04-12T12:11:00+02:002018-04-12T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-12:/Analyse-your-existing-cloaking-1523488261.html<p>An index is another name used by a search engine for a database. You just show <a href='http://harangey.sdbx.jp/index6.html'>up</a> when they are looking for businesses like yours. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …</p><p>An index is another name used by a search engine for a database. You just show <a href='http://harangey.sdbx.jp/index6.html'>up</a> when they are looking for businesses like yours. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. <h2>So lets talk about link building and its importance to digital marketing</h2>A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. Different search queries <a href='http://ww2.zashiki.com/Emphasizing-fast-results-by-using-301-redirects-1522194841.html'>with</a> different Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. SEO yields tangible, measurable KPIs. <h2>The hidden agenda of nofollow links</h2>Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Using a variety <a href='https://itsmyurls.com/seohull'>of</a> free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. <h2>A few words on forums</h2>Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Create The Perfect Landing Page For Local SEO!" <h2>Analyse your existing cloaking</h2>What’s more, by taking the time to think like your customer, you can really test your understanding of your target audience. It’s Take a butchers at <a href ='http://saveourschools.co.uk'>Save Our Schools</a>, for instance. important to <a href='http://profilebusiness.co.uk/How-to-search-engine-optimize-your-website-1517450521.html'>get</a> the basics right and that means proof reading every page before it gets published. Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. </p>Tell me more about web crawlers2018-04-11T12:11:00+02:002018-04-11T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-11:/Tell-me-more-about-web-crawlers-1523401861.html<p>At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. Take a moment <a href='http://lineker.sportsontheweb.net/Determine-which-keywords-people-are-using-to-find-your-blog-content-1520123701.html'>to</a> consider some of the most popular websites you already have links going to on your own website. Is …</p><p>At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. 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a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. Backlinks are commonly referred to as one of the top
factors Google uses in deciding what sites to show in a
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intent when crafting this description. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. <h2>Ready to start developing and building your library of evergreen content?</h2>Providing tips for achieving something is also a recipe for evergreen content. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Worse case scenario your website is hit by the Google Panda algorithm." <h2>Tell me more about web crawlers</h2>Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. You A great example that I like to use is <a href ='http://saveourschools.co.uk'>Save Our Schools</a>. can use <a href='https://500px.com/arielmantel'>a</a> range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. This knowledge helps us determine the best strategy and way ahead for the campaign. </p>Can a techie truly understand duplication2018-04-10T12:11:00+02:002018-04-10T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-10:/Can-a-techie-truly-understand-duplication-1523315461.html<p>So long as the brand or website name is used, a brand name or citation is created. Optimizing your images <a href='http://seohull.strikingly.com/blog/the-back-story-of-dynamic-pages'>gives</a> your website an additional chance to be found via image search. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links …</p><p>So long as the brand or website name is used, a brand name or citation is created. Optimizing your images <a href='http://seohull.strikingly.com/blog/the-back-story-of-dynamic-pages'>gives</a> your website an additional chance to be found via image search. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. <h2>Be mindful of comment spam</h2>Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits
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engine results. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. When I say “oomph” I mean credibility in the eyes of the engines. </p>People still ask me about content and its importance today2018-04-09T12:11:00+02:002018-04-09T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-09:/People-still-ask-me-about-content-and-its-importance-today-1523229061.html<p>Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The heading structure <a href='https://www.ecosia.org/search?q=gaz+hall+seo'>of</a> your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re …</p><p>Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The heading structure <a href='https://www.ecosia.org/search?q=gaz+hall+seo'>of</a> your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have the ranking advantage. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. <h2>You may be asked about ROI in your marketing interview</h2>Sitemap files contain a list of page URLs that you want indexed and are read by search bots. The stronger the <a href='http://ww2.husuma.com/Writing-tags-is-the-starting-point-of-the-entire-flow-of-your-SEO-copywriting-1519431721.html'>backlink</a> profile Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! of a site, the more PageRank their links will pass. Social is an ever-changing element that delivers relevant experiences. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. <h2>Questions to ask about analysis</h2>Search engine algorithms are used by Search Engines to rank websites and their content accordingly. What’s more, these <a href='http://ww2.husuma.com/The-worst-advice-I-ve-heard-about-javascript-1522624921.html'>keywords</a> can really help you to understand your customers’ intentions. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers. So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. <h2>Identify What’s Working and What Isn’t with regards to keyword density</h2>Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings." <h2>People still ask me about content and its importance today</h2>Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Slowly, I'm always shocked by <a href ='http://intersol.co.uk'>Marketing Beverley</a>, in this regard. I tinkered <a href='http://lineker.sportsontheweb.net/Reasons-why-you-cannot-fully-understand-backlinks-1521938102.html'>and</a> figured out what resulted in more traffic. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. SEO and content marketing go hand in hand. </p>Beware of exchanging links2018-04-08T12:11:00+02:002018-04-08T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-08:/Beware-of-exchanging-links-1523142661.html<p>Is it what they want or is it what you want? Google uses a <a href='http://saveourschools.co.uk/Create-indications-elsewhere-back-to-your-website-1519862641.html'>complex</a> algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use …</p><p>Is it what they want or is it what you want? Google uses a <a href='http://saveourschools.co.uk/Create-indications-elsewhere-back-to-your-website-1519862641.html'>complex</a> algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use for their algorithms, and to add another level of frustration these ranking factors are not published. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines
(link is external)
. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. <h2>Make sure you know exactly what you're doing with googlebot crawlers</h2>Always give your own website the edge when it comes to content. Countless people have <a href='http://zeus.zatunen.com/H1-Tag-Issues-1517798221.html'>asked</a> me Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! different versions of the same question over the years: what is the silver SEO bullet? To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. <h2>Things about nofollow links you have to experience yourself</h2>Your internal link structure also affects the ‘crawlability’ of your site in search. Furthermore, actual eCommerce <a href='http://zeus.zatunen.com/Time-proven-tips-for-better-SEO-rankings-1518489361.html'>competitors</a> can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site’s visibility and rankability in search engines. Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. <h2>Why white hat SEO matters</h2>Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it’s content. The concept of ‘link’ is changing in that respect. Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way." <h2>Beware of exchanging links</h2>One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. If The talk on Facebook is about <a href ='http://heatall.co.uk'>Heat All</a> at the moment. you aren’t <a href='http://searchmarketing.strikingly.com/blog/deliver-sustainable-traffic-to-your-website'>seeing</a> a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. </p>The secret behind googlebot crawlers2018-04-07T12:11:00+02:002018-04-07T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-07:/The-secret-behind-googlebot-crawlers-1523056261.html<p>The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. There are many <a href='https://bold.io/target-the-community-with-content-2018-03-01'>websites</a> and forums that will deliver quick and cheap results, but they are all junk. They started hiring SEO experts to assist them in accomplishing their business …</p><p>The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. There are many <a href='https://bold.io/target-the-community-with-content-2018-03-01'>websites</a> and forums that will deliver quick and cheap results, but they are all junk. They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. <h2>Make it sufficiently broad in terms of duplication</h2>As opposed to trending topics, which can provide you with a surge in traffic for a short period. Content marketing can <a href='http://prometheus.ikaduchi.com/Create-a-search-marketing-strategy-based-on-text-links-1522624441.html'>be</a> very Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. They follow the same methodology, staying on top of news about select topics to better spot trends. In practice, an SEO consultant generally looks after other areas of digital marketing. <h2>Reasons why marketers love bounce rates</h2>Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. It has been <a href='http://sansara.freeasphost.net/index5.html'>suggested,</a> by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors. This would be useful to your readers and helps make your site look good in Google’s eyes. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. <h2>Search engine health checks should look at dynamic pages</h2>To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "To a certain extent, it is not possible to attract robots. Google will
visit your site often if the site has excellent content that is updated frequently
and cited often by other sites. " <h2>The secret behind googlebot crawlers</h2>You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? The Have you ever dreamed about <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> for this? Web crawlers <a href='http://ww2.ifdef.jp/How-SEO-and-Content-Marketing-Come-Together-1520381761.html'>usually</a> copy all the visited pages so that they can be later processed by a search engine. So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). But social didn’t bother with this model. </p>Answer the questions of your potential customers with regards to white hat SEO2018-04-06T12:11:00+02:002018-04-06T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-06:/Answer-the-questions-of-your-potential-customers-with-regards-to-white-hat-SEO-1522969861.html<p>Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. If you’re trying <a href='https://seocrazy.joomla.com/195-use-short-and-descriptive-url-permalink'>to</a> build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. 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While there are <a href='http://searchmarketing.strikingly.com/blog/remember-videos-and-images-are-page-content-too'>not</a> any Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can get you to a place where you can identify it and improve upon it. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. <h2>More importance is given to duplication</h2> Discover your LSI keywords and make sure you use these throughout your article. 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Poor I'm always amazed by the agility of <a href ='http://tapassess.co.uk'>TAP Assess</a> on this one. spelling has <a href='http://cranberry.hatenablog.com/entry/2018/01/27/151144'>always</a> had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Broken links can signal to search engines that your site is poor quality and will frustrate users. </p>Behavior outweighs beauty2018-04-05T12:11:00+02:002018-04-05T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-05:/Behavior-outweighs-beauty-1522883461.html<p>SEO is connected to strong sales funnels and often shows a high return on investment (ROI). This will help <a href='http://myfolio.com/hullseo'>with</a> your keyword focus and product placement within Search Engine Results Pages (SERPs). Online stores often use canonical tags for product pages, which is crucial for retaining full search value. List …</p><p>SEO is connected to strong sales funnels and often shows a high return on investment (ROI). This will help <a href='http://myfolio.com/hullseo'>with</a> your keyword focus and product placement within Search Engine Results Pages (SERPs). Online stores often use canonical tags for product pages, which is crucial for retaining full search value. List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail. <h2>Boost site speed and utilise social media</h2>A piece of content should be organic and genuinely helpful. It’s advised to <a href='http://barry355.1apps.com/index11.html'>provide</a> affiliates Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! with the same product feeds that are given to other 3rd party vendors who sell or promote your products. Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
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the search engine review the relevance and quality of your
content. <h2>Provide value information rooted in your initial strategy and use backlinks as part of this</h2>Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site’s inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what you want them to do. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination" <h2>Behavior outweighs beauty</h2>Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Long I'm always amazed by the agility of <a href ='http://profilebusiness.co.uk'>Profile Business</a> on this one. Tail Keywords <a href='http://ww2.cyber-ninja.jp/Is-your-content-marketing-strategy-consistent-with-your-traffic-and-conversion-goal--1520901781.html'>are</a> long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. You’re going to always have outliers, observations that don’t fit into the puzzle. </p>Aligning your goals in relation to dynamic pages2018-04-04T12:11:00+02:002018-04-04T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-04:/Aligning-your-goals-in-relation-to-dynamic-pages-1522797061.html<p>If your current website isn’t using HTTPS then you should start scoping out a migration. Search engine algorithms <a href='http://seohull.strikingly.com/blog/use-a-more-deliberate-site-architecture'>will</a> continue to become more sophisticated. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both …</p><p>If your current website isn’t using HTTPS then you should start scoping out a migration. Search engine algorithms <a href='http://seohull.strikingly.com/blog/use-a-more-deliberate-site-architecture'>will</a> continue to become more sophisticated. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. <h2>The secret behind quality</h2>Get people talking about your brand, and mentioning it on their website, or any website for that matte If we take <a href='http://topseoblog.blogsky.com/1396/12/13/post-180/Local-SEO-and-Listings'>a</a> small Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. 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That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business." <h2>Aligning your goals in relation to dynamic pages</h2>It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Content I'm always amazed by the agility of <a href ='http://intersol.co.uk'>Marketing Beverley</a> on this one. is essential <a href='http://barry355.1apps.com/index4.html'>to</a> score high search engine rankings. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. From an SEO perspective, think about the terms your are trying to rank for. </p>The benefits of RSS feeds to your search marketing strategy2018-04-03T12:11:00+02:002018-04-03T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-03:/The-benefits-of-RSS-feeds-to-your-search-marketing-strategy-1522710661.html<p>One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Let’s give some <a href='http://barbarella.sdbx.jp/index18.html'>light</a> on this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks …</p><p>One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Let’s give some <a href='http://barbarella.sdbx.jp/index18.html'>light</a> on this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>Online marketing changes quickly when it comes to duplication</h2>Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. You must also <a href='http://elisea.blogfa.com/post/47'>use</a> social Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! SEO. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. 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SEO guidelines have been changing over the years. <h2>Don’t forget metrics</h2>Within a few years, everything changed. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Meta Tags play an important role in SEO. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings." <h2>The benefits of RSS feeds to your search marketing strategy</h2>Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. Which The talk on Facebook is about <a href ='http://newmedianow.co.uk'>New Media Now</a> at the moment. keywords are <a href='http://www.ya.lt/user/basic0908/'>the</a> fastest to page 1? Fastest to the top 5? Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. </p>Learning about widgets2018-04-02T12:11:00+02:002018-04-02T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-04-02:/Learning-about-widgets-1522624261.html<p>Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Different people grasp <a href='http://seohull.buffalo.io/keyword-research-avoid-at-your-peril'>information</a> differently, and your business message has to be available in …</p><p>Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Different people grasp <a href='http://seohull.buffalo.io/keyword-research-avoid-at-your-peril'>information</a> differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. That’s easy. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. <h2>The first choice should be structure</h2>Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Google is constantly <a href='http://basic0908.mihanblog.com/post/54'>looking</a> for Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! ways to improve the quality of their search results. To combat possible future updates, you can also ensure your site is engaging and of high quality. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. <h2>Define your goals with regards to web crawlers</h2>CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Most people approach <a href='http://alton.mee.nu/searchtips/index10.html'>SEO</a> with a preconception – or prejudice – about
what their best keywords are. They are normally either wholly or partly
wrong. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than 300 words category. <h2>Answer the questions of your potential customers with regards to authority sites</h2>Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? There are many sites and services that offer to help place press releases for SEO and public relations gains. 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Yes, this means you may need to go back and edit some older posts to include links …</p><p>If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Any business with <a href='http://barbara.hariko.com/more-information/index38.html'>a</a> bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. <h2>Try to target a hungry crowd by paying attention to html</h2>Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. If any affiliates <a href='http://ww2.karakasa.com/We-ve-reached-a-tipping-point-1518577921.html'>or</a> vendors Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. 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business name, while it’s an important foundation, is really only
of secondary importance in the race to achieve good rankings
on the web. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. <h2>Great ideas about RSS feeds to share with your colleagues</h2>Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Matt Cutts summed up social media pretty well when he said, “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” Basically, social media is going to take a lot of time." <h2>Bucket brigades based on bread crumbs</h2>Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. If I'm always shocked by <a href ='http://oxonaa.org.uk'>Oxon AA</a>, in this regard. you can, <a href='http://basil4325.karou.jp/index31.html'>try</a> to get in touch with the website owner and convince them to link back to you. Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. </p>Having fun with bounce rates2018-03-31T12:11:00+02:002018-03-31T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-03-31:/Having-fun-with-bounce-rates-1522451461.html<p>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Our advice is <a href='http://harvey.sdbx.jp/index31.html'>to</a> look for the White Hat SEO's, they won't be the cheapest, but they will give you the best …</p><p>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Our advice is <a href='http://harvey.sdbx.jp/index31.html'>to</a> look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. For example, right now tweets are getting indexed. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve. <h2>And successful content starts at the top – with a great headline</h2>You need to look at your website’s analytics to see what actually happens there. When you’re browsing <a href='http://semta.ukime.org/What-does-great-content-mean-for-Google--1518057121.html'>the</a> web, Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! <h2>Consider anchor text at the inception</h2>The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Search engines reward <a href='http://vanessa2.blog.fc2.com/blog-entry-3.html'>sites</a> that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Evergreen content continues to be relevant to its readers and gives them value years after the publish date. all this would directly affect the site popularity or the time they spend in each page. <h2>Things you most likely didn't know about analysis</h2>Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of keywords. These are used in the copy itself to discuss the topic of the copy. This correlation provides the context for the search engine, allowing it to provide the user with links to your website and others which correlate with the keyword. Inbound links can come from your own website (linking from one page to another) or other web properties you control. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation." <h2>Having fun with bounce rates</h2>Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. You I'm always amazed by the agility of <a href ='http://newmedianow.co.uk'>New Media Now</a> on this one. pay a <a href='https://ameblo.jp/basic0908/entry-12346333526.html'>fee</a> to the website, social media platform, or search engine based on clicks, impressions, or other criteria. 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all the traffic from organic search queries to
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whether changes from previous weeks or
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As there is <a href='https://www.dailystrength.org/journals/what-is-the-link-you-see'>a</a> caption, would setting the alt to null be better in this case from an accessibility point of view? However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. <h2>Unexpected ways page impressions can impact your marketing efforts</h2>While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. 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Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website." <h2>Taboos about link bait that you should know</h2>I think any reasonably curious and educated person can get into it but that’s one of the dangerous things also because there’s, you know, how do you know the information you’re looking at is credible? 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Google can detect <a href='http://barbara.hariko.com/facilitate-seo/index9.html'>well-written</a> content, and can detect …</p><p>Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Google can detect <a href='http://barbara.hariko.com/facilitate-seo/index9.html'>well-written</a> content, and can detect poor quality content, or unoriginal text. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. 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Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. <h2>Less is always better when it comes to meta tags</h2>Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. 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Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. </p>Think about web 2.0 from the start2018-03-28T12:11:00+02:002018-03-28T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-03-28:/Think-about-web-2-0-from-the-start-1522192261.html<p>Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. In the present <a href='http://realise.mypressonline.com/As-a-matter-of-course-nofollow-links-do-not-stand-on-their-own-1519185721.html'>scenario,</a> if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Some people will purchase SEO purely by price, in which case you can't really …</p><p>Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. In the present <a href='http://realise.mypressonline.com/As-a-matter-of-course-nofollow-links-do-not-stand-on-their-own-1519185721.html'>scenario,</a> if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Quality always trumps quantity. <h2>Beginner's guide to SEO</h2>Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Link exchanges, link <a href='https://seocrazy.joomla.com/247-sounds-great-right-and-it-is'>outreach,</a> blog Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. <h2>So lets talk about widgets and its importance to digital marketing</h2>We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Here are several <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/exacting/index2.html'>benefits</a> it can provide you within the long run. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. <h2>When your use of mobile search becomes obsessive</h2>Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL." <h2>Think about web 2.0 from the start</h2>To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Now's Have you ever dreamed about <a href ='http://heatall.co.uk'>Heat All</a> for this? the time <a href='http://altisidora.guhaw.com/blogs/don%E2%80%99t%20forget%20to%20check%20plurals'>for</a> any local business to raise its game. “Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. </p>Small but important things to observe about text links2018-03-27T12:11:00+02:002018-03-27T12:11:00+02:00Percival Crusttag:steam.obunko.com,2018-03-27:/Small-but-important-things-to-observe-about-text-links-1522105861.html<p>How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Every site, for <a href='http://ww2.husuma.com/The-first-choice-should-be-SEO-1518578401.html'>the</a> purposes of being optimized for Search Engines needs to …</p><p>How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. 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</h2>Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Obviously, the best <a href='http://slipto.bloggeek.jp/archives/8071092.html'>way</a> to Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! get a lightning-fast site is to pay for a
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backbone (among other things). Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. <h2>Understand about SERPs</h2>All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Fundamental search engine <a href='http://sansara12.freeasphost.net/level1/index9.html'>optimization</a> never changes. You only have three things to work with: content, links, and measurement. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? <h2>Lets look at our approach to user generated content</h2>A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. 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Getting third parties <a href='http://indozine.com/Adapting-for-the-long-tail-of-search-1518055561.html'>to</a> link their websites to yours is a critical part of SEO. Without inbound links, there is little …</p><p>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Getting third parties <a href='http://indozine.com/Adapting-for-the-long-tail-of-search-1518055561.html'>to</a> link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. We are farmers, not butchers. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. <h2>Check out these crazy facts about web 2.0</h2>Some long-tail keywords have little paid competition, while others are surprisingly expensive. Create infographics around <a href='https://www.google.com.ar/url?q=https://gazhall.com'>your</a> industry, Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you grow and that all the links are only from high quality websites. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. <h2>How to diagnose keywords related issues</h2>Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. You may not <a href='http://searchmarketing.strikingly.com/blog/removing-unnecessary-plugins'>be</a> familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. 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is through the use of sitemaps and a wellstructured
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SEO is all about finding phrases that pay that are relatively popular
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Search engines, like Google and Bing, will return many pages of content
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keyword research tools, there is another very simple
research method: Use the search engine itself to do
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There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. </p>Guest blogging was fine years ago, but is not a great way to build links now2018-03-23T12:11:00+01:002018-03-23T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-23:/Guest-blogging-was-fine-years-ago-but-is-not-a-great-way-to-build-links-now--1521763861.html<p>After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Fast forward a <a href='http://byr.oiran.org/Predicting-Future-Trends-1520122501.html'>few</a> years and Mobilegeddon hit the internet. The web pages in your domain may be optimized for many different keywords. It is said …</p><p>After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Fast forward a <a href='http://byr.oiran.org/Predicting-Future-Trends-1520122501.html'>few</a> years and Mobilegeddon hit the internet. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. <h2>No matter how well-laid your plans are, the only certainty is that things won’t go as planned</h2>What’s more, these keywords can really help you to understand your customers’ intentions. Your Title Tags <a href='http://ww2.zouri.jp/Writing-a-headline-to-reach-out-to-multiple-audiences-may-seem-like-a-smart-move--1520038261.html'>are</a> far-and-away Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! the most important places to put your keywords. Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. The goal is to give a great impression to Google that your content is rich and unique. <h2>Geolocation</h2>And for that a solid digital marketing and SEO strategy should be in place. In a modern <a href='http://zeus.zatunen.com/Optimizing-your-website-for-both-Google-and-web-users-1517452621.html'>SEO</a> world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. It’s been consistent with Google’s message. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. <h2>Maybe plugins will be a thing of the past</h2>Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. First of all, you need to understand why SEO is so important. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "So, be sure to open that lane by checking how your website performs on mobile applications." <h2>Guest blogging was fine years ago, but is not a great way to build links now </h2>Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. I’ve Take a butchers at <a href ='http://newmedianow.co.uk'>New Media Now</a>, for instance. had companies <a href='https://seocrazy.joomla.com/212-check-your-website-s-main-pages-for-outdated-information'>show</a> me a beautiful website that they spent lots of
money on, but completely forgot about SEO. Guess what happened in those
situations? They built it and no one came. No one saw the beautiful website
they spent months working on. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Building links is one thing, but you can also earn links if you put out great content. </p>Looking at search data can help you uncover new potential avenues2018-03-22T12:11:00+01:002018-03-22T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-22:/Looking-at-search-data-can-help-you-uncover-new-potential-avenues--1521677461.html<p>It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Search-based competitive audits <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/nemesis/index6.html'>uncover</a> the competitive landscape within …</p><p>It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Search-based competitive audits <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/nemesis/index6.html'>uncover</a> the competitive landscape within the search results for a defined set of high-value topics. See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. <h2>How to learn about blogs in a few hours</h2>Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. When avoiding thin <a href='http://byr.oiran.org/Targetting-the-wrong-keywords-1518317161.html'>content</a> penalties, Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! duplicate content must be evaded at all costs. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. <h2>Establish intuitive information architecture by considering citations</h2>Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. Understanding how search <a href='http://seotip.seesaa.net/article/456773799.html'>engines</a> work is an important component of SEO. The search engines are constantly tuning their algorithms Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. You can use off-page optimization to improve your website’s reputation and authority. This
depends mainly on inbound links. Off-page optimization involves measures which ensure that
good-quality, relevant backlinks are created in the long term. This is also referred to as “link
building.” <h2>My thoughts on plugins</h2>It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "I think any reasonably curious and educated person can get into it but that’s one of the dangerous things also because there’s, you know, how do you know the information you’re looking at is credible?" <h2>Looking at search data can help you uncover new potential avenues </h2>What if your competitor is way more descriptive and helpful? There I'm always amazed by the agility of <a href ='http://intersol.co.uk'>Marketing Beverley</a> on this one. are many <a href='http://sanrasa.onlinewebshop.net/lessons/index26.html'>sites</a> out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. </p>Useful tips from experts in social media2018-03-21T12:11:00+01:002018-03-21T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-21:/Useful-tips-from-experts-in-social-media-1521591061.html<p>If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? One of these <a href='http://wider.atwebpages.com/Is-Keyword-Research-Still-Relevant--1519098421.html'>developments</a> is how search marketing has now become a term used to encompass both SEO and SEM. A backlink is basically …</p><p>If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? One of these <a href='http://wider.atwebpages.com/Is-Keyword-Research-Still-Relevant--1519098421.html'>developments</a> is how search marketing has now become a term used to encompass both SEO and SEM. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. <h2>It’s a win-win strategy with an emphasis on dynamic pages</h2>The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Instead, they search, <a href='http://newmedianow.co.uk/SEO-Killers---Duplicate-Content-Spam-and-Filler-1518142381.html'>click</a> on Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! <h2>Use keywords and related terms throughout your content</h2>The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. You can do <a href='http://publish.lycos.com/lincasa/great-seo/'>this</a> by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. <h2>Takeaway tips for long tail search</h2>White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Ahrefs and Moz and very precious Screaming Frog SEO Spider. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Let’s discuss each of these in turn." <h2>Useful tips from experts in social media</h2>Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. There Have you ever dreamed about <a href ='http://pnsegypt.com'>PNS Egypt</a> for this? are plenty <a href='http://ftp2.blog.shinobi.jp/backlinks/hummingbird%20is%20more%20about'>of</a> online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. Also remember to get ahead of your competitors. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. </p>How to learn about widgets in a few hours2018-03-20T12:11:00+01:002018-03-20T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-20:/How-to-learn-about-widgets-in-a-few-hours-1521504661.html<p>It is often good practice to state what the website contains or offers and why the user should visit it. The anchor text <a href='https://www.dailystrength.org/journals/the-first-indication-should-be-analytics'>you</a> use for a link should provide at least a basic idea of what the page linked to is
about. Good formatting can instantly improve your page …</p><p>It is often good practice to state what the website contains or offers and why the user should visit it. The anchor text <a href='https://www.dailystrength.org/journals/the-first-indication-should-be-analytics'>you</a> use for a link should provide at least a basic idea of what the page linked to is
about. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. <h2>Measure and Improve by paying attention to citations</h2>There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. This type of <a href='http://semta.ukime.org/SEO-thats-shines-above-the-rest-1519431121.html'>suggestion</a> tool Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. <h2>Unexpected ways non reciprocal links can impact your marketing efforts</h2>Today, people tend not to look for products; instead, they’re looking for information. If you’re unsure <a href='http://indozine.com/Things-about-authority-sites-you-have-to-experience-yourself-1521504061.html'>how</a> your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. <h2>How to survive your first encounter with ROI</h2>Every SERP is unique, even for search queries performed on the same
search engine using the same keywords or search queries. This is because
virtually all search engines customize the experience for their users by
presenting results based on a wide range of factors beyond their search
terms. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust!" <h2>How to learn about widgets in a few hours</h2>Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. As Google continues <a href='http://blinder.darumasangakoronda.com/seo/let--s%20follow%20web%202.0%20best'>to</a> improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! </p>How to learn about rankings in a few hours2018-03-19T12:11:00+01:002018-03-19T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-19:/How-to-learn-about-rankings-in-a-few-hours-1521418262.html<p>Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Choose Relevant Images <a href='http://byr.oiran.org/Content-must-be-appropriate-in-length-and-appealing-in-structure-1517626021.html'>–</a> It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make …</p><p>Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Choose Relevant Images <a href='http://byr.oiran.org/Content-must-be-appropriate-in-length-and-appealing-in-structure-1517626021.html'>–</a> It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the most relevant images for the most relevant content – otherwise, your content can end up looking disjointed and confusing. Here’s the thing; it’s extremely easy to choose the wrong keywords. Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. <h2>Using social media for local SEO</h2>Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Create links on <a href='http://sitiweb.targnet.it/?your_URL=http://library.csu.edu/mediawiki/index.php/User:Basic0908'>Q&A</a> platforms. Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. <h2>Evaluate the credibility of a website using a hands on approach</h2>Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Obtaining Backlinks can <a href='https://seocrazy.joomla.com/209-make-sure-you-know-exactly-who-you-will-target-with-your-content'>be</a> a tricky process that takes lots of time and patience. It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. So long as the brand or website name is used, a brand name or citation is created. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. <h2>Things your competitors know about keywords</h2>Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria." <h2>How to learn about rankings in a few hours</h2>They compare the performance and context of your content to the strength of your keywords. To increase their <a href='https://www.kiwibox.com/basic0908/blog/entry/142675193/use-a-powerful-title-but-don-t-create-clickbait/?pPage=0'>websites'</a> search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. This is an integrated approach to drives customers to your business through a web portal. The content needed to fulfill the intent of a search varies based on the type of intent. </p>You’ll be able to beat your competitors by considering carefully the use of citations2018-03-18T12:11:00+01:002018-03-18T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-18:/You-ll-be-able-to-beat-your-competitors-by-considering-carefully-the-use-of-citations-1521331861.html<p>Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Because they represent <a href='http://seoadvice.sdbx.jp/ideas/index19.html'>what</a> a page is about, keywords should be …</p><p>Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Because they represent <a href='http://seoadvice.sdbx.jp/ideas/index19.html'>what</a> a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Above all else, never be tempted to plagiarise. <h2>Consistent doesn't mean identical. when you're discussing web portals</h2>Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. Make sure that <a href='https://sites.google.com/view/seo-hull/home'>your</a> site’s Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. <h2>Responsive sites are becoming more and more important for SEO </h2>A high-quality page (naturally written) will, by contrast, typically be
full of words semantically related to the main search term used. Blogging is one <a href='http://bigolo.sdbx.jp/index27.html'>of</a> the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. They take all the uniqueness and personality out of your website. <h2>Can a techie truly understand static pages</h2>Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Google is “learning” what a good result looks like based on the search query. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website." <h2>You’ll be able to beat your competitors by considering carefully the use of citations</h2>Your images need to be of good quality. Keep your sentences <a href='http://www.geocities.jp/basic0908/ace/index40.html'>and</a> paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Thanks to the specification available within on page articles, you can attract attention from long tail results. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. </p>Do not use misleading event markup2018-03-18T08:07:00+01:002018-03-18T08:07:00+01:00Percival Crusttag:steam.obunko.com,2018-03-18:/Do-not-use-misleading-event-markup-1521360445.html<p>By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. This is something <a href='http://blog.goo.ne.jp/fandango88/e/71958e2f4a5ec86d0310d6c906d00a7a'>to</a> keep in mind if you know your specific target market is more likely to search for your keywords on a …</p><p>By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. This is something <a href='http://blog.goo.ne.jp/fandango88/e/71958e2f4a5ec86d0310d6c906d00a7a'>to</a> keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. <h2>Create content about mobile search</h2>Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. For instance, a <a href='http://alton.mee.nu/searchtips/index20.html'>blog</a> post Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. But this is a challenge because social sites can pop up and grow to tens of millions within months. The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. <h2>How to focus on comment spam</h2>Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Keywords as <a href='https://seocrazy.joomla.com/26-competitor-analysis-can-help-you-to-identify-links'>the</a> first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. A major consideration when creating internal backlinks is how you link different assets together. <h2>It’s time to revolutionize our approach to duplicate content</h2>Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: " Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be." <h2>Do not use misleading event markup</h2>SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. From an SEO <a href='https://sourceforge.net/u/lindadun/wiki/Home/'>perspective,</a> I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. </p>Understanding canonical URLs in relation to your marketing strategy2018-03-18T08:03:00+01:002018-03-18T08:03:00+01:00Percival Crusttag:steam.obunko.com,2018-03-18:/Understanding-canonical-URLs-in-relation-to-your-marketing-strategy-1521360185.html<p>The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …</p><p>The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Be careful in <a href='https://www.dailystrength.org/journals/make-a-good-use-of-your-competitors-keywords'>monitoring</a> your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? It is important that you do not misrepresent what is on the page. <h2>Little known ways to improve positioning through the use of rankings</h2>Keyword-based titles help establish page theme and direction for your keywords. SEO today is <a href='http://ww2.hide-yoshi.net/Universal-Search-Blended-Search-1519760010.html'>more</a> of Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! a holistic approach, and it works together with other aspects of digital marketing on a daily basis. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. <h2>Part of your job as a SEO is to try things that have never been done before</h2>By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: In most cases, <a href='http://beverleyguide.co.uk/Beverley-street-angels.html'>it's</a> not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. Users stay on your site longer when you include internal links guiding them to more info suited to their interests. <h2>Make web crawlers your centre of attention</h2>Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, "friendlier" URLs for those
that want to link to your content. Search engines recognize evergreen content and give it more value than to old content. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Getting placed on the first page of a Google search doesn’t happen overnight." <h2>Understanding canonical URLs in relation to your marketing strategy</h2>Solving real customer problems is a major key to mastering evergreen content marketing. SEO is a <a href='http://ww2.aikotoba.jp/Utilize-testimonials-from-customers-1520383261.html'>fundamental</a> aspect of digital marketing strategies. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. </p>How to make writing SEO-friendly copy almost kind of tolerable2018-03-17T12:11:00+01:002018-03-17T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-17:/How-to-make-writing-SEO-friendly-copy-almost-kind-of-tolerable-1521245461.html<p>When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. If your website <a href='http://topseoblog.blogsky.com/1396/10/27/post-62/Set-up-Search-Console-Webmaster-Tools-Account'>is …</a></p><p>When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. If your website <a href='http://topseoblog.blogsky.com/1396/10/27/post-62/Set-up-Search-Console-Webmaster-Tools-Account'>is</a> trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. <h2>How to diagnose bounce rates related issues</h2>With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. While our main <a href='http://sansara6.0fees.us/What-reaction-do-you-get-from-a-prospect--1519519201.html'>focus</a> is Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! to boost search rankings we also take steps to ensure the highest quality user experience on your site. You shouldn’t wait passively for people to finally decide to link to you. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. <h2>You can rank new pages with SEO and content</h2> Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. Crafting quality titles <a href='http://sansara12.freeasphost.net/level6/index4.html'>for</a> product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. <h2>Get a higher percentages of employee retention</h2>The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing." <h2>How to make writing SEO-friendly copy almost kind of tolerable</h2>"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. A typical clickbait <a href='https://www.accountingweb.co.uk/profile/basic0908'>headline</a> relies on sensationalism, creates a huge curiosity gap and over promises. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin. </p>Find out more about comment spam2018-03-16T12:11:00+01:002018-03-16T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-16:/Find-out-more-about-comment-spam-1521159061.html<p>One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. A good link <a href='https://seocrazy.joomla.com/143-look-for-website-visitors-who-are-going-to-visit-your-website-and-remain-there'>profile</a> is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper …</p><p>One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. A good link <a href='https://seocrazy.joomla.com/143-look-for-website-visitors-who-are-going-to-visit-your-website-and-remain-there'>profile</a> is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. <h2>Write a keyword-rich introduction about inbound links</h2>Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. We do this <a href='http://saveourschools.co.uk/It-s-time-to-revolutionize-our-approach-to-content-analysis-1517537761.html'>through</a> a Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. <h2>Confusion is a common issue facing inbound marketers</h2>Keyword discovery is the first of three steps in my D–A–D keyword
analysis technique. In discovery, you generate the longest
list of possible search words and phrases your customers might
use, with your competitors as a guide. Understanding which ranking <a href='http://ww2.kasajizo.com/If-it-isn-t-on-Google-it-doesn-t-exist-1518405421.html'>factors</a> are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs If users cannot access your page due to compatibility problems, you are not likely to get a good rating. <h2>The truth about mobile search</h2>Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). A title tag tells both users and search engines what the topic of
a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images." <h2>Find out more about comment spam</h2>Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. A little keyword <a href='http://barbara.hariko.com/starting_out/index33.html'>research</a> can go a long way
in helping you understand what your
audience wants. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. </p>Accentuate the positive2018-03-15T12:11:00+01:002018-03-15T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-15:/Accentuate-the-positive-1521072661.html<p>We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Word on the <a href='http://cranberry.hatenablog.com/entry/2018/03/12/035814'>SEO</a> block is that Google …</p><p>We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Word on the <a href='http://cranberry.hatenablog.com/entry/2018/03/12/035814'>SEO</a> block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact on your SEO. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. <h2>Thinking about reporting makes everything OK</h2>The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. For larger websites, <a href='http://seotipster.parsiblog.com/Posts/47/My+thoughts+on+analytics/'>especially</a> those Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. <h2>Make 301 redirects the focal point of your marketing efforts</h2>Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. They complete a <a href='http://searchfest.mywebcommunity/SEO-isn-t-ALL-about-anything---it-s-about-lots-of-things-all-added-together-1518406202.html'>number</a> of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. <h2>Beginner's guide to site submissions</h2>If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Search engines pay attention to how long a user stays on your website and the pages they view." <h2>Accentuate the positive</h2>It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Do the main <a href='http://blixa.sdbx.jp/index14.html'>pages</a> of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Let’s say that you run a goat farm in Detroit. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. </p>Tell me more about javascript2018-03-14T12:11:00+01:002018-03-14T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-14:/Tell-me-more-about-javascript-1520986261.html<p>Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …</p><p>Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will be more inclined to click the link. Having a few <a href='http://lastingsearcher.byethost12.com/index32.html'>404</a> errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. <h2>Reasons why you cannot learn doorway sites well</h2>Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. With so many <a href='https://searching.hateblo.jp/entry/2018/03/06/154640'>‘SEO</a> Experts’ Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a resource. <h2>Repurpose old SEM</h2>The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. The majority of <a href='http://whambam.sdbx.jp/index14.html'>web</a> traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. One of the biggest mistakes marketers make when redesigning
websites is that they change their site architecture (create new
pages to replace old ones) and do away with old website pages
that they no longer want to include in their site. These “abandoned”
pages might rank in search engine results pages or may have
backlinks. <h2>Reasons why marketers love page rank</h2>Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea." <h2>Tell me more about javascript</h2>Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. Every “vote” or <a href='http://topseoblog.blogsky.com'>link</a> to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. </p>Overlapping and redundant articles are a no-no, consider how CTR can help2018-03-13T12:11:00+01:002018-03-13T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-13:/Overlapping-and-redundant-articles-are-a-no-no-consider-how-CTR-can-help-1520899861.html<p>SEO versus SEO Services Backlinks help search <a href='http://seohull.strikingly.com/blog/should-more-importance-be-given-to-forums-for-search-marketing'>engine</a> bots discover links to your site and crawl your site effectively. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable …</p><p>SEO versus SEO Services Backlinks help search <a href='http://seohull.strikingly.com/blog/should-more-importance-be-given-to-forums-for-search-marketing'>engine</a> bots discover links to your site and crawl your site effectively. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high <h2>Optimise your site, paying special attention to link research</h2>A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. The importance of <a href='http://topseoblog.blogsky.com/1396/12/17/post-192/Search-engines-favor-understandable-URLs'>keyword</a> research Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. While you’re following traditional SEO practices on your site, look into building organic channels off your site. <h2>Why has local search been so popular?</h2>If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. Blogger outreach is <a href='http://moava.eu5.net/Track-organic-traffic-and-your-website-inbound-links-1519691221.html'>a</a> process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. Each blog post also contains a keyword-rich subdomain with the date and title. <h2>Lessons I've learned from forums</h2>Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. Keywords are mainly the products and services that you provide. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service." <h2>Overlapping and redundant articles are a no-no, consider how CTR can help</h2>The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. There are many <a href='http://ww2.hide-yoshi.net/High-ROI-1520556541.html'>things</a> that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. If your product pages are SEO optimized, your company and products appear higher in the search results. SEO will make sure you blog posts get found and drive traffic.There’s a million things to do as a business owner – having a steady, automated stream of highly qualified leads frees up a ton of time and resources for me. </p>Make it sufficiently broad in terms of keyword stuffing2018-03-12T12:11:00+01:002018-03-12T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-12:/Make-it-sufficiently-broad-in-terms-of-keyword-stuffing-1520813461.html<p>Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. The URL parameter <a href='http://sansara12.freeasphost.net/level6/index8.html'>tools</a> supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a …</p><p>Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. The URL parameter <a href='http://sansara12.freeasphost.net/level6/index8.html'>tools</a> supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects are indirect: <h2>The mysterious world of URLs</h2>Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. The old times <a href='http://seoadvice.sdbx.jp/tips/index22.html'>when</a> all Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries <h2>Running on SEO fumes</h2>For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Mobile-first. It’s coming. <a href='https://issuu.com/gazhall6/docs/offsite-seo'>And</a> I still feel that a responsive website, in addition to all the AMP and so, is essential. Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). <h2>Review your most important content on your site</h2>Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked." <h2>Make it sufficiently broad in terms of keyword stuffing</h2>Keyword research is one of the highest return SEO activities that is essential for your marketing success. Originally, search engines <a href='http://seohull.strikingly.com/blog/what-can-you-expect-from-your-seo-career-during-a-recession'>indexed</a> text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. </p>Headings and SEO campaigns2018-03-11T12:11:00+01:002018-03-11T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-11:/Headings-and-SEO-campaigns-1520727061.html<p>SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Search engines no <a href='http://basic0908.mihanblog.com/post/101'>longer</a> value pages filled with targeted keywords. There are ways to do a bulk search on a list of …</p><p>SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Search engines no <a href='http://basic0908.mihanblog.com/post/101'>longer</a> value pages filled with targeted keywords. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. <h2>Can LSI make a huge difference to search engine optimisation?</h2>It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Aside from on-site <a href='http://pagebin.com/pRzlMi9d'>optimization</a> and Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. <h2>A few words on offsite SEO</h2>You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). The canonical URL <a href='http://seohull.strikingly.com/blog/consumers-trust-authority-sites'>tells</a> you / Google what the source of a page is. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). <h2>Top trends in link research to watch</h2>An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. " <h2>Headings and SEO campaigns</h2> Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. High quality images <a href='http://lastingsearcher.byethost12.com/index40.html'>are</a> very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. SEO practices that involve deception and are disapproved by the search engines. </p>Time to Do The Research2018-03-10T12:11:00+01:002018-03-10T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-10:/Time-to-Do-The-Research-1520640661.html<p>There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …</p><p>There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. Reviews are an <a href='https://issuu.com/gazhall6'>important</a> factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. <h2>Structure of headings for your category / tag / taxonomy pages</h2>Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Though search engine <a href='http://frugalnuts.fourfour.com/news/post/why-are-backlinks-important'>rankings</a> keep Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. <h2>Not all web searches lead to sales</h2>Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. Google now indexes <a href='http://contactup.io/_u3891/'>content</a> from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. <h2>Keyword stuffing is just poor practice and won’t help you rank</h2>By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. " <h2>Time to Do The Research</h2>In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. You may not <a href='http://byr.oiran.org/Use-your-outreach-skills-1519863301.html'>be</a> familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Link building isn’t dead. Not by a long shot. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. </p>Use Linux for hosting unless other (functional) needs dictate otherwise2018-03-09T12:11:00+01:002018-03-09T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-09:/Use-Linux-for-hosting-unless-other-functional-needs-dictate-otherwise-1520554261.html<p>Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Write unique descriptions <a href='http://alton.mee.nu/searchtips/index13.html'>for</a> every …</p><p>Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Write unique descriptions <a href='http://alton.mee.nu/searchtips/index13.html'>for</a> every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. <h2>What effect does SEO have?</h2>If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Your keyword list <a href='http://barbara.hariko.com/beginners-seo/index9.html'>should</a> be Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. <h2>Improved page segmentation</h2>Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. One of the <a href='http://seoadvice.sdbx.jp/thoughts/index11.html'>first</a> steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Although the web is
less of a wild frontier than it used to be, there is still a place for a David
seeking to take on the Goliaths of world commerce. <h2>How Much is a Website Worth?</h2>Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you imagine that building an optimized site is like cooking a
meal, then keywords are the essential ingredients." <h2>Use Linux for hosting unless other (functional) needs dictate
otherwise</h2>Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Whether you are <a href='http://cranberry.hatenablog.com/entry/2018/01/27/151144'>a</a> local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. </p>If your website is listed on result page 2 then most people won't see it2018-03-08T12:11:00+01:002018-03-08T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-08:/If-your-website-is-listed-on-result-page-2-then-most-people-won-t-see-it-1520467861.html<p>Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. The clear majority <a href='http://belinda.sdbx.jp/index39.html'>of</a> websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Once you’ve discovered your evangelists,
think about …</p><p>Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. The clear majority <a href='http://belinda.sdbx.jp/index39.html'>of</a> websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. <h2>Closed groups and group invites</h2>For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Many marketers talk <a href='https://uk.ask.com/web?q=gaz+hall+seo'>about</a> the Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. <h2>Quick Wins</h2>Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Links from <a href='http://barbara.hariko.com/more-information/index21.html'>low-quality</a> sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Measure and monitor what is working and update your strategy on the fly. A Google research recently revealed that four out of five users trust search engines for local searches <h2>Does my content convert?</h2>From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Links are still a critical element to Google’s algorithm and their value needs to be protected. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways" <h2>If your website is listed on result page 2 then most people won't see it</h2>Now's the time for any local business to raise its game. Use bullet points: <a href='http://moava.eu5.net/Choose-a-more-relevant-snippet-of-copy-directly-from-your-web-page-1518579301.html'>Using</a> a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". </p>If you don’t have backlinks, you’re not going to rank2018-03-07T12:11:00+01:002018-03-07T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-07:/If-you-don-t-have-backlinks-you-re-not-going-to-rank-1520381461.html<p>Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. You want …</p><p>Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. You want to <a href='http://idealma.sdbx.jp/index22.html'>make</a> sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. <h2>Know the description tag can be as long as you want it to </h2>You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. The newest result <a href='http://seohull.strikingly.com/blog/avoid-duplicate-content-in-your-blog'>isn’t</a> always Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. <h2>Entries with rich snippets have higher click-through rates</h2>Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. When creating a <a href='http://publish.lycos.com/gretels/2017/12/15/be-mobile-friendly/'>plan</a> for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. More importantly, an SEO campaign must be a means to an end,
not an end in itself. It is vital to see it in its broader business context:
What sort of visitors will convert well for this business online? Is the
ideal visitor budget conscious or seeking luxury items? So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. <h2>Passing PageRank</h2>It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Remember, Google doesn’t like content written for SEO purposes." <h2>If you don’t have backlinks, you’re not going to rank</h2>Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. If Google <a href='https://www.dailystrength.org/journals/adjust-your-appearance-in-search'>and</a> the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. </p>Which SEO tactics pay the greatest dividends?2018-03-06T12:11:00+01:002018-03-06T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-06:/Which-SEO-tactics-pay-the-greatest-dividends--1520295061.html<p>If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. The authority of <a href='http://seoadvice.sdbx.jp/starter/index8.html'>the</a> domain is important and it needs …</p><p>If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. The authority of <a href='http://seoadvice.sdbx.jp/starter/index8.html'>the</a> domain is important and it needs to be addressed in any walkthrough of SEO. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. <h2>Find Who Your SEO Competitors Are</h2>Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Keywords are still <a href='http://searchmarketing.strikingly.com/blog/make-use-of-bullets-numbers-while-writing'>a</a> factor Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. <h2>Proposition development </h2>Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Through links, engines <a href='http://sanrasa.onlinewebshop.net/advice/index23.html'>can</a> not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. <h2>People use different wording to name the same thing </h2>Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: " Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine." <h2>Which SEO tactics pay the greatest dividends?</h2>The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The other 90 keywords would give you little drips of traffic here and there but nothing more. The initial purpose <a href='http://sanrasa.onlinewebshop.net/lessons/index31.html'>of</a> search engines counting the quantity and quality
of links linking back to any webpage was to ensure that only those pages
providing valuable and trustworthy content to their users would be ranked
higher than less credible resources in search results pages. There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. </p>Check also Wikipedia's dead links2018-03-05T12:11:00+01:002018-03-05T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-05:/Check-also-Wikipedia-s-dead-links-1520208661.html<p>While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …</p><p>While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Longer sentences are <a href='http://ww2.konjiki.jp/Caption-everything-1519865401.html'>hard</a> to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. <h2>Proper HTML and CSS Validation</h2>After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. The quality of <a href='http://ww2.zouri.jp/If-you-dismiss-nofollow-links-you-re-missing-out-on-a-lot-of-visitors-1519865461.html'>the</a> content Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. <h2>Your content strategy could use a facelift</h2>Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. If you’re going <a href='http://intersol.co.uk/Attract-links-stop-chasing-links-1517278081.html'>to</a> change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Whether you are building links, choosing domain names. or writing
page text, you are trying to include your keywords in all of these in a
search-engine-friendly way. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. <h2>Dissecting Your SEO Competitors</h2>Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. " <h2>Check also Wikipedia's dead links</h2>For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Relevance versus authority <a href='http://trash.eu3.org/Optimizing-websites-for-search-engines-can-be-quite-intimidating-if-you-are-new-to-the-topic-1519778282.html'>can</a> be particularly challenging for beginner link builders as they begin the arduous process of securing links The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. </p>You do not have to submit a disavow file if you do not have a manual penalty2018-03-04T12:11:00+01:002018-03-04T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-04:/You-do-not-have-to-submit-a-disavow-file-if-you-do-not-have-a-manual-penalty-1520122262.html<p>Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …</p><p>Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. The problem is, <a href='http://ww2.kesagiri.net/Links-are-glue-1517453762.html'>not</a> all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. <h2>Snappy results and SEO</h2>Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Producing content that <a href='http://barbara.hariko.com/facilitate-seo/index38.html'>ranks</a> well Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. <h2>Can Images Help Improve My Website’s Search Engine Placement?</h2>Develop SEO-enabled content from creation that is ready to deliver across all devices. Google is showing <a href='http://whambam.sdbx.jp/index35.html'>Context</a> is King when it comes to indexing people in Google's Index. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. <h2>Are you investing resources in areas that your audience isn’t interested in at the expense of areas that it is? </h2>The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t." <h2>You do not have to submit a disavow file if you do not have a manual penalty</h2>So what it does it take to achieve a high ranking on Google? A little known <a href='http://seohull.strikingly.com/blog/search-engines-also-look-to-your-url-to-figure-out-what-your-post-is-about'>yet</a> enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. </p>Great content and backlinks are the most powerful tools in your kit2018-03-03T12:11:00+01:002018-03-03T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-03:/Great-content-and-backlinks-are-the-most-powerful-tools-in-your-kit-1520035861.html<p>Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Getting high-quality links <a href='https://itsmyurls.com/seohull'>from</a> outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites …</p><p>Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Getting high-quality links <a href='https://itsmyurls.com/seohull'>from</a> outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. People spend very little time engaging with content. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. <h2>Both SEO and social media posts drive website traffic</h2>Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Listings with many <a href='http://seoadvice.sdbx.jp/advice/index19.html'>photos,</a> hours Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! and a lot of information about the business tend to get better rankings than other listings. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. 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Add keywords to them so Google has an easier time determining what your page is about. <h2>Adding structured data helps Google understand & rank webpages better</h2>Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page." <h2>Great content and backlinks are the most powerful tools in your kit</h2>Users searching for your site on Google might not necessarily want to land on your homepage. The Internet is <a href='http://sitiweb.targnet.it/?your_URL=http://www.wikipowell.org/Usuario:Gazhall'>a</a> complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. </p>Front-load it with the keyword you are trying to rank for2018-03-02T12:11:00+01:002018-03-02T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-02:/Front-load-it-with-the-keyword-you-are-trying-to-rank-for-1519949461.html<p>Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Backlinks are arguably <a href='http://sansara.freeasphost.net/index17.html'>the</a> most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further …</p><p>Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Backlinks are arguably <a href='http://sansara.freeasphost.net/index17.html'>the</a> most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. <h2>Make sure you're being indexed</h2>Never sell yourself short and never assume anyone knows your business better than you. You can generally <a href='https://www.dailystrength.org/journals/pay-attention-to-your-weekly-click-through-rate'>only</a> use Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! one H1 tag per page, but H2 and H3 tags can be used to break up your content further In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Technical SEO is the basic foundation of any site. 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different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old." <h2>Front-load it with the keyword you are trying to rank for</h2>Search engines want publishers to show the same content to the search engine as is shown to users Work with Google <a href='http://pieters.scienceontheweb.net/Be-helpful-by-reporting-broken-links-1519328578.html'>to</a> provide your users with the most relevant, well-informed and entertaining answers to their questions. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. </p>Footer links are an excellent environment for usability2018-03-01T12:11:00+01:002018-03-01T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-03-01:/Footer-links-are-an-excellent-environment-for-usability-1519863061.html<p>Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Never have hyperlinks <a href='http://seotipster.parsiblog.com/Posts/4/The+keyword+can+be+thought+of+as+one+topic+within+a+larger+categ/'>like</a> "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even …</p><p>Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Never have hyperlinks <a href='http://seotipster.parsiblog.com/Posts/4/The+keyword+can+be+thought+of+as+one+topic+within+a+larger+categ/'>like</a> "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Links with over optimized anchor text in articles or press releases distributed on other sites. <h2>Turn your mentions into backlinks</h2>Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. Always link back <a href='https://medium.com/@timmy_ranger/define-your-goals-for-ultimate-seo-results-6ab31a689dd8'>to</a> vendors Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. <h2>It's a great idea to get your keyword in the beginning of your title</h2>You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. Head terms are <a href='https://seocrazy.joomla.com/156-google-wants-to-ensure-that-they-can-provide-high-quality-results-for-the-longer-queries'>searched</a> more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines <h2>Avoid all link directories that link to all kinds of websites</h2>Doing so will dramatically bias outcomes in your favor. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it." <h2>Footer links are an excellent environment for usability</h2>With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Images may seem <a href='http://www.kaaq.org/index.php?document_srl=2939403'>like</a> a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. </p>Use a content delivery network2018-02-28T12:11:00+01:002018-02-28T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-02-28:/Use-a-content-delivery-network-1519776661.html<p>Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. In some cases <a href='http://basic0908.eklablog.com/links-are-still-the-currency-of-the-internet-a134877876'>on-page</a> coding issues can impede the ability of a website to rank well in search engines …</p><p>Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. In some cases <a href='http://basic0908.eklablog.com/links-are-still-the-currency-of-the-internet-a134877876'>on-page</a> coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). <h2>Why is Social Media important for Local Businesses?</h2>Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. All backlinks are <a href='http://seohull.strikingly.com/blog/do-keyword-research-before-you-write'>not</a> created Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. <h2>How are you supposed to audit your site structure</h2>You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. The more your <a href='http://rss2.com/feeds/Gary-Hall'>website</a> gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. <h2>Use Engaging Language for Effective SEO</h2>Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword." <h2>Use a content delivery network</h2> Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Because time is <a href='http://sanrasa.onlinewebshop.net/advisory/index5.html'>the</a> most valuable resource for small businesses
(link is external)
, the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. </p>Types of Site Changes That Can Affect SEO2018-02-27T12:11:00+01:002018-02-27T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-02-27:/Types-of-Site-Changes-That-Can-Affect-SEO-1519690261.html<p>Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. One great way …</p><p>Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. One great way <a href='http://greendoorseo.byethost5.com/index10.html'>to</a> increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. <h2>How should I take care of this?</h2>Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. If you execute <a href='http://searchmarketing.strikingly.com/blog/add-a-ton-of-value-to-your-clients'>your</a> keyword Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. <h2>Local Link Building</h2>On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Tutorials and top-ten <a href='http://barbara.hariko.com/facilitate-seo/index16.html'>list</a> articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. <h2>Understanding the rationale behind link intersects</h2>Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore." <h2>Types of Site Changes That Can Affect SEO</h2>Search drives an incredible amount of both online and offline economic activity. Sometimes, all that <a href='http://seotips.sdbx.jp/index34.html'>you</a> need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. </p>What gets measured gets improved2018-02-26T12:11:00+01:002018-02-26T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-02-26:/What-gets-measured-gets-improved-1519603862.html<p>It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Before you start <a href='http://seotactics.mywebcommunity.org/index32.html'>with</a> mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance …</p><p>It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Before you start <a href='http://seotactics.mywebcommunity.org/index32.html'>with</a> mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. Links are integral for connecting each piece of content, ultimately leading to a potential sale. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. <h2>The first choice should be analytics</h2>You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Writing good page <a href='http://seoadvice.wikidot.com/blog:36'>titles</a> is Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. <h2>Technical SEO analysis is the foundation of any viable SEO program</h2>Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. At one time, <a href='http://seoadvice.sdbx.jp/ideas/index1.html'>directories</a> like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights
(link is external)
. Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. <h2> It’s tough to track what’s working if you don’t have a consistent flow of online visitors</h2>There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety." <h2>What gets measured gets improved</h2>Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Keyword research is <a href='http://intersol.co.uk/Its-important-to-look-at-the-big-picture-1517882941.html'>absolutely</a> critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. It is important to have backlinks from quality sites, and those backlinks should be contextual. </p>People describe keywords in different ways2018-02-25T12:11:00+01:002018-02-25T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-02-25:/People-describe-keywords-in-different-ways-1519517461.html<p>In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …</p><p>In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of the website link to that page with that keyword. When SEO consultants <a href='http://seoadvice.wikidot.com/blog:54'>work</a> on their marketing campaign, the target is getting at the top of the search engine’s ranking position. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. <h2>A best practice for SEO is that every piece of content should be tailored to one unique keyword</h2>If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Search engines are <a href='http://seotipster.parsiblog.com/Posts/13/Do+you+run+A%2fB+testing+on+a+regular+basis%3f/'>answering</a> machines. Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. <h2>How to promote your local business online</h2>Exact match Domains (EMD) Your blog posts <a href='http://profilebusiness.co.uk/Write-a-great-title-for-SEO-friendly-posts-1519092121.html'>shouldn’t</a> be treated equally. Only select the posts that had the biggest positive impact on your business. Producing content for search engines is also content marketing, list building, and relationship marketing. If you’re looking for some great ideas, you can visit Quora
(link is external)
, which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo
(link is external)
to check out other writers’ work and then create something even more engaging and relevant for your audience. <h2>Check Other SEO Factors</h2>A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems." <h2>People describe keywords in different ways</h2>Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. Optimize the content <a href='http://sanrasa.onlinewebshop.net/advice/index32.html'>of</a> your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. A great and fast way to convey your goal is by using headlines and taglines. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. </p>Creativity can take courage2018-02-24T12:11:00+01:002018-02-24T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-02-24:/Creativity-can-take-courage-1519431061.html<p>A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. The more your <a href='http://leadlantern.byethost14.com/index29.html'>website</a> gets passed around between users all over the country (or even the world …</p><p>A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. The more your <a href='http://leadlantern.byethost14.com/index29.html'>website</a> gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. <h2>Determining Searcher Intent and Delivering Relevant, Fresh Content</h2>As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Onpage optimization (AKA <a href='http://leadlantern.byethost14.com/index13.html'>on-page</a> SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. <h2>How To Spot DoFollow Links</h2>Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Your website is <a href='http://ww2.husuma.com/The-more-people-link-to-your-site-the-more-importance-Google-places-upon-it--1518319262.html'>your</a> primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. <h2>Write Intent-Driven Content</h2>When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. " <h2>Creativity can take courage</h2>The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers. SEO measures can <a href='https://seocrazy.joomla.com/32-people-have-become-more-dependent-on-the-internet-2'>take</a> some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Give the search engines some time to do their thing (a couple days, or even
weeks) and then keep checking your rank to see what happened and track
your progress. </p>Link building strategies2018-02-23T12:11:00+01:002018-02-23T12:11:00+01:00Percival Crusttag:steam.obunko.com,2018-02-23:/Link-building-strategies-1519344661.html<p>Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …</p><p>Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. Marketers rely on <a href='http://seoadvice.sdbx.jp/starter/index36.html'>search</a> engine optimization (SEO) to improve search rankings, website traffic and lead generation. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. <h2>What Is a Keyword, and Why are Keywords Important?</h2>By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. While we all <a href='http://seohull.strikingly.com/blog/a-site-can-never-have-enough-content'>enjoy</a> seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. <h2>Don't Forget: Content and Links
Are Key</h2>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Google has told <a href='http://ww2.kesagiri.net/The-title-tag-gets-a-lot-of-weight-in-Google-1518577082.html'>the</a> SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. <h2>Many clients start aggressive SEO campaigns in an attempt to get better results fast</h2>How do you work out the price of SEO packages? Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if your
website aims to provide readers with important information. " <h2>Link building strategies</h2>It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. A sitemap is <a href='http://ww2.kasajizo.com/Can-Images-Help-Improve-My-Website-s-Search-Engine-Placement--1518318961.html'>a</a> lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Page load speed is also a ranking factor, especially for mobile. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. </p>Find personal bloggers who have built up large brands around helping others2018-02-22T03:44:00+01:002018-02-22T03:44:00+01:00Percival Crusttag:steam.obunko.com,2018-02-22:/Find-personal-bloggers-who-have-built-up-large-brands-around-helping-others--1519314258.html<p>While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Over the …</p><p>While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Over the past <a href='http://wider.atwebpages.com/Find-the-most-efficient-way-to-organize-the-content-of-your-website-1519271221.html'>few</a> years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. <h2>Header tags have been a hugely important part of SEO</h2>Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Internal links can <a href='http://sandra.sdbx.jp/index24.html'>help</a> you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. You need to understand where you are now in order to accurately assess your future rankings. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. <h2>Community Hijacking</h2>All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Paid ads are <a href='http://barbara.hariko.com/more-information/index37.html'>increasingly</a> getting much more reach. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. <h2>I am sure you agree that every business needs a website that is found easily on Google?</h2>Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. How do you work out the price of SEO packages? You can use off-page optimization to improve your website’s reputation and authority. This
depends mainly on inbound links. Off-page optimization involves measures which ensure that
good-quality, relevant backlinks are created in the long term. This is also referred to as “link
building.” Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results." <h2>Find personal bloggers who have built up large brands around helping others </h2>In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. The search engines <a href='https://modernvb.com/entry.php?11184-Will-you-be-mentioned-throughout-a-variety-of-platforms'>may</a> not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. </p>Use Capital Letters To Highlight Keywords2018-02-22T02:28:00+01:002018-02-22T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-22:/Use-Capital-Letters-To-Highlight-Keywords-1519266481.html<p>Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Keyword research is <a href='http://tony.buzama.com/Internal-Contextual-Linking-On-Long-Tail-Keywords-1518229321.html'>a</a> critical component of SEO. What search terms …</p><p>Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Keyword research is <a href='http://tony.buzama.com/Internal-Contextual-Linking-On-Long-Tail-Keywords-1518229321.html'>a</a> critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. <h2>Target website visitors who are going to visit your website and remain there</h2>No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Content syndication is <a href='https://wiki.pillarproject.io/index.php/User:Gazhall'>the</a> term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. <h2> Link Intersect for SEO</h2>The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want. Understanding your audience <a href='http://ww2.kasajizo.com/Don-t-make-it-hard-for-the-user-to-find-the-exact-information-they-need-1518059702.html'>and</a> the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. <h2>Blogging is generally considered a hobby</h2>Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Write interesting and creative content that you know people will share with others. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results." <h2>Use Capital Letters To Highlight Keywords</h2>Keywords should be relevant. This means your site should be a satisfactory destination for users. There’s no clear <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801110000/'>formula,</a> or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Most companies use SEO to increase website traffic, which in turn, increases revenue. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. </p>Use only schema types that fit the page or the site2018-02-21T02:28:00+01:002018-02-21T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-21:/Use-only-schema-types-that-fit-the-page-or-the-site-1519180081.html<p>When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If a search <a href='https://ameblo.jp/seotips4u/entry-12353336179.html'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not …</p><p>When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If a search <a href='https://ameblo.jp/seotips4u/entry-12353336179.html'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. <h2>Finding Pages to Push Internal Links From</h2>A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. One of the <a href='http://evanesque.sdbx.jp/index34.html'>best</a> tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? <h2>Monitor the evolution of your search rankings </h2>Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. SEOs have a <a href='http://semta.ukime.org/It-is-not-known-how-often-Hummingbird-is-updated-or-changed-by-Google-1518834781.html'>weird</a> way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. <h2>Cut Back Costs with SEO</h2>The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use." <h2>Use only schema types that fit the page or the site</h2>Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. There is no <a href='http://harangey.sdbx.jp/index12.html'>optimal</a> number of words on a page for placement in Google. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. </p>Create Keyword Evaluation Models2018-02-20T02:28:00+01:002018-02-20T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-20:/Create-Keyword-Evaluation-Models-1519093681.html<p>Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Think long term <a href='http://blog.goo.ne.jp/basic0908/e/dc835689cc3d4f255e9938966207a13e'>rather</a> than short term. Short term will get you nowhere with SEO …</p><p>Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Think long term <a href='http://blog.goo.ne.jp/basic0908/e/dc835689cc3d4f255e9938966207a13e'>rather</a> than short term. Short term will get you nowhere with SEO. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. <h2>Footer links are an excellent environment for usability</h2>The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. With website analytics, <a href='http://zeus.zatunen.com/The-first-indication-should-be-structure-1517279821.html'>you</a> can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings. <h2>Caution! Links don’t count in some cases</h2>So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. Panda and Penguin <a href='https://seocrazy.joomla.com/95-setting-up-301-redirects-for-fun'>are</a> algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. When it comes to choosing keywords, it’s important that they are not too specific or too broad. <h2>You don't need special search engine pages</h2>Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site." <h2>Create Keyword Evaluation Models</h2>The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. It’s generally accepted <a href='http://sandra.sdbx.jp/index37.html'>that</a> using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. In theory, it is important for domain popularity
that as many backlinks as possible link to
a website. However, in the past, backlink
quantity caused webmasters to manipulate
link building. So these days, link volume is no
longer weighted as heavily as it was when the
commercial Internet age first began. Google
now categorizes links that are bought from
other sites, links from online catalogs and
mass-created links from blogs as spam. </p>Understanding Your Audience and Finding Your Niche2018-02-19T12:26:00+01:002018-02-19T12:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-19:/Understanding-Your-Audience-and-Finding-Your-Niche-1519043211.html<p>Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. To be sure, <a href='http://seoadvice.wikidot.com/blog:61'>stealing</a> and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy …</p><p>Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. To be sure, <a href='http://seoadvice.wikidot.com/blog:61'>stealing</a> and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Keyword-based titles help establish page theme and direction for your keywords. <h2>Is the content ranking well for other keywords?</h2>Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Website performance metrics <a href='http://topseoblog.blogsky.com/1396/10/12/post-22/Google-Algorithms-Target-Low-Quality-Content'>also</a> play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. <h2>How do you make a Google friendly link?</h2>We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) To increase your <a href='http://strawberry9697.blog.shinobi.jp/backlinks/start%20writing%20better%20seo%20c'>CTR,</a> create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. <h2>What Do I Need to Do In Order to Optimize My Site for Bing?</h2>One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long." <h2>Understanding Your Audience and Finding Your Niche</h2>Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Search engines aren't <a href='http://manilta.bigcartel.com/product/carsy-fran'>good</a> at completing online forms (such as a login), and thus any content contained behind them may remain hidden. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. </p>Turn your mentions into backlinks2018-02-19T02:28:00+01:002018-02-19T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-19:/Turn-your-mentions-into-backlinks-1519007281.html<p>Redesigning your site gives you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords. Basic SEO can <a href='http://cranberry.hatenablog.com/entry/2018/02/17/103733'>kick</a> start your marketing and push your website …</p><p>Redesigning your site gives you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords. Basic SEO can <a href='http://cranberry.hatenablog.com/entry/2018/02/17/103733'>kick</a> start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. <h2>Tips for jumpstarting a new content marketing initiative</h2>Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. The Internet is <a href='http://www.webestools.com/ftp/ybouane/scripts_tutorials/php/forum/forum/read_topic.php?id=23470'>made</a> up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. <h2>Leads are the lifeblood of a business</h2>Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. If content fails <a href='http://searchfest.mywebcommunity/Understanding-the-rationale-behind-algorithm-updates-1518147001.html'>to</a> align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. <h2>Pay-for-placement in the search engines should be avoided</h2>A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future." <h2>Turn your mentions into backlinks</h2>A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Make sure you <a href='http://searchmarketing.beep.com/make-sure-that-you-supply-what-you-promise-to-the-visitors-2017-12-15.htm'>have</a> clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. </p>Does your site have little or duplicate (plagiarized) content?2018-02-18T02:28:00+01:002018-02-18T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-18:/Does-your-site-have-little-or-duplicate-plagiarized-content--1518920881.html<p>If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Search analytics is <a href='http://seohull.buffalo.io/big-brands-burst-to-the-top'>a</a> new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with …</p><p>If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Search analytics is <a href='http://seohull.buffalo.io/big-brands-burst-to-the-top'>a</a> new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. <h2>Fix all Broken links</h2>Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. An SEO strategy <a href='http://harangey.sdbx.jp/index7.html'>that</a> builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. <h2>Great content and backlinks are the most powerful tools in your kit</h2>There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Link building helps <a href='http://peargreen.byethost15.com/index27.html'>your</a> content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. <h2>Too much of content</h2>The best directories are the ones that also provide useful information for your potential customers. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have…" <h2>Does your site have little or duplicate (plagiarized) content?</h2> Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. A site can <a href='https://medium.com/@gazhall/crawling-and-indexing-you-what-544d7052d32'>never</a> have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. </p>Organic SEO is the most authentic marketing technique for online businesses2018-02-17T02:28:00+01:002018-02-17T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-17:/Organic-SEO-is-the-most-authentic-marketing-technique-for-online-businesses-1518834482.html<p>Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Figure out how <a href='http://profilebusiness.co.uk/Keyword-Research-Avoid-at-Your-Peril-1518746521.html'>you</a> want to be …</p><p>Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Figure out how <a href='http://profilebusiness.co.uk/Keyword-Research-Avoid-at-Your-Peril-1518746521.html'>you</a> want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. <h2>Link Building</h2>The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. To understand the <a href='http://barbarella.sdbx.jp/index2.html'>challenge</a> you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. <h2>The solution is to use the topic cluster model</h2>If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Maintaining a marketing <a href='https://seotipsandtricks.neocities.org/index5.html'>strategy</a> that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. <h2>More people use the search engine on their mobile phones than on desktop</h2>As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info." <h2>Organic SEO is the most authentic marketing technique for online businesses</h2>The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Mobile sites
not only <a href='http://prometheus.ikaduchi.com/Get-inside-the-heads-of-your-customers-1518057721.html'>use</a> a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. </p>Explain to Your Client What Traffic Is Realistic to Expect2018-02-16T02:28:00+01:002018-02-16T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-16:/Explain-to-Your-Client-What-Traffic-Is-Realistic-to-Expect-1518748081.html<p>Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites As brands across <a href='https://modernvb.com/entry.php?9551-Get-mentioned-throughout-a-variety-of-platforms'>industries</a> continue to see the impact that organic search can have on their growth …</p><p>Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites As brands across <a href='https://modernvb.com/entry.php?9551-Get-mentioned-throughout-a-variety-of-platforms'>industries</a> continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. <h2>Choose your keywords carefully</h2>When it comes to choosing keywords, it’s important that they are not too specific or too broad. Keep your descriptions <a href='http://seotip.seesaa.net/article/456475576.html'>under</a> 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. <h2>Ways to Build Backlinks</h2>To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Gone are the <a href='http://harangey.sdbx.jp/index8.html'>days</a> when you have to mention exact keyword phrases a specific number of times at a certain frequency. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. <h2>Do users like my content?</h2>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online." <h2>Explain to Your Client What Traffic Is Realistic to Expect</h2>One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Content is not <a href='http://harangey.sdbx.jp/index2.html'>only</a> key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. </p>The Value of “Big” Content2018-02-15T02:28:00+01:002018-02-15T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-15:/The-Value-of-Big-Content-1518661681.html<p>While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …</p><p>While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. If you purport <a href='http://lastingsearcher.byethost12.com/index25.html'>to</a> be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. <h2>Understand and implement entities</h2>Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Nothing is worse <a href='http://tapassess.co.uk/Authorship-may-be-the-future-of-search-1517886061.html'>than</a> arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Authority is created over time. It can't be rushed. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. <h2>The Three Pillars of SEO: Authority, Relevance, and Trust</h2>Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Staying on top <a href='http://seotactics.mywebcommunity.org/index25.html'>of</a> SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. <h2>Use keywords in your images</h2>Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If the wrong people are hitting your website, it's all for nothing" <h2>The Value of “Big” Content</h2>Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Always remember your <a href='http://saveourschools.co.uk/Be-adaptable-and-recognise-that-times-change-and-SEO-trends-evolve-1518315361.html'>competition</a> is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. </p>What is Off page optimisation?2018-02-14T02:28:00+01:002018-02-14T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-14:/What-is-Off-page-optimisation--1518575281.html<p>There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile friendliness is <a href='http://seotactics.mywebcommunity.org/index13.html'>an</a> important ranking factor for search rankings. More and more users are using their …</p><p>There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile friendliness is <a href='http://seotactics.mywebcommunity.org/index13.html'>an</a> important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. <h2>Understanding the rationale behind providing value</h2>While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. While your company <a href='https://ameblo.jp/basic0908/entry-12345482203.html'>may</a> have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. <h2>Any SEO power you gain from links will be centralized</h2>The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. The most fundamental <a href='http://tapassess.co.uk/Build-idea-and-search-intent-based-Content-1517799721.html'>objective</a> of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. <h2>Where in search results does my content appear?</h2>For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing." <h2>What is Off page optimisation?</h2>Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. You can initiate <a href='http://anders32.postbit.com/write-good-title-tags.html'>a</a> productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! </p>It’s time to revolutionize our approach to keyword generation2018-02-14T02:27:00+01:002018-02-14T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-14:/It-s-time-to-revolutionize-our-approach-to-keyword-generation-1518575221.html<p>Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. At …</p><p>Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. At the end <a href='http://barbara.hariko.com/beginners-seo/index39.html'>of</a> the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Make sure that you label all of your images with descriptive alt attributes. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. <h2>Understanding who you’re trying to reach is a vital step in crafting a working SEO strategy</h2>Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. It takes time <a href='http://seohull.buffalo.io/creating-keyword-rich-anchor-text-used-to-be-considered-an-effective-strategy'>to</a> research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. <h2>Cherish the more competitive terms in your buckets</h2>By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Keep your descriptions <a href='http://seoadvice.sdbx.jp/tips/index5.html'>under</a> 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. <h2>You are a secret waiting to be discovered</h2>SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed." <h2>It’s time to revolutionize our approach to keyword generation</h2>Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Results driven, intelligent <a href='https://vimeo.com/seohull'>search</a> engine optimisation. Anybody can optimise a site with a little know-how. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. The rise of social media on the Web has created a host of new signals that search engines can consider. </p>SEO LSI keyword best practice2018-02-14T02:26:00+01:002018-02-14T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-14:/SEO-LSI-keyword-best-practice-1518575161.html<p>Development of a prioritized list of targeted search terms related to your customer base and market segment. The clear majority <a href='http://cranberry.hatenablog.com/entry/2018/02/02/152602'>of</a> websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Getting your content out there and shared generously should be your goal. Make sure …</p><p>Development of a prioritized list of targeted search terms related to your customer base and market segment. The clear majority <a href='http://cranberry.hatenablog.com/entry/2018/02/02/152602'>of</a> websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. <h2>Aligning Your Content</h2>Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. The benefits of <a href='http://cranberry.hatenablog.com/entry/2017/12/19/000000'>guest</a> blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! <h2>Creativity will take courage</h2>How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. The goal shouldn’t <a href='http://seohull.strikingly.com/blog/what-are-the-benefits-of-selling-leads-online-through-a-pay-per-lead'>be</a> to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Which keywords are the fastest to page 1? Fastest to the top 5? <h2>Content is vital for SEO</h2> The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. " <h2>SEO LSI keyword best practice</h2>You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. The nature of <a href='http://1c3.world.coocan.jp/wiki/index.php?Anchors'>having</a> competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. </p>Readability and long keyphrases2018-02-13T02:28:00+01:002018-02-13T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-13:/Readability-and-long-keyphrases-1518488881.html<p>Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …</p><p>Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. Google has worked <a href='https://balancedview.jimdo.com/intermediate-advice/keyword-research/'>to</a> smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). <h2>Use SEO-Friendly URLS</h2> Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Google has spent <a href='https://www.kiwibox.com/basic0908/blog/entry/142960895/monitor-your-seo-evolution/?pPage=0'>millions</a> of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Doing so will dramatically bias outcomes in your favor. <h2>Include bios of different staff at different locations</h2>Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Stop words are <a href='http://www.liveinternet.ru/users/maths/profile'>the</a> small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. <h2>Google no longer uses the META description tag for ranking purposes</h2>Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Many people still think that having a high volume of crawlable and indexable pages is <em>always</em> better. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. " <h2>Readability and long keyphrases</h2>Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Relevance versus authority: <a href='http://seoadvice.sdbx.jp/thoughts/index22.html'>these</a> two metrics are always at the forefront of a link builder’s mind. You know how sometimes people hide content on the mobile version of their page? Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. </p>Lessons Learned from Crummy SEO2018-02-13T02:27:00+01:002018-02-13T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-13:/Lessons-Learned-from-Crummy-SEO-1518488821.html<p>Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …</p><p>Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. At its core, <a href='http://harangey.sdbx.jp/index40.html'>SEO</a> is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. <h2>Check Google Trends to see Search Volume Over Time</h2>Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Check forums, online <a href='http://ww2.sarashi.com/Add-valuable-insight-to-your-content-1518404701.html'>communities</a> and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. <h2>Gather Referring Domains for your website</h2>Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. When searching on <a href='http://harangey.sdbx.jp/index6.html'>mobile,</a> there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. <h2>Earning links</h2>Finding authoritative sites that’ll link back to your pages can be difficult. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. " <h2>Lessons Learned from Crummy SEO</h2>You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. Where appropriate, you <a href='http://strawberry9697.blog.shinobi.jp/content/making%20websites%20more%20visible'>should</a> add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. </p>Google guidelines don't agree with your approach2018-02-13T02:26:00+01:002018-02-13T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-13:/Google-guidelines-don-t-agree-with-your-approach-1518488761.html<p>The canonical URL tells you / Google what the source of a page is. On-site optimization is <a href='http://seotip.seesaa.net/article/456243058.html'>all</a> about publishing awesome stuff in the first place. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really …</p><p>The canonical URL tells you / Google what the source of a page is. On-site optimization is <a href='http://seotip.seesaa.net/article/456243058.html'>all</a> about publishing awesome stuff in the first place. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. <h2>Keep your Anchor texts natural</h2>Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. We know that <a href='http://seotip.seesaa.net/article/456329796.html'>Google</a> will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. <h2>Put a profile photo on your Google+ account</h2>Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Is your product <a href='http://www.open-web.info/gazhall.com/'>/</a> service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. <h2>Getting clicks on your title is just half of the equation</h2>A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link!" <h2>Google guidelines don't agree with your approach</h2>Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. The page title <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801240002/'>and</a> URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. </p>SEO tactics that work2018-02-12T02:28:00+01:002018-02-12T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-12:/SEO-tactics-that-work-1518402481.html<p>People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Test the results <a href='http://sandra.sdbx.jp/index4.html'>of</a> changes, and keep changes …</p><p>People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Test the results <a href='http://sandra.sdbx.jp/index4.html'>of</a> changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. <h2>Go great or go home</h2>If you're anything like me, then you're looking to understand why certain things work the way they do. Many website owners <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801130000/'>neglect</a> to spend the time analyzing how their page structure actually looks and works for the visitor. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. Progressive SEO means technical, analytical and traditional marketing all rolled into one. <h2>Evaluate Your Site Speed</h2>Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. f your site <a href='http://hubpages.com/@hullseo'>is</a> linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. <h2>How to Protect Your Content</h2>Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. At a bare minimum, include social sharing buttons on your content. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money." <h2>SEO tactics that work</h2>Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. Visual content has <a href='http://sansara2.soup.io/post/640283453/People-are-constantly-using-keywords'>become</a> very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. </p>Avoid SEO Attacks2018-02-12T02:27:00+01:002018-02-12T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-12:/Avoid-SEO-Attacks-1518402422.html<p>Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Google is the <a href='http://barbara.hariko.com/next-stage/index1.html'>dominant</a> search engine in many countries, but not all of them. How you optimize your website depends heavily on the …</p><p>Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Google is the <a href='http://barbara.hariko.com/next-stage/index1.html'>dominant</a> search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. <h2>No link value is lost</h2>The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Much of digital <a href='http://greendoorseo.byethost5.com/index4.html'>marketing</a> has revolved around getting found by search engines and coming up within the first page of the SERPs In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>Do a spring cleaning </h2>Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Getting rankings is <a href='http://searchmarketing.strikingly.com/blog/the-first-major-choice-should-be-hosting-location'>an</a> output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. <h2>Looking at Competitors’ Authority and Trust</h2>If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone." <h2>Avoid SEO Attacks</h2>Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Google’s algorithm takes <a href='https://vimeo.com/seohull'>into</a> account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. </p>Do a spring cleaning2018-02-12T02:26:00+01:002018-02-12T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-12:/Do-a-spring-cleaning--1518402361.html<p>The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Search engines like <a href='http://seohull.strikingly.com/blog/go-great-or-go-home-now'>unique</a> content and content that is updated on a regular basis. That’s one reason blogs tend …</p><p>The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Search engines like <a href='http://seohull.strikingly.com/blog/go-great-or-go-home-now'>unique</a> content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). <h2>Think quality over quantity</h2>Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Search Engines are <a href='https://campusweb.myunion.edu/ICS/Academics/ITEC/CTL-000/Training-CTL-000-Sanders_C/Blog_6.jnz'>not</a> humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. <h2>Authority flows through the links on your website as well</h2>Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. While analysing the <a href='http://seotips.sdbx.jp/index17.html'>site</a> for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. <h2>Going deep into the aspects of Search Engine Marketing</h2>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You can use off-page optimization to improve your website’s reputation and authority. This
depends mainly on inbound links. Off-page optimization involves measures which ensure that
good-quality, relevant backlinks are created in the long term. This is also referred to as “link
building.”" <h2>Do a spring cleaning </h2>So how do you determine your competition? What should you be looking for? The higher the <a href='http://omarwebsite.com/UserProfile/tabid/61/userId/4764913/Default.aspx'>organic</a> search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. </p>Links make the web go round.2018-02-11T02:28:00+01:002018-02-11T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-11:/Links-make-the-web-go-round--1518316081.html<p>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Continually add keyword-rich <a href='http://per.wikia.com/wiki/User_blog:Sansara2/Convert_Visitors'>content</a> to your website to make it an authority on a particular topic. As you add more and …</p><p>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Continually add keyword-rich <a href='http://per.wikia.com/wiki/User_blog:Sansara2/Convert_Visitors'>content</a> to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
Domain to page relevancy means the page linking to your website is relevant to your domain. <h2>More about the pros and cons of curated content</h2>Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Search Engine Marketing <a href='http://gaz.cu.ma/marketingtips/index33.html'>can</a> be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. <h2>You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile</h2>Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. SEO-friendly content doesn’t <a href='http://zeus.zatunen.com/Use-Short-And-Descriptive-URL-Permalink-1517366281.html'>have</a> to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. <h2>Add valuable insight</h2>Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. You need to understand where you are now in order to accurately assess your future rankings. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users." <h2>Links make the web go round.</h2>Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Domain authority is <a href='http://topseoblog.blogsky.com/1396/10/12/post-22/Google-Algorithms-Target-Low-Quality-Content'>more</a> insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. </p>Use Rel Canonical Tag To Improve Ranking2018-02-11T02:27:00+01:002018-02-11T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-11:/Use-Rel-Canonical-Tag-To-Improve-Ranking-1518316021.html<p>Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People continually say <a href='http://available.edoblog.net/toxic%20links/engage%20with%20influencers'>that</a> SEO is dead and …</p><p>Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People continually say <a href='http://available.edoblog.net/toxic%20links/engage%20with%20influencers'>that</a> SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. <h2>Make sure your website is indexed in Google</h2>Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. If you maintain <a href='http://barbarella.sdbx.jp/index20.html'>a</a> blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. <h2>Create Expert Content</h2>Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. By keeping the <a href='http://topseoblog.blogsky.com/1396/10/15/post-27/Get-contextual-links-to-your-site'>site’s</a> underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. <h2>Action Plan</h2>Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords." <h2>Use Rel Canonical Tag To Improve Ranking</h2>Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. The well-publicised Panda <a href='http://available.edoblog.net/headlines/feedback%20driven%20seo'>and</a> Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. </p>What is Off page optimisation?2018-02-11T02:26:00+01:002018-02-11T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-11:/What-is-Off-page-optimisation--1518315961.html<p>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. To truly understand <a href='http://lastingsearcher.byethost12.com/index28.html'>whether</a> your SEO campaign is working, you need to learn which measurements deserve …</p><p>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. To truly understand <a href='http://lastingsearcher.byethost12.com/index28.html'>whether</a> your SEO campaign is working, you need to learn which measurements deserve your attention. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Expect increased conversions, particularly those from visitors who arrived via organic search. <h2>Submitting Your Site to Search Directories, forums and special sites</h2>One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. The sites that <a href='http://newmedianow.co.uk/Aligning-Questions-to-Keywords-1517710441.html'>Google</a> will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. <h2>The person with the best content will win</h2>Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. The difference between <a href='http://ww2.kesagiri.net/Create-Silos-For-Your-Website-1517626621.html'>10</a> years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). <h2>Pay attention to on-page ranking factors</h2>Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty." <h2>What is Off page optimisation?</h2>Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Google is pushing <a href='http://ww2.ifdef.jp/SEO-quality-best-practice-1517799181.html'>towards</a> more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. </p>Don’t shoot yourself in the foot with Technical SEO2018-02-10T02:28:00+01:002018-02-10T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-10:/Don-t-shoot-yourself-in-the-foot-with-Technical-SEO-1518229681.html<p>One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. The well-publicised Panda <a href='http://seotactics.mywebcommunity.org/index13.html'>and</a> Penguin updates have had a significant (and in my view, positive) impact on the discipline …</p><p>One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. The well-publicised Panda <a href='http://seotactics.mywebcommunity.org/index13.html'>and</a> Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. <h2>Provide an excellent experience in SEO copywriting that brings about more SERP to page conversions</h2>Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. Google and the <a href='http://prometheus.ikaduchi.com/Learn-all-the-various-on-page-ranking-factors-1518029048.html'>other</a> search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). <h2>There’ve been a lot of changes in search behavior and search guidelines in the last few years</h2>People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. You should include <a href='https://modernvb.com/entry.php?9551-Get-mentioned-throughout-a-variety-of-platforms'>a</a> sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. <h2>Pick a Keyword to Target</h2>Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from?" <h2>Don’t shoot yourself in the foot with Technical SEO</h2>All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. DA/PA and CT/TF <a href='https://seotipsandtricks.neocities.org/index4.html'>are</a> all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. </p>Word count is a complicated SEO metric2018-02-10T02:27:00+01:002018-02-10T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-10:/Word-count-is-a-complicated-SEO-metric-1518229621.html<p>A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …</p><p>A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. When it comes <a href='http://searchmarketing.beep.com/make-sure-that-you-supply-what-you-promise-to-the-visitors-2017-12-15.htm'>to</a> Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. <h2>Rich snippet abuse</h2>Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Links still matter. <a href='https://ameblo.jp/basic0908/entry-12346023831.html'>We</a> should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. <h2>Authorship is an advantage to the little guy</h2>Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Although SEO marketing <a href='https://seocrazy.joomla.com/126-domain-name-make-it-brandable'>tactics</a> take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? <h2>The most important part of SEO is link building</h2>Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing." <h2>Word count is a complicated SEO metric</h2>If you're anything like me, then you're looking to understand why certain things work the way they do. Emphasizing fast results <a href='http://indozine.com/SEO-specificity-best-practice-1517969041.html'>is</a> what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) </p>Reduce “Code Bloat” on your Pages2018-02-10T02:26:00+01:002018-02-10T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-10:/Reduce-Code-Bloat-on-your-Pages-1518229562.html<p>A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Keyword …</p><p>A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Keyword research is <a href='http://searchmarketing.beep.com/google-loves-fast-sites-and-so-do-your-customers-2017-12-10.htm'>the</a> practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. <h2>Check for 301 and 302 redirects</h2>As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Many of the <a href='http://barbara.hariko.com/next-stage/index22.html'>top</a> websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. <h2>The most time consuming aspect is building links</h2>Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Even though it <a href='http://ww2.kesagiri.net/How-are-you-supposed-to-do-this--1517799361.html'>is</a> not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. <h2>Always endeavour to gain the trust of Google</h2>If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong." <h2>Reduce “Code Bloat” on your Pages</h2> SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. The Internet, or <a href='https://balancedview.jimdo.com/beginners-advice/'>World</a> Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score </p>Quick Tips for SEO2018-02-09T02:28:00+01:002018-02-09T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-09:/Quick-Tips-for-SEO-1518143281.html<p>Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If your content <a href='http://prometheus.ikaduchi.com/Intrigue-your-audience-to-stick-around-1518028970.html'>fails</a> to provide your users with any added value or to engross …</p><p>Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If your content <a href='http://prometheus.ikaduchi.com/Intrigue-your-audience-to-stick-around-1518028970.html'>fails</a> to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. There was a time when “keyword density” meant something for SEO content. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. <h2>Go forth and broadcast your knowledge and reap the benefits of your labor</h2>The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. There is no <a href='http://sandra.sdbx.jp/index9.html'>minimum</a> amount of words or text to rank in Google. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. <h2>Are you generating results for your keyword?
</h2>Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Good quality takes <a href='https://issuu.com/gazhall6/docs/backlink-indexing'>time</a> to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? <h2>Picking Geo Modifiers</h2>By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords." <h2>Quick Tips for SEO</h2> Links at the top of a page carry more weight than those further down. Link Building adds <a href='https://seo4u.joomla.com/12-decrease-your-landing-page-loading-time'>a</a> level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. The best directories are the ones that also provide useful information for your potential customers. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. </p>Create resources that people want2018-02-09T02:27:00+01:002018-02-09T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-09:/Create-resources-that-people-want-1518143222.html<p>Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Content marketing is <a href='http://seoadvice.sdbx.jp/advice/index19.html'>a</a> highly viable digital marketing strategy, designed …</p><p>Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Content marketing is <a href='http://seoadvice.sdbx.jp/advice/index19.html'>a</a> highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. <h2>Make sure you have a responsive design</h2>Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Always remember your <a href='http://barbara.hariko.com/next-stage/index2.html'>competition</a> is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. <h2>The Role of Social Media</h2>Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors When people conduct <a href='http://barbara.hariko.com/facilitate-seo/index31.html'>research,</a> they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. <h2>Answer that ‘one’ question</h2>Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score" <h2>Create resources that people want</h2>When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Search engine guidelines <a href='https://seotips4pros.neocities.org/index23.html'>help</a> us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? Your Title Tags are far-and-away the most important places to put your keywords. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. </p>Is the content ranking well for other keywords?2018-02-09T02:26:00+01:002018-02-09T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-09:/Is-the-content-ranking-well-for-other-keywords--1518143161.html<p>Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Search Engine Optimisation <a href='http://basic0908.eklablog.com/use-social-sharing-buttons-a134814128'>-</a> SEO - Is the art of getting search engines to discover and …</p><p>Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Search Engine Optimisation <a href='http://basic0908.eklablog.com/use-social-sharing-buttons-a134814128'>-</a> SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. <h2>Lack of keywords in the content</h2>It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. There are a <a href='http://sandybox.sdbx.jp/index32.html'>number</a> of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. <h2>Link building, of course, is a science in itself</h2>When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Google is trying <a href='http://semta.ukime.org/Optimize-for-people-1517193121.html'>to</a> better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. <h2>Do Forum Posting To Increase Brand Awareness</h2>Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc." <h2>Is the content ranking well for other keywords?</h2>It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Spam links often <a href='https://basic0908.jimdo.com/2017/11/14/the-importance-of-backlinks/'>go</a> both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. </p>Invest in SEO2018-02-08T02:28:00+01:002018-02-08T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-08:/Invest-in-SEO-1518056881.html<p>80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). People love to <a href='http://seohull.strikingly.com/blog/promote-transparency-and-foster-trustworthiness-on-your-site'>browse</a> through a clearance section for bargains. You could include overstocked items or products nearing …</p><p>80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). People love to <a href='http://seohull.strikingly.com/blog/promote-transparency-and-foster-trustworthiness-on-your-site'>browse</a> through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. <h2>Limit your searches to a specific high level domain</h2>The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Relevance versus authority: <a href='http://seoadvice.sdbx.jp/ideas/index19.html'>these</a> two metrics are always at the forefront of a link builder’s mind. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. <h2>Focus on topic depth vs. backlinks</h2>Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. There are literally <a href='https://ameblo.jp/basic0908/entry-12342024615.html'>hundreds</a> of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. <h2>Delete toxic links yourself</h2>The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term." <h2>Invest in SEO</h2>Ideally page titles should include the search term for which the website has been optimized. Keywords should never <a href='http://barbara.hariko.com/starting-out-seo/index13.html'>be</a> used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. </p>Add a ton of value to your clients2018-02-08T02:27:00+01:002018-02-08T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-08:/Add-a-ton-of-value-to-your-clients--1518056821.html<p>A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …</p><p>A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. Paid links are <a href='http://blog.goo.ne.jp/basic0908/e/9ccb01fe7422ea90e5a78b698294052b'>like</a> paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! <h2>Turn your mentions into backlinks</h2>Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. How you’ve worked <a href='http://seotrainingtips.byethost13.com/index5.html'>in</a> the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. Mobile is becoming more popular every year. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). <h2>Use an SEO Service for Link Analysis</h2>See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. Modern commercial search <a href='https://medium.com/@seo2_70026/google-punishes-false-event-markup-tags-4a28c32aa98b'>engines</a> rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. <h2>Creating a Website on Your Domain</h2>Doing so will dramatically bias outcomes in your favor. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Integrate selected keywords into your website source code and existing content on designated pages. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences." <h2>Add a ton of value to your clients </h2>Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. The best way <a href='http://cranberry.hatenablog.com/entry/2018/01/14/024327'>to</a> get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. </p>All parts of your website are pieces of the same puzzle2018-02-08T02:26:00+01:002018-02-08T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-08:/All-parts-of-your-website-are-pieces-of-the-same-puzzle-1518056762.html<p>Inbound links can come from your own website (linking from one page to another) or other web properties you control. Is your article <a href='http://seotips.sdbx.jp/index.html'>hiding</a> among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively …</p><p>Inbound links can come from your own website (linking from one page to another) or other web properties you control. Is your article <a href='http://seotips.sdbx.jp/index.html'>hiding</a> among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. <h2>Why local link building?</h2>Content quality, content amount, and website information are all factors in your Page Quality Rating. Efficient use of <a href='http://topseoblog.blogsky.com/1396/10/16/post-28/'>content</a> is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. <h2>Main keywords and sub-keywords</h2>Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Figure out how <a href='https://www.behance.net/seo21a05'>you</a> want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) <h2>Google’s bots might not share your opinion</h2>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site." <h2>All parts of your website are pieces of the same puzzle</h2>Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. When SEO isn’t <a href='http://hullseo.soup.io/post/639984126/Getting-more-sophisticated-about-the-signals'>done</a> right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. </p>Entirely too genius SEO2018-02-07T02:28:00+01:002018-02-07T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-07:/Entirely-too-genius-SEO-1517970481.html<p>After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. You may begin <a href='http://staer.sugo-roku.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/mobile%20optimization'>with</a> top-level, aggregate numbers, but you must drill down …</p><p>After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. You may begin <a href='http://staer.sugo-roku.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/mobile%20optimization'>with</a> top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. When done well, content marketing can contribute to boosting a site’s position in search rankings. <h2>70% of clicks on search engine results pages are on organic results</h2>Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. The “About Us” <a href='https://ameblo.jp/basic0908/entry-12342024797.html'>section</a> is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. <h2>If you lose your site data then you lose your rankings too</h2>Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Think of SEO <a href='http://seotactics.mywebcommunity.org/index23.html'>as</a> one small part of a much more cohesive marketing strategy. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). <h2>Come up with more niche or specific headlines</h2>You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. You need to understand where you are now in order to accurately assess your future rankings. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not." <h2>Entirely too genius SEO</h2>Information Architecture allows people and search engines to better understand the content structure on a site. It isn't just <a href='https://www.kiwibox.com/basic0908/blog/entry/142616237/one-of-google-s-primary-triggers/?pPage=0'>about</a> the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. </p>Make that list bigger!2018-02-07T02:27:00+01:002018-02-07T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-07:/Make-that-list-bigger--1517970421.html<p>The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. When …</p><p>The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. When you run <a href='https://ameblo.jp/basic0908/entry-12348560030.html'>the</a> same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). <h2>Search engine health check</h2>With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Google is better <a href='https://seotipsandtricks.neocities.org/index29.html'>at</a> working out what a page is about, and what it should be about to satisfy the intent of a searcher. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. When it comes to SEO, less is not necessarily more. 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Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria." <h2>Make that list bigger!</h2>An SEO specialist should know how long content needs to be and to avoid keyword stuffing. SEO will never <a href='http://cranberry.hatenablog.com/entry/2018/01/23/143923'>die!</a> As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. </p>Use Google’s Disavow Tool To Improve Ranking2018-02-07T02:26:00+01:002018-02-07T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-07:/Use-Google-s-Disavow-Tool-To-Improve-Ranking-1517970361.html<p>Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Google is trying <a href='http://lastingsearcher.byethost12.com/index38.html'>to</a> better understand the semantic meanings of words by looking at how they appear in knowledge …</p><p>Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Google is trying <a href='http://lastingsearcher.byethost12.com/index38.html'>to</a> better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the content doesn’t fit their needs. <h2>Authority flows through the links on your website as well</h2>All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Targeting highly sought-after <a href='https://ameblo.jp/basic0908/entry-12341011801.html'>keywords</a> can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Websites that receive many inbound links can be more likely to rank higher in search engines. 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Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. <h2>Improve accessibility for people with poor vision</h2>The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? " <h2>Use Google’s Disavow Tool To Improve Ranking</h2>Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. The thing is, <a href='http://gpra.jpn.org/gunpra/yybbs/read.cgi?list=tree&no=4201391'>in</a> addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. What would you type into a search engine to find your business website or page? Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. </p>Search engine optimization tips2018-02-06T02:28:00+01:002018-02-06T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-06:/Search-engine-optimization-tips-1517884081.html<p>Search engines have a limited ability to recognize images, animation, video and audio. Efficient content organization <a href='http://seohull.strikingly.com/blog/take-a-look-at-which-sites-are-currently-ranking'>seeks</a> to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. DA/PA and CT/TF are …</p><p>Search engines have a limited ability to recognize images, animation, video and audio. Efficient content organization <a href='http://seohull.strikingly.com/blog/take-a-look-at-which-sites-are-currently-ranking'>seeks</a> to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. <h2>Setup Google Analytics and Google Webmaster Tools</h2>The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. A good resource <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801310001/'>is</a> more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Get your website reviewed by a popular and authoritative review site. 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Therefore, Google wants to show a user the best result possible, the result that best fits their search query." <h2>Search engine optimization tips</h2>If you create high-quality pieces of informative content on your website page-to-page, you will rank. SEO measures can <a href='http://searchmarketing.strikingly.com/blog/encourage-other-websites-to-link-to-yours-naturally'>take</a> some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? </p>Authority flows through the links on your website as well2018-02-06T02:27:00+01:002018-02-06T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-06:/Authority-flows-through-the-links-on-your-website-as-well-1517884021.html<p>Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …</p><p>Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. Website owners all <a href='https://www.dailystrength.org/journals/you-must-have-a-strong-web-foundation'>want</a> their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>spend your money to support a cause close to your industry</h2>Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. The user always <a href='http://seotips.sdbx.jp/index7.html'>comes</a> first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. At a bare minimum, include social sharing buttons on your content. <h2>Create better landing pages</h2>A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Pay close attention <a href='https://seo4u.joomla.com/13-nail-down-the-art-of-quality-content'>to</a> how your results develop over time, and don’t be afraid to make changes when you need to. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. <h2>More content equals better rankings and more links</h2>To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them." <h2>Authority flows through the links on your website as well</h2>Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. If search users <a href='http://steam.obunko.com/Mention-keywords-where-they-matter-most-1517624822.html'>commonly</a> misspell a keyword, you should identify and use it. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. </p>Hire the Right SEO Company for Your Business2018-02-06T02:26:00+01:002018-02-06T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-06:/Hire-the-Right-SEO-Company-for-Your-Business-1517883961.html<p>Get people talking about your brand, and mentioning it on their website, or any website for that matte Google doesn’t want <a href='http://chinapaper.org/space-uid-485549.html'>to</a> deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with …</p><p>Get people talking about your brand, and mentioning it on their website, or any website for that matte Google doesn’t want <a href='http://chinapaper.org/space-uid-485549.html'>to</a> deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. <h2>Use Heading Tags (H Tags) To Get More Traffic</h2>The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. There are a <a href='http://barbara.hariko.com/next-stage/index32.html'>number</a> of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. <h2>Develop a comprehensive internal linking structure</h2>Ensure the number of visits and new visitors from within your target market is increasing. Keyword research is <a href='https://seocrazy.joomla.com/35-the-major-elements-of-planning-your-seo-campaign'>the</a> basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. <h2>It’s time to revolutionize our approach to SEO</h2> If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa." <h2>Hire the Right SEO Company for Your Business</h2>Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. For those of <a href='http://seoadvice.sdbx.jp/starter/index22.html'>you</a> wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. </p>Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack2018-02-05T02:28:00+01:002018-02-05T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-05:/Look-at-your-competitors-mobile-responsive-sites-to-figure-out-what-you-need-to-do-to-stand-out-from-the-pack-1517797681.html<p>Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Brands are generally <a href='http://sansaraevens.postach.io/post/submit-to-google-local-listing'>most</a> interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this …</p><p>Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Brands are generally <a href='http://sansaraevens.postach.io/post/submit-to-google-local-listing'>most</a> interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. <h2>Real Websites index faster</h2>People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. When it comes <a href='http://profilebusiness.co.uk/Optimization-ensures-the-Website-is-organized-efficiently-and-succinctly-1517536802.html'>to</a> Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. <h2>User experience is one of the primary factors that determines success or failure</h2>SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. The goal shouldn’t <a href='http://barbara.hariko.com/starting_out/index24.html'>be</a> to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. <h2>Don’t shoot yourself in the foot with Technical SEO</h2>The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes." <h2>Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack</h2>In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. It's no surprise <a href='http://seohull.strikingly.com/blog/perform-an-audit-of-your-existing-site'>that</a> the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. </p>Understanding the rationale behind backlinks indexing2018-02-05T02:27:00+01:002018-02-05T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-05:/Understanding-the-rationale-behind-backlinks-indexing-1517797621.html<p>Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. SEO moves fast. <a href='https://sansara2.neocities.org/index14.html'>It …</a></p><p>Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. SEO moves fast. <a href='https://sansara2.neocities.org/index14.html'>It’s</a> an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. <h2>On page optimization a basic pillar for successful SEO</h2>The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. How do you <a href='http://seoadvice.sdbx.jp/tips/index19.html'>educate</a> people so they do value it? RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. <h2>Choose short, keyword-friendly URLs</h2>Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want <a href='http://seotip.seesaa.net/article/456232993.html'>to</a> simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. <h2>Picking Geo Modifiers</h2>Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans." <h2>Understanding the rationale behind backlinks indexing</h2>Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. SEO works by <a href='http://wasani.sdbx.jp/index34.html'>modifying</a> elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. </p>Why do links matter?2018-02-05T02:26:00+01:002018-02-05T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-05:/Why-do-links-matter--1517797561.html<p>Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Don’t be scared <a href='http://gaz.cu.ma/marketingtips/index39.html'>by</a> the acronym SEO, it just allows sites like Google to read your website and …</p><p>Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Don’t be scared <a href='http://gaz.cu.ma/marketingtips/index39.html'>by</a> the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. <h2>Make sure a byline with your name appears on every page of your content</h2>Educational content can be described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. Controlling most of <a href='http://semta.ukime.org/Choose-your-keywords-carefully-1517711521.html'>the</a> navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. <h2>Fundamentals of Earning and Attracting Links</h2>Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. In an SEO <a href='http://samely.3rin.net/contct/optimize%20all%20content%20throu'>scenario,</a> Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. <h2>Monitor the evolution of your Google search results</h2>Expect increased conversions, particularly those from visitors who arrived via organic search. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! " <h2>Why do links matter?</h2>Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Links have always <a href='https://www.kiwibox.com/basic0908/blog/entry/142616237/one-of-google-s-primary-triggers/?pPage=0'>been</a> a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. </p>Write a great title for SEO friendly posts2018-02-04T02:28:00+01:002018-02-04T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-04:/Write-a-great-title-for-SEO-friendly-posts-1517711281.html<p>Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …</p><p>Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. When improving your <a href='http://barbarella.sdbx.jp/index17.html'>page</a> speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. <h2>It can be a great strategy to focus on long tail keywords</h2>It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Make sure every <a href='http://samely.3rin.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/number%20of%20competing%20pages'>page</a> of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. <h2>Bylined Articles (Guest Posts) and Publishing on Third Party Sites</h2>For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. You need to <a href='https://sansara2.neocities.org/index6.html'>see</a> things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. <h2>Today’s consumers want it all</h2>The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway." <h2>Write a great title for SEO friendly posts</h2>To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Other best practices <a href='http://per.wikia.com/wiki/External_SEO'>that</a> we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. </p>The fate of an SEO campaign is sealed by the keywords it selects2018-02-04T02:27:00+01:002018-02-04T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-04:/The-fate-of-an-SEO-campaign-is-sealed-by-the-keywords-it-selects-1517711221.html<p>Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Your customers are <a href='https://balancedview.jimdo.com/advanced-advice/backlink-research/'>online.</a> If you let your limited budget keep you from being easily …</p><p>Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Your customers are <a href='https://balancedview.jimdo.com/advanced-advice/backlink-research/'>online.</a> If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? <h2>How to optimize your website for mobile?</h2>Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Social media platforms <a href='http://www.griffithzone.com/UserProfile/tabid/61/userId/15682778/Default.aspx'>have</a> all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. <h2>Use unique page titles on all pages throughout your website</h2>Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Google Analytics will <a href='http://semta.ukime.org/Refocus-your-marketing-message-on-problems-not-solutions-1517193181.html'>be</a> able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. <h2>Use Schema markup of your location data</h2>In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. It helps the search engines quickly determine what the page is about. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Mobile is becoming more popular every year." <h2>The fate of an SEO campaign is sealed by the keywords it selects</h2>When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Technical SEO is <a href='http://vanessa2.blog.fc2.com/blog-entry-3.html'>work</a> improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. </p>Do-Not dump the anchored links with keywords2018-02-04T02:26:00+01:002018-02-04T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-04:/Do-Not-dump-the-anchored-links-with-keywords-1517711161.html<p>A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. As search engine <a href='http://barbarella.sdbx.jp/index1.html'>algorithms</a> adjust to accommodate the change in content, likely …</p><p>A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. As search engine <a href='http://barbarella.sdbx.jp/index1.html'>algorithms</a> adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. <h2>Add more meta data</h2>As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Negative SEO is <a href='http://basic0908.eklablog.com/beware-google-treats-dashes-as-separators-a135498210'>an</a> array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. <h2>Include keywords to help searchers identify with your site</h2>Build your site with a logical link structure. Every page should be reachable from at least one static text link. When consumers search <a href='http://peargreen.byethost15.com/index2.html'>vocally,</a> their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Links with longevity suggests that your site is an established voice for whatever topic it covers. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. <h2>8 principles of modern on-page SEO </h2>Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business." <h2>Do-Not dump the anchored links with keywords</h2>User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Google pays attention <a href='http://seotips.myblog.de/seotips/art/10949959/Doorway-pages-are-they-the-answer-'>to</a> third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. </p>Trigger the buying process with your title tag2018-02-03T02:28:00+01:002018-02-03T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-03:/Trigger-the-buying-process-with-your-title-tag-1517624881.html<p>Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. A Meta Description <a href='http://basil4325.karou.jp/index35.html'>tag</a> should be a well written, straightforward sentence …</p><p>Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. A Meta Description <a href='http://basil4325.karou.jp/index35.html'>tag</a> should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. <h2>Entries with rich snippets have higher click-through rates</h2>Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Google values relevancy <a href='http://topseoblog.blogsky.com/1396/11/13/post-102/Get-traffic-get-conversions'>to</a> the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. <h2>How do You Know Your Website Has Been Attacked?</h2>Add structured data markup in your website's code to include vital business information for Google to find and showcase. No website in <a href='http://seohull.buffalo.io/assessing-historical-progress-of-your-seo-campaign'>a</a> competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. So how do you determine your competition? What should you be looking for? <h2>Broken Link Building is more than just long nights sending bulk outreach</h2>A proximity search uses the order of the search phrase to find related documents. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google." <h2>Trigger the buying process with your title tag</h2>Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. While it's true <a href='https://sansara2.neocities.org/index24.html'>that</a> keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. </p>Mention keywords where they matter most2018-02-03T02:27:00+01:002018-02-03T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-03:/Mention-keywords-where-they-matter-most-1517624822.html<p>Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of …</p><p>Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. Tags are intended <a href='http://seotip.seesaa.net/article/456618942.html'>to</a> give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. <h2>Check your Backend: Schema.org, Microformats and Rich Snippets</h2>As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Create and submit <a href='http://lib.nus.edu.sg/digital/go.asp?url=https://gazhall.com'>sitemaps</a> for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. <h2>Duplicate content</h2>In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Links are still <a href='http://gaz.cu.ma/seostrategy/index6.html'>a</a> critical element to Google’s algorithm and their value needs to be protected. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. <h2>Google is more forgiving than it has been in the past</h2>In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
" <h2>Mention keywords where they matter most</h2>Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Any way of <a href='http://harvey.sdbx.jp/index.html'>getting</a> more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. </p>What Are The Benefits Of Interlinking Your Lead Generation Niche Website?2018-02-03T02:26:00+01:002018-02-03T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-03:/What-Are-The-Benefits-Of-Interlinking-Your-Lead-Generation-Niche-Website--1517624761.html<p>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Keep an eye <a href='http://gaz.cu.ma/marketingtips/index16.html'>on</a> organic search and watch out for …</p><p>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Keep an eye <a href='http://gaz.cu.ma/marketingtips/index16.html'>on</a> organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. <h2>No-follow all backlinks</h2>Sites that aren’t optimized for user intent and mobile SEO will fail. With all that <a href='http://seohull.buffalo.io/the-presence-of-keywords-in-the-page-title-and-url-is-crucial'>said…SEO</a> is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. <h2>Relevance is the key issue here</h2>If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Choosing a perfect <a href='http://peargreen.byethost15.com/index40.html'>focus</a> keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. <h2>Google Penguin is specific to the quality of links</h2>The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. " <h2>What Are The Benefits Of Interlinking Your Lead Generation Niche Website?</h2>Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. After the work <a href='http://cranberry.hatenablog.com/entry/2017/12/15/000000'>to</a> check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. </p>Technical aspects of search engine marketing2018-02-02T02:28:00+01:002018-02-02T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-02:/Technical-aspects-of-search-engine-marketing-1517538481.html<p>Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Search Engines are <a href='http://gazhall.com.isdownorblocked.com/'>not</a> humans. They do …</p><p>Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Search Engines are <a href='http://gazhall.com.isdownorblocked.com/'>not</a> humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. <h2>Longer content ranks better</h2>Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Choosing a keyword-friendly <a href='http://sitiweb.targnet.it/?your_URL=http://library.csu.edu/mediawiki/index.php/User:Basic0908'>domain</a> name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>Expand Your List</h2>Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Creating a plan <a href='http://lastingsearcher.byethost12.com/index18.html'>of</a> works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. <h2>What should you look for?</h2>The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. " <h2>Technical aspects of search engine marketing</h2>SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Typically, people visit <a href='http://barbara.hariko.com/beginners-seo/index8.html'>Google</a> to help them solve a problem or they’re looking for a specific product. Make sure that you label all of your images with descriptive alt attributes. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. </p>Embed Video Content Into Text-Based Blog Posts2018-02-02T02:27:00+01:002018-02-02T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-02:/Embed-Video-Content-Into-Text-Based-Blog-Posts-1517538421.html<p>“Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. On page SEO <a href='http://tony.buzama.com/Does-the-extra-s-even-matter-S-for-Security-1517451661.html'>deals</a> with making sure Google can find your web pages so they can …</p><p>“Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. On page SEO <a href='http://tony.buzama.com/Does-the-extra-s-even-matter-S-for-Security-1517451661.html'>deals</a> with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. <h2>Are you seeing the effects of Google +1 on your SEO?</h2>Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Companies that <a href='https://seocrazy.joomla.com/105-what-is-seo-really-about-2'>repeatedly</a> add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. <h2>Pair complementary businesses together to provide more value for readers</h2>SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” External links are <a href='https://balancedview.jimdo.com/technical-advice/hosting-location/'>links</a> from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. <h2>How are you supposed to audit your website?</h2>A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way." <h2>Embed Video Content Into Text-Based Blog Posts</h2>What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Your website should <a href='http://peters.sdbx.jp/index4.html'>be</a> accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. </p>Link baiting for SEO2018-02-02T02:26:00+01:002018-02-02T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-02:/Link-baiting-for-SEO-1517538361.html<p>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There’s a good <a href='http://seoadvice.sdbx.jp/advice/index39.html'>chance</a> you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market …</p><p>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There’s a good <a href='http://seoadvice.sdbx.jp/advice/index39.html'>chance</a> you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. <h2>Make a concerted effort to keep up with backlink analysis</h2>Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? If your document <a href='https://www.torgi.gov.ru/forum/user/profile/430354.page'>appears</a> in a search results page, the contents of
the title tag will usually appear in the first line of the results. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. <h2>You should care about meta descriptions </h2>The structure of your URL can affect both your page’s ranking, but also the user experience. Instead of writing <a href='http://alton.mee.nu/searchtips/index29.html'>on-page</a> copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. <h2>Interview experts within your company</h2>You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.)." <h2>Link baiting for SEO</h2>Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Today, due to <a href='https://campusweb.myunion.edu/ICS/Academics/ITEC/CTL-000/Training-CTL-000-Sanders_C/Blog_15.jnz?portlet=Blog_15&screen=View+Post&screenType=next&Id=879d06fc-ea03-459d-ae5e-51bd23fc5811'>the</a> way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. The number and quality of links pointing to your site will largely determine in what position your site ranks. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. </p>Websites are representations of ideas2018-02-01T02:28:00+01:002018-02-01T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-02-01:/Websites-are-representations-of-ideas-1517452081.html<p>Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …</p><p>Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Mobile SEO is <a href='https://medium.com/@similerufus/focus-on-youtube-seo-campaigns-ac1af8f04ee6'>a</a> challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. <h2>Use broad keywords to capture leads at the top of the purchase funnel </h2>If your document appears in a search results page, the contents of
the title tag will usually appear in the first line of the results. Keep in mind <a href='http://papyrus19.soup.io/post/640284034/SEO-idealism'>that</a> you don’t need to think of Google as your audience. You write for your visitors and not for Google. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. <h2>The outreach process for SEO</h2>Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. You’ve created a <a href='http://barbara.hariko.com/next-stage/index10.html'>website</a> and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. <h2>The Truth: SEO and content marketing overlap. A lot.</h2>The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys." <h2>Websites are representations of ideas</h2>A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Everyone is familiar <a href='http://newmedianow.co.uk/Measure-the-quality-and-uniqueness-1517191981.html'>with</a> the expression “content is king.” Without rich content, you will
find it difficult to achieve good rankings with specific keywords and to direct traffic to your
website. Contextual link building is the quickest way to boost your site’s search performance. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. </p>Get People Talking About Your Brand2018-02-01T02:27:00+01:002018-02-01T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-02-01:/Get-People-Talking-About-Your-Brand-1517452021.html<p>SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Google is looking <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801160000/'>for</a> authoritative sites that …</p><p>SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Google is looking <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801160000/'>for</a> authoritative sites that are actual businesses that are getting legitimate visitors to their site. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. <h2>What's the difference between SEO and paid Google ads?</h2>Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. The more people <a href='http://basic0908.mihanblog.com/post/11'>who</a> read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. <h2>Defining Your Site’s Audience</h2>Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Search engines also <a href='http://seotrainingtips.byethost13.com/index26.html'>take</a> into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. <h2>A good website brings boatloads of money into your bank account</h2>Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. " <h2>Get People Talking About Your Brand</h2>You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Do the main <a href='https://seocrazy.joomla.com/118-don-t-blindly-follow-every-advice-about-website-traffic-you-can-find-online'>pages</a> of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results </p>SEO is the tool to drive people to your website2018-02-01T02:26:00+01:002018-02-01T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-02-01:/SEO-is-the-tool-to-drive-people-to-your-website-1517451961.html<p>Keyword research can help you discover new content opportunities, while it can also improve your existing content. Always Add <a href='http://searchmarketing.strikingly.com/blog/education-is-the-best-legacy'>Value.</a> Add value in every blog post,
blog comment, social media update and web page. Don’t
worry about backlinks or keyword rank. People will read and
share your valuable content …</p><p>Keyword research can help you discover new content opportunities, while it can also improve your existing content. Always Add <a href='http://searchmarketing.strikingly.com/blog/education-is-the-best-legacy'>Value.</a> Add value in every blog post,
blog comment, social media update and web page. Don’t
worry about backlinks or keyword rank. People will read and
share your valuable content, and the rest will take care of itself. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. <h2>Try, test, repeat</h2>Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. So if a <a href='https://www.behance.net/seo21a05'>consumer</a> hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. <h2>Optimize for people</h2>Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Search engine optimization <a href='http://seoadvice.sdbx.jp/ideas/index23.html'>(SEO)</a> is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! <h2>Number of outbound links</h2>We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website." <h2>SEO is the tool to drive people to your website</h2>One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. While we all <a href='http://seoguide4u.angelfire.com/content.html'>enjoy</a> seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. </p>Review your links — but don’t stress out2018-01-31T02:28:00+01:002018-01-31T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-01-31:/Review-your-links-but-don-t-stress-out-1517365681.html<p>Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Cross linking is <a href='https://seotipsandtricks.neocities.org/index40.html'>a</a> great technique to get a better …</p><p>Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Cross linking is <a href='https://seotipsandtricks.neocities.org/index40.html'>a</a> great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. <h2>Avoidance of unnecessary subdomains</h2>You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Don't fill your <a href='http://seohull.buffalo.io/your-content-strategy-could-use-a-facelift'>page</a> with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. <h2>Canonical URLs in the Wild</h2>SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. A crawler is <a href='http://seoadvice.sdbx.jp/ideas/index8.html'>a</a> Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. <h2>What worked a few years ago is now irrelevant.</h2>You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Web pages containing matching verbiage will have lower visibility in searches. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example." <h2>Review your links — but don’t stress out</h2>If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. If your meta <a href='http://gaz.cu.ma/seostrategy/index13.html'>description</a> is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. If you create high-quality pieces of informative content on your website page-to-page, you will rank. </p>Geolocation2018-01-31T02:27:00+01:002018-01-31T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-01-31:/Geolocation-1517365621.html<p>As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. SEO tools are <a href='http://searchmarketing.strikingly.com/blog/start-mapping-out-a-plan-for-action'>a</a> necessity to any SEO campaign. They can save you time …</p><p>As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. SEO tools are <a href='http://searchmarketing.strikingly.com/blog/start-mapping-out-a-plan-for-action'>a</a> necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. One of the most common misconceptions is that blogging on your own site is going to help your SEO. <h2>Google wants to see that people are spending time on your website</h2>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Think of your <a href='http://steam.obunko.com/Understanding-the-rationale-behind-competitor-analysis-1517279281.html'>brand</a> as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. <h2>Market Segmentation</h2>Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. The main difference <a href='http://seohull.strikingly.com/blog/you-have-to-strive-to-keep-up'>between</a> good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. <h2>Create an e-book or guide every two months</h2>While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. Search drives an incredible amount of both online and offline economic activity. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The search engines will act rapidly to penalize sites that contain viruses or trojans." <h2>Geolocation</h2>Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Creating a plan <a href='http://seo4u5.webnode.com/l/group-your-target-keywords-into-3-different-buckets/'>of</a> works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. </p>Reporting and analytics2018-01-31T02:26:00+01:002018-01-31T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-01-31:/Reporting-and-analytics-1517365561.html<p>The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Helping search engines <a href='http://seotip.seesaa.net/article/456207925.html'>know …</a></p><p>The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Helping search engines <a href='http://seotip.seesaa.net/article/456207925.html'>know</a> what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over <h2>Do prospects come to my content?</h2>At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. It’s hard to <a href='https://seocrazy.joomla.com/16-preserve-your-valuable-links'>imagine</a> that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. <h2>Replicate the same process with other websites</h2>One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Google is making <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/SEO-Advisory'>a</a> real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. <h2>It’s time to revolutionize our approach to meta tags</h2>As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Use it before it ceases to be an enabler of competitive advantage. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
" <h2>Reporting and analytics</h2>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. People make use <a href='http://www.mixerbookmarker.com/story.php?title=seo-hull-freelance-consultant-and-specialist-gaz-hall'>of</a> search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? </p>Understanding the rationale behind competitor analysis2018-01-30T02:28:00+01:002018-01-30T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-01-30:/Understanding-the-rationale-behind-competitor-analysis-1517279281.html<p>I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Imagine what a <a href='http://niconicowiki.ckwng.com/wiki/User:Seoadvisor'>one-second</a> increase in website load time could do for Amazon? More importantly, what could it do for you? Try and write …</p><p>I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Imagine what a <a href='http://niconicowiki.ckwng.com/wiki/User:Seoadvisor'>one-second</a> increase in website load time could do for Amazon? More importantly, what could it do for you? Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. <h2>Links, links, links!</h2> The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Although traditional advertising <a href='https://seocrazy.joomla.com/102-track-organic-traffic-and-your-website-inbound-links'>can</a> still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. <h2>You only get about 150 characters that are going to show on the search engine results page</h2>There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. There’s no denying <a href='https://seocrazy.joomla.com/2-uncategorised/22-earning-links-the-hard-way'>that</a> a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. <h2>The goal of SEO is to make you money</h2>If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching." <h2>Understanding the rationale behind competitor analysis</h2>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Websites with fresh <a href='http://searchmarketing.strikingly.com/blog/test-different-keywords-with-different-pages'>content</a> added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. </p>Answer that ‘one’ question2018-01-30T02:27:00+01:002018-01-30T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-01-30:/Answer-that-one-question-1517279221.html<p>So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. It’s not that <a href='http://searchmarketing.strikingly.com/blog/mobile-does-not-necessarily-mean-on-the-go'>keyword</a> text doesn’t matter, but starting …</p><p>So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. It’s not that <a href='http://searchmarketing.strikingly.com/blog/mobile-does-not-necessarily-mean-on-the-go'>keyword</a> text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. <h2>Leave comments on relevant websites and blogs</h2>Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Because they’re so <a href='https://www.google.ae/url?q=https://gazhall.com'>often</a> avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
<h2>How can cross linking help your website visitors?</h2>SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. It’s clear that <a href='https://ello.co/seohullish'>there</a> is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Higher rankings in the first few results are critical to visibility. <h2>SEO on-page best practice</h2>If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. The basic premise is that a page will show up in search engine results
because the website had mentioned the terms that were being searched
for on the website page. Of course, many websites use the same keywords
on the same page. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag." <h2>Answer that ‘one’ question</h2>Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic.
If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. More and more <a href='http://sitiweb.targnet.it/?your_URL=http://www.wikipowell.org/Usuario:Gazhall'>we</a> are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. We know consumers want personal interactions with brands, but they also want them in real time </p>It’s time to revolutionize our approach to content curation2018-01-30T02:26:00+01:002018-01-30T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-01-30:/It-s-time-to-revolutionize-our-approach-to-content-curation-1517279161.html<p>User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Don't deceive your <a href='https://hub.docker.com/r/basil432/leverswitch34/'>users</a> or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Most people get SEO wrong, because they focus on what they …</p><p>User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Don't deceive your <a href='https://hub.docker.com/r/basil432/leverswitch34/'>users</a> or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. <h2>Auditing Existing Content</h2>SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Right now, using <a href='http://web.wbsa.co.za/MediaWiki/index.php/SEO_advice'>structured</a> data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. <h2>Understand which tools will give you easy, intuitive, and accurate insights</h2>If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Take a look <a href='http://seoadvice.sdbx.jp/starter/index37.html'>at</a> sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. <h2>The first indication should be structure</h2>Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency." <h2>It’s time to revolutionize our approach to content curation</h2>Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Google collects user <a href='http://seohull.freeforums.net/thread/11/adjust-appearance-search'>data</a> on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. </p>Keyword mapping2018-01-29T02:28:00+01:002018-01-29T02:28:00+01:00Percival Crusttag:steam.obunko.com,2018-01-29:/Keyword-mapping-1517192881.html<p>Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. A Google study <a href='http://seotrainingtips.byethost13.com/index20.html'>showed</a> that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the …</p><p>Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. A Google study <a href='http://seotrainingtips.byethost13.com/index20.html'>showed</a> that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! <h2>Never ever sacrifice the quality of your copy for the sake of the search engines</h2>Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. If you perform <a href='http://barbara.hariko.com/facilitate-seo/index3.html'>an</a> SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. <h2>SEO thats shines above the rest</h2>It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Bad content truly <a href='http://cranberry.hatenablog.com/entry/2018/01/12/003624'>can</a> do long-lasting damage to your website, brand and business. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. <h2>Toxic links and their cure</h2>After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. " <h2>Keyword mapping</h2>An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Blogger outreach is <a href='https://balancedview.jimdo.com/intermediate-advice/restructuring/'>a</a> process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. </p>Structure your content2018-01-29T02:27:00+01:002018-01-29T02:27:00+01:00Percival Crusttag:steam.obunko.com,2018-01-29:/Structure-your-content-1517192821.html<p>A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …</p><p>A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. One of the <a href='http://gaz.cu.ma/seostrategy/index16.html'>problems</a> international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. <h2>Write less, repurpose more</h2>There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Using SEO best <a href='http://basic0908.bravesites.com/entries/general/write-posts-so-they-re-friendly-to-both-search-bots-and-human-readers'>practices</a> should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. <h2>Arm yourselves with an SEO strategy</h2>You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Use Fetch as <a href='http://sansaraevens.postach.io/post/test-different-keywords-with-different-pages'>Google</a> to test whether Google can crawl and index important pages within your site. Stop marketing to audiences and instead market to customers at scale. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? <h2>Guest blogging was fine years ago, but is not a great way to build links now </h2>Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. High authority links are great, but in my opinion, relevant links win the game every time. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest." <h2>Structure your content</h2>A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Whether you should <a href='http://searchmarketing.strikingly.com/blog/crawling-and-indexing-web-pages'>go</a> after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. </p>Make your keywords as specific as possible2018-01-29T02:26:00+01:002018-01-29T02:26:00+01:00Percival Crusttag:steam.obunko.com,2018-01-29:/Make-your-keywords-as-specific-as-possible-1517192761.html<p>A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Don’t forget to …</p><p>A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Don’t forget to <a href='http://gaz.cu.ma/marketingtips/index36.html'>tell</a> Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. <h2>Make that list bigger!</h2>You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Although bounce rate <a href='https://balancedview.jimdo.com/technical-advice/'>is</a> hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. <h2>Bad SEO is not always about a direct violation of search engine rules</h2>For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Make sure you <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801160004/'>add</a> responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. <h2>Why would Google believe that this is the best page on the internet for this topic?</h2>You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Content curation is a common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want." <h2>Make your keywords as specific as possible</h2>There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. The initial purpose <a href='http://seohull.fr.gd/More-backlinks.htm'>of</a> search engines counting the quantity and quality
of links linking back to any webpage was to ensure that only those pages
providing valuable and trustworthy content to their users would be ranked
higher than less credible resources in search results pages. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. </p>If you don’t know, ask someone or search online2018-01-28T12:01:00+01:002018-01-28T12:01:00+01:00Percival Crusttag:steam.obunko.com,2018-01-28:/If-you-don-t-know-ask-someone-or-search-online-1517140875.html<p>Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. When approaching other <a href='https://medium.com/@gazhall'>webmasters</a> to link to your site; it's really important …</p><p>Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. When approaching other <a href='https://medium.com/@gazhall'>webmasters</a> to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. <h2>Keywords are no longer necessary for high rankings</h2>Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. If a URL <a href='https://hullseo44.blogspot.co.uk/2018/01/double-check-your-urls.html'>is</a> too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. <h2>Cost should not be your only consideration</h2>Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Software programs cannot <a href='http://seoadvice.sdbx.jp/advice/index24.html'>adequately</a> interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. <h2>The Lay of the Land</h2>External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you." <h2>If you don’t know, ask someone or search online</h2> Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). You should also <a href='http://seohull.buffalo.io/links-are-the-primary-concern-of-most-seo-practitioners'>focus</a> on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. </p>Anatomy of a Keyword2018-01-28T10:00:00+01:002018-01-28T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-28:/Anatomy-of-a-Keyword-1517135006.html<p>Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If you want <a href='http://cranberry.hatenablog.com/entry/2018/01/04/003000'>to</a> simply attract users, focus more on SEO tactics that drive visitors …</p><p>Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If you want <a href='http://cranberry.hatenablog.com/entry/2018/01/04/003000'>to</a> simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. <h2>Create the structure for your post</h2>Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Local directories are <a href='http://seoblog.wikidot.com/blog:14'>specific</a> to both your location and niche. Being listed on them increases your chances of being discovered online. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. <h2>Domain to Page Relevance</h2>The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. If you’ve been <a href='https://seotips4pros.neocities.org/index31.html'>producing</a> content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. <h2>The first indication should be navigation</h2>If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. " <h2>Anatomy of a Keyword</h2>In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? In Search Console, <a href='http://barbara.hariko.com/more-information/index7.html'>there’s</a> a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. </p>Focus on the outcome.2018-01-28T10:00:00+01:002018-01-28T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-28:/Focus-on-the-outcome--1517135008.html<p>In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …</p><p>In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. If you want <a href='https://seo4u.joomla.com/18-is-a-link-exchange-the-way-to-go-for-seo'>to</a> promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. The key to quality SEO is all about research research research. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. <h2>Get Social</h2>Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. If you take <a href='http://seoadvice.sdbx.jp/thoughts/index16.html'>the</a> time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! <h2>Checking for Links for SEO</h2>To be a part of the party, make sure your business website uses structured data markup. You want your <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801250000/'>page</a> title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. <h2>Create an SEO Strategy That Maps to an Audience</h2>Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers." <h2>Focus on the outcome.</h2>For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Optimization is important, <a href='https://seocrazy.joomla.com/75-defining-your-site-s-audience-for-seo'>but</a> without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. </p>Go On Podcasts2018-01-28T10:00:00+01:002018-01-28T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-28:/Go-On-Podcasts-1517135007.html<p>Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Search engines are <a href='http://sandra.sdbx.jp/index29.html'>powerful</a> because they provide targeted traffic. Or in other words, search engines bring users that …</p><p>Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Search engines are <a href='http://sandra.sdbx.jp/index29.html'>powerful</a> because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. <h2>Always endeavour to gain the trust of Google</h2>Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Make sure <a href='http://anders32.postbit.com/structure-your-content-to-meet-your-seo-needs.html'>all</a> the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. <h2>SEO and SEM can work together beautifully</h2>If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. The website with <a href='https://www.diigo.com/user/dansa342'>the</a> most links, as well as the most valuable links, wins a higher “rank” in popularity. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. <h2>Monitor the evolution of your Google rankings </h2>The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world." <h2>Go On Podcasts</h2>The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. Going to the <a href='https://seo4u.joomla.com/22-determining-searcher-intent-and-delivering-relevant-fresh-content'>library</a> is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. </p>Understanding the rationale behind algorithm updates2018-01-28T10:00:00+01:002018-01-28T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-28:/Understanding-the-rationale-behind-algorithm-updates-1517135007.html<p>SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …</p><p>SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Your website is <a href='https://searchmarketeer.jimdo.com/services/'>one</a> of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. <h2>Keep the same name, profile, pic, imagery, and look across your social profiles</h2>User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Once you’ve identified <a href='http://unicornwings.jugem.jp/?eid=28'>opportunities</a> you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. <h2>It depends on your niche</h2>Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Search engines (and <a href='http://blog.goo.ne.jp/basic0908/e/ce7a7d438a3721ae98d9492fc500850d'>users)</a> look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Local businesses can’t be fully evaluated on the basis of links. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. <h2>One or more methods?</h2>Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality." <h2>Understanding the rationale behind algorithm updates</h2>It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Avoid thin, insubstantial <a href='http://leadlantern.byethost14.com/index29.html'>content,</a> duplicate content and of course spammy-looking keyword stuffing techniques. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. </p>Group your target keywords into 3 different buckets2018-01-27T10:00:00+01:002018-01-27T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-27:/Group-your-target-keywords-into-3-different-buckets-1517134986.html<p>SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. The closer to <a href='https://ameblo.jp/basic0908/entry-12342839976.html'>the</a> start of the title tag any given keyword is, the more likely it will be to rank for that …</p><p>SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. The closer to <a href='https://ameblo.jp/basic0908/entry-12342839976.html'>the</a> start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. <h2>Brushing up the basics</h2>Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Mobile has changed <a href='https://seotipsandtricks.neocities.org/index13.html'>our</a> lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. <h2>Google is looking at more than keyword usage</h2>Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Be aware of <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/710966/Default.aspx'>long-tail</a> keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Headings give your web page structure and help search engines better determine what your page content is about. <h2>Web 2.0 indexing works wonders</h2>A title tag tells both users and search engines what the topic of
a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. There are two types of backlinks, and they are internal backlinks and external backlinks. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof." <h2>Group your target keywords into 3 different buckets</h2>The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. Try to ensure <a href='http://seoadvice.sdbx.jp/advice/index36.html'>the</a> key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. </p>Linking to popular or recent posts2018-01-27T10:00:00+01:002018-01-27T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-27:/Linking-to-popular-or-recent-posts-1517134989.html<p>Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you only <a href='https://www.dailystrength.org/journals/is-the-content-of-each-page-relevant-to-that-seo-term'>do</a> a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can …</p><p>Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you only <a href='https://www.dailystrength.org/journals/is-the-content-of-each-page-relevant-to-that-seo-term'>do</a> a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. <h2>Keyword groups are ready already</h2>Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. In a nut <a href='http://seoadvice.sdbx.jp/starter/index24.html'>shell,</a> if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. <h2>Don’t forget to 301 redirect your old URLs</h2>From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. SEO allows you <a href='http://apple335.doorblog.jp/archives/6294431.html'>to</a> capture demand when a searcher may not even be familiar with your brand name. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? <h2>Learn more about your audience </h2>User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Use it before it ceases to be an enabler of competitive advantage." <h2>Linking to popular or recent posts</h2>You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. It’s totally understandable <a href='http://topseoblog.blogsky.com/1396/10/24/post-51/Compare-duplicate-content-to-being-on-a-crossing'>that</a> Google takes user behavior into account in their assessment of which result to rank highest. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. </p>Remember that quality is more important than quantity2018-01-27T10:00:00+01:002018-01-27T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-27:/Remember-that-quality-is-more-important-than-quantity-1517134985.html<p>Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …</p><p>Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Google is getting <a href='http://barbara.hariko.com/beginners-seo/index31.html'>smarter</a> – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Stop marketing to audiences and instead market to customers at scale. <h2>Fixing an Internal Linking Problem</h2>Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine When it comes <a href='http://basic0908.mihanblog.com/post/34'>to</a> long-term SEO strategies, there are so many tactics to consider. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. <h2>What does that entail? Link diversity!</h2>You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Just like writing <a href='https://hullseo44.blogspot.co.uk/2018/01/monitor-evolution-of-your-search-results.html'>any</a> great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. <h2>Trigger the buying process with your title tag</h2>The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy." <h2>Remember that quality is more important than quantity</h2>So what it does it take to achieve a high ranking on Google? Creating an SEO <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2712889'>strategy</a> can give your company and brand a boost in the search engines. Why not improve your ROI today? The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. </p>The Importance of Keyword Reviews2018-01-27T10:00:00+01:002018-01-27T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-27:/The-Importance-of-Keyword-Reviews-1517134986.html<p>Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …</p><p>Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”). As an owner <a href='http://sansaraevens.postach.io/post/internal-contextual-linking-on-long-tail-keywords'>or</a> stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. <h2>Optimization ensures the Website is easy to crawl</h2>Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Whenever I speak <a href='http://basic0908.spruz.com/pt/Caption-everything.12-15-2017/blog.htm'>to</a> people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” The appearance of search engine results pages is constantly in flux due to changes in the algorithm. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. <h2>On page optimization techniques for better rankings</h2>To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). The Google algorithm <a href='http://unicornwings.jugem.jp/?eid=12'>incorporates</a> hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! <h2>Start Blog Title With Keyword</h2>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. " <h2>The Importance of Keyword Reviews</h2>Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Use keywords in <a href='http://wpdetective.io/gazhall.com'>the</a> URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. SEO is something that is constantly evolving and changing. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. </p>Creativity can take courage2018-01-26T10:00:00+01:002018-01-26T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-26:/Creativity-can-take-courage-1517134968.html<p>How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. The quality and <a href='http://seoadvice.wikidot.com/blog:43'>quantity</a> of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries …</p><p>How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. The quality and <a href='http://seoadvice.wikidot.com/blog:43'>quantity</a> of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. <h2>Large Number Of Authoritative DoFollow Links Pointing To Site</h2>Never sell yourself short and never assume anyone knows your business better than you. Keyword research is <a href='http://seohull.freeforums.net/thread/11/adjust-appearance-search'>something</a> that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. <h2>Social shares play a huge role in content trustfulness</h2>Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) The online audience <a href='http://alton.mee.nu/searchtips/index.html'>has</a> evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. <h2>Address the Audience Directly</h2>Google may penalize specific tactics, but they will never penalize quality. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO." <h2>Creativity can take courage</h2>There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Another important factor <a href='http://seohull.strikingly.com/blog/clearly-stipulate-what-seo-cannot-achieve'>is</a> the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. </p>SEO Metatags Best Practices2018-01-26T10:00:00+01:002018-01-26T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-26:/SEO-Metatags-Best-Practices-1517134967.html<p>Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …</p><p>Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. Titles display what <a href='https://www.designspiration.net/alicebennet/'>your</a> page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Rankings in SEO refers to a website’s position in the search engine results page. <h2>The first choice should be reporting</h2>You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Outbound, or external, <a href='http://gaz.cu.ma/seostrategy/index1.html'>links</a> are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. <h2>Create an SEO Strategy That Maps to an Audience</h2>Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. Nofollow links do <a href='http://seohull.buffalo.io/keyword-research-avoid-at-your-peril'>not</a> allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! <h2>Google Penguin is specific to the quality of links</h2>Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. SEO success relies heavily on the keywords you choose to target. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The sheer apparent complexity of SEO is enough to turn some people away entirely." <h2>SEO Metatags Best Practices</h2>A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Expanding your online <a href='https://seotipsandtricks.neocities.org/index12.html'>operation</a> into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” </p>The Role of Relevance2018-01-26T10:00:00+01:002018-01-26T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-26:/The-Role-of-Relevance-1517134969.html<p>Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. You can also <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/User:Seoadvisor'>build</a> a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most …</p><p>Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. You can also <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/User:Seoadvisor'>build</a> a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages <h2>What effect does SEO have?</h2>Redesigning your site gives you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords. Being listed at <a href='http://publish.lycos.com/gretels/2017/12/15/canonical-urls-in-the-wild/'>the</a> top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. <h2>Segmentation might not pan across each social media network successfully</h2>A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. SEO versus SEO <a href='http://seoblog.wikidot.com/blog:6'>Services</a> SEO is technical, complicated, time-consuming and potentially dangerous. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. <h2>If content is the reality of SEO, then content repurposing is the new reality of content</h2>Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. An important aspect of SEO is making your website easy for both users and search engine robots to understand. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn." <h2>The Role of Relevance</h2>Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Google allows webmasters <a href='http://barbara.hariko.com/facilitate-seo/index35.html'>to</a> geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Machines are writing stories and that is often something Google is not a fan of. </p>Each piece of content targets a single keyword2018-01-25T10:00:00+01:002018-01-25T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-25:/Each-piece-of-content-targets-a-single-keyword-1517134953.html<p>Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Your first question <a href='https://basic0908.jimdo.com/2017/12/13/the-importance-of-keyword-reviews/'>should</a> be 'what are my keywords?' Excercise - take a sheet of paper and write down the words …</p><p>Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Your first question <a href='https://basic0908.jimdo.com/2017/12/13/the-importance-of-keyword-reviews/'>should</a> be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. <h2>Use Short And Descriptive URL Permalink</h2>Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. What factors do <a href='http://seoadvice.sdbx.jp/starter/index38.html'>you</a> need to bear in mind? Does keyword usage still apply? With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. <h2>What is Keyword Research?</h2>Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. SEO requires so <a href='http://seohull.freeforums.net/thread/15/build-backlinks'>much</a> content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. <h2>Keyword Placement Matters, Not Frequency</h2>Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. Search engines don’t like familiar or generic content. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. " <h2>Each piece of content targets a single keyword</h2>If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Unlike traditional AB <a href='http://basic0908.mihanblog.com/post/26'>testing</a> where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. </p>Have a category description paragraph2018-01-25T10:00:00+01:002018-01-25T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-25:/Have-a-category-description-paragraph-1517134951.html<p>Have An Effective, Personalize Outreach Template Google prefers fresh <a href='https://www.dailystrength.org/journals/does-seo-site-sabotage-your-content'>content.</a> An older page that’s regularly updated may outperform a newer page. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo …</p><p>Have An Effective, Personalize Outreach Template Google prefers fresh <a href='https://www.dailystrength.org/journals/does-seo-site-sabotage-your-content'>content.</a> An older page that’s regularly updated may outperform a newer page. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. Keyword research can help you discover new content opportunities, while it can also improve your existing content. <h2>You have to start your SEO copywriting process here</h2>On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Pick a list <a href='http://basil4325.karou.jp/index8.html'>of</a> words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. <h2>Develop a comprehensive internal linking structure</h2>There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. Mobile SEO should <a href='http://lastingsearcher.byethost12.com/index13.html'>always</a> be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. <h2>Blow out LSI keywords to build rich content pages</h2>Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills." <h2>Have a category description paragraph</h2>Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. When a search <a href='http://leadlantern.byethost14.com/index26.html'>query</a> is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. SEO changes quickly. Information that was true six months ago, may not be true today. </p>When are you supposed to do it?2018-01-25T10:00:00+01:002018-01-25T10:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-25:/When-are-you-supposed-to-do-it--1517134952.html<p>Google
itself recommends that large numbers of
links are only generated by unique content
with added value for users. In the eyes of the
search engine, links are automatically set to
great content. They should not be created
artificially. One of the <a href='http://searchmarketing.strikingly.com/blog/long-tail-keyword-phrases-are-among-the-building-blocks-of-an-seo-strategy'>most</a> common problems for webmasters who run
both …</p><p>Google
itself recommends that large numbers of
links are only generated by unique content
with added value for users. In the eyes of the
search engine, links are automatically set to
great content. They should not be created
artificially. One of the <a href='http://searchmarketing.strikingly.com/blog/long-tail-keyword-phrases-are-among-the-building-blocks-of-an-seo-strategy'>most</a> common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. <h2>SEO still has a steep learning curve</h2>The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Giving your personal <a href='http://seotips.sdbx.jp/index14.html'>opinion</a> and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Search engines want publishers to show the same content to the search engine as is shown to users <h2>Help potential customers make purchasing decisions</h2>Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Hopefully your website <a href='http://onlinemanuals.txdot.gov/help/urlstatusgo.html?url=http://gazhall.com'>is</a> laid out in a way that allows users to easily find the content or pages that you want to promote. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. <h2>What does your audience expect from you?</h2>The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords." <h2>When are you supposed to do it?</h2>Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Make sure you <a href='https://hullseo.tumblr.com/'>optimize</a> your content with the right key term. This way, Google spider can index and serve your content to targeted search users. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. </p>SEO can be overwhelming for any number of reasons2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-24:/SEO-can-be-overwhelming-for-any-number-of-reasons-1517132009.html<p>The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Ensuring that your <a href='http://seotips.sdbx.jp/index15.html'>piece …</a></p><p>The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Ensuring that your <a href='http://seotips.sdbx.jp/index15.html'>piece</a> of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. <h2>Emphasizing fast results is what Google is all about</h2>A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. Gaining backlinks <a href='http://searchmarketing.strikingly.com'>is</a> tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. <h2>Avoid SEO Attacks</h2>Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Google is good <a href='http://seoadvice.medianewsonline.com/index10.html'>at</a> crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. <h2>Businesses are born out of ideas</h2>Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Remember that your success in SEO is directly proportional to the amount of effort you exert. Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience." <h2>SEO can be overwhelming for any number of reasons</h2>Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Producing content that <a href='http://topseoblog.blogsky.com/1396/10/24/post-52/'>ranks</a> well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. </p>Building a strong online presence isn’t easy2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-23:/Building-a-strong-online-presence-isn-t-easy-1517131989.html<p>Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The first thing <a href='http://seoadvice.sdbx.jp/ideas/index36.html'>you</a> need to do is figure out who your ideal customer is. Think about where they are and the problems …</p><p>Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The first thing <a href='http://seoadvice.sdbx.jp/ideas/index36.html'>you</a> need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Machines are writing stories and that is often something Google is not a fan of. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. <h2>Made a website, but is not showing in the SERPs? </h2>There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. Every website has <a href='http://sandra.sdbx.jp/index18.html'>its</a> own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. <h2>Your Competition Is Actively Doing SEO, Too</h2> To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. Ranking high on <a href='https://medium.com/@timmy_ranger/main-keywords-and-sub-keywords-3146b0889512'>search</a> engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Strategically written website copy includes well-thought-out internal links and calls to action. <h2>How are you supposed to do it?</h2>Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition." <h2>Building a strong online presence isn’t easy</h2>Using structured data, you can serve Google your address details in the most convenient way. Creating infographics <a href='https://sansara2.neocities.org/index12.html'>that</a> give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! </p>Find Keywords People Already Use for Your Business2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-23:/Find-Keywords-People-Already-Use-for-Your-Business-1517132005.html<p>The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Backlinks are links <a href='https://medium.com/@similerufus/create-silos-for-your-website-cd5e7bd7cf3'>from</a> other websites to yours, and are incredibly …</p><p>The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Backlinks are links <a href='https://medium.com/@similerufus/create-silos-for-your-website-cd5e7bd7cf3'>from</a> other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. <h2>Localize your content for a better experience</h2>In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. SEO is marketing. <a href='http://basic0908.eklablog.com/optimize-your-site-page-around-one-keyword-or-topic-a134615964'>It’s</a> important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Anchor text has been a huge talking point within SEO for many years now. <h2>Understand Why Keyword Stuffing is Bad</h2>Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Brand mentions and <a href='https://medium.com/@gazhall/are-keywords-and-keyword-research-dead-35b197167625'>co-citations</a> are also very important to Google, in determining the quality and usefulness of a particular web page. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. <h2>Think hard about sharing</h2>The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority." <h2>Find Keywords People Already Use for Your Business</h2>An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. There is <a href='http://seoadvice.medianewsonline.com/index23.html'>an</a> old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. </p>Headings and SEO2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-23:/Headings-and-SEO-1517131976.html<p>Develop SEO-enabled content from creation that is ready to deliver across all devices. Even just a <a href='http://blog.goo.ne.jp/basic0908/e/b6fd159326b46869daebe5bdb64c4982'>few</a> changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Authority is measured by the quantity …</p><p>Develop SEO-enabled content from creation that is ready to deliver across all devices. Even just a <a href='http://blog.goo.ne.jp/basic0908/e/b6fd159326b46869daebe5bdb64c4982'>few</a> changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. <h2>Backlinks, backlinks, backlinks!</h2> The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Customers today are <a href='http://gaz.cu.ma/seostrategy/index13.html'>on</a> mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. <h2>Optimise your website navigation</h2>You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Wouldn’t it be <a href='http://topseoblog.blogsky.com/1396/10/29/post-67/You-ask-what-is-slow'>cool</a> if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. <h2>Use Organic Outreach to Build Links</h2>What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? One of the most time-consuming parts about link-building is actually finding places that will give you links. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. " <h2>Headings and SEO</h2>So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. You don't necessarily <a href='https://medium.com/@BeverleyGuide/decrease-your-landing-page-loading-time-d2aadee6d8a2'>need</a> a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Search engines simply want to deliver the most relevant results to their users based on search queries. </p>Reduce Redirects: Beneficial to SEO2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-23:/Reduce-Redirects-Beneficial-to-SEO-1517131907.html<p>Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Timely topics are <a href='http://frances.bloggersdelight.dk/2018/01/01/longer-content-ranks-better/'>seasonal</a> (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. If you website is …</p><p>Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Timely topics are <a href='http://frances.bloggersdelight.dk/2018/01/01/longer-content-ranks-better/'>seasonal</a> (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. <h2>Why do backlinks matter?</h2>Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Not every link <a href='https://seotips4pros.neocities.org/index36.html'>is</a> created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Think of outreach as a brand awareness campaign for your most authoritative audience. <h2>This is your opportunity to write something and rank</h2>To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Search drives the <a href='http://seohull.strikingly.com/blog/is-your-content-suitable-for-2018'>web</a> -- roughly two-thirds of website visitors originate from organic search. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. <h2>Technology Choices</h2>What Google wants to see is authoritative and relatable links talking about your site. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices." <h2>Reduce Redirects: Beneficial to SEO</h2>SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. When website copy <a href='https://www.dailystrength.org/journals/use-a-content-delivery-network-for-seo-benefits'>contains</a> a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. </p>SEO starts when you create the title tag2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-23:/SEO-starts-when-you-create-the-title-tag-1517131977.html<p>If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Make it easier <a href='http://anders32.postbit.com/words-and-phrases-keep-people-engaged.html'>for</a> search engines to index your website. Sites that aren’t optimized for user intent and mobile SEO will fail …</p><p>If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Make it easier <a href='http://anders32.postbit.com/words-and-phrases-keep-people-engaged.html'>for</a> search engines to index your website. Sites that aren’t optimized for user intent and mobile SEO will fail. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. <h2>Watch your grammar and spelling</h2>Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Within the space <a href='https://clementine55.jimdo.com/offsite-seo/'>of</a> 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. <h2>Use anchor text</h2>Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Always use no <a href='https://issuu.com/gazhall6/docs/offsite-seo'>follow</a> if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. High authority links are great, but in my opinion, relevant links win the game every time. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices. <h2>Conduct keyword research for local terms</h2>When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees." <h2>SEO starts when you create the title tag</h2>Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. The process of <a href='http://seoadvice.medianewsonline.com/index30.html'>optimization</a> is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. </p>The Truth: SEO and content marketing overlap. A lot.2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-23:/The-Truth-SEO-and-content-marketing-overlap-A-lot--1517131963.html<p>Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. Take a look <a href='http://barbara.hariko.com/starting_out/index18.html'>at</a> your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and …</p><p>Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. Take a look <a href='http://barbara.hariko.com/starting_out/index18.html'>at</a> your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. Google is getting better and better at recognizing content that truly is useful to people. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. <h2>The Role of Social Media</h2>After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Good formatting can <a href='http://basic0908.eklablog.com/revise-your-old-content-and-update-it-a134373288'>instantly</a> improve your page’s readability. This, in turn, can improve your engagement rate. One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. <h2>Does Cross linking works as an SEO strategy?</h2>If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. The way in <a href='http://gaz.cu.ma/marketingtips/index12.html'>which</a> consumers search with be noticeably changed by digital assistants. SEO versus SEO Services Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). <h2>Competitive keywords</h2>So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Web pages containing matching verbiage will have lower visibility in searches." <h2>The Truth: SEO and content marketing overlap. A lot.</h2>With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? When we talk <a href='https://seotips4pros.neocities.org/index32.html'>about</a> visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. </p>The next step is often forgotten2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-22:/The-next-step-is-often-forgotten-1517131964.html<p>Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …</p><p>Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Always ensure that <a href='https://seocrazy.joomla.com/35-the-major-elements-of-planning-your-seo-campaign'>your</a> keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). <h2>Try to Go for Longer, Scannable Posts</h2>Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. Your content can <a href='https://ameblo.jp/basic0908/entry-12342443809.html'>target</a> any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. <h2>Why is Blog Commenting important?</h2>Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Starting a mobile <a href='http://seoadvice.sdbx.jp/thoughts/index30.html'>strategy</a> will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. <h2>The title tag gets a lot of weight in Google</h2> If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices." <h2>The next step is often forgotten</h2>SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. For larger websites, <a href='http://seoadvice.wikidot.com/blog:51'>especially</a> those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Search engines want publishers to show the same content to the search engine as is shown to users </p>Are you fully aware of all of your website’s issues?2018-01-21T00:00:00+01:002018-01-21T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-21:/Are-you-fully-aware-of-all-of-your-website-s-issues--1517131955.html<p>While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. There aren’t many <a href='http://seo4u5.webnode.com/l/improve-engagement-to-improve-rankings/'>free,</a> intuitive programs that give you the kind of …</p><p>While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. There aren’t many <a href='http://seo4u5.webnode.com/l/improve-engagement-to-improve-rankings/'>free,</a> intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. <h2>Track organic traffic and your website inbound links</h2>SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Constantly changing consumer <a href='http://basic0908.spruz.com/pt/Check-in-on-your-competitors-strategies.1-12-2018/blog.htm'>behaviors</a> and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. <h2>What is the trustworthiness of the linking domain?</h2>The sheer apparent complexity of SEO is enough to turn some people away entirely. We know that <a href='http://barbara.hariko.com/starting-out-seo/index19.html'>we</a> need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. <h2>Target keywords</h2>You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings." <h2>Are you fully aware of all of your website’s issues? </h2>Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. The best ways <a href='https://seocrazy.joomla.com/42-why-relevancy-matters-in-building-real-links-for-your-site'>to</a> get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. </p>Can Images Help Improve My Website’s Search Engine Placement?2018-01-21T00:00:00+01:002018-01-21T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-21:/Can-Images-Help-Improve-My-Website-s-Search-Engine-Placement--1517131956.html<p>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …</p><p>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. You may not <a href='http://papyrus19.soup.io/post/640284152/Why-is-SEO-so-talked-about'>be</a> familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages <h2>Understanding the rationale behind algorithm updates</h2>Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Analysis of meta <a href='http://gaz.cu.ma/seostrategy/index.html'>sets/keywords,</a> visible text and code to determine how well you're positioned for search engines. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. <h2>Optimize Your Site With WP SEO Plugin</h2>One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. After Google’s Exact <a href='http://blog.goo.ne.jp/basic0908/e/37f5eacbe822c1aeb564b90dd6ae2c78'>Match</a> Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. A great and fast way to convey your goal is by using headlines and taglines. <h2>SEO is a journey, not a destination</h2>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning." <h2>Can Images Help Improve My Website’s Search Engine Placement?</h2>When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The biggest SEO <a href='http://searchmarketing.strikingly.com/blog/real-websites-take-some-time-to-index'>mistake</a> you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. </p>Site Architecture for Newbies2018-01-21T00:00:00+01:002018-01-21T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-21:/Site-Architecture-for-Newbies-1517131992.html<p>The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …</p><p>The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Avoid thin, insubstantial <a href='http://leadlantern.byethost14.com/index5.html'>content,</a> duplicate content and of course spammy-looking keyword stuffing techniques. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. <h2>Group your target keywords into 3 different buckets</h2>Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. Are you worried <a href='http://basic0908.mihanblog.com/post/68'>that</a> your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. <h2>A good website brings boatloads of money into your bank account</h2>Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. It takes time <a href='http://barbara.hariko.com/beginners-seo/index28.html'>to</a> research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. <h2>How do you make a Google friendly website?</h2>Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends." <h2>Site Architecture for Newbies</h2>When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The convergence of <a href='http://publish.lycos.com/gretels/2018/01/19/find-posts-that-arent-linked-to/'>SEO</a> and content has been a driving force in marketing for the past few years. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. </p>Make mobile and computer navigation easy2018-01-20T00:00:00+01:002018-01-20T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-20:/Make-mobile-and-computer-navigation-easy-1517131959.html<p>Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Determining the unique <a href='http://blog.goo.ne.jp/basic0908/e/b143098f703ff218af06680eff5ca41f'>content</a> on a page is an important part of what the search …</p><p>Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Determining the unique <a href='http://blog.goo.ne.jp/basic0908/e/b143098f703ff218af06680eff5ca41f'>content</a> on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. One of the most time-consuming parts about link-building is actually finding places that will give you links. <h2>You have everything you need for SEO success. Now get to work!</h2>Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Once the Search <a href='http://searchmarketing.strikingly.com/blog/google-might-discount-irrelevant-links'>Engines</a> crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. Google is constantly evolving to better understand the context and intent of user behaviour. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. <h2>The first indication should be reporting</h2>Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Your headline is <a href='https://hullseo44.blogspot.co.uk/2017/12/use-both-internal-and-external-links-to.html'>among</a> the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. <h2>Interview experts outside of your company</h2>Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations." <h2>Make mobile and computer navigation easy</h2>Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Google places importance <a href='http://software.co.in/wiki/index.php?title=User:Seoadvisor'>on</a> the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Headings give your web page structure and help search engines better determine what your page content is about. </p>What are 3 things you can do for your SEO now?2018-01-20T00:00:00+01:002018-01-20T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-20:/What-are-3-things-you-can-do-for-your-SEO-now--1517131916.html<p>Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Google’s web indexing <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>system</a> favors recently updated content, especially for time-sensitive searches. You may not be familiar with …</p><p>Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Google’s web indexing <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>system</a> favors recently updated content, especially for time-sensitive searches. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. <h2>Include relevant keywords into your site headings</h2>So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Include the right <a href='http://basic0908.eklablog.com/optimize-your-site-page-around-one-keyword-or-topic-a134615964'>rich</a> snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. <h2>Landing page experience</h2>As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. Search engines audiences <a href='http://unicornwings.jugem.jp/?eid=32'>are</a> “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. Keywords are at the heart of SEO, and selecting the right ones can
make or break your SEO strategy. Compile a list of about ten keywords
associated with your product or services. Plug these keywords into the
Google Adwords Keyword Planner, and find variations that make sense
for your business. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. <h2>Authority flows through the links on your website as well</h2>Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence." <h2>What are 3 things you can do for your SEO now?</h2>Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. Your website should <a href='http://seoadvice.sdbx.jp/tips/index7.html'>be</a> accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Now, this is an important issue to be addressed. </p>Community Hijacking for SEO2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-19:/Community-Hijacking-for-SEO-1517131934.html<p>Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Effective content curation, <a href='http://seohull.strikingly.com/blog/double-check-your-urls'>better</a> accessibility practices …</p><p>Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Effective content curation, <a href='http://seohull.strikingly.com/blog/double-check-your-urls'>better</a> accessibility practices and proper information architecture are all key components for strong SEO. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Many people still think that having a high volume of crawlable and indexable pages is <em>always</em> better. <h2>SEO demands onsite technical optimization. Content marketing needs great UX.</h2>Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Links need to <a href='http://lastingsearcher.byethost12.com/index30.html'>actually</a> be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. <h2>The most time consuming aspect is coding changes to the site
</h2>Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Reviews are an <a href='http://pagebin.com/IteD9YrL'>important</a> factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. <h2>The myth of free and fast traffic</h2>If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Inbound links can come from your own website (linking from one page to another) or other web properties you control. If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "There have been a number of debates over the years about the SEO value of having keywords in your domain URL." <h2>Community Hijacking for SEO</h2>White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Understanding what your <a href='http://leadlantern.byethost14.com/index7.html'>customers</a> and users want to learn and know is exactly how you should be developing your SEO strategy. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. </p>Have a better chance of getting that click through2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-19:/Have-a-better-chance-of-getting-that-click-through-1517131956.html<p>Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …</p><p>Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. It’s a common <a href='https://sansara2.neocities.org/index17.html'>misconception</a> that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. <h2>If I stop doing SEO will my rankings drop?</h2>Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. So what type <a href='http://basic0908.mihanblog.com/post/41'>of</a> website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. <h2>The first indication should be reporting</h2>Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Anyone with a <a href='http://seoadvice.sdbx.jp/ideas/index34.html'>site</a> that provides useful content and has the right network can now drive organic traffic. Successful SEO requires a thorough understanding of the business itself. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. <h2>How To Start A Local Lead Generation Business</h2>When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source" <h2>Have a better chance of getting that click through</h2>Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Record any results <a href='http://basic0908.mihanblog.com/post/36'>that</a> appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. The key to quality SEO is all about research research research. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. </p>The person with the most useful content that can generate the highest quality links will win2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-19:/The-person-with-the-most-useful-content-that-can-generate-the-highest-quality-links-will-win-1517132006.html<p>There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Being listed at <a href='http://seoblog.wikidot.com/blog:11'>the</a> top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the …</p><p>There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Being listed at <a href='http://seoblog.wikidot.com/blog:11'>the</a> top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. <h2>Include bios of different staff at different locations</h2>Search engines also take into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. Link building happens <a href='http://topseoblog.blogsky.com/1396/09/19/post-2/Use-Organic-Outreach-to-Build-Links'>when</a> you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Google just needs evidence that what is on a particular website is relevant to it’s viewers. All too often, when we’re brought in for SEO work on a redesign,
it’s often late in the process, such as when the site is being
coded or even totally complete. “Hey, we should probably
have the SEO guy take a look at this before we launch,” but by
then, it’s too late. <h2>Which SEO tactics pay the greatest dividends?</h2>Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. An important aspect <a href='https://modernvb.com/entry.php?7293-Why-is-content-creation-important-for-SEO'>of</a> SEO is making your website easy for both users and search engine robots to understand. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. <h2>Encourage Comments on Your Site</h2>Links are still a critical element to Google’s algorithm and their value needs to be protected. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword." <h2>The person with the most useful content that can generate the highest quality links will win</h2>SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. The well-publicised Panda <a href='http://basil4325.karou.jp/index9.html'>and</a> Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. </p>There are over 1.4 billion searches conducted every hour2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-19:/There-are-over-1-4-billion-searches-conducted-every-hour-1517131995.html<p>Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. One of the <a href='http://apple335.doorblog.jp/archives/6323581.html'>first</a> steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type …</p><p>Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. One of the <a href='http://apple335.doorblog.jp/archives/6323581.html'>first</a> steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. <h2>What is the trustworthiness of the linking domain?</h2>The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. Without on page <a href='http://basic0908.spruz.com/pt/Create-Long--Statistics-Based-Content.1-3-2018/blog.htm'>optimization</a> of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic.
If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. <h2>75% of users never view the second page of search results</h2>Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. When it comes <a href='https://kiwi.qa/seohull'>to</a> marketing strategies for your small business, local SEO is the first avenue on that road. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. <h2>Backlink building best practices</h2>Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings." <h2>There are over 1.4 billion searches conducted every hour</h2>Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. SEO allows you <a href='http://frances.bloggersdelight.dk/2018/01/03/seo-for-reputation-management/'>to</a> capture demand when a searcher may not even be familiar with your brand name. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. </p>Use quality hosting and CDN2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-19:/Use-quality-hosting-and-CDN-1517131990.html<p>After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you’re going <a href='http://seotactics.mywebcommunity.org/index38.html'>to</a> change a URL, but you don’t want its link juice to disappear, you can use a …</p><p>After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you’re going <a href='http://seotactics.mywebcommunity.org/index38.html'>to</a> change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. <h2>Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.</h2>If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Social signals aren’t <a href='http://lastingsearcher.byethost12.com/index38.html'>an</a> important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. <h2>Let the world know you are creating excellent content</h2>Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. You can also <a href='http://ttlink.com/mazparker'>use</a> Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. <h2>Don’t Quit Your Day Job</h2>Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase." <h2>Use quality hosting and CDN</h2>Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 The problem with <a href='http://basic0908.mihanblog.com/post/37'>directories:</a> A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. The number and quality of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. </p>An instant SEO diagnosis using Google Analytics2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-18:/An-instant-SEO-diagnosis-using-Google-Analytics-1517131936.html<p>Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Your Title Tags <a href='http://anders32.postbit.com/developing-an-seo-plan-prior-to-site-development.html'>are</a> far-and-away the most important places to put your keywords. Although the role of keywords in SEO has changed greatly since the …</p><p>Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Your Title Tags <a href='http://anders32.postbit.com/developing-an-seo-plan-prior-to-site-development.html'>are</a> far-and-away the most important places to put your keywords. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. <h2>You’re not an SEO, unless you’re also a content marketer</h2>Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. While it's true <a href='http://seotip.seesaa.net/article/456441986.html'>that</a> keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. Rankings in SEO refers to a website’s position in the search engine results page. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source <h2>Authority flows through the links on your website as well</h2>Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. Voice search is <a href='http://seoadvice.sdbx.jp/starter/index31.html'>picking</a> up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. <h2>Benchmarking Current Indexing Status</h2> Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Having links from more popular websites carry more weight than less popular sites. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. " <h2>An instant SEO diagnosis using Google Analytics</h2>Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Creating an SEO <a href='http://seoadvice.sdbx.jp/thoughts/index.html'>strategy</a> can give your company and brand a boost in the search engines. Why not improve your ROI today? In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. </p>Link building for local businesses on a budget2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-18:/Link-building-for-local-businesses-on-a-budget-1517131992.html<p>Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …</p><p>Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Once you’ve started <a href='https://www.kiwibox.com/basic0908/blog/entry/142909327/search-engines-are-able-to-analyze-the-contents-of-each-p/?pPage=0'>your</a> local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. <h2>The issue of full posts on archive pages</h2>By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. If your niche <a href='http://basic0908.eklablog.com/understanding-your-audience-and-finding-your-niche-a134716104'>is</a> very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. <h2>How Google's +1 Button Affects SEO</h2>Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Optimizing images to <a href='http://searchmarketing.strikingly.com/blog/focus-on-the-formatting-of-your-page'>rank</a> well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. <h2>Incoming links from other website increase your total ranking potential</h2>The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for." <h2>Link building for local businesses on a budget</h2>Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Understanding which ranking <a href='http://anders32.postbit.com/how-long-do-customers-spend-on-your-website.html'>factors</a> are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. </p>Search For Broken Link Building Opportunities On Wikipedia2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-18:/Search-For-Broken-Link-Building-Opportunities-On-Wikipedia-1517131944.html<p>Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). A good page <a href='http://barbara.hariko.com/more-information/index4.html'>titles</a> is probably one of the most important SEO strategies for one page SEO. You should include your niche …</p><p>Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). A good page <a href='http://barbara.hariko.com/more-information/index4.html'>titles</a> is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). <h2>It can be a great strategy to focus on long tail keywords</h2>Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Search is the <a href='http://basic0908.mihanblog.com/post/51'>#1</a> driver of traffic to content sites, beating social media by more than 300% One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. <h2>Content is king or customer is king?</h2>Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Google is looking <a href='http://seoblog.wikidot.com/blog:1'>to</a> reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? <h2>Use Alt Tags Intelligently To Optimize Images</h2>If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity." <h2>Search For Broken Link Building Opportunities On Wikipedia</h2>You can use off-page optimization to improve your website’s reputation and authority. This
depends mainly on inbound links. Off-page optimization involves measures which ensure that
good-quality, relevant backlinks are created in the long term. This is also referred to as “link
building.” If you’re familiar <a href='https://www.dailystrength.org/journals/voice-searching-matters'>with</a> SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. </p>Websites are representations of ideas2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-18:/Websites-are-representations-of-ideas-1517131937.html<p>A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). If you want <a href='http://rss2.com/feeds/Gary-Hall'>to</a> generate traffic through search, it’s best to do keyword research before …</p><p>A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). If you want <a href='http://rss2.com/feeds/Gary-Hall'>to</a> generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. <h2>Optimising the speed of Website</h2>Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Don’t use hidden <a href='http://opal-festival.com/wiki/index.php?title=Utilisateur:SEO_Advice'>text</a> or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). <h2>How Google's +1 Button Affects SEO</h2>Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. When choosing keywords, <a href='http://gaz.cu.ma/seostrategy/index23.html'>be</a> specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Ensure that your site loads quickly, not just where you're located, but from around the world. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. <h2>Google loves speed and so should you</h2>Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Search engines have made it clear: a vitally important part of the future of search is “rich results.” Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume." <h2>Websites are representations of ideas</h2>Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. To be a <a href='https://hullseo44.blogspot.co.uk/2017/12/link-profile-analysis.html'>part</a> of the party, make sure your business website uses structured data markup. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. </p>Will Meta tags improve my rankings?2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-18:/Will-Meta-tags-improve-my-rankings--1517131984.html<p>If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …</p><p>If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). Stay on top <a href='http://seoadvice.sdbx.jp/thoughts/index4.html'>of</a> relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. <h2>Simply put, people don’t know what they don’t know</h2>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. Browse your own <a href='https://seotips4pros.neocities.org/index39.html'>site</a> for a while and try to click on every button, image and link to see what happens. Is everything working as expected? If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. <h2>Getting clicks on your title is just half of the equation</h2>Competitor analysis is a lot easier when you have the right tools. There are hundreds <a href='https://sansara2.neocities.org/index9.html'>of</a> different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. <h2>Domain Age Is More Important For Backlinks</h2>Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within" <h2>Will Meta tags improve my rankings?</h2>Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. SEO is all <a href='https://seotips4pros.neocities.org/index34.html'>about</a> ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. </p>Accelerated Mobile Pages (AMP)2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-17:/Accelerated-Mobile-Pages-AMP--1517131997.html<p>The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. If your web <a href='http://pagebin.com/LTm2as8V'>developer</a> tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check …</p><p>The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. If your web <a href='http://pagebin.com/LTm2as8V'>developer</a> tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. You want your company’s name to be one of the first results that they see. <h2>How do you make a Google friendly site?</h2>If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. You’ve got to <a href='http://www.123cha.com/alexa/garyhall.org.uk'>understand</a> that authority, niche-specific and generic blogs that publish related content can do the same. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. <h2>Paginated URLs for SEO</h2>SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. When creating an <a href='https://clementine55.jimdo.com/offsite-seo/301-redirects/'>asset,</a> it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. <h2>Removing the need to manually edit your website’s code</h2>Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content." <h2>Accelerated Mobile Pages (AMP)</h2>In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. While building a <a href='http://seoadvice.sdbx.jp/starter/index17.html'>better</a> search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. </p>Find a word on a Web page2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-17:/Find-a-word-on-a-Web-page-1517131932.html<p>Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …</p><p>Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. As a part <a href='https://seocrazy.joomla.com/55-what-worked-a-few-years-ago-is-now-irrelevant'>of</a> mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! <h2>Feedback driven SEO</h2>While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. There's a lot <a href='http://sandra.sdbx.jp/index2.html'>of</a> misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. <h2>Define your goals</h2>SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. It’s not enough <a href='https://seotipsandtricks.neocities.org/index26.html'>to</a> just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. <h2>Look for bloggers with no end product </h2>Don't commit the cardinal sin of letting dots ruin your page descriptions By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. " <h2>Find a word on a Web page</h2>Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Relevance versus authority: <a href='http://basil4325.karou.jp/index28.html'>these</a> two metrics are always at the forefront of a link builder’s mind. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. </p>Getting websites on search engines2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-17:/Getting-websites-on-search-engines-1517132015.html<p>Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Cascading style sheets <a href='https://sansara2.neocities.org/index3.html'>are</a> external files that control various type …</p><p>Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Cascading style sheets <a href='https://sansara2.neocities.org/index3.html'>are</a> external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. <h2>Creativity will take courage</h2>Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Organic search is <a href='https://basic0908.jimdo.com/2017/11/14/focus-on-one-topic/'>a</a> powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. <h2>Add Content Expiry Headers</h2>Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Major search engines, <a href='http://gaz.cu.ma/marketingtips/index31.html'>including</a> Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. <h2>High advertisement ratio</h2>Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The cornerstone of a successful organic search campaign has always been technical SEO." <h2>Getting websites on search engines</h2>Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). The best key <a href='http://seoadvice.sdbx.jp/ideas/index9.html'>phrases</a> would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. </p>reating quality content is the surest path to sustainable web traffic2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-17:/reating-quality-content-is-the-surest-path-to-sustainable-web-traffic-1517131943.html<p>Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Search engines typically <a href='http://seotip.seesaa.net/article/456308255.html'>prioritize</a> site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so …</p><p>Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Search engines typically <a href='http://seotip.seesaa.net/article/456308255.html'>prioritize</a> site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. <h2>Getting websites listed on search engines</h2>Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information We use keyword <a href='http://www.loveyourcurls.com.au/forum/newthread.php?fid=32&processed=1'>research</a> to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. <h2>Repurpose Old Content</h2>Links back to your site from elsewhere online are an important way to improve your search ranking; Without considering a <a href='https://hullseo44.blogspot.co.uk/2017/12/create-engaging-web-presence.html'>search</a> engine user's intent, you will attract too much unqualified traffic. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links <h2>Avoid SEO Attacks</h2>Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. The convergence of SEO and content has been a driving force in marketing for the past few years. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user." <h2>reating quality content is the surest path to sustainable web traffic</h2>Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Writing for humans <a href='https://ameblo.jp/basic0908/entry-12343105320.html'>is</a> just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). </p>Leverage the work your competitors have already done in landing links2018-01-16T00:00:00+01:002018-01-16T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-16:/Leverage-the-work-your-competitors-have-already-done-in-landing-links-1517132000.html<p>SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Keyword usage on <a href='http://barbara.hariko.com/starting-out-seo/index32.html'>a</a> page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on …</p><p>SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Keyword usage on <a href='http://barbara.hariko.com/starting-out-seo/index32.html'>a</a> page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. <h2>Evaluating Websites that May Not Follow Best Practices</h2>How do you educate people so they do value it? Using different tags <a href='http://unicornwings.jugem.jp/?eid=22'>and</a> elements on your page will help search engines understand which parts of the content are
connected to each other, and which are separate. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. <h2>Use subheadings</h2>Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Generally speaking where <a href='http://lastingsearcher.byethost12.com/index20.html'>a</a> user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. <h2>Understanding searcher intent</h2>SEO changes quickly. Information that was true six months ago, may not be true today. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Links are still a critical element to Google’s algorithm and their value needs to be protected." <h2>Leverage the work your competitors have already done in landing links</h2>LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. There are thousands <a href='http://cranberry.hatenablog.com/entry/2018/01/13/010000'>of</a> millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? </p>Understanding the rationale behind site structure2018-01-16T00:00:00+01:002018-01-16T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-16:/Understanding-the-rationale-behind-site-structure-1517131954.html<p>There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Link building is …</p><p>There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Link building is <a href='https://seotipsandtricks.neocities.org/index26.html'>still</a> an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. <h2>The length of your title tag matters because it affects how much of your title is visible in search results</h2>Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. It’s worth noting <a href='http://searchmarketing.strikingly.com/blog/don-t-do-it-one-off'>that</a> there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. <h2>Use Tools To Scale Your Efforts</h2>For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. To optimise your <a href='http://seoblog.wikidot.com/blog:8'>website</a> successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. <h2>Links are glue</h2>Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines
and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target." <h2>Understanding the rationale behind site structure</h2>When pursuing a link, which is more important, relevance or authority? If you make <a href='http://frances.bloggersdelight.dk/2018/01/01/longer-content-ranks-better/'>a</a> website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. What would you type into a search engine to find your business website or page? SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. </p>Navigation affects conversions2018-01-15T00:00:00+01:002018-01-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-15:/Navigation-affects-conversions-1517131921.html<p>When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Google needs to …</p><p>When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Google needs to <a href='http://cranberry.hatenablog.com/entry/2018/01/12/020000'>generate,</a> maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. <h2>Ensure your website looks the part and that it’s easy to use</h2>Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. As Google continues <a href='https://ameblo.jp/basic0908/entry-12343104928.html'>to</a> prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. The basic premise is that a page will show up in search engine results
because the website had mentioned the terms that were being searched
for on the website page. Of course, many websites use the same keywords
on the same page. <h2>Optimize for Yahoo, Bing, and Others</h2>Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Compelling and unique <a href='http://seoadvice.sdbx.jp/ideas/index1.html'>images</a> have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. <h2>now and understand your audience</h2>While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines." <h2>Navigation affects conversions</h2>With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. A 301 redirect <a href='http://seotrainingtips.byethost13.com/index23.html'>means</a> that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. </p>Shift the focus from only SEO to provide a better user experience2018-01-15T00:00:00+01:002018-01-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-15:/Shift-the-focus-from-only-SEO-to-provide-a-better-user-experience-1517131933.html<p>The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. White Hat SEO <a href='http://nunu2.pointblog.net/SEO-is-a-complex-subject-11482992'>–</a> These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a …</p><p>The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. White Hat SEO <a href='http://nunu2.pointblog.net/SEO-is-a-complex-subject-11482992'>–</a> These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. <h2>Blow out LSI keywords to build rich content pages</h2>Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Do
you have <a href='http://www.kaaq.org/index.php?document_srl=2882494'>enough</a> pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Links with longevity suggests that your site is an established voice for whatever topic it covers. <h2>Finding Pages to Push Internal Links From</h2>Search engines are invested in providing users a great mobile experience. SEO doesn’t have <a href='https://seocrazy.joomla.com/73-easy-internal-linking-advice'>to</a> be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. <h2>Boost Site Speed</h2>Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: " Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it." <h2>Shift the focus from only SEO to provide a better user experience</h2>Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Canonicalizing URLs is <a href='http://seoadvice.medianewsonline.com/index29.html'>a</a> very important aspect of Search Engine Optimization but also of Social Media Marketing. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. </p>Use Cases2018-01-15T00:00:00+01:002018-01-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-15:/Use-Cases-1517131961.html<p>I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. Which pages and <a href='http://vanessa2.blog.fc2.com/blog-entry-11.html'>posts</a> are most important? These should have other pages and posts linking to them. Make sure …</p><p>I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. Which pages and <a href='http://vanessa2.blog.fc2.com/blog-entry-11.html'>posts</a> are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. <h2>To get fast rankings, you need a fast site</h2>Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Create and submit <a href='http://all4webs.com/clovermoon/seo.htm'>sitemaps</a> for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. <h2>Optimization ensures the Website is easy to crawl</h2>If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Through links, search <a href='http://topseoblog.blogsky.com/1396/10/15/post-27/Get-contextual-links-to-your-site'>engines</a> use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. <h2>Generate Interest and Give Information</h2>Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names." <h2>Use Cases</h2>There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. The more people <a href='http://barbara.hariko.com/next-stage/index28.html'>who</a> read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. </p>SEO quality best practice2018-01-14T00:00:00+01:002018-01-14T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-14:/SEO-quality-best-practice-1517131989.html<p>Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page A so-called website <a href='https://ameblo.jp/basic0908/entry-12341013044.html'>blocker</a> is something that prevents search engines from accessing the site Having …</p><p>Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page A so-called website <a href='https://ameblo.jp/basic0908/entry-12341013044.html'>blocker</a> is something that prevents search engines from accessing the site Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. <h2>It’s about relevancy, and relevancy only</h2>The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Even just a <a href='https://searchmarketeer.jimdo.com/services/marketing/'>few</a> changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. <h2>To cut through the noise you need to do something exceptional</h2>A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Long Tail SEO <a href='http://www.kaaq.org/?mid=Queenskoreatown&page=34&listStyle=list&sort_index=readed_count&order_type=desc&document_srl=2882385'>is</a> a really useful technique to generate organic search traffic for your website. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. <h2>Boost Site Speed</h2>Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query." <h2>SEO quality best practice</h2>As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. The small businesses <a href='https://www.dailystrength.org/journals/the-first-indication-should-be-hosting-location'>with</a> a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. </p>You should care about meta descriptions2018-01-14T00:00:00+01:002018-01-14T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-14:/You-should-care-about-meta-descriptions--1517131998.html<p>Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Choosing keywords <a href='http://searchmarketing.strikingly.com/blog/make-use-of-bullets-numbers-while-writing'>should</a> be your first …</p><p>Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Choosing keywords <a href='http://searchmarketing.strikingly.com/blog/make-use-of-bullets-numbers-while-writing'>should</a> be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. <h2>Entirely too genius SEO</h2>On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. So what it <a href='http://anders32.postbit.com/have-a-fast-load-time-to-optimise-seo.html'>does</a> it take to achieve a high ranking on Google? But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. <h2>Most sites do not need to worry about Penguin unless they have done some sketchy link building in the past</h2> Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Keyword-based titles help <a href='http://seohull.buffalo.io/links-are-the-primary-concern-of-most-seo-practitioners'>establish</a> page theme and direction for your keywords. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. <h2>Use basic math to narrow down your search results</h2>Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers." <h2>You should care about meta descriptions </h2>Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. When building your <a href='http://www.uco.es/grupos/kdis/kdiswiki/index.php/SEO-Advice'>content,</a> it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Page load speed is also a ranking factor, especially for mobile. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. </p>Get a Column on an Industry Publication2018-01-13T00:00:00+01:002018-01-13T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-13:/Get-a-Column-on-an-Industry-Publication-1517131925.html<p>The number and quality of links pointing to your site will largely determine in what position your site ranks. Keyword density (SEO) <a href='http://barbara.hariko.com/next-stage/index17.html'>is</a> the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. If your …</p><p>The number and quality of links pointing to your site will largely determine in what position your site ranks. Keyword density (SEO) <a href='http://barbara.hariko.com/next-stage/index17.html'>is</a> the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. <h2>Include your keyphrases on the page and get credit for them</h2>Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Google very quickly <a href='http://pagebin.com/posted.php?pid=cCm45dNA'>recognizes</a> if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. <h2>Include Meta tag and Page title inputs in the admin tool</h2>There have been a number of debates over the years about the SEO value of having keywords in your domain URL. Link building is <a href='https://seocrazy.joomla.com/37-many-companies-underestimate-how-much-time-and-money-it-takes'>all</a> about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. <h2>The best way to escape Google’s Penguin penalty</h2>Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Keyword research is one of the highest return SEO activities that is essential for your marketing success." <h2>Get a Column on an Industry Publication</h2>Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Every website has <a href='http://basic0908.mihanblog.com/post/14'>its</a> own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. </p>Find out which tools will give you easy, intuitive, and accurate insights2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-11:/Find-out-which-tools-will-give-you-easy-intuitive-and-accurate-insights-1517131982.html<p>SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Google’s SEO Starter <a href='http://seotips.sdbx.jp/index.html'>Guide</a> states that, “If your URL contains relevant words, this provides users and search engines with more information …</p><p>SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Google’s SEO Starter <a href='http://seotips.sdbx.jp/index.html'>Guide</a> states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. <h2>Setting up an internal linking strategy</h2>You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). When you’re spending <a href='https://seo4u.joomla.com/17-invest-in-canonical-urls'>good</a> money on SEO, it’s common to obsess over your keyword rankings. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. Search engines also take into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. <h2>Refresh your website to match your message</h2>Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! The better <a href='http://searchmarketing.strikingly.com/blog/mobile-does-not-necessarily-mean-on-the-go'>people</a> with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. <h2>Getting websites listed on search engines</h2>Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Link building is also spreading brand awareness and capturing referral traffic." <h2>Find out which tools will give you easy, intuitive, and accurate insights</h2>It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. You shouldn't feel <a href='http://topseoblog.blogsky.com/1396/10/22/post-44/People-buy-from-businesses-they-trust'>comfortable</a> using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. </p>How Many Words Can I Optimise A Page For?2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-11:/How-Many-Words-Can-I-Optimise-A-Page-For--1517131950.html<p>Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins …</p><p>Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. On powerful social <a href='http://pagebin.com/hN32ZlGM'>media</a> sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. <h2>Every web page is an opportunity to capture a customer.</h2>For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Keyword selection is <a href='https://seohull.livejournal.com/1460.html'>the</a> starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. <h2>So Keywords and Keyword Research</h2>Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Websites that are <a href='http://seotips.sdbx.jp/index27.html'>popular</a> and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Chances are, there are a number of sites that cover topic areas similar to yours. Opening up
communication with these sites is usually beneficial. Hot topics in your niche or community could
spark additional ideas for content or building a good community resource. <h2>Make an email list yourself </h2>The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. It has long been understood that Google’s ranking algorithm is complex (by design). According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals." <h2>How Many Words Can I Optimise A Page For?</h2>Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. In the past, <a href='https://seocrazy.joomla.com/43-concentrate-on-actionable-content-for-your-site'>standard</a> SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Backlinks from older websites may be worth more than links from newer sites. </p>Make it more likely that other websites will link to you2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-11:/Make-it-more-likely-that-other-websites-will-link-to-you-1517131979.html<p>When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Vertical search is <a href='http://seohull.buffalo.io/context-is-king'>the</a> term people sometimes …</p><p>When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Vertical search is <a href='http://seohull.buffalo.io/context-is-king'>the</a> term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. <h2>Better content title and descriptions</h2>It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. SEO should be <a href='http://hullseo44.blogspot.com/2017/12/focus-on-roi-instead-of-keyword-rankings.html'>considered</a> one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. <h2>What should be your strategy for those long keywords?</h2>Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. It’s not enough <a href='http://sandra.sdbx.jp/index2.html'>these</a> days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. <h2>It’s time to revolutionize our approach to organic SEO</h2>The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. Search engines don’t like familiar or generic content. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see:" <h2>Make it more likely that other websites will link to you</h2>Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. Make it as <a href='http://seotip.seesaa.net/article/456232978.html'>easy</a> as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. </p>Praise and Link2018-01-10T00:00:00+01:002018-01-10T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-10:/Praise-and-Link-1517131939.html<p>Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Search …</p><p>Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Search engines are <a href='http://seoadvice.wikidot.com/blog:3'>adapting</a> and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. <h2>Add mobile URLs to Sitemap for SEO</h2>Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. In Search Console, <a href='http://searchmarketing.strikingly.com/blog/good-title-tags-should-be-like-an-interesting-newspaper-headline'>there’s</a> a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. <h2>Higher Search Engine Rankings</h2>If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. What if I <a href='http://seoadvice.sdbx.jp/starter/index28.html'>was</a> to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. <h2>Domain name – make it brandable</h2>Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup." <h2>Praise and Link</h2>Sometimes knowing why you’re doing something can make all the difference. SEO can be <a href='http://seotrainingtips.byethost13.com/index18.html'>quite</a> complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. </p>Create relevant profiles on authorative sites2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-07:/Create-relevant-profiles-on-authorative-sites-1517132000.html<p>First, stop assuming SEO is dead because the rules changed. Gaining backlinks <a href='http://seohull.buffalo.io/links-are-the-primary-concern-of-most-seo-practitioners'>is</a> tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they …</p><p>First, stop assuming SEO is dead because the rules changed. Gaining backlinks <a href='http://seohull.buffalo.io/links-are-the-primary-concern-of-most-seo-practitioners'>is</a> tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Links with longevity suggests that your site is an established voice for whatever topic it covers. <h2>How Search Engines work?</h2>Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Ultimately, SEO done <a href='http://seotip.seesaa.net/article/456475576.html'>correctly</a> can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. <h2>SEO off-page best practice</h2>If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Don't fill your <a href='http://seohull.buffalo.io/keyword-research-avoid-at-your-peril'>page</a> with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 <h2>Find out what keywords are already bringing traffic to your website</h2>Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. The purchase cycle can sometimes involve a large number of clicks. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words." <h2>Create relevant profiles on authorative sites</h2>Successful SEO requires a thorough understanding of the business itself. Increase visibility <a href='http://leadlantern.byethost14.com/index36.html'>to</a> new content you create by sharing it on social networks and building links to your content (both internally and from external sites). An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. </p>Project the right image2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-07:/Project-the-right-image-1517131975.html<p>Anyone with a site that provides useful content and has the right network can now drive organic traffic. While uncovering and <a href='http://seoadvice.sdbx.jp/advice/index13.html'>fixing</a> technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. SEO strategies are …</p><p>Anyone with a site that provides useful content and has the right network can now drive organic traffic. While uncovering and <a href='http://seoadvice.sdbx.jp/advice/index13.html'>fixing</a> technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. <h2>Know which tools will give you easy, intuitive, and accurate insights</h2>Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Google regularly refreshes <a href='http://seoadvice.sdbx.jp/ideas/index22.html'>its
search</a> engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) <h2>The web is the new Yellow Pages</h2>If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. Canonicalizing a page <a href='http://seoadvice.medianewsonline.com/index35.html'>is</a> a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links <h2>Excellent customer support is a must</h2>Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. SEO is about providing value, not tricking search engines into ranking you higher. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. " <h2>Project the right image</h2>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Website owners all <a href='http://searchmarketing.strikingly.com/blog/backlink-ranking-factors-for-2018'>want</a> their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. </p>What is the trustworthiness of the linking domain?2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-07:/What-is-the-trustworthiness-of-the-linking-domain--1517131930.html<p>Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Before the Google <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/710966/Default.aspx'>Penguin</a> and Google Panda were let loose, SEO’s could manipulate …</p><p>Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Before the Google <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/710966/Default.aspx'>Penguin</a> and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. <h2>Spiders and bots, oh my!</h2>When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Once you have <a href='http://greendoorseo.byethost5.com/index5.html'>someone</a> click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. <h2>Has Google indexed you already? </h2>SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Reacting to reviews <a href='http://barbara.hariko.com/starting-out-seo/index8.html'>appears</a> to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. <h2>Can I Just Write Naturally and Rank High in Google?</h2>ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains." <h2>What is the trustworthiness of the linking domain?</h2>Be Yourself. Write about what you know and
make it a conversation with your readers. Keep it natural.
People will find your content because they speak the same
language and seek your advice. Whether you migrate <a href='http://darcy.qsite.dk/215340/Blog'>to</a> HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! </p>Earning links2018-01-04T00:00:00+01:002018-01-04T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-04:/Earning-links-1517131998.html<p>Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Do follow …</p><p>Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Do follow links <a href='https://basic0908.jimdo.com/2017/11/14/the-importance-of-backlinks/'>are</a> defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Important elements of a website redesign oftentimes get
pushed to the side when timeframes are constrained. One of
the most important components of a new design project is to
take time at the beginning to analyze current traffic to ensure
current visitors are not lost. <h2>Review page content </h2>What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. While it is <a href='http://cranberry.hatenablog.com/entry/2017/12/26/023000'>possible</a> to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. <h2>What is your unique selling point (USP)?</h2>Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. Spam links often <a href='http://seoadvice.sdbx.jp/thoughts/index38.html'>go</a> both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, <h2>Build a mobile-friendly site</h2>Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics." <h2>Earning links</h2>Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Google’s Search Console <a href='http://seotrainingtips.byethost13.com/index24.html'>(previously</a> known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. </p>Becoming an SEO thought leader2018-01-02T00:00:00+01:002018-01-02T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-02:/Becoming-an-SEO-thought-leader-1517131964.html<p>In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. In order to <a href='http://gaz.cu.ma/seostrategy/index37.html'>please</a> both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine …</p><p>In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. In order to <a href='http://gaz.cu.ma/seostrategy/index37.html'>please</a> both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. <h2>Keep your title tag under 55 characters</h2>Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Write good content <a href='http://barbara.hariko.com/facilitate-seo/index14.html'>that</a> people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. <h2>Updating your SEO requires changes to your website’s code</h2>The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. To optimise your <a href='http://seoadvice.sdbx.jp/starter/index11.html'>website</a> successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. <h2>Backlinks just to your homepage</h2>Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. Develop SEO-enabled content from creation that is ready to deliver across all devices. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Make sure that your website’s main menu only features the most important categories." <h2>Becoming an SEO thought leader</h2>Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. A local business <a href='http://seoadvice.sdbx.jp/ideas/index4.html'>competitor</a> might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. </p>Every web page is an opportunity to capture a customer.2018-01-01T00:00:00+01:002018-01-01T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-01:/Every-web-page-is-an-opportunity-to-capture-a-customer--1517131902.html<p>You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Get your website <a href='http://searchmarketing.strikingly.com/blog/don-t-blindly-follow-every-advice-about-seo'>reviewed</a> by a popular and authoritative review site. Unpaid reviews are best since they …</p><p>You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Get your website <a href='http://searchmarketing.strikingly.com/blog/don-t-blindly-follow-every-advice-about-seo'>reviewed</a> by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. <h2>Create indications elsewhere back to your website</h2>Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Having a different <a href='http://serveis.gandia.org/forum/member.php?action=profile&uid=914'>description</a> meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Progressive SEO means technical, analytical and traditional marketing all rolled into one. <h2>It’s time to revolutionize our approach to duplicate content</h2>To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Does the content <a href='http://seoadvice.medianewsonline.com/index24.html'>add</a> an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. <h2>Be authentic</h2>Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query." <h2>Every web page is an opportunity to capture a customer.</h2>Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! You can use <a href='https://ameblo.jp/basic0908/entry-12346979149.html'>your</a> blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. </p>Missing title tags are problematic2018-01-01T00:00:00+01:002018-01-01T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-01:/Missing-title-tags-are-problematic--1517131996.html<p>There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Each time you <a href='http://seotrainingtips.byethost13.com/index16.html'>write</a> an informative …</p><p>There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Each time you <a href='http://seotrainingtips.byethost13.com/index16.html'>write</a> an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. <h2>Identify content opportunities </h2>Many people still think that having a high volume of crawlable and indexable pages is <em>always</em> better. Google is getting <a href='http://seotips.sdbx.jp/index8.html'>smarter</a> – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. <h2>Real Websites take time to index </h2>Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! A good trick <a href='http://seoadvice.sdbx.jp/ideas/index32.html'>is</a> to dig into your Google Analytics to see the top visited pages on your site. One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. <h2>Search For Broken Link Building Opportunities On Quora</h2>Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines." <h2>Missing title tags are problematic </h2>The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. SEO is a <a href='https://ameblo.jp/basic0908/entry-12345216370.html'>many-headed</a> beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. There is no minimum amount of words or text to rank in Google. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. </p>What to do if Your Website is a Victim of Negative SEO2018-01-01T00:00:00+01:002018-01-01T00:00:00+01:00Percival Crusttag:steam.obunko.com,2018-01-01:/What-to-do-if-Your-Website-is-a-Victim-of-Negative-SEO-1517131980.html<p>Develop SEO-enabled content from creation that is ready to deliver across all devices. Mobile does not <a href='http://basic0908.inube.com/blog/7126860/why-should-you-invest-time-effort-and-resources-on-seo/'>necessarily</a> mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Authority is built by earning links, or what …</p><p>Develop SEO-enabled content from creation that is ready to deliver across all devices. Mobile does not <a href='http://basic0908.inube.com/blog/7126860/why-should-you-invest-time-effort-and-resources-on-seo/'>necessarily</a> mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. <h2>The first indication should be analytics</h2>Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Sites that aren’t <a href='http://wiki.largowinch.net/en/User:Daltasseen'>optimized</a> for user intent and mobile SEO will fail. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. <h2>Passing PageRank</h2>Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. On-Page Optimization undoubtedly <a href='https://www.dailystrength.org/journals/how-often-the-content-changes'>is</a> a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. <h2>Project the right image</h2>To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings." <h2>What to do if Your Website is a Victim of Negative SEO</h2>SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. On-page optimization is <a href='https://www.dailystrength.org/journals/longer-urls-may-decrease-search-visibility'>one</a> part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. </p>Make sure your business categories are accurate in directories2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-31:/Make-sure-your-business-categories-are-accurate-in-directories-1517131914.html<p>For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Once you have <a href='http://seoadvice.sdbx.jp/advice/index14.html'>exceptional</a> content, you need to find ways to get that content out …</p><p>For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Once you have <a href='http://seoadvice.sdbx.jp/advice/index14.html'>exceptional</a> content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. <h2>Ensure that you get language declaration right</h2>Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. When you’re spending <a href='http://gaz.cu.ma/marketingtips/index12.html'>good</a> money on SEO, it’s common to obsess over your keyword rankings. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. If the wrong people are hitting your website, it's all for nothing <h2>Number of backlinks to the page</h2>After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Learn to write <a href='https://ameblo.jp/basic0908/entry-12344423786.html'>good</a> website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. <h2>Determining the goal for the site</h2>When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors." <h2>Make sure your business categories are accurate in directories</h2>Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Make it clear <a href='http://seoadvice.sdbx.jp/thoughts/index28.html'>on</a> your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Many people still think that having a high volume of crawlable and indexable pages is <em>always</em> better. </p>SEO consistent publishing best practice2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-31:/SEO-consistent-publishing-best-practice-1517131924.html<p>Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” The cleaner the <a href='http://seoadvice.sdbx.jp/tips/index10.html'>code</a> on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other …</p><p>Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” The cleaner the <a href='http://seoadvice.sdbx.jp/tips/index10.html'>code</a> on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors. <h2>Made a website, but is not showing in the SERPs? </h2>The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Many SEO campaigns <a href='http://barbara.hariko.com/seo-basics/index21.html'>start</a> with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. <h2>Use Google’s features and follow guidelines to avoid penalties</h2>Exact match Domains (EMD) Analysing a competitor’s <a href='http://platitude.bigcartel.com/product/luz-ojos'>recurring</a> backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Most marketers focusing on SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. <h2>Claim and finetune your Google My Business listing</h2>Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site." <h2>SEO consistent publishing best practice</h2>With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Cross linking is <a href='http://cranberry.hatenablog.com/entry/2017/12/30/043000'>a</a> great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Link building is also spreading brand awareness and capturing referral traffic. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. </p>SEO is a journey, not a destination2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-31:/SEO-is-a-journey-not-a-destination-1517131971.html<p>Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …</p><p>Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. If you run <a href='http://basil4325.karou.jp/index36.html'>a</a> small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. Never sell yourself short and never assume anyone knows your business better than you. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. <h2>How long is my content alive?</h2>Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. When it comes <a href='http://searchmarketing.strikingly.com/blog/is-link-reclamation-a-good-strategy'>to</a> long-term SEO strategies, there are so many tactics to consider. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. <h2>You’re not an SEO, unless you’re also a content marketer</h2>Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. The reality is <a href='http://searchmarketing.strikingly.com/blog/implement-responsive-design-in-your-website'>that,</a> for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. <h2>Planning the Takeover</h2>Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out." <h2>SEO is a journey, not a destination</h2>Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Paid
links are links <a href='https://medium.com/@gazhall/crawling-and-indexing-you-what-544d7052d32'>garnered</a> in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. </p>What factors affect a search?2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-31:/What-factors-affect-a-search--1517131985.html<p>Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Keyword research is <a href='https://www.dailystrength.org/journals/why-does-content-matter-for-seo'>still</a> useful for example but we now know that Google doesn ’t want us to overly stuff …</p><p>Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Keyword research is <a href='https://www.dailystrength.org/journals/why-does-content-matter-for-seo'>still</a> useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). <h2>Increase Organic Traffic With An Eye On Conversions</h2>Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. The most fundamental <a href='https://seotipsandtricks.neocities.org/index11.html'>objective</a> of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. <h2>Generate Interest, Give Information, Persuade</h2>To be a part of the party, make sure your business website uses structured data markup. The Internet, or <a href='http://lastingsearcher.byethost12.com/index23.html'>World</a> Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. <h2>Let the world know you are creating exceedingly good content</h2>Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today." <h2>What factors affect a search?</h2>Having keywords in your domain URL can also give you a small SEO boost. Keywords should never <a href='http://alton.mee.nu/searchtips/index22.html'>be</a> used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? </p>Define your goal2017-12-30T00:00:00+01:002017-12-30T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-30:/Define-your-goal-1517131917.html<p>Now, this is an important issue to be addressed. The focus on <a href='http://seohull.strikingly.com/blog/content-marketing-serves-more-than-one-very-useful-purpose'>the</a> right audience and the right content brings an understanding of the content that they’re more likely to consume. So what it does it take to achieve a high ranking on Google? If you’ve been producing …</p><p>Now, this is an important issue to be addressed. The focus on <a href='http://seohull.strikingly.com/blog/content-marketing-serves-more-than-one-very-useful-purpose'>the</a> right audience and the right content brings an understanding of the content that they’re more likely to consume. So what it does it take to achieve a high ranking on Google? If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. <h2>Content distribution best practices</h2>On-page optimization is one part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. Meta tags are <a href='http://www.google.cz/url?q=https://gazhall.com'>the</a> HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. <h2>Quality over Quantity</h2>Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. From its earliest <a href='https://www.dailystrength.org/journals/what-is-the-link-you-see'>days,</a> Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. <h2>It’s time to revolutionize our approach to relevant fresh content</h2>A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots." <h2>Define your goal</h2>Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. SEO is a <a href='http://searchmarketing.beep.com/why-not-use-the-w3c-validator-2018-01-10.htm'>great</a> way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of
competing pages and the competitor businesses behind them. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. </p>User-friendly Content — Because it Matters2017-12-30T00:00:00+01:002017-12-30T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-30:/User-friendly-Content-Because-it-Matters-1517131942.html<p>Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. In the past, <a href='https://www.dailystrength.org/journals/the-outreach-process-for-seo'>creating</a> keyword rich anchor text used to …</p><p>Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. In the past, <a href='https://www.dailystrength.org/journals/the-outreach-process-for-seo'>creating</a> keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Bad content truly can do long-lasting damage to your website, brand and business. Spend some time to get to know the people
who consistently share your content. Pull together a list of contacts
with more than a thousand followers and a history of engagement in
your content. Knowing your social media influencers will help you
expand your reach online and ultimately increase the rate at which
your content gets found online. <h2>How to optimize your website for mobile?</h2>You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. When you maintain <a href='http://seotip.seesaa.net/article/456372341.html'>a</a> blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. <h2>Focus on topics instead of keywords</h2>Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Ranking organically in <a href='http://floraseo.simplesite.com/438382938'>search</a> for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Use Fetch as Google to test whether Google can crawl and index important pages within your site. <h2>How to Find Acquisition Targets</h2>Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. " <h2>User-friendly Content — Because it Matters</h2> To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. In the early <a href='http://seotip.seesaa.net/article/456395716.html'>days</a> of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. </p>Local link building is an artform unto itself, and you’ll need to tackle it in isolation for the best results2017-12-29T00:00:00+01:002017-12-29T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-29:/-Local-link-building-is-an-artform-unto-itself-and-you-ll-need-to-tackle-it-in-isolation-for-the-best-results-1517131957.html<p>Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …</p><p>Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. There is <a href='https://www.dailystrength.org/journals/providing-value-earlier-in-the-consumer-buying-process'>an</a> old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Give the search engines some time to do their thing (a couple days, or even
weeks) and then keep checking your rank to see what happened and track
your progress. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. <h2>Caution! Links don’t count in some cases</h2>Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. The clear majority <a href='http://seoadvice.sdbx.jp/ideas/index33.html'>of</a> websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. <h2>What is duplicate content?</h2>Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. The number <a href='http://barbara.hariko.com/more-information/index31.html'>of</a> referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. <h2>Make sure a byline with your name appears on every page of your content</h2>It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from?" <h2> Local link building is an artform unto itself, and you’ll need to tackle it in isolation for the best results</h2>SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. You should search <a href='http://seotips.sdbx.jp/index32.html'>your</a> favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. </p>Set-up Search Console (Webmaster Tools) Account2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-28:/Set-up-Search-Console-Webmaster-Tools-Account-1517131901.html<p>Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Being on Yahoo <a href='http://pagebin.com/posted.php?pid=cCm45dNA'>or</a> Google’s front page for your respective niche …</p><p>Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Being on Yahoo <a href='http://pagebin.com/posted.php?pid=cCm45dNA'>or</a> Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. <h2>On-page factors</h2>Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). Every website page, <a href='https://medium.com/@gazhall/you-hear-a-lot-of-hot-air-about-content-4333b10e7b26'>including</a> your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. <h2>Bulletproof mobile performance is more critical than ever in a local SEO context</h2>How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Google is getting <a href='http://basic0908.mihanblog.com/post/22'>better</a> every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. <h2>Word count is a complicated SEO metric</h2>People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles." <h2>Set-up Search Console (Webmaster Tools) Account</h2>“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Many small business <a href='https://information.za.org/article.php?id=15016'>owners</a> balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. </p>What are toxic backlinks?2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-28:/What-are-toxic-backlinks--1517132014.html<p>Link-building can also come from building a targeted and involved
community. The more regular visitors a site has, and the more passionate
those fans are, the more likely webpages will be read, shared, and linked
to. One of the <a href='http://barbara.hariko.com/more-information/index.html'>problems</a> international businesses continuously need to address is identifying themselves as …</p><p>Link-building can also come from building a targeted and involved
community. The more regular visitors a site has, and the more passionate
those fans are, the more likely webpages will be read, shared, and linked
to. One of the <a href='http://barbara.hariko.com/more-information/index.html'>problems</a> international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. <h2>Beware of exchanging links</h2>User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Another valuable way <a href='http://alicia22.loxblog.com/post/6/Make%20sure%20you%20include%20your%20keywords%20in%20this%20description.htm'>to</a> improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. <h2>Google recommends quality hosting</h2>Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. After Google’s Exact <a href='http://seo4u5.webnode.com/l/improve-engagement-to-improve-rankings/'>Match</a> Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. <h2>Determining Relevance in Link Building</h2>Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length." <h2>What are toxic backlinks?</h2>Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors You can <a href='http://barbara.hariko.com/beginners-seo/index37.html'>reach</a> out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. </p>Get Keyword Suggestions2017-12-27T00:00:00+01:002017-12-27T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-27:/Get-Keyword-Suggestions-1517131948.html<p>Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …</p><p>Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. Fully optimizing for <a href='http://seoadvice.sdbx.jp/ideas/index35.html'>user</a> intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. <h2>Community Hijacking</h2>I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Internal linking is <a href='http://coub.com/seo-hull'>the</a> process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. <h2>Getting clicks on your title is just half of the equation</h2>SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Brands that <a href='http://unicornwings.jugem.jp/?eid=29'>rank</a> high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. <h2>SEO + design = greatness</h2>Rankings matter. But they’re not the metric you should be focusing on. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Understanding SEO is crucial to significantly increasing your traffic and brand awareness." <h2>Get Keyword Suggestions</h2>SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. Your website should <a href='http://www.kaaq.org/?mid=Queenskoreatown&page=34&listStyle=list&sort_index=readed_count&order_type=desc&document_srl=2882491'>be</a> designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Think of outreach as a brand awareness campaign for your most authoritative audience. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. </p>Ensure each page has a unique target keyword2017-12-26T00:00:00+01:002017-12-26T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-26:/Ensure-each-page-has-a-unique-target-keyword-1517131948.html<p>Long Tail SEO is a really useful technique to generate organic search traffic for your website. Figure out how <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801170000/'>you</a> want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's …</p><p>Long Tail SEO is a really useful technique to generate organic search traffic for your website. Figure out how <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801170000/'>you</a> want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
<h2>Don;t forget to unblock search engines from crawling your site</h2>
Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. Internal SEO isn’t <a href='http://seotip.seesaa.net/article/456308312.html'>just</a> about keywords anymore; it’s about creating an authentic and engaging user experience. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. <h2>Optimising Your Website is Not A Guaranteed Traffic Generator</h2>On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Instead of looking <a href='http://basic0908.mihanblog.com/post/45'>for</a> one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Don’t duplicate title tags across your website, as this can negatively impact your visibility Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. <h2>Google’s algorithms react much faster to your changes today</h2>In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. Remember, Google doesn’t like content written for SEO purposes. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority." <h2>Ensure each page has a unique target keyword</h2>Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Putting your individuality <a href='http://seohull.strikingly.com/blog/structure-of-headings-for-your-category-tag-taxonomy-pages'>and</a> personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). </p>Finding Long Tail Keywords2017-12-26T00:00:00+01:002017-12-26T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-26:/Finding-Long-Tail-Keywords-1517132008.html<p>Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Competitor analysis …</p><p>Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Competitor analysis is <a href='https://www.accountingweb.co.uk/profile/basic0908'>a</a> lot easier when you have the right tools. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. <h2>Advanced off-site SEO principles</h2>Another tip is to make sure you do your research and examine which terms to target before you set out. Google alone uses <a href='http://seoadvice.sdbx.jp/thoughts/index14.html'>over</a> 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. <h2>It Doesn’t End After Publish</h2>As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. When you delete <a href='http://seohull.buffalo.io/decrease-your-landing-page-loading-time'>one</a> or more posts or pages from your site, there’s often collateral damage. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. <h2>You have to start your SEO copywriting process here</h2>You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor." <h2>Finding Long Tail Keywords</h2>There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. So if a <a href='http://seotips.sdbx.jp/index2.html'>consumer</a> hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. </p>Check browser and screen resolution compatibility2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-25:/Check-browser-and-screen-resolution-compatibility-1517131991.html<p>SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Local directories are <a href='http://barbara.hariko.com/more-information/index3.html'>specific</a> to both your location and …</p><p>SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Local directories are <a href='http://barbara.hariko.com/more-information/index3.html'>specific</a> to both your location and niche. Being listed on them increases your chances of being discovered online. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. <h2>Try to Go for Longer, Scannable Posts</h2>There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. If you’re struggling <a href='https://www.dailystrength.org/journals/the-importance-of-keyword-reviews'>to</a> rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Make sure that you label all of your images with descriptive alt attributes. <h2>85% of people searching on Google are clicking on the organic search results</h2>If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Always ensure that <a href='https://sansara2.neocities.org/index5.html'>your</a> keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. The convergence of SEO and content has been a driving force in marketing for the past few years. <h2>Include relevant keywords into your site headings</h2>Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keywords are at the heart of SEO, and selecting the right ones can
make or break your SEO strategy. Compile a list of about ten keywords
associated with your product or services. Plug these keywords into the
Google Adwords Keyword Planner, and find variations that make sense
for your business." <h2>Check browser and screen resolution compatibility</h2>There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. As we know <a href='http://lem.on.gt/1iqb+'>that</a> Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. </p>Link to Influencers Within Your Content2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-25:/Link-to-Influencers-Within-Your-Content-1517131947.html<p>If you produce great content, but no one’s there to see it, does it acquire links? One part of <a href='http://pagebin.com/4l9hXusb'>SEO</a> many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have …</p><p>If you produce great content, but no one’s there to see it, does it acquire links? One part of <a href='http://pagebin.com/4l9hXusb'>SEO</a> many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. <h2>Link all your content to your social media pages</h2>It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Needless to say, <a href='http://barbara.hariko.com/more-information/index19.html'>the</a> number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. <h2>Be ahead of the game in SEO</h2>SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. The “About Us” <a href='http://seoadvice.sdbx.jp/starter/index12.html'>section</a> is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. <h2>SEO headings best practice</h2>One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for." <h2>Link to Influencers Within Your Content</h2>Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Content simply refers <a href='http://www.kaaq.org/index.php?document_srl=2943267'>to</a> the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. </p>Rules for Dominating Online Search Results2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-25:/Rules-for-Dominating-Online-Search-Results-1517131917.html<p>Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. To ensure consistently <a href='http://cranberry.hatenablog.com/entry/2018/01/25/151344'>high</a> quality, business owners …</p><p>Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. To ensure consistently <a href='http://cranberry.hatenablog.com/entry/2018/01/25/151344'>high</a> quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. <h2>Hire the right people for SEO</h2>The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Researching your audience <a href='http://seoadvice.sdbx.jp/advice/index14.html'>will</a> give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. <h2>Quality Backlinking</h2>Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Use long tail <a href='http://www.watpho.com/reply.php?id=11097'>keywords</a> that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. <h2>Optimize Your Site Page Around One Keyword or Topic</h2>Google just needs evidence that what is on a particular website is relevant to it’s viewers. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. " <h2>Rules for Dominating Online Search Results</h2>Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. If you want <a href='http://lastingsearcher.byethost12.com/index36.html'>to</a> grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. </p>Keep the same name, profile, pic, imagery, and look across your social profiles2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-23:/Keep-the-same-name-profile-pic-imagery-and-look-across-your-social-profiles-1517132009.html<p>Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. SEO changes quickly. <a href='https://seo4u.joomla.com/25-make-your-title-short-and-relevant'>Information</a> that was true six months ago, may not be true today. A good page …</p><p>Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. SEO changes quickly. <a href='https://seo4u.joomla.com/25-make-your-title-short-and-relevant'>Information</a> that was true six months ago, may not be true today. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score <h2>Keywords? Close Variants and Synonyms!</h2>Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. I strongly believe <a href='http://apple335.doorblog.jp/archives/6392402.html'>that</a> relevant links have a bigger impact on the algorithm. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. <h2>Guide your customers through to the call to action</h2>An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Links are still <a href='http://unicornwings.jugem.jp/?eid=28'>a</a> critical element to Google’s algorithm and their value needs to be protected. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. <h2>Why long keyphrases?</h2>Develop SEO-enabled content from creation that is ready to deliver across all devices. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site." <h2>Keep the same name, profile, pic, imagery, and look across your social profiles</h2>Local SEO is, inarguably, the best bet for local businesses to grow big. Remember that your <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/710966/Default.aspx'>success</a> in SEO is directly proportional to the amount of effort you exert. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. </p>Keeping Readers on the Page2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-23:/Keeping-Readers-on-the-Page-1517131954.html<p>Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Relevance versus authority …</p><p>Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Relevance versus authority <a href='http://seoadvice.sdbx.jp/tips/index33.html'>can</a> be particularly challenging for beginner link builders as they begin the arduous process of securing links Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. For years, we’ve viewed off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. <h2>Advanced detection of Google duplicates requires special efforts</h2>Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. While you can’t <a href='http://lastingsearcher.byethost12.com/index30.html'>always</a> control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. <h2>Use Capital Letters To Highlight Keywords</h2>Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Aside from on-site <a href='http://topseoblog.blogsky.com/1396/11/06/post-89/Don-t-over-optimize-anchor-text'>optimization</a> and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. <h2>If your business is local, your SEO potential just got a bit sweeter. You probably notice that when you search for a local business (like “bakery in Hull City Centre”), the top two or three results are Google My Business and Yelp listings, proving that local review and business directory sites
are becoming another way to rank higher in search engine results.</h2>There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer." <h2>Keeping Readers on the Page</h2>A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Measure and monitor <a href='http://per.wikia.com/wiki/URL_refining'>what</a> is working and update your strategy on the fly. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? </p>Powerful Link Building Strategies For Small Businesses2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-23:/Powerful-Link-Building-Strategies-For-Small-Businesses-1517131945.html<p>When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …</p><p>When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. Google is getting <a href='http://seoadvice.sdbx.jp/starter/index9.html'>better</a> every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. <h2>Backlinks, backlinks, backlinks!</h2>Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. It doesn’t matter <a href='https://seotips4pros.neocities.org/index29.html'>how</a> big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. <h2>Relevancy score</h2>Higher rankings in the first few results are critical to visibility. Google has placed <a href='https://seocrazy.joomla.com/73-easy-internal-linking-advice'>an</a> increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. <h2>Don’t give up too soon</h2>A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links." <h2>Powerful Link Building Strategies For Small Businesses</h2>When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. For those seeking <a href='http://www.kaaq.org/index.php?document_srl=3006440'>to</a> sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. </p>The length of your title tag matters because it affects how much of your title is visible in search results2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-23:/The-length-of-your-title-tag-matters-because-it-affects-how-much-of-your-title-is-visible-in-search-results-1517132010.html<p>Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …</p><p>Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Focus on building <a href='http://altisidora.guhaw.com/keywords/find%20the%20questions%20that%20yo'>trust</a> as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. It’s also important to know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). <h2>Have you thought about optimizing your TF-IDF scores?</h2>How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Sitelinks are additional <a href='http://cranberry.hatenablog.com/entry/2018/01/23/153547'>links</a> which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. <h2>Use Capital Letters To Highlight Keywords</h2>For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Many webmasters see <a href='http://seoadvice.sdbx.jp/ideas/index8.html'>Panda</a> as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. <h2>It’s time to revolutionize our approach to content curation</h2>Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords." <h2>The length of your title tag matters because it affects how much of your title is visible in search results</h2>Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. It’s a new <a href='https://sansara2.neocities.org/index27.html'>era</a> for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. </p>Keyword research is the basis of all search marketing2017-12-22T00:00:00+01:002017-12-22T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-22:/Keyword-research-is-the-basis-of-all-search-marketing-1517131990.html<p>SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. A title …</p><p>SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. A title tag <a href='http://basic0908.eklablog.com/how-do-backlinks-help-seo-a134306250'>is</a> used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links <h2>Drive traffic to a particular page of your website</h2>Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. A clear, direct <a href='http://seotips.myblog.de/seotips/art/10937647/Quality-Content'>URL</a> is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. <h2>Don’t give up too soon</h2>SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Trends adjusts search <a href='http://barbara.hariko.com/facilitate-seo/index32.html'>data</a> to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. <h2>Understanding Your Competitive Landscape</h2>Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems." <h2>Keyword research is the basis of all search marketing</h2>Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. In general, though, <a href='http://leadlantern.byethost14.com/index11.html'>focus</a> on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) </p>SEO Is Not Dead2017-12-22T00:00:00+01:002017-12-22T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-22:/SEO-Is-Not-Dead-1517131922.html<p>If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Most people browsing <a href='https://www.dailystrength.org/journals/reaching-out-who-is-there'>the</a> internet …</p><p>If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Most people browsing <a href='https://www.dailystrength.org/journals/reaching-out-who-is-there'>the</a> internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. <h2>It’s time to revolutionize our approach to duplicate content</h2>Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. t’s not necessarily <a href='http://seotips.myblog.de/seotips/art/10937647/Quality-Content'>bad</a> to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. <h2>Still have questions about SEO, or did I leave something out?</h2>Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Ensure that your <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801240001/'>site</a> is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. <h2>Stop changing your domain name</h2>Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most?" <h2>SEO Is Not Dead</h2>Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. While the Meta <a href='https://seocrazy.joomla.com/75-defining-your-site-s-audience-for-seo'>keyword</a> and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Make sure that your website’s main menu only features the most important categories. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. </p>Google recommends quality content2017-12-19T00:00:00+01:002017-12-19T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-19:/Google-recommends-quality-content-1517131935.html<p>The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. It’s generally accepted <a href='http://lastingsearcher.byethost12.com/index31.html'>that</a> using copyright notices …</p><p>The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. It’s generally accepted <a href='http://lastingsearcher.byethost12.com/index31.html'>that</a> using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. <h2>Go-All In With Video (Or Get
Left Behind)</h2>Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. Relevance versus authority <a href='https://seocrazy.joomla.com/56-get-inside-the-heads-of-your-customer-base'>can</a> be particularly challenging for beginner link builders as they begin the arduous process of securing links One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. <h2>Showcase your social feeds on your home page</h2>Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. I would pursue <a href='http://basic0908.mihanblog.com/post/38'>the</a> more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. <h2>Content is King (for now)</h2>The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL." <h2>Google recommends quality content</h2>Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. To understand SEO, <a href='http://basic0908.mihanblog.com/post/8'>you</a> need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. </p>How do backlinks help SEO?2017-12-19T00:00:00+01:002017-12-19T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-19:/How-do-backlinks-help-SEO--1517131955.html<p>One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. If possible, secure <a href='http://searchmarketing.strikingly.com/blog/it-is-important-to-have-a-mobile-friendly-website'>your …</a></p><p>One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. If possible, secure <a href='http://searchmarketing.strikingly.com/blog/it-is-important-to-have-a-mobile-friendly-website'>your</a> site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. <h2>Create indications elsewhere back to your website</h2>A great and fast way to convey your goal is by using headlines and taglines. A search engine <a href='https://www.kiwibox.com/basic0908/blog/entry/142659849/don-t-focus-on-keywords-that-have-no-real-roi/?pPage=0'>results</a> page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. <h2>Review page content </h2>It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Progressive SEO means <a href='http://peargreen.byethost15.com/index10.html'>technical,</a> analytical and traditional marketing all rolled into one. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. SEO success relies heavily on the keywords you choose to target. <h2>Revel in constraints (not restraints)</h2>Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information." <h2>How do backlinks help SEO?</h2>SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Try to ensure <a href='http://seoguide4u.angelfire.com/outbound-links.html'>the</a> key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. </p>Don’t hesitate to seek help from SEO agencies or freelancers with expertise in this area2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-18:/Don-t-hesitate-to-seek-help-from-SEO-agencies-or-freelancers-with-expertise-in-this-area--1517131960.html<p>You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. A 301 redirect <a href='https://medium.com/@gazhall/seo-for-raw-traffic-c38144e8c3bb'>means</a> that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then …</p><p>You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. A 301 redirect <a href='https://medium.com/@gazhall/seo-for-raw-traffic-c38144e8c3bb'>means</a> that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. <h2>Shorter Page Titles and URLs Work Best</h2>The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Build a great <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/711219/Default.aspx'>series</a> of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. <h2>Contribute to the conversation</h2>Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! When it comes <a href='http://seoadvice.sdbx.jp/advice/index6.html'>to</a> SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. <h2>Google cares the most about editorial links</h2>If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "I strongly believe that relevant links have a bigger impact on the algorithm." <h2>Don’t hesitate to seek help from SEO agencies or freelancers with expertise in this area </h2>Development of a prioritized list of targeted search terms related to your customer base and market segment. Editorial links can <a href='https://issuu.com/gazhall6/docs/quality-webpage'>be</a> some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. </p>It’s time to revolutionize our approach to relevant fresh content2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-18:/It-s-time-to-revolutionize-our-approach-to-relevant-fresh-content-1517131961.html<p>It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. Metadata is what <a href='http://topseoblog.blogsky.com/1396/11/02/post-76/Duplicate-content-causes-many-problems'>appears</a> on search engine result pages (SERPs) when a …</p><p>It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. Metadata is what <a href='http://topseoblog.blogsky.com/1396/11/02/post-76/Duplicate-content-causes-many-problems'>appears</a> on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. <h2>Building Relationships With Authoritative Local Sources</h2>There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Use facts, figures <a href='http://barbara.hariko.com/starting_out/index20.html'>and</a> dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. <h2>Probably the most important thing is ...</h2>Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Heading tags (not <a href='https://www.dailystrength.org/journals/build-on-the-trust-of-existing-content'>to</a> be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. <h2>Invest in a third-party monitoring service</h2>The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings." <h2>It’s time to revolutionize our approach to relevant fresh content</h2>Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. Standard engagement behaviours <a href='http://barbara.hariko.com/more-information/index19.html'>on</a> SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. A webpage’s loading speed is very important for its ranking.
Users don’t want to spend time waiting for a page to
load; they want to see your content immediately. Webpages
with high loading times have high bounce rates, and high
bounce rates often result in poor rankings. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. </p>Websites which show a virus or malware warning on entering them2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-18:/Websites-which-show-a-virus-or-malware-warning-on-entering-them-1517131918.html<p>Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. While doing a <a href='https://www.dailystrength.org/journals/use-multiple-focus-keywords-for-those-long-key-phrases'>backlink</a> audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform …</p><p>Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. While doing a <a href='https://www.dailystrength.org/journals/use-multiple-focus-keywords-for-those-long-key-phrases'>backlink</a> audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. If your document appears in a search results page, the contents of
the title tag will usually appear in the first line of the results. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. <h2>Find words within a Web address</h2>The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. Relevance is a <a href='http://www.imxprs.com/free/seohull/seo-hull'>measure</a> of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. <h2>Localize your content for a better experience</h2>If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Determining the unique <a href='http://searchmarketing.strikingly.com/blog/be-mobile-friendly'>content</a> on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! <h2>Off page optimisation techniques for better rankings</h2>Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance." <h2>Websites which show a virus or malware warning on entering them</h2>The convergence of SEO and content has been a driving force in marketing for the past few years. Search engine algorithms <a href='http://seoadvice.sdbx.jp/starter/index28.html'>will</a> surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. </p>Optimization ensures the Website is organized efficiently and succinctly2017-12-14T00:00:00+01:002017-12-14T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-14:/Optimization-ensures-the-Website-is-organized-efficiently-and-succinctly-1517131977.html<p>Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Content simply refers <a href='http://anders32.postbit.com/quality-over-quantity.html'>to</a> the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the …</p><p>Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Content simply refers <a href='http://anders32.postbit.com/quality-over-quantity.html'>to</a> the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. <h2>Use Headers — Wisely</h2>SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Make sure that <a href='http://basil4325.karou.jp/index28.html'>your</a> site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. <h2>Use Google Business Reviews</h2>There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Google has become <a href='http://seoadvice.wikidot.com/blog:11'>tremendously</a> more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. More and more, search engines have begun to incorporate social context
into their search results. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. <h2>The first indication should be hosting location</h2>Make sure that you label all of your images with descriptive alt attributes. A title tag tells both users and search engines what the topic of
a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy." <h2>Optimization ensures the Website is organized efficiently and succinctly</h2>Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Boilerplate content is <a href='https://clementine55.jimdo.com/technical-seo/content-creation/'>a</a> fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). </p>Who does the writing?2017-12-14T00:00:00+01:002017-12-14T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-14:/Who-does-the-writing--1517131988.html<p>A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Do not copy <a href='http://seotactics.mywebcommunity.org/index35.html'>another</a> site’s content without asking permission first. It …</p><p>A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Do not copy <a href='http://seotactics.mywebcommunity.org/index35.html'>another</a> site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. <h2>Pay attention to Google’s official webmaster guidelines</h2> The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Sometimes called curation <a href='http://hubpages.com/@hullseo'>blogging,</a> content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. <h2>
Test different keywords with different pages</h2>Solving real customer problems is a major key to mastering evergreen content marketing. Content marketing is <a href='http://searchmarketing.strikingly.com/blog/identifying-seo-problems-on-your-site'>really</a> a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” <h2>One single domain is enough</h2>The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality." <h2>Who does the writing?</h2>Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? Engagement with a <a href='http://seohull.strikingly.com/blog/identify-backlink-opportunities-now'>website</a> began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Exact match Domains (EMD) </p>The most important part of SEO is link building2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-13:/The-most-important-part-of-SEO-is-link-building-1517131951.html<p>When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. The first thing <a href='http://library.csu.edu/mediawiki/index.php/SEO-Advice'>that</a> has to …</p><p>When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. The first thing <a href='http://library.csu.edu/mediawiki/index.php/SEO-Advice'>that</a> has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. <h2>More about the pros and cons of curated content
</h2>Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Gone are the <a href='https://seocrazy.joomla.com/41-some-keywords-don-t-deserve-their-own-page'>days</a> when you have to mention exact keyword phrases a specific number of times at a certain frequency. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. <h2>Creativity always takes courage</h2>The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. From a usability <a href='https://medium.com/@gazhall/chew-on-that-one-for-a-while-3576f49a925b'>point</a> of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. <h2>Understanding the rationale behind algorithm updates</h2>SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The truth about improving website search engine rankings is writing content that people are searching for and actually want to read." <h2>The most important part of SEO is link building</h2>Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. Once you are <a href='http://barbara.hariko.com/beginners-seo/index29.html'>done</a> with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. </p>Integrate your Most Popular Phrases into All Page Titles2017-12-12T00:00:00+01:002017-12-12T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-12:/Integrate-your-Most-Popular-Phrases-into-All-Page-Titles-1517132010.html<p>It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. Meta tags are <a href='https://ameblo.jp/basic0908/entry-12343895735.html'>the</a> HTML elements that search engines and visitors find your …</p><p>It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. Meta tags are <a href='https://ameblo.jp/basic0908/entry-12343895735.html'>the</a> HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Search drives an incredible amount of both online and offline economic activity. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. <h2>Build a unique set of citations </h2>Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. The number and <a href='https://www.canva.com/HullSEO'>quality</a> of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. <h2>All Attention is Good Attention</h2>Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Google cares the <a href='http://basil4325.karou.jp/index14.html'>most</a> about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. <h2>Benchmarking Current Traffic Sources and Volume</h2>Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used." <h2>Integrate your Most Popular Phrases into All Page Titles</h2>A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? If you website <a href='http://blog.goo.ne.jp/basic0908/e/ca8b4a5a566b1674deaf983634e0f545'>is</a> new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Search engines like aged domains, and give them more authority over newer sites. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. </p>SEO for Ideological Influence2017-12-12T00:00:00+01:002017-12-12T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-12:/SEO-for-Ideological-Influence-1517131882.html<p>As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. It’s a new <a href='http://barbara.hariko.com/facilitate-seo/index28.html'>era</a> for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays …</p><p>As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. It’s a new <a href='http://barbara.hariko.com/facilitate-seo/index28.html'>era</a> for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. <h2>Remove unnecessary outbound links</h2>Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. Understanding and recognizing <a href='http://healthywoman.co/node/749247'>how</a> PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. <h2>Target Low Hanging Fruits</h2>Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. If a given <a href='https://balancedview.jimdo.com/technical-advice/lead-generation/'>site</a> targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. <h2>It’s time to revolutionize our approach to Google algorithm updates</h2>Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics." <h2>SEO for Ideological Influence</h2>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. As we know <a href='http://seoadvice.sdbx.jp/ideas/index20.html'>that</a> Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! </p>The basics of Website Optimization2017-12-12T00:00:00+01:002017-12-12T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-12:/The-basics-of-Website-Optimization-1517132001.html<p>Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible …</p><p>Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Go out of <a href='https://medium.com/@gazhallseo/how-do-i-build-backlinks-1203b52ed279'>your</a> way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. People spend very little time engaging with content. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. <h2>Businesses are born out of ideas</h2>Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. Whether you purchase <a href='http://greendoorseo.byethost5.com/index32.html'>a</a> separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. <h2>Minimize link depth</h2>Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Modern commercial search <a href='http://seoadvice.sdbx.jp/thoughts/index4.html'>engines</a> rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. <h2>The importance of domain name selection for SEO</h2>Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google may penalize specific tactics, but they will never penalize quality." <h2>The basics of Website Optimization</h2>The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Use long tail <a href='http://altisidora.guhaw.com/anchors/how%20do%20you%20make%20a%20google%20f'>keywords</a> that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. </p>Add valuable insight to the content you create2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-11:/Add-valuable-insight-to-the-content-you-create-1517131979.html<p>Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. SEOs constantly work <a href='http://barbara.hariko.com/starting_out/index29.html'>to</a> get new links connecting to their sites …</p><p>Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. SEOs constantly work <a href='http://barbara.hariko.com/starting_out/index29.html'>to</a> get new links connecting to their sites that are from sources of high authority. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. <h2>Advanced content analysis SEO principles</h2>Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. Would you rather <a href='http://beyond-social.org/wiki/index.php/User:Gazhall'>read</a> 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. <h2>Why Google authorship is so important for the content you create and how to set it up</h2>Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. SEO measures can <a href='http://hullseo.soup.io/post/639984377/Hull-SEO-Consultant'>take</a> some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. <h2>Domain name – make it brandable</h2>Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though." <h2>Add valuable insight to the content you create</h2>Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. Don’t forget to <a href='http://sansaraevens.postach.io/post/check-for-broken-links-on-your-website'>tell</a> Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. </p>Beware of exchanging links2017-12-10T00:00:00+01:002017-12-10T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-10:/Beware-of-exchanging-links-1517131974.html<p>Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! While building backlinks, <a href='http://seohull.strikingly.com/blog/understanding-your-audience-in-today-s-world'>developing</a> your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is …</p><p>Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! While building backlinks, <a href='http://seohull.strikingly.com/blog/understanding-your-audience-in-today-s-world'>developing</a> your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. <h2>Optimize all your images to gain new opportunities for search ranking.</h2>Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The content on <a href='https://ameblo.jp/basic0908/entry-12346345668.html'>your</a> website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. <h2>Effect of keyword density on my rankings</h2>Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Video content is <a href='http://seotip.seesaa.net/article/456441986.html'>a</a> great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). Find out which channels are driving traffic to your competition . For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. <h2>Link internal pages in your content</h2>Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results." <h2>Beware of exchanging links</h2>Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. Mobile sites
not only <a href='https://ameblo.jp/basic0908/entry-12342024615.html'>use</a> a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. </p>SEO for Ideological Influence2017-12-10T00:00:00+01:002017-12-10T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-10:/SEO-for-Ideological-Influence-1517131924.html<p>Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. While meta descriptions <a href='https://ragnarokofzodiac.com/wiki/index.php/User:Gazhall'>are</a> not strictly a ranking signal, a good meta description can vastly …</p><p>Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. While meta descriptions <a href='https://ragnarokofzodiac.com/wiki/index.php/User:Gazhall'>are</a> not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. <h2>It’s time to revolutionize our approach to keyword research</h2>Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. Content strategy <a href='http://dllstore.net/UserProfile/tabid/57/userId/10259872/Default.aspx'>and</a> execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines <h2>Create local search accounts</h2>Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. By using internal <a href='http://seoadvice.medianewsonline.com/index34.html'>linking</a> strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Have An Effective, Personalize Outreach Template While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. <h2>Behind the SEV curtain</h2>You can speed up the process of getting useful links by connecting with content curators. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote." <h2>SEO for Ideological Influence</h2>Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Your website URL <a href='http://cranberry.hatenablog.com/entry/2018/01/07/020000'>should</a> generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). </p>Anchor text is still a huge ranking signal2017-12-09T00:00:00+01:002017-12-09T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-09:/Anchor-text-is-still-a-huge-ranking-signal-1517131970.html<p>Long Tail SEO is a really useful technique to generate organic search traffic for your website. If you’re hesitant <a href='http://alton.mee.nu/searchtips/index34.html'>about</a> the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates …</p><p>Long Tail SEO is a really useful technique to generate organic search traffic for your website. If you’re hesitant <a href='http://alton.mee.nu/searchtips/index34.html'>about</a> the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. <h2>Take a quick look over old articles</h2>SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, First and foremost, <a href='http://seohull.buffalo.io/the-presence-of-keywords-in-the-page-title-and-url-is-crucial'>the</a> content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. <h2>Set Up Alerts For Brand Mentions</h2>When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Using SEO best <a href='https://seocrazy.joomla.com/72-make-sure-your-titles-are-concise-and-compelling'>practices</a> should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. The key to boosting visibility and SEO is staying active. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. <h2>Previous SEO Work</h2>SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it." <h2>Anchor text is still a huge ranking signal</h2>Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. It’s OK to <a href='https://medium.com/@gazhallseo/carve-out-time-for-updating-and-improving-older-seo-content-26b1ee1c1e1d'>do</a> promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. The main text content on the page must be unique to avoid Google’s page quality algorithms. </p>Google Panda takes the quality of a site’s content into account when ranking sites in the search results2017-12-09T00:00:00+01:002017-12-09T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-09:/Google-Panda-takes-the-quality-of-a-site-s-content-into-account-when-ranking-sites-in-the-search-results-1517131928.html<p>The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. There are many <a href='http://vanessa2.blog.fc2.com/blog-entry-19.html'>different</a> ways of creating new content. In addition to text, web content also includes images, videos, graphics, and …</p><p>The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. There are many <a href='http://vanessa2.blog.fc2.com/blog-entry-19.html'>different</a> ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. A strong linking structure and other internal SEO best practices can provide that. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. <h2>Structure your content
</h2>From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. You can <a href='http://sansaraevens.postach.io/post/can-seo-be-the-solution-to-our-problems'>reach</a> out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. <h2>Use, but don’t overuse your popular phrases</h2>First, stop assuming SEO is dead because the rules changed. For brands that <a href='http://library.csu.edu/mediawiki/index.php/SEO-Advice'>can’t</a> afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. <h2>Great content and backlinks are the most powerful tools in your kit</h2>You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! It’s important to monitor the backlinks your site is accumulating A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Make it easier for search engines to index your website." <h2>Google Panda takes the quality of a site’s content into account when ranking sites in the search results</h2>Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Images improve <a href='http://cranberry.hatenablog.com/entry/2017/12/22/154000'>the</a> experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. A good trick is to dig into your Google Analytics to see the top visited pages on your site. </p>A Few Reasons Why These Algorithms Sometimes Fail2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-08:/A-Few-Reasons-Why-These-Algorithms-Sometimes-Fail-1517131926.html<p>Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Optimizing images to <a href='https://medium.com/@timmy_ranger/define-your-goals-for-ultimate-seo-results-6ab31a689dd8'>rank</a> well in search is a must for …</p><p>Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Optimizing images to <a href='https://medium.com/@timmy_ranger/define-your-goals-for-ultimate-seo-results-6ab31a689dd8'>rank</a> well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. The day may come when links are less important to rankings, but that day hasn’t arrived yet. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. <h2>Add valuable insight to the content you create</h2>With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. As you may <a href='https://seotipsandtricks.neocities.org/index18.html'>well</a> know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? <h2>Set-up Search Console (Webmaster Tools) Account</h2>Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Target local <a href='http://anders32.postbit.com/how-long-do-customers-spend-on-your-website.html'>trade</a> by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. When building your content, it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. <h2>Why Doesn’t SEO Always Work?</h2>When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice." <h2>A Few Reasons Why These Algorithms Sometimes Fail</h2>Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. Company blogs have <a href='http://cranberry.hatenablog.com/entry/2018/01/12/020000'>been</a> proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. </p>Are you interlinking properly?2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-08:/Are-you-interlinking-properly--1517131972.html<p>Strategically written website copy includes well-thought-out internal links and calls to action. URLs and links <a href='http://mathsman.soup.io/post/640056715/Some-Maths-SEO-ideas'>are</a> building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Make an account with both …</p><p>Strategically written website copy includes well-thought-out internal links and calls to action. URLs and links <a href='http://mathsman.soup.io/post/640056715/Some-Maths-SEO-ideas'>are</a> building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. <h2>Avoidance of unnecessary subdomains</h2>When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Backlinks are absolutely <a href='http://seoadvice.sdbx.jp/starter/index14.html'>key</a> to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. <h2>Planning the Takeover</h2>To a search engine, relevance means more than finding a page with the right words. Blogging is <a href='http://topseoblog.blogsky.com/1396/10/22/post-45/Keyword-Research-for-titles-of-pages'>a</a> great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” People spend very little time engaging with content. <h2>Use a shallow depth navigation structure</h2>There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. There are two types of backlinks, and they are internal backlinks and external backlinks. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images." <h2>Are you interlinking properly?</h2>Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. You need images <a href='http://seoadvice.sdbx.jp/advice/index5.html'>not</a> only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. </p>Are you using Shared web hosting?2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-06:/Are-you-using-Shared-web-hosting--1517131975.html<p>Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. A search result <a href='http://cranberry.hatenablog.com/entry/2018/01/14/155118'>with</a> a high CTR can often be given a boost
by Google because it’s …</p><p>Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. A search result <a href='http://cranberry.hatenablog.com/entry/2018/01/14/155118'>with</a> a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. <h2>Conversions are Truly the Only Thing that Matters</h2>It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. We all know <a href='http://hullseo44.blogspot.com/2017/12/focus-on-roi-instead-of-keyword-rankings.html'>that</a> videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. <h2>Create an e-book or guide every three months</h2>One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Some SEO professionals <a href='http://seohull.strikingly.com/blog/make-sure-that-you-supply-what-you-promise-to-your-visitors'>have</a> been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Search engines have made it clear: a vitally important part of the future of search is “rich results.” If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. <h2>Do you have lots of External Media</h2>The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google is pretty good at understanding the general context of a site’s content." <h2>Are you using Shared web hosting?</h2>If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. If you've improved <a href='http://barbara.hariko.com/starting-out-seo/index19.html'>the</a> crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about
the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines
and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! </p>Be very sure of what you are writing2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-06:/Be-very-sure-of-what-you-are-writing-1517131940.html<p>Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs …</p><p>Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. There is no <a href='http://pagebin.com/Qx8EGwrp'>exact</a> word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query. <h2>Build a Linkable Asset</h2>Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Digital marketing professionals <a href='http://greendoorseo.byethost5.com/index2.html'>understand</a> the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. <h2>Local SEO and Listings</h2>The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Writing is hard <a href='http://seotrainingtips.byethost13.com/index12.html'>enough</a> when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. <h2>SEO XML sitemap best practice</h2>Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Quality and visibility. This is truly the great secret to SEO and content. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "When you’re looking at a competitor’s web page source code, you’ll see the <title> tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords." <h2>Be very sure of what you are writing</h2>Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Google and the <a href='http://topseoblog.blogsky.com/1396/09/23/post-7/Provide-value-information-rooted'>other</a> search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. </p>Create great content consistently2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-06:/Create-great-content-consistently-1517132007.html<p>Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. A greater number <a href='http://barbara.hariko.com/starting_out/index11.html'>of</a> people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Your URL’s …</p><p>Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. A greater number <a href='http://barbara.hariko.com/starting_out/index11.html'>of</a> people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Optimizing your images gives your website an additional chance to be found via image search. <h2>SEO is connected to strong sales funnels and often shows a high return on investment (ROI)</h2>When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The success of <a href='http://seotactics.mywebcommunity.org/index1.html'>any</a> website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… <h2>Search engine optimization tips</h2>Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. SEO helps to <a href='http://topseoblog.blogsky.com/1396/10/15/post-25/SEO-advice-was-to-get-as-many-links-as-possible'>ensure</a> that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. <h2>Create an e-book or guide every three months</h2>The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Understanding SEO is crucial to significantly increasing your traffic and brand awareness." <h2>Create great content consistently</h2>How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Make sure that <a href='http://seohull.strikingly.com/blog/google-can-detect-well-written-content'>your</a> web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. </p>Over-optimization Exists2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-06:/Over-optimization-Exists-1517131943.html<p>If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The anchor text <a href='http://sansaraevens.postach.io/post/dynamic-vs-static-which-is-preferred'>you</a> use for a link should provide at …</p><p>If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The anchor text <a href='http://sansaraevens.postach.io/post/dynamic-vs-static-which-is-preferred'>you</a> use for a link should provide at least a basic idea of what the page linked to is
about. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. <h2>Go forth and broadcast your knowledge and reap the benefits of your labor</h2>If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. How you’ve worked <a href='http://cranberry.hatenablog.com/entry/2018/01/07/152033'>in</a> the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. <h2>Check navigation and UX factors</h2>LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Always research before <a href='http://www.apbb.de/wiki/index.php/Benutzer:Gazhall'>you</a> buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. <h2>Use a content delivery network</h2>For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for." <h2>Over-optimization Exists</h2>After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. If you have <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801100000/'>different</a> sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. </p>SEO thin content best practice2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-06:/SEO-thin-content-best-practice-1517132004.html<p>Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Create great content. <a href='http://seotip.seesaa.net/article/456168427.html'>Google’s</a> reputation depends on it leading users to high quality …</p><p>Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Create great content. <a href='http://seotip.seesaa.net/article/456168427.html'>Google’s</a> reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. <h2>Be specific when the user wants a particular thing</h2>Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. SEO isn’t an <a href='http://cranberry.hatenablog.com/entry/2018/01/17/151514'>inherently</a> spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. <h2>What Are Keywords, and Why Do They Matter?</h2>Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. As search engines <a href='http://gaz.cu.ma/seostrategy/index7.html'>evolve,</a> they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. <h2>Optimise your website navigation</h2>Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. Search engines don’t like familiar or generic content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic." <h2>SEO thin content best practice</h2>With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. High-speed keyword research <a href='http://seotips.zohosites.eu/white-hat.html'>is</a> keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Strategically written website copy includes well-thought-out internal links and calls to action. </p>Long Tail Traffic Is Hiding In Long Form Content2017-12-05T00:00:00+01:002017-12-05T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-05:/Long-Tail-Traffic-Is-Hiding-In-Long-Form-Content-1517131962.html<p>The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Google, now more <a href='http://publish.lycos.com/gretels/2017/12/15/focus-on-performance-user-experience-and-content/'>than …</a></p><p>The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Google, now more <a href='http://publish.lycos.com/gretels/2017/12/15/focus-on-performance-user-experience-and-content/'>than</a> ever, don't just want more content, they want content that they feel is quality. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. <h2>Follow SEO best-practices</h2>Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. We know that <a href='https://modernvb.com/entry.php?13448-Remove-part-of-your-URL'>Google</a> will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. <h2>A backlink is a link to your site from another site </h2>Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Determining the unique <a href='http://searchmarketing.beep.com/why-not-use-the-w3c-validator-2018-01-10.htm'>content</a> on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). <h2>Create relevant profiles on authorative sites</h2>The way in which consumers search with be noticeably changed by digital assistants. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: " If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling!" <h2>Long Tail Traffic Is Hiding In Long Form Content</h2>The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. So let’s say <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/write-catchy-seo-friendly-headlines/'>you’ve</a> nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. </p>SEO is a lot more than keywords and rankings2017-12-05T00:00:00+01:002017-12-05T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-05:/SEO-is-a-lot-more-than-keywords-and-rankings-1517131980.html<p>SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Get a <a href='http://wiki.montagsmahnwache-osnabrueck.de/index.php/Benutzer:SEO_Advice'>clear …</a></p><p>SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Get a <a href='http://wiki.montagsmahnwache-osnabrueck.de/index.php/Benutzer:SEO_Advice'>clear</a> understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! After you publish a blog post, share it on your social networks and then engage when people engage with you. Use it before it ceases to be an enabler of competitive advantage. <h2>Your title tag is your trigger mechanism</h2>Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. There are an <a href='https://seohullblog.wordpress.com/2017/12/20/links-are-forever/'>awful</a> lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. <h2>SEO is the tool to drive people to your website</h2>Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. Search engines <a href='http://seoadvice.sdbx.jp/tips/index22.html'>use</a> the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. <h2>Make the website about one thing</h2>80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure." <h2>SEO is a lot more than keywords and rankings</h2>Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. How SEO works <a href='http://seoadvice.sdbx.jp/starter/index1.html'>for</a> a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. </p>Choose short, keyword-friendly URLs2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-03:/Choose-short-keyword-friendly-URLs-1517131930.html<p>The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Make sure to <a href='https://seotipsandtricks.neocities.org/index3.html'>evaluate</a> your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off …</p><p>The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Make sure to <a href='https://seotipsandtricks.neocities.org/index3.html'>evaluate</a> your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. <h2>Help with geolocation and international SEO</h2>Search engines also take into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. Keywords are at <a href='http://publish.lycos.com/gretels/2018/01/23/the-seo-cleanup-process/'>the</a> heart of SEO, and selecting the right ones can
make or break your SEO strategy. Compile a list of about ten keywords
associated with your product or services. Plug these keywords into the
Google Adwords Keyword Planner, and find variations that make sense
for your business. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. <h2>Add your contact details to every page of your website & social media profiles</h2>Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. By putting out <a href='http://seohull.buffalo.io/finding-backlink-opportunities'>content,</a> not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. SEO is something that is constantly evolving and changing. <h2>Promote transparency and foster trustworthiness on your site</h2>In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales." <h2>Choose short, keyword-friendly URLs</h2>The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. The activity generated <a href='http://seoadvice.sdbx.jp/thoughts/index31.html'>by</a> social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. </p>Make sure your content is highly readable and can answer those longer tail queries2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-03:/Make-sure-your-content-is-highly-readable-and-can-answer-those-longer-tail-queries--1517131945.html<p>SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. If your site <a href='http://searchmarketing.beep.com/provide-valuable-information-rooted-in-your-initial-strategy-2017-12-24.htm'>uses</a> a lot of imagery, consider adding a Pin It button to allow Pinterest users …</p><p>SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. If your site <a href='http://searchmarketing.beep.com/provide-valuable-information-rooted-in-your-initial-strategy-2017-12-24.htm'>uses</a> a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. <h2>Businesses are born out of ideas</h2>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Getting people to <a href='https://www.dailystrength.org/journals/take-all-the-data-you-get'>your</a> website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. <h2>Increase the likelihood of visitors to your site returning again</h2>Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. SEO isn’t an <a href='http://lastingsearcher.byethost12.com/index36.html'>exact</a> science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. <h2>Google Panda, Penguin & Hummingbird: Everything You Need to Know</h2>SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!" <h2>Make sure your content is highly readable and can answer those longer tail queries </h2>The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Historically, traffic from <a href='http://alton.mee.nu/searchtips/index5.html'>search</a> engines has been about a very singular
pursuit -- that of rankings. Sites that aren’t optimized for user intent and mobile SEO will fail. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. </p>Accelerated Mobile Pages (AMP)2017-12-01T00:00:00+01:002017-12-01T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-01:/Accelerated-Mobile-Pages-AMP--1517131931.html<p>To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …</p><p>To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. Everyone likes to <a href='http://cranberry.hatenablog.com/entry/2018/01/11/013000'>see</a> a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. <h2>SEO demands content. Content marketing is content.</h2>Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Link reclamation can <a href='http://nunu2.pointblog.net/SEO-is-a-complex-subject-11482992'>help</a> you get fresh links by finding broken links to your site and having the publisher fix them. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. Stop marketing to audiences and instead market to customers at scale. <h2>Search Console shows your average position for each keyword</h2>If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. With responsive design, <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801200000/'>the</a> only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. <h2>Pay attention to your monthly click-through rate</h2>In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. When you delete one or more posts or pages from your site, there’s often collateral damage. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality." <h2>Accelerated Mobile Pages (AMP)</h2>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. 80% of traffic <a href='https://seo4u5.webnode.com/l/place-your-site-s-content-above-the-fold/'>to</a> a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? </p>Competitive keywords2017-12-01T00:00:00+01:002017-12-01T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-01:/Competitive-keywords-1517131931.html<p>Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Now, as you <a href='http://peargreen.byethost15.com/index27.html'>might</a> expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to …</p><p>Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Now, as you <a href='http://peargreen.byethost15.com/index27.html'>might</a> expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. <h2>Links, links, links!</h2>Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. The new key <a href='http://frances.bloggersdelight.dk/2018/01/12/what-is-your-website-content-about/'>to</a> off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. When a search query is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. <h2>The more value you can provide, the better</h2>When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. Always research before <a href='http://sandra.sdbx.jp/index7.html'>you</a> buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. <h2>Aligning Questions to Keywords</h2>One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.”" <h2>Competitive keywords</h2>Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. If you need <a href='http://barbara.hariko.com/next-stage/index21.html'>search</a> engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Give the search engines some time to do their thing (a couple days, or even
weeks) and then keep checking your rank to see what happened and track
your progress. </p>It is not known how often Hummingbird is updated or changed by Google2017-12-01T00:00:00+01:002017-12-01T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-12-01:/It-is-not-known-how-often-Hummingbird-is-updated-or-changed-by-Google-1517131918.html<p>Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Be careful not <a href='http://barbara.hariko.com/next-stage/index30.html'>to</a> focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Keywords …</p><p>Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Be careful not <a href='http://barbara.hariko.com/next-stage/index30.html'>to</a> focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. <h2>Mapping Your Products and Services</h2>Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. The best practice <a href='http://seoadvice.sdbx.jp/starter/index10.html'>for</a> internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. <h2>Define your goal</h2>Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. The primary goals <a href='http://prlog.ru/analysis/gazhall.com'>of</a> most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. <h2>Validate your site’s HTML and CSS</h2>The day may come when links are less important to rankings, but that day hasn’t arrived yet. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners." <h2>It is not known how often Hummingbird is updated or changed by Google</h2>Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. When you write <a href='http://www.alicia22.loxblog.com/post/9/SEO%20is%20a%20fast-changing%20marketing%20activity.htm'>content</a> that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. </p>How should I take care of this?2017-11-30T00:00:00+01:002017-11-30T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-30:/How-should-I-take-care-of-this--1517131958.html<p>Prioritize keywords and phrases, plurals, singulars and misspellings. Currently more than <a href='https://hullseo44.blogspot.co.uk/2017/12/optimize-your-content-around-topic-not.html'>half</a> of searches account for mobile devices. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors …</p><p>Prioritize keywords and phrases, plurals, singulars and misspellings. Currently more than <a href='https://hullseo44.blogspot.co.uk/2017/12/optimize-your-content-around-topic-not.html'>half</a> of searches account for mobile devices. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. First, stop assuming SEO is dead because the rules changed. <h2>The Three Pillars of SEO: Authority, Relevance, and Trust</h2>DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Less than 10% <a href='http://basic0908.mihanblog.com/post/15'>of</a> the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. <h2>Use discretion with hashtags</h2>Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. The best way <a href='http://seohull.strikingly.com/blog/keyword-ideas-for-traffic-potential'>to</a> create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. : Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. <h2>Steps to Get Your Website Crawled Faster</h2>Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links." <h2>How should I take care of this?</h2>Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. How powerful a <a href='http://cranberry.hatenablog.com/entry/2018/01/20/162805'>website</a> is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. </p>Not All Links are Created Equal2017-11-30T00:00:00+01:002017-11-30T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-30:/Not-All-Links-are-Created-Equal-1517131999.html<p>There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use social media <a href='https://seotips4pros.neocities.org/index28.html'>networks</a> to promote other people’s content as well as your own. People generally know if you’ve taken action on social …</p><p>There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use social media <a href='https://seotips4pros.neocities.org/index28.html'>networks</a> to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… <h2>On-page SEO principles</h2>Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Use Google’s Mobile-Friendly <a href='http://seohull.strikingly.com/blog/why-are-backlinks-important-for-search-engine-rankings'>and</a> Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. <h2>Internal linking is a secret weapon for search optimizers</h2>Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. While it’s easy <a href='http://searchmarketing.beep.com/long-tail-seo-is-a-really-useful-technique-to-generate-organic-search-traffic-2017-12-27.htm'>to</a> find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. <h2>Regularly backup your website</h2>Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site." <h2>Not All Links are Created Equal</h2>SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Try and write <a href='http://seoadvice.sdbx.jp/tips/index20.html'>blog</a> content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. The key to quality SEO is all about research research research. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. </p>Interlink your web pages2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-29:/Interlink-your-web-pages-1517131982.html<p>During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Keywords are a …</p><p>During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Keywords are a <a href='https://hullseo.tumblr.com/'>critical</a> component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. <h2>With Meta tags, focus on the top, most important pages first</h2>What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? Every website has <a href='http://seohull.buffalo.io/creating-keyword-rich-anchor-text-used-to-be-considered-an-effective-strategy'>a</a> robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. <h2>Make sure your website is indexed in Baidu</h2>Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Google is increasingly <a href='http://barbara.hariko.com/beginners-seo/index34.html'>understanding</a> what content actually means, rather than just what it says You should not try to‘trick’ Google. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. <h2>Great content and backlinks are the most powerful tools in your kit</h2>Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Make sure that you label all of your images with descriptive alt attributes." <h2>Interlink your web pages</h2>The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. .The concept of <a href='http://searchmarketing.strikingly.com/blog/sometimes-the-best-way-to-get-links-is-not-to-ask-for-them'>searcher’s</a> intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Redesigning your site gives you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords. </p>Review your website’s design2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-29:/Review-your-website-s-design-1517132004.html<p>Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Content creation is <a href='http://martina32.blog2learn.com/9655935/consumers-want-to-feel-like-they-re-always-interacting-with-something-natural-and-real'>the</a> most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content …</p><p>Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Content creation is <a href='http://martina32.blog2learn.com/9655935/consumers-want-to-feel-like-they-re-always-interacting-with-something-natural-and-real'>the</a> most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Link outreach is a bit “old school” but can still be quite powerful. <h2>Using Google’s Disavow Tool</h2>What Google wants to see is authoritative and relatable links talking about your site. Creating Local resources <a href='http://barbara.hariko.com/facilitate-seo/index4.html'>offers</a> a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. <h2>Horses for courses</h2> While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. The newest result <a href='https://medium.com/@timmy_ranger/define-your-goals-for-ultimate-seo-results-6ab31a689dd8'>isn’t</a> always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. <h2>Strategic partnerships are already available that can easily triple your monthly retainers</h2>Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages." <h2>Review your website’s design</h2>Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. Google has spent <a href='http://barbara.hariko.com/beginners-seo/index22.html'>millions</a> of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. </p>What are the best guides for learning SEO myself?2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-29:/What-are-the-best-guides-for-learning-SEO-myself--1517131996.html<p>Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Local SEO is <a href='https://www.accountingweb.co.uk/profile/basic0908'>all</a> about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It …</p><p>Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Local SEO is <a href='https://www.accountingweb.co.uk/profile/basic0908'>all</a> about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. <h2>Takeaway tips</h2>If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Most people can <a href='http://lem.on.gt/1iqc+'>make</a> a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. <h2>Think quality over quantity</h2>The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Backlinks from older <a href='http://seoguide4u.angelfire.com/keywords.html'>websites</a> may be worth more than links from newer sites. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. <h2>Optimizing for conversational search is easier than it sounds</h2>As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner." <h2>What are the best guides for learning SEO myself?</h2>Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. There’s no getting <a href='https://seo4u.joomla.com/2-take-all-data'>around</a> it. Keyword research is a vitally important aspect of your search engine optimization campaign. You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. </p>Backlinks are still the most powerful tools in your kitbag2017-11-28T00:00:00+01:002017-11-28T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-28:/Backlinks-are-still-the-most-powerful-tools-in-your-kitbag-1517131921.html<p>Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The days of <a href='https://www.dailystrength.org/journals/make-mobile-a-priority'>buying,</a> selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. I …</p><p>Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The days of <a href='https://www.dailystrength.org/journals/make-mobile-a-priority'>buying,</a> selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. <h2>We want to come at this from all angles</h2>Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Google likes to <a href='http://pagebin.com/azUgzULp'>pretend</a> that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. <h2>Links, links, links!</h2>Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Each listing on <a href='https://seotips4pros.neocities.org/index40.html'>the</a> SERP has three core components, which include the page title, page description, and page URL. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information <h2>Do not hesitate to expand your niche area</h2>Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites." <h2>Backlinks are still the most powerful tools in your kitbag</h2>A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. <a href='http://barbara.hariko.com/seo-basics/index35.html'>A</a> page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. </p>Find out which tools will give you easy, intuitive, and accurate insights2017-11-28T00:00:00+01:002017-11-28T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-28:/Find-out-which-tools-will-give-you-easy-intuitive-and-accurate-insights-1517131958.html<p>Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Keep your sentences <a href='http://seoadvice.sdbx.jp/ideas/index29.html'>short.</a> Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn …</p><p>Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Keep your sentences <a href='http://seoadvice.sdbx.jp/ideas/index29.html'>short.</a> Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. <h2>Make sure you have a responsive design</h2>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link It is important <a href='http://seoguide4u.angelfire.com/inbound-links.html'>to</a> note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. <h2>Google is looking at more than keyword usage</h2>Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Effective content curation, <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/write-catchy-seo-friendly-headlines/'>better</a> accessibility practices and proper information architecture are all key components for strong SEO. You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live. Review competitive lists and other pertinent industry sources. <h2>Featuring an adequate number of high-quality links</h2>Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business." <h2>Find out which tools will give you easy, intuitive, and accurate insights</h2>Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Sometimes you just <a href='https://medium.com/@gazhallseo/why-your-content-strategy-should-center-around-evergreen-content-f5a4c511c360'>can’t</a> target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. How do you work out the price of SEO packages? </p>Google processes over 3.5 billion searches per day2017-11-28T00:00:00+01:002017-11-28T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-28:/Google-processes-over-3-5-billion-searches-per-day-1517132014.html<p>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …</p><p>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. The overall goal <a href='http://barbara.hariko.com/next-stage/index21.html'>is</a> to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Get contextual links to your site that’ll boost your organic performance on search engines. Measure and monitor what is working and update your strategy on the fly. <h2>Link from authoritative posts to your product or service pages</h2>Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Modern commercial search <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801160001/'>engines</a> rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. <h2>Blow out LSI keywords to build rich content pages</h2>Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Always remember, “Content <a href='https://www.minds.com/blog/view/792294828615151616'>is</a> King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. <h2>SEO changes quickly</h2>If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site." <h2>Google processes over 3.5 billion searches per day</h2>While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Content that empathizes <a href='http://searchmarketing.strikingly.com/blog/don-t-be-afraid-to-break-the-mold'>with</a> prospective customers’ emotions can guide them through their journey as a buyer. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. </p>It’s time to revolutionize our approach to anchor text2017-11-28T00:00:00+01:002017-11-28T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-28:/It-s-time-to-revolutionize-our-approach-to-anchor-text-1517131929.html<p>What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn …</p><p>What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. Google has drawn <a href='http://gaz.cu.ma/marketingtips/index40.html'>conclusions</a> about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. <h2>URL Structure Should Be Short, Descriptive and Help to Categorize Your Website</h2>Instead of creating content, a lot of websites should be focused on cleaning content. Choosing a keyword-friendly <a href='http://seoadvice.sdbx.jp/starter/index33.html'>domain</a> name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. <h2>Bulk all Referring Domains together</h2>As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Get your website <a href='http://barbara.hariko.com/starting_out/index10.html'>reviewed</a> by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. <h2>How to Choose a Domain Name for Maximum SEO</h2>Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices." <h2>It’s time to revolutionize our approach to anchor text</h2>Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. You can make <a href='http://lastingsearcher.byethost12.com/index10.html'>sure</a> you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. Machines are writing stories and that is often something Google is not a fan of. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. </p>Local SEO vs traditional advertising – which is better?2017-11-28T00:00:00+01:002017-11-28T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-28:/Local-SEO-vs-traditional-advertising-which-is-better--1517131939.html<p>In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Most people look <a href='http://searchmarketing.strikingly.com/blog/update-and-republish-old-web-content'>at</a> SEO the wrong way. They look at ways to do the least amount of work for …</p><p>In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Most people look <a href='http://searchmarketing.strikingly.com/blog/update-and-republish-old-web-content'>at</a> SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over <h2>Your content marketing campaign will fail unless you integrate SEO</h2>Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Search engines use <a href='https://sansara2.neocities.org/index32.html'>links</a> to discover when new webpages have been created and to help determine how well a page should rank in their results. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. <h2>It’s time to revolutionize our approach to duplicate content</h2>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Go after more <a href='https://modernvb.com/entry.php?9562-Structuring-the-entire-page'>long</a> tail and less competitive search terms if your website is too small to compete with the websites in the search results. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. <h2>Measure which strategies provide the most benefit, refine and continue</h2>Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. 95% of the U.S. Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway." <h2>Local SEO vs traditional advertising – which is better?</h2>The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Page load speed <a href='https://seo4u5.webnode.com/l/link-exchanges-can-be-good-too/'>is</a> also a ranking factor, especially for mobile. Mobile is becoming more popular every year. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. </p>Caution! Links don’t count in some cases2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-27:/Caution-Links-don-t-count-in-some-cases-1517132003.html<p>Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. So most people <a href='http://blog.goo.ne.jp/basic0908/e/ca8b4a5a566b1674deaf983634e0f545'>don’t</a> have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running …</p><p>Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. So most people <a href='http://blog.goo.ne.jp/basic0908/e/ca8b4a5a566b1674deaf983634e0f545'>don’t</a> have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. <h2>Garner high-quality backlinks</h2>On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. The main text <a href='http://pagebin.com/3Hnx1zqB'>content</a> on the page must be unique to avoid Google’s page quality algorithms. Your Title Tags are far-and-away the most important places to put your keywords. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. <h2>Make a concerted effort to keep up with Google Updates</h2>In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. In order to <a href='https://ameblo.jp/seotips4u/entry-12343771783.html'>get</a> the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). SEO is
a long-term strategy for your business and when
done correctly (with the proper amount of time and
resources allocated to it), it will produce consistent
long-term value in the form of higher rankings and
increased traffic. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. <h2>Keyword driven anchor text reigns supreme</h2>An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Local businesses can’t be fully evaluated on the basis of links. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents." <h2>Caution! Links don’t count in some cases</h2>Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” The search engine <a href='http://seoadvice.wikidot.com/blog:45'>crawler</a> analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. </p>Think of ways to stand out from the crowd2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-27:/Think-of-ways-to-stand-out-from-the-crowd-1517131940.html<p>Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Ever wonder how <a href='http://topseoblog.blogsky.com/1396/09/29/post-15/Determining-the-goal-for-the-site'>to</a> pick the perfect keyword topic for your …</p><p>Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Ever wonder how <a href='http://topseoblog.blogsky.com/1396/09/29/post-15/Determining-the-goal-for-the-site'>to</a> pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. <h2>A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts</h2>Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Build your site <a href='https://seotips4pros.neocities.org/index27.html'>with</a> a logical link structure. Every page should be reachable from at least one static text link. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. <h2>Building a Content Marketing Plan</h2>As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. SEO is a <a href='https://www.dailystrength.org/journals/tailor-to-shoppers'>great</a> way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of
competing pages and the competitor businesses behind them. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Don’t duplicate title tags across your website, as this can negatively impact your visibility <h2>Earning links to establish power</h2>There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far." <h2>Think of ways to stand out from the crowd</h2>The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. Google normally takes <a href='http://barbara.hariko.com/beginners-seo/index29.html'>into</a> account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. </p>Data Mining – Release the Scrapers2017-11-26T00:00:00+01:002017-11-26T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-26:/Data-Mining-Release-the-Scrapers-1517131923.html<p>Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. With a good <a href='https://www.dailystrength.org/journals/how-often-the-content-changes'>education,</a> you can learn how to weave SEO best practices into …</p><p>Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. With a good <a href='https://www.dailystrength.org/journals/how-often-the-content-changes'>education,</a> you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. <h2>Use your meta-tags</h2>Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. If you don’t <a href='http://basil4325.karou.jp/index14.html'>want</a> to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. <h2>Add analytics tracking to your site</h2>Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Because Google likes <a href='http://sansaraevens.postach.io/post/untitled'>sites</a> that link out to good quality content, publishing your own curated content can be a very smart move. Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. <h2>Why are title tags important?</h2>Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today." <h2>Data Mining – Release the Scrapers</h2>Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. The mechanism of <a href='http://leadlantern.byethost14.com/index19.html'>a</a> backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. </p>How do I build backlinks?2017-11-26T00:00:00+01:002017-11-26T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-26:/How-do-I-build-backlinks--1517131988.html<p>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Make sure your <a href='http://apple335.doorblog.jp/archives/6353825.html'>visitors</a> know where to find what they need …</p><p>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Make sure your <a href='http://apple335.doorblog.jp/archives/6353825.html'>visitors</a> know where to find what they need, and of course, make it simple for them to get back where they started. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. <h2>Use your website to build trust:</h2>A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. While there are <a href='http://seoadvice.sdbx.jp/ideas/index37.html'>numerous</a> duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. <h2> Interview experts within or outside of your company</h2>What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Over the years, <a href='http://sansaraevens.postach.io/post/have-a-unique-domain-name-to-create-a-brand'>SEOs</a> have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. <h2>If I stop doing SEO will my rankings drop?</h2>As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Adjusting your keyword distribution gives you power to change your campaign over time." <h2>How do I build backlinks?</h2>SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. It’s important to <a href='http://barbara.hariko.com/seo-basics/index5.html'>have</a> breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. </p>Include your keyphrases on the page and get credit for them2017-11-26T00:00:00+01:002017-11-26T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-26:/Include-your-keyphrases-on-the-page-and-get-credit-for-them-1517132011.html<p>High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. One question that <a href='http://unicornwings.jugem.jp/?eid=23'>often</a> arises in regards to HTML tags and linking is whether …</p><p>High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. One question that <a href='http://unicornwings.jugem.jp/?eid=23'>often</a> arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. <h2>Appoint Professionals</h2>The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Many website owners <a href='https://itsmyurls.com/seohull'>neglect</a> to spend the time analyzing how their page structure actually looks and works for the visitor. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. <h2>Affiliate links and auto generated content</h2>Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Search engines have <a href='https://erlangcentral.org/wiki/User:Gazhall'>been</a> running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. <h2>Stick to Your Plan</h2>When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results." <h2>Include your keyphrases on the page and get credit for them</h2>While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. SEO takes some <a href='http://technorevelationcentres.org/UserProfile/tabid/43/userId/980907/Default.aspx'>time.</a> There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. </p>User-friendly Content — Because it Matters2017-11-26T00:00:00+01:002017-11-26T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-26:/User-friendly-Content-Because-it-Matters-1517131941.html<p>Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Which pages and <a href='http://cranberry.hatenablog.com/entry/2018/01/20/162805'>posts</a> are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Having a few 404 errors will not ruin …</p><p>Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Which pages and <a href='http://cranberry.hatenablog.com/entry/2018/01/20/162805'>posts</a> are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. <h2>Convert visitors of your website to customers</h2>A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Search Engine Optimization <a href='http://seotrainingtips.byethost13.com/index35.html'>should</a> start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Do
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. <h2>Understand the increasing real-time aspect of SEO</h2>Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! We know that <a href='http://seotips.sdbx.jp/index2.html'>we</a> need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. <h2>The first indication should be reporting</h2>As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase." <h2>User-friendly Content — Because it Matters</h2>In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). When deciding which <a href='http://apple335.doorblog.jp/archives/6499537.html'>keywords</a> to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. </p>Why are title tags important?2017-11-25T00:00:00+01:002017-11-25T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-25:/Why-are-title-tags-important--1517131929.html<p>Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. When it comes <a href='https://www.minds.com/seohull'>to</a> getting your website ranked highly then keywords are still …</p><p>Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. When it comes <a href='https://www.minds.com/seohull'>to</a> getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. <h2>Add BreadCrumbs To Improve Navigation</h2>The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Users searching for <a href='http://seohull.strikingly.com/blog/link-building-has-always-been-an-important-aspect-of-local-seo'>your</a> site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. <h2>Understanding the rationale behind link intersects</h2>SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. It is recommended <a href='http://searchmarketing.strikingly.com/blog/videos-and-images-are-page-content-too'>to</a> take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. <h2>Optimization ensures the Website publishes unique, valuable content</h2>Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results." <h2>Why are title tags important?</h2>SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Search engines <a href='http://seoadvice.wikidot.com/blog:57'>use</a> the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. </p>Getting your content out there and shared generously2017-11-24T00:00:00+01:002017-11-24T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-24:/Getting-your-content-out-there-and-shared-generously-1517131981.html<p>By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Your website should <a href='http://gaz.cu.ma/seostrategy/index17.html'>be</a> accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of …</p><p>By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Your website should <a href='http://gaz.cu.ma/seostrategy/index17.html'>be</a> accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. <h2>How to Choose a Domain Name for Maximum SEO</h2>The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Links are the <a href='http://platitude.bigcartel.com/product/tusha-brusha'>key</a> to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. When you add a link to your website, you are inviting users to leave your site. <h2>Become a source of qoutes to boost SEO</h2>Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Some websites have <a href='http://all4webs.com/clovermoon/backlinks.htm'>suspiciously</a> large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. When it comes to long-term SEO strategies, there are so many tactics to consider. <h2>The first indication should be reporting</h2>As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative." <h2>Getting your content out there and shared generously</h2>If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. But here’s the <a href='http://barbara.hariko.com/starting_out/index31.html'>thing:</a> it takes time for search engines to discover (and index) new websites. The Google Search Console is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. </p>How to Write Post Blog Posts That Rank Well2017-11-24T00:00:00+01:002017-11-24T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-24:/How-to-Write-Post-Blog-Posts-That-Rank-Well-1517131919.html<p>Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. A popular practice,
and <a href='http://alton.mee.nu/searchtips/index24.html'>thought</a> to be best
for SEO …</p><p>Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. A popular practice,
and <a href='http://alton.mee.nu/searchtips/index24.html'>thought</a> to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. <h2>Hire the Right SEO Company for Your Business</h2>In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Links with longevity <a href='http://www.liveinternet.ru/users/maths/profile'>suggests</a> that your site is an established voice for whatever topic it covers. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. <h2>Utilize testimonials from customers</h2>As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). SEO isn’t something <a href='http://greendoorseo.byethost5.com/index35.html'>you</a> learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. <h2>SEO and SEM can work together beautifully</h2>Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set." <h2>How to Write Post Blog Posts That Rank Well</h2>Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Creating Local resources <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>offers</a> a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. </p>Publish content that has a high potential for shareability2017-11-24T00:00:00+01:002017-11-24T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-24:/Publish-content-that-has-a-high-potential-for-shareability-1517132013.html<p>The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Since the advent <a href='http://barbara.hariko.com/facilitate-seo/index9.html'>of</a> Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content …</p><p>The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Since the advent <a href='http://barbara.hariko.com/facilitate-seo/index9.html'>of</a> Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. <h2>Keyword Research for Page Titles</h2>Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
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they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. " <h2>Publish content that has a high potential for shareability</h2>Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. To many users <a href='http://barbara.hariko.com/beginners-seo/index22.html'>the</a> personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Make sure that your website’s main menu only features the most important categories. The main text content on the page must be unique to avoid Google’s page quality algorithms. </p>Cross-link relevant content2017-11-22T00:00:00+01:002017-11-22T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-22:/Cross-link-relevant-content-1517132015.html<p>Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Look at any <a href='http://strawberry9697.blog.shinobi.jp/seo/the%20most%20time%20consuming%20as'>forums,</a> blogs, message boards or …</p><p>Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Look at any <a href='http://strawberry9697.blog.shinobi.jp/seo/the%20most%20time%20consuming%20as'>forums,</a> blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. <h2>New page creation</h2>Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Google’s looking for <a href='http://pagebin.com/sNWWD5Hg'>original</a> text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. <h2>Consider a dedicated or virtual dedicated web server</h2>Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. The canonical URL <a href='http://barbara.hariko.com/beginners-seo/index3.html'>tells</a> you / Google what the source of a page is. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. <h2>Distribute your content effectively</h2>Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. The key to a successful list post is no more complicated than including a large number of quality items. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google’s web indexing system favors recently updated content, especially for time-sensitive searches." <h2>Cross-link relevant content</h2>Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Have An Effective, <a href='https://modernvb.com/entry.php?12054-Backlinks-are-a-ranking-factor'>Personalize</a> Outreach Template Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. </p>High ROI2017-11-22T00:00:00+01:002017-11-22T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-22:/High-ROI-1517131993.html<p>As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Social media can <a href='http://my.austria.com/pg/pages/view/4863766/'>be …</a></p><p>As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Social media can <a href='http://my.austria.com/pg/pages/view/4863766/'>be</a> a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. <h2>How are you supposed to do it?</h2>In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Google wants to <a href='https://medium.com/@Sansara2Sam/how-should-you-use-search-activity-data-81d0793151f7'>ensure</a> that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. <h2>Make use of long-tail & exact match anchor texts</h2>Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. “Social search” is <a href='http://cranberry.hatenablog.com/entry/2017/12/20/124000'>an</a> evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). <h2>Sponsor events, teams, or organizations </h2>Remember, it takes 20 years to build a reputation and only five minutes to ruin it. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas." <h2>High ROI</h2>When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. SEO is a <a href='https://cdn.retnid.network/wiki/index.php/User:Gazhall'>long-term</a> strategy, so it sometimes takes months before you start seeing results. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. </p>Check what’s happening in your streams2017-11-21T00:00:00+01:002017-11-21T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-21:/Check-what-s-happening-in-your-streams-1517131936.html<p>Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Understanding how crawling, <a href='http://basic0908.spruz.com/pt/Get-Social-for-SEO-sake.12-19-2017/blog.htm'>indexing,</a> and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet …</p><p>Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Understanding how crawling, <a href='http://basic0908.spruz.com/pt/Get-Social-for-SEO-sake.12-19-2017/blog.htm'>indexing,</a> and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. <h2>Canonical URLs for SEO</h2>Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. 95% of the <a href='http://searchmarketing.strikingly.com/blog/google-might-discount-irrelevant-links'>U.S.</a> Internet browsing population accesses search engines
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37 search engine visits per person per month. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. <h2>Stick To Either www or non-www Domain</h2>If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. A marketer who <a href='http://cranberry.hatenablog.com/entry/2018/01/14/030000'>dives</a> deep on this topic can find dozens of opportunities
to enhance their listing and earn more traffic. Because these days, it’s not
enough to rank. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? <h2>How to Write Post Blog Posts That Rank Well</h2>The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. The canonical URL tells you / Google what the source of a page is. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority," <h2>Check what’s happening in your streams</h2>If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Keywords are still <a href='https://seocrazy.joomla.com/59-how-do-you-make-a-google-friendly-website'>a</a> factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. </p>Reasons for executing a domain migration2017-11-21T00:00:00+01:002017-11-21T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-21:/Reasons-for-executing-a-domain-migration-1517131937.html<p>Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …</p><p>Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. The “About Us” <a href='http://barbara.hariko.com/more-information/index35.html'>section</a> is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. So how do you determine your competition? What should you be looking for? The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. <h2>SEO demands keywords. Content marketing means using keywords.</h2>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Modern link-building focuses <a href='http://seoadvice.sdbx.jp/advice/index26.html'>on</a> high-quality, original content that provides
value to users and incorporates an involved audience. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. <h2>Number of backlinks to the page</h2>If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Write about all <a href='http://barbara.hariko.com/next-stage/index37.html'>those</a> topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Where are you seeing the fastest movement in the SERP’s? Backlinks from older websites may be worth more than links from newer sites. <h2>Make sure you know exactly who you will target with your content</h2>Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages." <h2>Reasons for executing a domain migration</h2>Post regularly and build the trust of your users with content marketing. Provide high-quality content <a href='http://topseoblog.blogsky.com/1396/10/06/post-20/A-proximity-search-uses-the-order-of-the-search-phrase-to-find-related-documents'>on</a> your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. </p>The myth of free and fast traffic2017-11-21T00:00:00+01:002017-11-21T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-21:/The-myth-of-free-and-fast-traffic-1517131947.html<p>Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. There are far <a href='http://www.kaaq.org/index.php?document_srl=2898916'>more</a> unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the …</p><p>Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. There are far <a href='http://www.kaaq.org/index.php?document_srl=2898916'>more</a> unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. <h2>Affiliate links and auto generated content</h2>Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. The ability to <a href='http://seoadvice.sdbx.jp/thoughts/index13.html'>measure</a> the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. <h2>Why moes SEO matter?</h2>It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Write a good, <a href='https://mootools.net/forge/profile/madgep23'>high-quality</a> blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. <h2>Use an SEO Service for Link Analysis</h2>In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content." <h2>The myth of free and fast traffic</h2>Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. The size of <a href='https://medium.com/@gazhall/go-for-relevance-not-quality-5cdc16620524'>your</a> images can have a big impact on your overall site speed (which is an important search ranking factor). The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links </p>SEO demands linkbacks. Content marketing introduces linkbacks.2017-11-20T00:00:00+01:002017-11-20T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-20:/SEO-demands-linkbacks-Content-marketing-introduces-linkbacks--1517132012.html<p>Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Did you migrate <a href='http://cranberry.hatenablog.com/entry/2018/01/15/020000'>from</a> HTTP to HTTPS or are planning to do so? If so, it’s best …</p><p>Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Did you migrate <a href='http://cranberry.hatenablog.com/entry/2018/01/15/020000'>from</a> HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. <h2>Just because you have similar keyword rankings does not always mean you are direct competitors</h2>Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Add a site <a href='https://seo4u.joomla.com/10-be-sure-you-ve-considered-every-possible-angle'>map</a> to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. <h2>Link building – the definitive guide</h2>The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Good formatting can <a href='https://www.dailystrength.org/journals/find-sites-linking-to-more-than-one-competitor-1'>instantly</a> improve your page’s readability. This, in turn, can improve your engagement rate. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! <h2>Always ensure any anchor text looks and is natural</h2>Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The structure of your URL can affect both your page’s ranking, but also the user experience." <h2>SEO demands linkbacks. Content marketing introduces linkbacks.</h2>SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Other best practices <a href='http://barbara.hariko.com/next-stage/index17.html'>that</a> we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. </p>Links are glue for your site2017-11-18T00:00:00+01:002017-11-18T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-18:/Links-are-glue-for-your-site-1517131952.html<p>Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The best keywords <a href='http://vanessa2.blog.fc2.com/blog-entry-13.html'>are</a> ones that don’t have much competition. Try long-tail keywords — these are three- to six-word …</p><p>Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The best keywords <a href='http://vanessa2.blog.fc2.com/blog-entry-13.html'>are</a> ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. <h2>Participate in blog discussions</h2>There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Millions of businesses <a href='https://seocrazy.joomla.com/29-be-mindful-of-page-structure'>and</a> individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. <h2>Make sure your website is indexed in Baidu</h2>To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. By keeping the <a href='http://sandra.sdbx.jp/index7.html'>site’s</a> underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. <h2>Penguin deals solely with link quality and nothing else</h2>Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. " <h2>Links are glue for your site</h2>Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. If someone hits <a href='http://cranberry.hatenablog.com/entry/2018/01/17/151324'>their</a> back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. </p>Authority metrics are only barometers2017-11-17T00:00:00+01:002017-11-17T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-17:/Authority-metrics-are-only-barometers-1517131969.html<p>Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. With your website <a href='http://seoadvice.wikidot.com/blog:22'>already</a> cleaned up and shining with outstanding quality …</p><p>Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. With your website <a href='http://seoadvice.wikidot.com/blog:22'>already</a> cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. Google may penalize specific tactics, but they will never penalize quality. <h2>The Major Elements of Planning</h2>Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Good SEO involves <a href='http://seohull.buffalo.io/multiply-your-keyword-ideas'>creating</a> valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. <h2>Monitor the evolution of your search results</h2>With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. A key lesson <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801090000/'>to</a> apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. <h2>Take all the data you get</h2>Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page." <h2>Authority metrics are only barometers</h2>You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Web users want <a href='http://seoadvice.sdbx.jp/tips/index22.html'>to</a> see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. </p>Be specific when the user wants a particular thing2017-11-17T00:00:00+01:002017-11-17T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-17:/Be-specific-when-the-user-wants-a-particular-thing-1517131983.html<p>There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Always remember that <a href='https://seotips4pros.neocities.org/index9.html'>the</a> success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective …</p><p>There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Always remember that <a href='https://seotips4pros.neocities.org/index9.html'>the</a> success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. <h2>Use Rel Canonical Tag To Improve Ranking</h2>Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Linking to highly <a href='http://seotactics.mywebcommunity.org/index38.html'>popular</a> or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Exact match Domains (EMD) <h2>Geolocation</h2>Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Forget dense blocks <a href='http://seotips.myblog.de/seotips/art/10938559/Links-make-the-web-go-round'>of</a> text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. <h2>Use Meta Keywords To Rank Well On All Search Engines</h2> A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points." <h2>Be specific when the user wants a particular thing</h2>Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. One of the <a href='http://seoadvice.sdbx.jp/starter/index13.html'>biggest</a> challenges websites face today when trying to bring in and retain customers is the user experience on the site. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. </p>Use anchor text2017-11-17T00:00:00+01:002017-11-17T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-17:/Use-anchor-text-1517131953.html<p>Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Google/Bing Webmaster Tools <a href='http://barbara.hariko.com/starting-out-seo/index15.html'>allows</a> you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces …</p><p>Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Google/Bing Webmaster Tools <a href='http://barbara.hariko.com/starting-out-seo/index15.html'>allows</a> you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. <h2>Google wants to ensure that they can provide high-quality results for the longer queries</h2> On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. It helps the <a href='http://pagebin.com/juzldbBp'>search</a> engines quickly determine what the page is about. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. <h2> Add a Click to Tweet button to pull quotes and other “tweetables” on a web page</h2>In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Doing so will <a href='https://balancedview.jimdo.com/beginners-advice/keywords/'>dramatically</a> bias outcomes in your favor. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. <h2>Be consistent and follow a well-documented plan</h2>Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP." <h2>Use anchor text</h2>Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Search engine do <a href='http://seohull.freeforums.net/thread/14/alert-press-make-link'>not</a> give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. </p>8 principles of modern on-page SEO2017-11-15T00:00:00+01:002017-11-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-15:/8-principles-of-modern-on-page-SEO--1517131906.html<p>Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Variables make it <a href='http://seohull.buffalo.io/how-important-is-layout-and-formatting-for-seo'>possible</a> to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you …</p><p>Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Variables make it <a href='http://seohull.buffalo.io/how-important-is-layout-and-formatting-for-seo'>possible</a> to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. <h2>Mobile and SEO</h2>Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Is the page <a href='http://barbara.hariko.com/starting-out-seo/index4.html'>load</a> time excessive? Too long a load time may slow down crawling and indexing of the site. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. <h2>Longer content gets more shares</h2>Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. One of the <a href='http://seotactics.mywebcommunity.org/index12.html'>best</a> ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. <h2>Great content and backlinks are still the most powerful tools in your kit</h2>Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. " <h2>8 principles of modern on-page SEO </h2>Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high SEO doesn’t have <a href='https://seocrazy.joomla.com/117-analysing-the-raw-data-on-campaign-performance-helps-you-determine-which-tactics-are-working'>to</a> be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. </p>Building a strong online presence isn’t easy2017-11-15T00:00:00+01:002017-11-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-15:/Building-a-strong-online-presence-isn-t-easy-1517131916.html<p>Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Even with more …</p><p>Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Even with more <a href='https://www.dailystrength.org/journals/take-all-the-data-you-get'>and</a> more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. <h2>Where to start, I have so many pages?</h2>If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. No matter what <a href='http://per.wikia.com/wiki/User_blog:Sansara2/Convert_Visitors'>niche</a> your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. <h2>Keep up-to-date with the latest SEO news and trends</h2>Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Pick your permalink <a href='http://seoadvice.sdbx.jp/starter/index40.html'>structure</a> wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. <h2>Relevancy score</h2>Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. " <h2>Building a strong online presence isn’t easy</h2>A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. If a search <a href='http://seohull.strikingly.com/blog/review-your-links-but-don-t-stress-out'>engine</a> recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). </p>Competitor Analysis2017-11-15T00:00:00+01:002017-11-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-15:/Competitor-Analysis-1517132002.html<p>All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root …</p><p>All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. You’ve heard that <a href='http://seoadvice.sdbx.jp/starter/index25.html'>blogging</a> is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. <h2>Use your website to build trust:</h2>Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Plan your Search <a href='http://greendoorseo.byethost5.com/index12.html'>Engine</a> Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. <h2>Long Tail and SEO</h2>The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Much of the <a href='http://nunu2.pointblog.net/What-impacts-your-link-juice--11558923'>time,</a> it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. <h2>How To Spot DoFollow Link Opportunities</h2>If your document appears in a search results page, the contents of
the title tag will usually appear in the first line of the results. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search." <h2>Competitor Analysis</h2>Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Google has guidelines <a href='http://peargreen.byethost15.com/index3.html'>that</a> regulate the use of keywords and regularly updates its algorithms to regulate the industry. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. </p>Don’t hesitate to seek help from SEO agencies or freelancers with expertise in this area2017-11-15T00:00:00+01:002017-11-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-15:/Don-t-hesitate-to-seek-help-from-SEO-agencies-or-freelancers-with-expertise-in-this-area--1517131904.html<p>One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device …</p><p>One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Understanding how crawling, <a href='http://barbara.hariko.com/beginners-seo/index27.html'>indexing,</a> and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. <h2>Add valuable insight</h2>Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. The Internet, or <a href='http://seohull.strikingly.com/blog/analyze-your-current-website-for-potential'>World</a> Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. <h2>What is the single best piece of SEO advice?</h2>Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. What used to <a href='https://www.artfire.com/ext/people/seohull'>be</a> a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. When you’re looking at a competitor’s web page source code, you’ll see the <title> tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. <h2>Going deep into the aspects of Search Engine Marketing</h2>Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Use internal links with clear and informative anchor text. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important." <h2>Don’t hesitate to seek help from SEO agencies or freelancers with expertise in this area </h2>Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. If you website <a href='https://ameblo.jp/basic0908/entry-12345482351.html'>is</a> new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. SEO is alive and well, and its just as powerful as it ever was. </p>It doesn’t always guarantee high click-through-rates2017-11-15T00:00:00+01:002017-11-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-15:/It-doesn-t-always-guarantee-high-click-through-rates-1517131950.html<p>For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. It’s a new <a href='http://searchmarketing.strikingly.com/blog/it-is-important-to-have-a-mobile-friendly-website'>era</a> for SEO, an era where you can no longer keyword-stuff your way
to search ranking …</p><p>For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. It’s a new <a href='http://searchmarketing.strikingly.com/blog/it-is-important-to-have-a-mobile-friendly-website'>era</a> for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. The key to a successful list post is no more complicated than including a large number of quality items. <h2>Checking for Links for SEO</h2>When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. A page’s title <a href='https://balancedview.jimdo.com/technical-advice/user-generated-content/'>tag</a> is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Make it easy for users to distinguish between regular text and the anchor text of your links. Your
content becomes less useful if users miss the links or accidentally click them. <h2>Ensure each page has a unique target keyword</h2>Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Avoid elements that <a href='https://ameblo.jp/basic0908/entry-12343355681.html'>annoy</a> visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. <h2>Spiders and bots, oh my!</h2>While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Duplicative or unnecessary website content can also hold you back from your true ranking potential." <h2>It doesn’t always guarantee high click-through-rates</h2>Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Timely topics are <a href='http://alton.mee.nu/searchtips/index35.html'>seasonal</a> (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. </p>Outside of search engines, email is the biggest driver of web traffic2017-11-15T00:00:00+01:002017-11-15T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-15:/Outside-of-search-engines-email-is-the-biggest-driver-of-web-traffic-1517131946.html<p>If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …</p><p>If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). The technology used <a href='http://unicornwings.jugem.jp/?eid=34'>on</a> your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. <h2>Make it More Visual</h2>On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Search engine crawlers <a href='https://seocrazy.joomla.com/116-you-need-to-go-back-to-your-market-research'>and</a> indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. <h2>Publish content that has a high potential for shareability</h2>Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Search engine optimization <a href='http://vanessa2.blog.fc2.com/blog-entry-22.html'>affects</a> only organic search results, not
paid or "sponsored" results such as Google AdWords. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. <h2>Structure your content
</h2>External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Successful search engine optimization does
not consist of short-term actions to achieve
good rankings rapidly. Rather, SEO is a constant
process, in which you are continually changing
your website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages" <h2>Outside of search engines, email is the biggest driver of web traffic</h2>Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Long Tail SEO <a href='http://apple335.doorblog.jp/archives/6441421.html'>is</a> a really useful technique to generate organic search traffic for your website. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. </p>Acquiring an Existing Website for SEO Purposes2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-14:/Acquiring-an-Existing-Website-for-SEO-Purposes-1517131970.html<p>A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using …</p><p>A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. An SEO campaign <a href='https://seocrazy.joomla.com/'>can</a> deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. <h2>How to Never Run Out of Content Ideas Again</h2>SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Long tail keywords <a href='https://nanotrasen.se/wiki/index.php/User:Gazhall'>are</a> essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! <h2>Optimize all your images to gain new opportunities for search ranking.</h2>SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. Artificial intelligence will <a href='http://searchmarketing.strikingly.com/blog/don-t-do-it-one-off'>become</a> more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Google may penalize specific tactics, but they will never penalize quality. <h2>Search For Broken Link Building Opportunities On Wikipedia</h2>SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content." <h2>Acquiring an Existing Website for SEO Purposes</h2>Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. By limiting your <a href='http://seoadvice.sdbx.jp/ideas/index36.html'>SEO</a> efforts to Google, you might be missing out on some great opportunities for small business growth. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. </p>“Monetisation first” approach2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-13:/-Monetisation-first-approach-1517132002.html<p>If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …</p><p>If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. A lot of <a href='http://searchmarketing.strikingly.com/blog/fundamental-search-engine-optimization-never-changes'>SEO</a> has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. <h2>Google and the rest of the search engines rank webpages, not websites</h2>The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. A mobile strategy <a href='http://seotips.sdbx.jp/index36.html'>is</a> not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. <h2>Picking Profitable Local SEO Lead Generation Niches</h2>Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Link Exchange is <a href='https://seocrazy.joomla.com/10-structuring-the-entire-page'>another</a> good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? <h2>Let the world know you are creating fabulous content</h2>The canonical URL tells you / Google what the source of a page is. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google is getting better and better at recognizing content that truly is useful to people." <h2>“Monetisation first” approach</h2>There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Google will show <a href='http://publish.lycos.com/gretels/2018/01/19/google-algorithms-target-low-quality-content/'>less</a> information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. You should see improvements in website traffic, a key indicator of progress for your keywords. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. </p>Developing an SEO Plan Prior to Site Development2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-13:/Developing-an-SEO-Plan-Prior-to-Site-Development-1517131905.html<p>Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Long tail keywords <a href='http://seoadvice.sdbx.jp/advice/index32.html'>might</a> not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can …</p><p>Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Long tail keywords <a href='http://seoadvice.sdbx.jp/advice/index32.html'>might</a> not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. <h2>Actively seeking links can and should penalize your website</h2>Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted. If you get <a href='http://seoadvice.wikidot.com/blog:44'>too</a> far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Progressive SEO means technical, analytical and traditional marketing all rolled into one. <h2>The role of SEO</h2>Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Most of the <a href='http://mediawiki.carmenserdan.edu.mx/Usuario:Gazhall'>“solid</a> information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. <h2>Does Cross linking works as an SEO strategy?</h2>Rankings matter. But they’re not the metric you should be focusing on. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa." <h2>Developing an SEO Plan Prior to Site Development</h2>Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. There are many <a href='http://seoguide4u.angelfire.com/navigation.html'>theories,</a> some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? </p>Don't allow the most rewarding business opportunities to fall right through your hands2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-13:/Don-t-allow-the-most-rewarding-business-opportunities-to-fall-right-through-your-hands-1517132003.html<p>The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The content on <a href='http://basic0908.inube.com/blog/7115509/keep-your-content-simple/'>your</a> website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the …</p><p>The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The content on <a href='http://basic0908.inube.com/blog/7115509/keep-your-content-simple/'>your</a> website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. <h2>Minimize broken links</h2>When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. You can speed <a href='http://seohull.strikingly.com/blog/make-basic-duplicate-listing-detection'>up</a> the process of getting useful links by connecting with content curators. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. <h2>Monitor the evolution of your search rankings </h2>Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. If you don’t <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801230002/'>know</a> where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? <h2>Participate in blog discussions</h2>Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. " <h2>Don't allow the most rewarding business opportunities to fall right through your hands</h2>Use Fetch as Google to test whether Google can crawl and index important pages within your site. For years SEOs <a href='http://barbara.hariko.com/next-stage/index11.html'>have</a> focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. </p>Use anchor text2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-13:/Use-anchor-text-1517131942.html<p>The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. . Search engine <a href='http://seoadvice.sdbx.jp/starter/index1.html'>optimization</a> applied correctly will create better visibility online, but it's just one part of your overall marketing strategy …</p><p>The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. . Search engine <a href='http://seoadvice.sdbx.jp/starter/index1.html'>optimization</a> applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. <h2>SEO thats shines above the rest</h2>If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? To be sure, <a href='http://wiki.ngcms.ru/index.php/%D0%A3%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA:SEO_Advice'>stealing</a> and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. <h2>What effect does SEO have?</h2>SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Although bounce rate <a href='https://cyber.harvard.edu/designsforprivacy/SearchForYou'>is</a> hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score <h2>Include a question (and answer) in your content</h2>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. " <h2>Use anchor text</h2>Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Since the ascent <a href='http://seoadvice.sdbx.jp/starter/index37.html'>of</a> Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Search engine algorithms will continue to become more sophisticated. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. </p>Write a 1000+ words article, forget 5002017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-13:/Write-a-1000-words-article-forget-500-1517132013.html<p>Google is showing Context is King when it comes to indexing people in Google's Index. Link signals tend <a href='https://ameblo.jp/basic0908/entry-12346023831.html'>to</a> decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. The mechanism of a backlink is essentially a vote from another website to …</p><p>Google is showing Context is King when it comes to indexing people in Google's Index. Link signals tend <a href='https://ameblo.jp/basic0908/entry-12346023831.html'>to</a> decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. <h2>The first choice should be navigation</h2>Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. Make sure you <a href='http://seohull.strikingly.com/blog/duplicate-content-is-not-helpful'>optimize</a> your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. <h2>Wait. Is it really that simple?</h2>Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Sometimes you might <a href='http://strawberry9697.blog.shinobi.jp/business/seo%20has%20a%20wide%20range%20of%20ot'>spot</a> a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version. When pursuing a link, which is more important, relevance or authority? <h2>Minimize broken links</h2>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors." <h2>Write a 1000+ words article, forget 500</h2>A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Google allows webmasters <a href='https://basic0908.yolasite.com/'>to</a> geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. </p>Increase the level of security on the site2017-11-12T00:00:00+01:002017-11-12T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-12:/Increase-the-level-of-security-on-the-site-1517131962.html<p>Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. SEO-friendly content writing <a href='http://seoadvice.wikidot.com/blog:24'>is</a> not just about pandering to your audience with content that is splattered with keywords. According to Google, natural links leading back …</p><p>Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. SEO-friendly content writing <a href='http://seoadvice.wikidot.com/blog:24'>is</a> not just about pandering to your audience with content that is splattered with keywords. According to Google, natural links leading back to your site are definitely something to strive for. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. <h2>Use Tools To Scale Your Efforts</h2>Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Even just a <a href='http://library.csu.edu/mediawiki/index.php/User:Basic0908'>few</a> changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. <h2>Outside of search engines, email is the biggest driver of web traffic</h2>When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. It’s OK to <a href='https://seocrazy.joomla.com/'>do</a> promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further <h2>Remember that quality is more important than quantity</h2>To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering." <h2>Increase the level of security on the site</h2>As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Websites that are <a href='http://blog.goo.ne.jp/basic0908/e/b3ae09d9e05abefaae1155b60f5c1346'>popular</a> and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. The search engines must execute multiple tasks very well to provide relevant search results. </p>Maximize Organic CTR2017-11-12T00:00:00+01:002017-11-12T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-12:/Maximize-Organic-CTR-1517131960.html<p>Build your site with a logical link structure. Every page should be reachable from at least one static text link. Focus on producing <a href='http://altisidora.guhaw.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/seo%20makes%20dollars%20-%20sense'>content</a> on your site that educates and engages your prospective customers so they keep coming back to learn more. Build links as if Google didn’t even …</p><p>Build your site with a logical link structure. Every page should be reachable from at least one static text link. Focus on producing <a href='http://altisidora.guhaw.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/seo%20makes%20dollars%20-%20sense'>content</a> on your site that educates and engages your prospective customers so they keep coming back to learn more. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. <h2>Understanding the rationale behind algorithm updates</h2> SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Any link to <a href='https://seocrazy.joomla.com/35-the-major-elements-of-planning-your-seo-campaign'>another</a> part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Search engines simply want to deliver the most relevant results to their users based on search queries. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% <h2>Try to target a hungry crowd</h2>With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Performing regular audits <a href='https://ameblo.jp/basic0908/entry-12344186874.html'>on</a> your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. <h2>Identify backlink opportunities </h2>Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise." <h2>Maximize Organic CTR</h2>Local businesses can’t be fully evaluated on the basis of links. Since the advent <a href='http://topseoblog.blogsky.com/1396/10/20/post-41/Linking-to-popular-or-recent-posts'>of</a> Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. </p>Google reviews are believed to have the greatest impact on Google local rankings2017-11-11T00:00:00+01:002017-11-11T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-11:/-Google-reviews-are-believed-to-have-the-greatest-impact-on-Google-local-rankings-1517131933.html<p>Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …</p><p>Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Trust an SEO <a href='http://www.yaelp.com/list.php?qw=gaz+hall'>expert</a> who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! Without considering a search engine user's intent, you will attract too much unqualified traffic. <h2>Approved Does Not Mean Published</h2>On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Now, as you <a href='https://www.dailystrength.org/journals/this-is-not-a-numbers-game'>might</a> expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. <h2>How do you present SEO services?</h2>Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. On the web, <a href='http://www.kaaq.org/index.php?document_srl=2943258'>sole</a> traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. <h2>Is Cross linking bad?</h2>Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable." <h2> Google reviews are believed to have the greatest impact on Google local rankings</h2>One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Even the intent <a href='http://lastingsearcher.byethost12.com/index12.html'>of</a> someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. </p>The Role of Social Media2017-11-11T00:00:00+01:002017-11-11T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-11:/The-Role-of-Social-Media-1517131957.html<p>While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The SEO benefits <a href='http://cranberry.hatenablog.com/entry/2018/01/23/044216'>of</a> social media, in my opinion, should be seen as the by-product of a strong social media strategy, not …</p><p>While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The SEO benefits <a href='http://cranberry.hatenablog.com/entry/2018/01/23/044216'>of</a> social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. <h2>User experience is one of the primary factors that determines success or failure</h2>As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Always remember your <a href='http://seoadvice.sdbx.jp/thoughts/index27.html'>competition</a> is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. <h2>The Importance of Keyword Reviews</h2>Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. When it comes <a href='http://seotip.seesaa.net/article/456156652.html'>to</a> getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. <h2>Low Word Count</h2>In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms" <h2>The Role of Social Media</h2>Optimizing your images gives your website an additional chance to be found via image search. To rank, you <a href='http://barbara.hariko.com/seo-basics/index32.html'>need</a> authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. </p>The title tag is a visitor's first exposure to your site2017-11-11T00:00:00+01:002017-11-11T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-11:/The-title-tag-is-a-visitor-s-first-exposure-to-your-site-1517131967.html<p>When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …</p><p>When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. We’ve all been <a href='https://www.dailystrength.org/journals/what-are-sitelinks-and-why-are-they-important'>frustrated</a> by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. <h2>Ranking high in the search engines is tough.</h2>In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. 9 out of <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3133896'>10</a> people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? <h2>What is Off page optimisation?</h2>Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year The bottom line <a href='http://basic0908.mihanblog.com/post/66'>is</a> that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. <h2>Create your site navigation in HTML or CSS</h2>The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. How do you educate people so they do value it? The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search." <h2>The title tag is a visitor's first exposure to your site</h2>Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. There are many <a href='http://blog.goo.ne.jp/basic0908/e/ac5f2004a20af02510d8e177e6e47c31'>sites</a> out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. </p>Enable broswer caching2017-11-09T00:00:00+01:002017-11-09T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-09:/Enable-broswer-caching-1517131953.html<p>Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Community hijacking involves <a href='http://barbara.hariko.com/starting_out/index21.html'>finding</a> online communities that are made up of your target market, or people that can reach …</p><p>Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Community hijacking involves <a href='http://barbara.hariko.com/starting_out/index21.html'>finding</a> online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. <h2>implementing Schema is a vital step in the online marketing process</h2>The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. Study your niche <a href='https://seo4u5.webnode.com/l/how-much-is-a-website-worth/'>(a.k.a.</a> know your target audience!) and write specifically for the purpose of helping them. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. <h2>Looking at Competitors’ Authority and Trust</h2>Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Be wary <a href='http://seohull.strikingly.com/blog/try-to-follow-an-on-site-seo-checklist'>of</a> promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? <h2>Have a Fast Load Time</h2>The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. " <h2>Enable broswer caching</h2>If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! The reputation, authority, <a href='https://issuu.com/gazhall6/docs/keyword-research'>and</a> credibility of a website will be judged by the search engines based on the type of backlinks the site has. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. </p>Learn all the various on-page ranking factors2017-11-09T00:00:00+01:002017-11-09T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-09:/Learn-all-the-various-on-page-ranking-factors-1517131919.html<p>As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. While you want <a href='http://basic0908.spruz.com/pt/Caption-everything.12-15-2017/blog.htm'>your</a> sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Your website …</p><p>As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. While you want <a href='http://basic0908.spruz.com/pt/Caption-everything.12-15-2017/blog.htm'>your</a> sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. <h2>Why Smart Social-Media Marketing Is Brilliant SEO Strategy</h2>With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. You want people <a href='http://topseoblog.blogsky.com/1396/11/05/post-87/Without-links-your-content-can%E2%80%99t-rank'>to</a> subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Keyword-based titles help establish page theme and direction for your keywords. <h2>How to optimize your website for mobile?</h2>When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. People don’t read <a href='http://topseoblog.blogsky.com/1396/11/02/post-77/Use-a-shallow-depth-navigation-structure'>on</a> the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. The purchase cycle can sometimes involve a large number of clicks. <h2>Checking for Links for SEO</h2>The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Have An Effective, Personalize Outreach Template" <h2>Learn all the various on-page ranking factors</h2>High authority links are great, but in my opinion, relevant links win the game every time. When they are <a href='http://seotip.seesaa.net/article/456308255.html'>indexing
websites,</a> the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. </p>Add valuable insight2017-11-08T00:00:00+01:002017-11-08T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-08:/Add-valuable-insight-1517131981.html<p>But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. How recently your <a href='http://basic0908.eklablog.com/how-do-backlinks-help-seo-a134306250'>webpage</a> was published is also a ranking signal – but different types of searches have different freshness needs, such as …</p><p>But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. How recently your <a href='http://basic0908.eklablog.com/how-do-backlinks-help-seo-a134306250'>webpage</a> was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. <h2>Link Outreach</h2>The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. It does not <a href='https://nanotrasen.se/wiki/index.php/User:Gazhall'>matter</a> if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. <h2>Becoming an SEO thought leader</h2>Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. There are literally <a href='https://seohullblog.wordpress.com/2017/12/20/minimize-broken-links/'>hundreds</a> of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). <h2>How do you make a Google friendly website?</h2>Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. " <h2>Add valuable insight</h2>Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Check to see <a href='http://sansaraevens.postach.io/post/can-seo-be-the-solution-to-our-problems'>if</a> the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. </p>Don’t Stuff Your Content with Keywords2017-11-08T00:00:00+01:002017-11-08T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-08:/Don-t-Stuff-Your-Content-with-Keywords-1517131995.html<p>A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score While developing your <a href='http://seotips.sdbx.jp/index10.html'>mobile</a> site, you’ll have three options: responsive design, dynamic …</p><p>A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score While developing your <a href='http://seotips.sdbx.jp/index10.html'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Backlinks are the foundation of Google's algorithm for determining a site’s page rank. <h2>The Role of Social Media</h2>At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. You search ranking <a href='http://seohull.buffalo.io/networking-with-results-in-mind'>depends</a> not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. <h2>Go long-tail and forget keyword stuffing</h2>If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? It is not <a href='http://greendoorseo.byethost5.com/index9.html'>known</a> how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. <h2>Build links the right way</h2>Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result." <h2>Don’t Stuff Your Content with Keywords</h2>Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. The key to <a href='http://seoadvice.sdbx.jp/tips/index2.html'>quality</a> SEO is all about research research research. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. </p>Minify CSS and JS2017-11-08T00:00:00+01:002017-11-08T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-08:/Minify-CSS-and-JS-1517131969.html<p>Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Links from a <a href='http://norstan.over-blog.com/2017/12/how-to-write-seo-content.html'>diverse</a> range of websites is good, many links from a single domain …</p><p>Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Links from a <a href='http://norstan.over-blog.com/2017/12/how-to-write-seo-content.html'>diverse</a> range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. SEO is alive and well, and its just as powerful as it ever was. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. <h2>Optimal size of title tags</h2>Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Search engine optimization <a href='http://basic0908.mihanblog.com/post/11'>is</a> perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. <h2>Does the content bring through traffic outside of organic search?</h2>Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. Make an account <a href='http://barbara.hariko.com/seo-basics/index22.html'>with</a> both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. <h2>Chase down citations and local links</h2>Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool." <h2>Minify CSS and JS</h2>Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Create good <a href='http://searchmarketing.strikingly.com/blog/create-images-that-attract-inbound-links'>content</a> and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. </p>Add valuable insight to your content2017-11-07T00:00:00+01:002017-11-07T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-07:/Add-valuable-insight-to-your-content-1517131903.html<p>Keyword research is one of the highest return SEO activities that is essential for your marketing success. f you are <a href='http://seotactics.mywebcommunity.org/index16.html'>familiar</a> with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your …</p><p>Keyword research is one of the highest return SEO activities that is essential for your marketing success. f you are <a href='http://seotactics.mywebcommunity.org/index16.html'>familiar</a> with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. <h2>What are the core ranking algorithms?</h2>The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Backlinks are important <a href='http://topseoblog.blogsky.com/1396/10/15/post-25/SEO-advice-was-to-get-as-many-links-as-possible'>for</a> Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. <h2>Move inline scripts and styles into separate files</h2>Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Optimizing images to <a href='http://strawberry9697.blog.shinobi.jp/content/the%20best%20way%20to%20escape%20goo'>rank</a> well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. <h2>Adapting for the long tail of search</h2>A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking." <h2>Add valuable insight to your content</h2>SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Ranking high on <a href='http://seoadvice.jouwweb.nl/230877_looking-at-competitors-authority-and-trust'>Google</a> is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. </p>How to search engine optimize your website2017-11-05T00:00:00+01:002017-11-05T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-05:/How-to-search-engine-optimize-your-website-1517131993.html<p>I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The entire mentality <a href='http://basic0908.mihanblog.com/post/56'>of</a> a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They …</p><p>I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The entire mentality <a href='http://basic0908.mihanblog.com/post/56'>of</a> a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
site and its content. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. <h2>We're searching in different ways today</h2>SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Make sure you <a href='http://www.dead.net/member/seohull'>have</a> clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. <h2>Promote your content via social media (and beyond</h2>A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Another tip for <a href='http://anders32.postbit.com/how-do-you-make-a-google-friendly-heading.html'>making</a> long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. <h2>Higher Search Engine Rankings</h2>If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies." <h2>How to search engine optimize your website</h2>The number and quality of links pointing to your site will largely determine in what position your site ranks. SEO-friendly URLs may <a href='https://itsmyurls.com/seohull'>not</a> be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. </p>Basic on-page SEO factors to look for2017-11-04T00:00:00+01:002017-11-04T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-04:/Basic-on-page-SEO-factors-to-look-for-1517131978.html<p>Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. It’s better to <a href='http://peargreen.byethost15.com/index17.html'>have</a> a custom 404 error code page than to have an empty page — it doesn …</p><p>Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. It’s better to <a href='http://peargreen.byethost15.com/index17.html'>have</a> a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. <h2>It’s time to revolutionize our approach to link reporting</h2>Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Researching your audience <a href='http://sandra.sdbx.jp/index5.html'>will</a> give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. <h2>Optimizing your website for both Google and web users</h2>Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. The problem is, <a href='http://lastingsearcher.byethost12.com/index25.html'>not</a> all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. <h2>Leverage the work your competitors have already done in landing links</h2>The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment," <h2>Basic on-page SEO factors to look for</h2>In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Over-optimization is proof <a href='http://barbara.hariko.com/beginners-seo/index30.html'>that</a> there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. </p>Getting clicks on your title is just half of the equation2017-11-04T00:00:00+01:002017-11-04T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-04:/Getting-clicks-on-your-title-is-just-half-of-the-equation-1517132008.html<p>Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …</p><p>Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. You need to <a href='http://seohull.strikingly.com/blog/don-t-forget-to-check-plurals'>understand</a> what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. <h2>How Search Engines work?</h2>A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. It’s no coincidence <a href='http://sitiweb.targnet.it/?your_URL=https://ragnarokofzodiac.com/wiki/index.php/User:Gazhall'>that</a> the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. <h2>Find the questions that you’re going to answer</h2>One of the biggest lessons I’ve learned is that keywords can
really keep web pages focused, which is important in SEO. We
look at buyer persona behavior, industry trends, competitors
and more to build a list of targeted terms, and then we focus
on one term per page. In doing so, we can more easily provide
value to our viewers. LSI keywords are <a href='http://seohull.buffalo.io/context-is-king'>synonyms</a> that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. <h2>Link building for local businesses on a budget</h2>Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively." <h2>Getting clicks on your title is just half of the equation</h2>If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Backlinks are important <a href='http://all4webs.com/clovermoon/keywords.htm'>for</a> Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. </p>Strategic partnerships are already available that can easily triple your monthly retainers2017-11-04T00:00:00+01:002017-11-04T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-04:/Strategic-partnerships-are-already-available-that-can-easily-triple-your-monthly-retainers-1517131927.html<p>Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. The search engines <a href='https://ameblo.jp/basic0908/entry-12342551290.html'>must</a> execute multiple tasks very well to provide relevant search results. Keep your sentences and paragraphs short, and break them up with line breaks (white space …</p><p>Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. The search engines <a href='https://ameblo.jp/basic0908/entry-12342551290.html'>must</a> execute multiple tasks very well to provide relevant search results. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. <h2>SEO is a fast-changing marketing activity</h2>Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Keyword research is <a href='http://barbara.hariko.com/starting-out-seo/index34.html'>still</a> useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. <h2>Space Management or Page Segmentation</h2>Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Understanding how your <a href='http://seoadvice.sdbx.jp/tips/index38.html'>website</a> visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. It’s also important to know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). <h2>Add a ton of value to your clients </h2>It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike." <h2>Strategic partnerships are already available that can easily triple your monthly retainers</h2>Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. The higher quality <a href='http://peargreen.byethost15.com/index23.html'>your</a> content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. </p>Check & Review Google Analytics Account2017-11-03T00:00:00+01:002017-11-03T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-03:/Check-Review-Google-Analytics-Account-1517132012.html<p>Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …</p><p>Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. For years, we’ve <a href='http://seohull.strikingly.com/blog/understand-google-s-ranking-algorithm'>viewed</a> off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. <h2>Leads are the lifeblood of a business</h2>A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. On the internet, <a href='http://leadlantern.byethost14.com/index29.html'>the</a> de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. <h2>It Doesn’t End After Publish</h2>Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. Even with more <a href='http://stm-wiki.cz/index.php/U%C5%BEivatel:Seoadvice'>and</a> more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. <h2>There are differences between SEO and content marketing</h2>Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see." <h2>Check & Review Google Analytics Account</h2>When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. CPA can vary <a href='http://pagebin.com/4N6PvzSA'>greatly</a> depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. </p>Focus on YouTube SEO2017-11-03T00:00:00+01:002017-11-03T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-03:/Focus-on-YouTube-SEO-1517131949.html<p>If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Getting your content <a href='http://seoadvice.sdbx.jp/thoughts/index39.html'>out</a> there and shared generously should be …</p><p>If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Getting your content <a href='http://seoadvice.sdbx.jp/thoughts/index39.html'>out</a> there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. <h2>You Can't Have Search Without Social</h2>It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. Either a piece <a href='http://seoadvice.sdbx.jp/starter/index17.html'>of</a> content can help your website’s search engine rankings or it can hurt your rankings. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. <h2>Would someone bookmark this or share it with a friend?</h2>SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Search engines want <a href='http://barbara.hariko.com/beginners-seo/index14.html'>to</a> deliver the best results to searchers based on the search terms visitors enter. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. <h2>How can you find out, whether your domain has been penalized by Google and why? </h2>Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better." <h2>Focus on YouTube SEO</h2>If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. SERPs will get <a href='http://sansaraevens.postach.io/post/add-modifiers-to-page-title'>more</a> personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. </p>What should you look for?2017-11-03T00:00:00+01:002017-11-03T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-03:/What-should-you-look-for--1517131952.html<p>The purchase cycle can sometimes involve a large number of clicks. A good resource <a href='http://pagebin.com/posted.php?pid=30FPzJxZ'>is</a> more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else …</p><p>The purchase cycle can sometimes involve a large number of clicks. A good resource <a href='http://pagebin.com/posted.php?pid=30FPzJxZ'>is</a> more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. <h2>One or more methods?</h2>Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately From a usability <a href='http://frances.bloggersdelight.dk/2018/01/03/seo-for-reputation-management/'>point</a> of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. <h2>Site Architecture for Dummies</h2>Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. As you’re developing <a href='http://sitiweb.targnet.it/?your_URL=https://ragnarokofzodiac.com/wiki/index.php/User:Gazhall'>high-quality</a> content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. <h2>Describe in just a few words what a page or document is about</h2>Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs." <h2>What should you look for?</h2>Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Search is very, <a href='http://blog.goo.ne.jp/basic0908/e/c51abb97505c75b6543104b84c253914'>very</a> popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. </p>Poor Migration causes major headaches2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-02:/Poor-Migration-causes-major-headaches-1517132005.html<p>Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Using a variety <a href='http://basic0908.inube.com/blog/7115498/what-is-real-seo/'>of</a> free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners …</p><p>Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Using a variety <a href='http://basic0908.inube.com/blog/7115498/what-is-real-seo/'>of</a> free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. <h2>Search Engines- Helping us since ages!</h2>Link building isn’t dead. Not by a long shot. There are thousands <a href='http://barbara.hariko.com/more-information/index27.html'>of</a> millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. <h2>Defining Your Site’s Audience</h2>Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. SEO is a <a href='https://www.dailystrength.org/journals/find-sites-linking-to-more-than-one-competitor'>long-term</a> strategy, so it sometimes takes months before you start seeing results. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. <h2>SEO is connected to strong sales funnels and often shows a high return on investment (ROI)</h2>Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource." <h2>Poor Migration causes major headaches</h2>If you're anything like me, then you're looking to understand why certain things work the way they do. Even just a <a href='http://altisidora.guhaw.com/blogs/don--t%20leave%20shady%20backlin'>few</a> changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. </p>Strategic partnerships are already available that can easily triple your monthly retainers2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-02:/Strategic-partnerships-are-already-available-that-can-easily-triple-your-monthly-retainers-1517131974.html<p>Updating content across a site should be a priority as Google rewards fresher content for certain searches. A mobile strategy <a href='http://barbara.hariko.com/facilitate-seo/index34.html'>is</a> not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The more your website gets passed around between users all over …</p><p>Updating content across a site should be a priority as Google rewards fresher content for certain searches. A mobile strategy <a href='http://barbara.hariko.com/facilitate-seo/index34.html'>is</a> not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. <h2>Creativity will take courage</h2>Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine A local business <a href='http://barbara.hariko.com/beginners-seo/index26.html'>competitor</a> might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. <h2>Follow an on-site SEO checklist</h2>Keyword-based titles help establish page theme and direction for your keywords. Google is acutely <a href='https://seotipsandtricks.neocities.org/index28.html'>concerned</a> about the user's experience. It has been for a long time and this is nothing new. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. <h2>Proofread The Content Before You Go Live</h2>On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO." <h2>Strategic partnerships are already available that can easily triple your monthly retainers</h2>Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Prioritize keywords and <a href='http://seoadvice.medianewsonline.com/index35.html'>phrases,</a> plurals, singulars and misspellings. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. </p>Use a shallow depth navigation structure2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-02:/Use-a-shallow-depth-navigation-structure-1517131967.html<p>The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. If a search …</p><p>The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. If a search <a href='http://searchmarketing.strikingly.com/blog/utilizing-social-media-is-a-first-step-for-many-webmasters'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. <h2>Backlinks are still the most powerful tools in your kitbag</h2>In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. I don't care <a href='http://barbara.hariko.com/facilitate-seo/index36.html'>if</a> you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. <h2>Why is it important to know user intent and how can we identify it?</h2>The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Lets go a <a href='http://baltimora.soup.io/post/640739059/Structuring-the-entire-page'>little</a> deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query “Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. <h2>How do you rent your website out to local businesses?</h2>SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Every site-owner needs to gather links and local business owners would probably benefit even more for good links." <h2>Use a shallow depth navigation structure</h2> Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Your website is <a href='http://cranberry.hatenablog.com/entry/2018/01/26/153322'>one</a> of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. </p>Accessibility/spiderability2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-01:/Accessibility-spiderability-1517131905.html<p>The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. The images that <a href='http://cranberry.hatenablog.com/entry/2018/01/08/003000'>you</a> upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big …</p><p>The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. The images that <a href='http://cranberry.hatenablog.com/entry/2018/01/08/003000'>you</a> upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. <h2>Audit of your existing keywords</h2> For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). If you want <a href='http://seohull.strikingly.com/blog/google-algorithms-target-low-quality-content'>to</a> promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. The number and quality of links pointing to your site will largely determine in what position your site ranks. When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. <h2>Winning at SEO is all about knowing the right tools to use for the right situations</h2>Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Employ keyword targeting. <a href='http://seohull.freeforums.net/thread/14/alert-press-make-link'>This</a> is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. <h2>How do I rank in position zero?</h2>A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from." <h2>Accessibility/spiderability</h2>Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. An SEO strategy <a href='http://seoadvice.sdbx.jp/advice/index19.html'>that</a> builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. </p>Add valuable insight to the content you create2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-11-01:/Add-valuable-insight-to-the-content-you-create-1517131968.html<p>It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. How are you <a href='https://balancedview.jimdo.com/intermediate-advice/page-speed/'>going</a> to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key …</p><p>It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. How are you <a href='https://balancedview.jimdo.com/intermediate-advice/page-speed/'>going</a> to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! <h2>More value in your subheadings</h2>Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Essentially, the higher <a href='http://niconicowiki.ckwng.com/wiki/User:Gazhall'>CTR</a> you have, and the more user experience your site receives, the higher the Google rankings. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. <h2>Make your content scannable with keyword-rich headings and helpful visuals</h2>I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. If you’re an <a href='http://searchmarketing.strikingly.com/blog/consider-using-google-s-link-disavow-tool'>existing</a> business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. <h2>Recycle existing content</h2>Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Educational content can be described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. " <h2>Add valuable insight to the content you create</h2>Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. SEO specialists believe <a href='http://barbara.hariko.com/next-stage/index22.html'>strongly</a> in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. </p>Be prepared to work really hard for high quality backlinks2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-10-31:/Be-prepared-to-work-really-hard-for-high-quality-backlinks-1517131949.html<p>Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. As brands across <a href='http://barbara.hariko.com/more-information/index29.html'>industries</a> continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to …</p><p>Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. As brands across <a href='http://barbara.hariko.com/more-information/index29.html'>industries</a> continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. <h2>Is there a further shift towards user focussed factors?</h2>Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Keeping track of <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801260001/'>your</a> backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. <h2>Join Facebook groups based around your lead generation vertical</h2>Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Currently more than <a href='http://basic0908.mihanblog.com/post/56'>half</a> of searches account for mobile devices. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. <h2>Add relevant links where necessary</h2>It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images." <h2>Be prepared to work really hard for high quality backlinks</h2>Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. On page SEO <a href='https://hullseo44.blogspot.co.uk/2017/12/create-engaging-web-presence.html'>of</a> course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). </p>Conduct keyword research for local terms2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-10-31:/Conduct-keyword-research-for-local-terms-1517131938.html<p>Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One …</p><p>Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. On a <a href='https://seocrazy.joomla.com/17-why-your-content-strategy-should-center-around-evergreen-content'>basic</a> level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. <h2>Influencer marketing and publishing opportunities.</h2>The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. The most recent <a href='http://cranberry.hatenablog.com/entry/2018/01/12/003624'>ranking</a> studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? <h2>Provide value information rooted in your initial strategy</h2>Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. There is no <a href='http://barbara.hariko.com/next-stage/index3.html'>single</a> place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. <h2>Social shares play a huge role in content trustfulness</h2>Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content:" <h2>Conduct keyword research for local terms</h2>Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Pick a niche <a href='http://altisidora.guhaw.com/blogs/don%E2%80%99t%20forget%20to%20check%20plurals'>that</a> has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. An important aspect of SEO is making your website easy for both users and search engine robots to understand. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. </p>Google Identifies CTR and User Experience as Major Ranking Factors2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-10-31:/Google-Identifies-CTR-and-User-Experience-as-Major-Ranking-Factors-1517131920.html<p>SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Don’t get fooled …</p><p>SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Don’t get fooled <a href='http://leadlantern.byethost14.com/index30.html'>by</a> those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. <h2>How do you rent your website out to local businesses?</h2>Add internal links to the taxonomies the post belongs to Mobile-first. It’s coming. <a href='http://strawberry9697.blog.shinobi.jp/content/create%20strong%20content%20for'>And</a> I still feel that a responsive website, in addition to all the AMP and so, is essential. Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. <h2>Track Desktop and Mobile Analytics and Metrics Separately</h2>Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. The days of <a href='https://ameblo.jp/basic0908/entry-12345482203.html'>keyword</a> “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. <h2>Include your keyphrases on the page and get credit for them</h2>On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google is constantly evolving to better understand the context and intent of user behaviour." <h2>Google Identifies CTR and User Experience as Major Ranking Factors</h2>Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Similar to your <a href='http://sandra.sdbx.jp/index9.html'>title</a> tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. </p>Influencer marketing and publishing opportunities.2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-10-31:/Influencer-marketing-and-publishing-opportunities--1517131946.html<p>Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …</p><p>Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. Linking to authority <a href='http://seoadvice.medianewsonline.com/index18.html'>sites</a> helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. <h2>Create Expert Content</h2>While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Using keywords in <a href='http://seotrainingtips.byethost13.com/index7.html'>your</a> content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 <h2>You’re not a content marketer, unless you’re also an SEO</h2>Add structured data markup in your website's code to include vital business information for Google to find and showcase. Contrary to popular <a href='http://searchmarketing.strikingly.com/blog/it-is-important-to-have-a-mobile-friendly-website'>belief,</a> social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. <h2>Provide explosive growth for your clients and you</h2>SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Where are you seeing the fastest movement in the SERP’s? Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top." <h2>Influencer marketing and publishing opportunities.</h2>The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. When you are <a href='http://seohull.strikingly.com/blog/do-not-duplicate-meta-descriptions'>creating</a> text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. </p>Link baiting for SEO2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-10-31:/Link-baiting-for-SEO-1517132007.html<p>Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. You can stop <a href='http://www.kaaq.org/index.php?document_srl=2977059'>improving</a> certain pages, but the site as a whole can always be improved. SEO allows you to capture demand when a searcher may not even be familiar with your …</p><p>Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. You can stop <a href='http://www.kaaq.org/index.php?document_srl=2977059'>improving</a> certain pages, but the site as a whole can always be improved. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. <h2>Consider a dedicated or virtual dedicated web server</h2>Write locally oriented content: It’s one of the best things you can do to improve local rankings. A Google study <a href='http://seotips.zohosites.eu/oprimising.html'>showed</a> that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. High authority links are great, but in my opinion, relevant links win the game every time. <h2>Use Engaging Language for Effective SEO</h2>Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. The true answer <a href='http://www.watpho.com/reply.php?id=11097'>of</a> whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. <h2>Keep the same name, profile, pic, imagery, and look across your social profiles</h2>A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm" <h2>Link baiting for SEO</h2>SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Get specific by <a href='http://seoadvice.sdbx.jp/ideas/index17.html'>taking</a> a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). </p>Your content marketing campaign will fail unless you integrate SEO2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-10-31:/Your-content-marketing-campaign-will-fail-unless-you-integrate-SEO-1517131966.html<p>When it comes to long-term SEO strategies, there are so many tactics to consider. By highlighting your <a href='http://barbara.hariko.com/more-information/index4.html'>website,</a> you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. For a …</p><p>When it comes to long-term SEO strategies, there are so many tactics to consider. By highlighting your <a href='http://barbara.hariko.com/more-information/index4.html'>website,</a> you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. <h2>It can be a great strategy to focus on long tail keywords</h2>There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. There is no <a href='https://seotipsandtricks.neocities.org/index37.html'>minimum</a> amount of words or text to rank in Google. On-site optimization is all about publishing awesome stuff in the first place. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. <h2>Building a Content Marketing Plan</h2>Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. Short paragraphs: Write <a href='http://greendoorseo.byethost5.com/index28.html'>short</a> paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. <h2>Why do backlinks matter?</h2>Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability." <h2>Your content marketing campaign will fail unless you integrate SEO</h2>Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Google Analytics allows <a href='https://modernvb.com/entry.php?9430-Repeat-keywords-in-your-abstract-and-throughout-the-article'>you</a> to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. </p>On the web, our audience is global2017-10-30T00:00:00+01:002017-10-30T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-10-30:/On-the-web-our-audience-is-global-1517131927.html<p>Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Despite previous assumptions, <a href='http://basic0908.inube.com/blog/7115498/what-is-real-seo/'>a</a> link from a 301 redirected page shouldn …</p><p>Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Despite previous assumptions, <a href='http://basic0908.inube.com/blog/7115498/what-is-real-seo/'>a</a> link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. <h2>AJAX and Single Page Applications (SPAs)</h2>What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? Google’s emphasis on <a href='http://seoadvice.wikidot.com/blog:38'>links</a> is the most significant area of overlap between its organic and local ranking algorithms. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. <h2>You ask what is slow?</h2>Duplicative or unnecessary website content can also hold you back from your true ranking potential. If you make <a href='http://cranberry.hatenablog.com/entry/2018/01/19/152419'>sure</a> people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. <h2>Google guidelines don't agree with your approach</h2>Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty." <h2>On the web, our audience is global</h2>A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. You can <a href='http://seoadvice.sdbx.jp/tips/index23.html'>find</a> terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. When you delete one or more posts or pages from your site, there’s often collateral damage. </p>Why Do SEOs Use Keyword Phrases?2017-10-30T00:00:00+01:002017-10-30T00:00:00+01:00Percival Crusttag:steam.obunko.com,2017-10-30:/Why-Do-SEOs-Use-Keyword-Phrases--1517131965.html<p>How do you educate people so they do value it? If your website <a href='https://clementine55.jimdo.com/technical-seo/'>is</a> trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. No follow …</p><p>How do you educate people so they do value it? If your website <a href='https://clementine55.jimdo.com/technical-seo/'>is</a> trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? <h2>Web 2.0 indexing is great for backlinks</h2>Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Meta tags are <a href='http://searchmarketing.strikingly.com/blog/new-school-seo-focuses-on-high-click-through-rates'>pieces</a> of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. <h2>Google Penguin is specific to the quality of links</h2>Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Arguably, one of <a href='http://seohull.strikingly.com/blog/increase-visibility-to-new-content-you-create'>the</a> most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. <h2>Links make the web go round.</h2>Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things." <h2>Why Do SEOs Use Keyword Phrases?</h2>With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Much of the <a href='https://seocrazy.joomla.com/49-benchmarking-current-traffic-sources-and-volume'>time,</a> it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. </p>Branded anchor text2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-29:/Branded-anchor-text-1517131972.html<p>A great and fast way to convey your goal is by using headlines and taglines. You can <a href='http://topseoblog.blogsky.com/1396/09/29/post-15/Determining-the-goal-for-the-site'>reach</a> out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and …</p><p>A great and fast way to convey your goal is by using headlines and taglines. You can <a href='http://topseoblog.blogsky.com/1396/09/29/post-15/Determining-the-goal-for-the-site'>reach</a> out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. <h2>Concentrate on actionable content</h2>As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. No follow links <a href='https://sansara2.neocities.org/index20.html'>are</a> defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). <h2>Identify (and include) commonly searched keywords</h2>The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. When content is <a href='https://seocrazy.joomla.com/37-many-companies-underestimate-how-much-time-and-money-it-takes'>optimized</a> for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. <h2>Google recommends customer focused content</h2>Stick to these good practices and you’ll be on your way to free traffic. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing." <h2>Branded anchor text</h2>You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Google Analytics will <a href='http://feeds.feedburner.com/indozine/PqIh'>be</a> able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. </p>Once you have someone click on your site, usability becomes your most vital factor2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-29:/Once-you-have-someone-click-on-your-site-usability-becomes-your-most-vital-factor-1517131968.html<p>The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …</p><p>The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. According to Google, <a href='http://barbara.hariko.com/starting_out/index39.html'>natural</a> links leading back to your site are definitely something to strive for. The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. <h2>Use your key phrases in as many URLs as possible</h2>Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. Setting up a <a href='http://seo4u5.webnode.com/l/check-in-on-your-competitor-s-strategies/'>successful</a> SEO strategy can be quite hard. Investing in your skills will definitely pay off though. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. <h2>Build a unique set of citations </h2>There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. If an SEO <a href='http://leadlantern.byethost14.com/index25.html'>tactic</a> worked for one website that does not mean the same can be successfully applied to another. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. <h2>How do You Know Your Website Has Been Attacked?</h2> The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy." <h2>Once you have someone click on your site, usability becomes your most vital factor</h2>Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. If you're trying <a href='http://qtwork.tudelft.nl/qtlab/index.php/SearchMarketing'>to</a> get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. </p>Optimizing for semantic language and understanding the context of keywords is key2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-29:/Optimizing-for-semantic-language-and-understanding-the-context-of-keywords-is-key--1517131922.html<p>Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content …</p><p>Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! The basic thing <a href='http://seotip.seesaa.net/article/456464695.html'>you</a> need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 <h2>
Identify keyword opportunities </h2>Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Your site navigation <a href='http://barbara.hariko.com/next-stage/index29.html'>should</a> be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! <h2>How to approach content from an SEO perspective</h2>Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. While many old-school <a href='http://barbara.hariko.com/facilitate-seo/index30.html'>SEOs</a> believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Use it before it ceases to be an enabler of competitive advantage. <h2>Reasons for executing a domain migration</h2>SEO success relies heavily on the keywords you choose to target. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget." <h2>Optimizing for semantic language and understanding the context of keywords is key </h2>Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Now, keyword stuffing <a href='https://medium.com/@gazhallseo/take-a-niche-down-approach-89e54e9a2'>or</a> having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. </p>Should I start with a blog?2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-29:/Should-I-start-with-a-blog--1517131999.html<p>Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. What we need <a href='http://publish.lycos.com/gretels/2017/12/15/canonical-urls-in-the-wild/'>to</a> understand is that search engine optimization begins …</p><p>Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. What we need <a href='http://publish.lycos.com/gretels/2017/12/15/canonical-urls-in-the-wild/'>to</a> understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. <h2>How to Optimize for Voice Search</h2>Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Over the past <a href='https://ameblo.jp/basic0908/entry-12341251881.html'>few</a> years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. <h2>Use anchor text</h2>If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Check archive.org (Wayback <a href='http://blog.goo.ne.jp/basic0908/e/7573a5704d1a2fc2abffd51d84fcf968'>Machine)</a> or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. <h2>The most important part of SEO is creating content</h2>The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. When pursuing a link, which is more important, relevance or authority? According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks." <h2>Should I start with a blog?</h2>The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. Make sure your <a href='http://cranberry.hatenablog.com/entry/2018/01/08/013000'>backlinks</a> appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. </p>Invest in a third-party monitoring service2017-10-27T00:00:00+02:002017-10-27T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-27:/Invest-in-a-third-party-monitoring-service-1517131973.html<p>Contextual link building is the quickest way to boost your site’s search performance. Apart from knowing <a href='http://basic0908.spruz.com/pt/It-takes-more-than-just-continuous-output-to-get-anywhere-with-a-blog.1-7-2018/blog.htm'>which</a> search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The …</p><p>Contextual link building is the quickest way to boost your site’s search performance. Apart from knowing <a href='http://basic0908.spruz.com/pt/It-takes-more-than-just-continuous-output-to-get-anywhere-with-a-blog.1-7-2018/blog.htm'>which</a> search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. <h2>Every website needs a a proper call-to-action</h2>There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. The website should <a href='http://papyrus19.soup.io/post/640284034/SEO-idealism'>be</a> easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. <h2>Concentrate on actionable content</h2>Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! A fantastic and <a href='http://alton.mee.nu/searchtips/index20.html'>free</a> way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. <h2>Run Co-Marketing Campaigns Alongside SEO</h2>The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. I strongly believe that relevant links have a bigger impact on the algorithm. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings." <h2>Invest in a third-party monitoring service</h2>Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Mobile sites
not only <a href='http://seoadvice.sdbx.jp/advice/index6.html'>use</a> a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. </p>Entirely too genius SEO2017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-26:/Entirely-too-genius-SEO-1517131976.html<p>Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …</p><p>Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Instead of writing <a href='https://hullseo44.blogspot.co.uk/2017/12/research-where-your-competitors-are.html'>on-page</a> copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. <h2>Make your content much more linkable and much more likable</h2>If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. Strategically written website <a href='http://seohull.buffalo.io/seo-makes-dollars-and-sense'>copy</a> includes well-thought-out internal links and calls to action. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. <h2>Clearly stipulate what SEO cannot achieve</h2>Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Maybe the most <a href='http://cranberry.hatenablog.com/entry/2018/01/10/013000'>fascinating</a> thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. <h2>How to approach content from an SEO perspective</h2> Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase." <h2>Entirely too genius SEO</h2>You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. SEO criteria frequently <a href='http://seohull.buffalo.io/how-does-social-media-play-a-role-in-search-engine-rankings'>changes</a> and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. </p>Pay attention to on-page ranking factors2017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-26:/Pay-attention-to-on-page-ranking-factors-1517131945.html<p>Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Search engines scan <a href='http://leadlantern.byethost14.com/index16.html'>captions</a> and metadata separately, so remember to think about how you have tagged and named your original media files too. It helps the …</p><p>Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Search engines scan <a href='http://leadlantern.byethost14.com/index16.html'>captions</a> and metadata separately, so remember to think about how you have tagged and named your original media files too. It helps the search engines quickly determine what the page is about. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. <h2>Move as much programming code as possible to external files</h2>Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. It’s important to <a href='http://gaz.cu.ma/seostrategy/index14.html'>make</a> sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. <h2>Probably the most important thing is ...</h2>When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. While it's true <a href='https://seotips4pros.neocities.org/index39.html'>that</a> keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. <h2>Generate Interest, Give Information, Persuade</h2>Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels." <h2>Pay attention to on-page ranking factors</h2>If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. What Google wants <a href='http://bbs.100.com/thread-140762-1-1.html'>to</a> see is authoritative and relatable links talking about your site. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. </p>The title should be true to the content found on the page2017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-26:/The-title-should-be-true-to-the-content-found-on-the-page-1517131971.html<p>It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …</p><p>It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. The easiest way <a href='http://barbara.hariko.com/seo-basics/index.html'>to</a> build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. <h2>
Follow Gooogle's advice on this</h2>If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Remember: Google wants <a href='http://contactup.io/_u3891/'>to</a> see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. <h2>Make sure your titles are concise and compelling</h2>Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. RankBrain analyzes keywords <a href='https://seotipsandtricks.neocities.org/index14.html'>against</a> searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. <h2>Use relevant search terms in prominent places</h2>Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization." <h2>The title should be true to the content found on the page</h2>Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. If you haven’t <a href='http://cranberry.hatenablog.com/entry/2018/01/24/151436'>done</a> it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. </p>Write a 1000+ words article, forget 5002017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-26:/Write-a-1000-words-article-forget-500-1517131987.html<p>I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. HTTPS secures the <a href='http://hubpages.com/@hullseo'>connection</a> to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the …</p><p>I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. HTTPS secures the <a href='http://hubpages.com/@hullseo'>connection</a> to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. <h2>The first indication should be analytics</h2>Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Performing regular audits <a href='https://seohullblog.wordpress.com/2017/12/16/writing-quality-content-means-writing-original-content/'>on</a> your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. <h2>Getting to position zero using featured snippets</h2>After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. A sitemap is <a href='https://www.gitbook.com/book/gazhall/seo-help-and-advice/details'>a</a> file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. <h2>Getting to position zero using featured snippets</h2>Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly." <h2>Write a 1000+ words article, forget 500</h2>For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Building link popularity <a href='https://seo4u.joomla.com/15-rewrite-tiny-sections-of-the-article'>of</a> a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. </p>Know which tools will give you easy, intuitive, and accurate insights2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-25:/Know-which-tools-will-give-you-easy-intuitive-and-accurate-insights-1517131901.html<p>Modern SEO is about so much more than keywords and meta tags. Choose your keywords <a href='http://seohull.strikingly.com/blog/avoid-duplicate-content-in-your-blog'>carefully,</a> and keep user intent as your primary goal. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in …</p><p>Modern SEO is about so much more than keywords and meta tags. Choose your keywords <a href='http://seohull.strikingly.com/blog/avoid-duplicate-content-in-your-blog'>carefully,</a> and keep user intent as your primary goal. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Having keywords in your domain URL can also give you a small SEO boost. <h2>Attract links, stop chasing links</h2>Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Links have always <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3150347'>been</a> a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. <h2>Avoid multiple H1 tags, and assign a unique H1 tag to each webpage</h2>What would you type into a search engine to find your business website or page? Familiarize your content <a href='https://www.kiwibox.com/basic0908/blog/entry/142622477/headings-and-seo/?pPage=0'>creators</a> with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. <h2>Create helpful and shareable content</h2>Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking." <h2>Know which tools will give you easy, intuitive, and accurate insights</h2>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The truth about <a href='http://seohull.strikingly.com/blog/build-relationships-with-authoritative-local-sources'>improving</a> website search engine rankings is writing content that people are searching for and actually want to read. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. </p>Check your website’s main pages for outdated information2017-10-24T00:00:00+02:002017-10-24T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-24:/Check-your-website-s-main-pages-for-outdated-information-1517131983.html<p>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Google hasn’t spilled <a href='http://seoadvice.sdbx.jp/advice/index39.html'>all</a> its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is …</p><p>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Google hasn’t spilled <a href='http://seoadvice.sdbx.jp/advice/index39.html'>all</a> its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. <h2>Preserve Your Valuable Links</h2>Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. t will take <a href='https://www.dailystrength.org/journals/create-search-engine-user-friendly-pages'>anywhere</a> from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) <h2>Landing page experience</h2>Don't commit the cardinal sin of letting dots ruin your page descriptions The only thing <a href='http://barbara.hariko.com/beginners-seo/index25.html'>you</a> can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. How do you work out the price of SEO packages? While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. <h2>Earning links to establish power</h2> Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals." <h2>Check your website’s main pages for outdated information</h2>Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. Quality is always <a href='https://www.kiwibox.com/basic0908/blog/entry/142687177/useful-high-quality-relevant-content/?pPage=0'>important</a> when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. </p>Internal linking is a secret weapon for SEO2017-10-24T00:00:00+02:002017-10-24T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-24:/Internal-linking-is-a-secret-weapon-for-SEO-1517131984.html<p>ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Without discounting …</p><p>ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Without discounting the <a href='https://sansara2.neocities.org/index2.html'>value</a> of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. <h2>Have a better chance of getting that click through</h2>Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. A large part <a href='http://seotips.sdbx.jp/index17.html'>of</a> the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. <h2>How to Optimize for Voice Search</h2>Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Keyword density is <a href='https://seocrazy.joomla.com/64-blog-commenting-in-seo-and-it-s-need'>no</a> longer important and you should stop any and all strategies aiming at stuffing keywords into your content. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. <h2>“Niche down” approach</h2>If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!" <h2>Internal linking is a secret weapon for SEO</h2>SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Content is king <a href='https://www.dailystrength.org/journals/create-search-engine-user-friendly-pages'>when</a> it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. </p>Use, but don’t overuse your popular phrases2017-10-24T00:00:00+02:002017-10-24T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-24:/Use-but-don-t-overuse-your-popular-phrases-1517131994.html<p>Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. Always ensure that <a href='https://www.dailystrength.org/journals/natural-building-blocks-for-your-website'>your</a> keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than …</p><p>Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. Always ensure that <a href='https://www.dailystrength.org/journals/natural-building-blocks-for-your-website'>your</a> keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. <h2>Is Cross linking bad?</h2>Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Whatever shows up <a href='http://blog.goo.ne.jp/basic0908/e/59f3a8994043c055a02d8e0ecd88af31'>in</a> the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. <h2>Not all negative SEO attacks are readily noticeable</h2>Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. If the content <a href='http://cranberry.hatenablog.com/entry/2018/01/27/151144'>you’re</a> producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Any discrepancies might cause Google to NOT show your business' information on a search result page. <h2>Relevance, not quality</h2>Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way." <h2>Use, but don’t overuse your popular phrases</h2>Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. A good place <a href='http://bastille24.site.pro/About/'>to</a> look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. </p>Create an e-book or guide every few months2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-23:/Create-an-e-book-or-guide-every-few-months-1517131934.html<p>f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …</p><p>f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. It’s not as <a href='http://seoadvice.sdbx.jp/thoughts/index20.html'>easy</a> to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. When you add a link to your website, you are inviting users to leave your site. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? <h2>If you don’t have backlinks, you’re not going to rank</h2>Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Optimizing page titles <a href='http://ttlink.com/mazparker'>for</a> search is best done finding a balance between volume and intent. If you produce great content, but no one’s there to see it, does it acquire links? Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. <h2>Spread the love</h2>The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. SEO is all <a href='http://seoadvice.sdbx.jp/starter/index26.html'>about</a> ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” <h2>Work Hard and Success Will Come</h2>Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one." <h2>Create an e-book or guide every few months</h2>SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Today, due to <a href='https://seocrazy.joomla.com/72-make-sure-your-titles-are-concise-and-compelling'>the</a> way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. </p>Edit, proofread and aim for readability2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-23:/Edit-proofread-and-aim-for-readability-1517131903.html<p>Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. It appears that <a href='https://seotips4pros.neocities.org/index28.html'>when</a> attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been …</p><p>Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. It appears that <a href='https://seotips4pros.neocities.org/index28.html'>when</a> attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. <h2>Use social media to find content creators in your niche</h2>Search engines also take into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. The rank is <a href='http://frances.bloggersdelight.dk/2018/01/12/what-is-your-website-content-about/'>the</a> position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. <h2>SEO + design = greatness</h2>Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer. The website should <a href='http://qtwork.tudelft.nl/qtlab/index.php/SEO-Advice'>be</a> easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. <h2>Closing the Loop</h2>Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team." <h2>Edit, proofread and aim for readability</h2>Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Google is constantly <a href='http://196.43.133.60/wiki/index.php/UserWiki:SEO_Advice'>evolving</a> to better understand the context and intent of user behaviour. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. </p>There are over 1.4 billion searches conducted every hour2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-23:/There-are-over-1-4-billion-searches-conducted-every-hour-1517131965.html<p>Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …</p><p>Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. A new shift <a href='http://gaz.cu.ma/marketingtips/index29.html'>in</a> SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. <h2>More about the pros and cons of link diversification</h2>Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. During the life <a href='http://tony.buzama.com/The-most-obvious-SEO-choice-1517019721.html'>of</a> any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. <h2>Optimise your 404 error page</h2>Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. One of the <a href='https://sansara2.neocities.org/index25.html'>biggest</a> mistakes marketers make when redesigning
websites is that they change their site architecture (create new
pages to replace old ones) and do away with old website pages
that they no longer want to include in their site. These “abandoned”
pages might rank in search engine results pages or may have
backlinks. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. <h2>The best way to escape Google’s Penguin penalty</h2>The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Users searching for your site on Google might not necessarily want to land on your homepage. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap!" <h2>There are over 1.4 billion searches conducted every hour</h2>A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. The algorithms of <a href='http://greendoorseo.byethost5.com/index30.html'>search</a> engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. </p>Determining Your SEO Objectives2017-10-21T00:00:00+02:002017-10-21T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-21:/Determining-Your-SEO-Objectives-1517131941.html<p>When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In the early <a href='http://seotactics.mywebcommunity.org/index40.html'>days</a> of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of …</p><p>When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In the early <a href='http://seotactics.mywebcommunity.org/index40.html'>days</a> of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. <h2>Create Keyword Evaluation Models</h2>Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. You need to <a href='https://seotipsandtricks.neocities.org/index2.html'>come</a> up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. <h2>Produce quality, SEO-friendly content</h2>SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. With the many <a href='https://ameblo.jp/basic0908/entry-12341252171.html'>different</a> resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. SEO changes quickly. Information that was true six months ago, may not be true today. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. <h2>Do Your Research</h2>The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. Google is constantly evolving to better understand the context and intent of user behaviour. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. " <h2>Determining Your SEO Objectives</h2>The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Include the right <a href='http://www.tc.faa.gov/content/leaving.asp?extlink=http%3A//gazhall.com'>rich</a> snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. </p>It depends on your niche2017-10-19T00:00:00+02:002017-10-19T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-19:/It-depends-on-your-niche-1517131963.html<p>Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Search engines reward <a href='http://barbara.hariko.com/next-stage/index25.html'>sites</a> that are user friendly, which means …</p><p>Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Search engines reward <a href='http://barbara.hariko.com/next-stage/index25.html'>sites</a> that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. <h2>Your Customers are searching their query in different ways</h2>Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Today, many sites <a href='http://basic0908.inube.com/blog/7126860/why-should-you-invest-time-effort-and-resources-on-seo/'>use</a> secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. <h2>Link all your content to your social media pages</h2>Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Like most SEO <a href='https://ameblo.jp/basic0908/entry-12343355681.html'>professionals,</a> nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. <h2>A really cool way of writing description tags</h2>The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Have An Effective, Personalize Outreach Template" <h2>It depends on your niche</h2>One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Webpages on HTTPS <a href='http://seohull.strikingly.com/blog/google-values-the-languages-consumers-use'>had</a> positive correlation with higher rankings. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. </p>Redirect Attachment URLs To Parent Post2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-18:/Redirect-Attachment-URLs-To-Parent-Post-1517131951.html<p>It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Google is looking <a href='https://seotipsandtricks.neocities.org/index2.html'>to</a> reward sites …</p><p>It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Google is looking <a href='https://seotipsandtricks.neocities.org/index2.html'>to</a> reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. <h2>Start simple, but don’t skip this step.</h2>If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Keyword density (SEO) <a href='http://seoadvice.sdbx.jp/starter/index18.html'>is</a> the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. <h2>Use Headers — Wisely</h2>Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. If you get <a href='http://darcy.qsite.dk/215340/Blog'>too</a> far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. <h2>The main aim of your content</h2>A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you are focused on a local market, it is also important to get connected with local businesses and organizations." <h2>Redirect Attachment URLs To Parent Post</h2>Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. By sharing <a href='http://pagebin.com/popGdwYD'>content</a> that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. </p>Chase down citations and local links2017-10-16T00:00:00+02:002017-10-16T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-16:/Chase-down-citations-and-local-links-1517131973.html<p>Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Instead of looking <a href='http://seo4u5.webnode.com/l/going-deep-into-the-aspects-of-search-engine-marketing/'>for</a> one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column …</p><p>Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Instead of looking <a href='http://seo4u5.webnode.com/l/going-deep-into-the-aspects-of-search-engine-marketing/'>for</a> one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. <h2>Comment links for SEO</h2>Most companies use SEO to increase website traffic, which in turn, increases revenue. Make sure that <a href='http://seoguide4u.angelfire.com/site-structure.html'>your</a> website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. <h2>Low hanging backlink fruit</h2>Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. To offer the <a href='http://gaz.cu.ma/marketingtips/index1.html'>best</a> possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. <h2>Include media on your website</h2>A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info." <h2>Chase down citations and local links</h2>Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. An organic search <a href='https://www.dailystrength.org/journals/what-are-backlinks'>strategy</a> that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. </p>What should you look for?2017-10-16T00:00:00+02:002017-10-16T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-16:/What-should-you-look-for--1517131997.html<p>Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …</p><p>Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. Blog comments are <a href='http://seoadvice.sdbx.jp/tips/index26.html'>a</a> great way to promote content, diversify anchor text and build out a natural link profile. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. <h2>The first indication should be navigation</h2>The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Page load speed <a href='https://issuu.com/gazhall6/docs/seo-hull'>is</a> also a ranking factor, especially for mobile. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. <h2>Add a ton of value to your clients </h2>The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. Keyword selection requires <a href='https://www.dailystrength.org/journals/it-s-a-new-era-for-seo'>its</a> due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. <h2>Why should you invest time, effort, and resources on SEO?</h2>Most companies use SEO to increase website traffic, which in turn, increases revenue. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want." <h2>What should you look for?</h2>Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. What used to <a href='https://seocrazy.joomla.com/103-niche-directories-are-all-the-rage'>be</a> a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. </p>Technical aspects of search engine marketing2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-15:/Technical-aspects-of-search-engine-marketing-1517131923.html<p>Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. One of the <a href='https://clementine55.jimdo.com/technical-seo/link-analysis/'>most</a> common problems for webmasters who run
both …</p><p>Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. One of the <a href='https://clementine55.jimdo.com/technical-seo/link-analysis/'>most</a> common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. <h2>Use social media to find content creators in your niche</h2>Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Off page SEO <a href='http://gaz.cu.ma/marketingtips/index21.html'>is</a> a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. <h2>Optimize all your images to gain new opportunities for search ranking.</h2>The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. You need to <a href='http://unicornwings.jugem.jp/?eid=30'>see</a> things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. <h2>Link Outreach</h2>If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. " <h2>Technical aspects of search engine marketing</h2>If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Getting your business <a href='http://blog.goo.ne.jp/basic0908/e/c51abb97505c75b6543104b84c253914'>included</a> in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. </p>Don't allow the most rewarding business opportunities to fall right through your hands2017-10-13T00:00:00+02:002017-10-13T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-13:/Don-t-allow-the-most-rewarding-business-opportunities-to-fall-right-through-your-hands-1517131994.html<p>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. A good trick <a href='https://ameblo.jp/basic0908/entry-12341012356.html'>is</a> to dig into your Google Analytics to see the top visited pages on your site. Enter one of …</p><p>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. A good trick <a href='https://ameblo.jp/basic0908/entry-12341012356.html'>is</a> to dig into your Google Analytics to see the top visited pages on your site. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. <h2>Create Visual Content (Especially “Embeddable Images”)</h2>Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. Paid links are <a href='http://seotactics.mywebcommunity.org/index31.html'>another</a> no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. <h2>How Google's +1 Button Affects SEO</h2>Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Google’s mission is <a href='http://seoadvice.sdbx.jp/thoughts/index35.html'>to</a> organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. <h2>Quality Content</h2>Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Guest articles are a good way
of improving your branding
and getting high-quality
backlinks. This area of offpage
optimization has more
to do with editing and PR. So
you should look for publication
channels that would be a good
fit for you to write guest posts. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page." <h2>Don't allow the most rewarding business opportunities to fall right through your hands</h2>The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Video content is <a href='https://about.me/g_hall'>a</a> great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. </p>Have a Site Map and Text-only Navigation2017-10-11T00:00:00+02:002017-10-11T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-11:/Have-a-Site-Map-and-Text-only-Navigation-1517131926.html<p>When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. To …</p><p>When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. To fully make <a href='http://seohull.strikingly.com/blog/content-marketing-serves-more-than-one-very-useful-purpose'>the</a> most of local SEO, you need to ensure that all of your content is pointing to your target areas. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. <h2>Work out an engagement strategy that is win-win for everyone</h2>Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. If you want <a href='http://searchmarketing.beep.com/what-is-seo-really-about-2017-12-11.htm'>to</a> increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. <h2>The best practices in SEO change very little from year to year</h2>Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. You should include <a href='http://library.csu.edu/mediawiki/index.php/SEO-Advice'>a</a> sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. <h2>Market Segmentation</h2>Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. Any discrepancies might cause Google to NOT show your business' information on a search result page. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline." <h2>Have a Site Map and Text-only Navigation</h2>Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. As you create <a href='http://unicornwings.jugem.jp/?eid=3'>content</a> for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) What would you type into a search engine to find your business website or page? </p>You have an opportunity to write something and rank highly2017-10-11T00:00:00+02:002017-10-11T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-11:/You-have-an-opportunity-to-write-something-and-rank-highly-1517131915.html<p>The search engines must execute multiple tasks very well to provide relevant search results. While it’s easy <a href='https://sansara2.neocities.org/index12.html'>to</a> find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Keyword research can help you discover new content opportunities …</p><p>The search engines must execute multiple tasks very well to provide relevant search results. While it’s easy <a href='https://sansara2.neocities.org/index12.html'>to</a> find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. <h2>What should be your strategy for those long keywords?</h2>While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Many years ago, <a href='https://cdn.retnid.network/wiki/index.php/User:Gazhall'>Google</a> put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. <h2>Does the content bring through traffic outside of organic search?</h2>Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Many beginner bloggers <a href='http://barbara.hariko.com/next-stage/index7.html'>and</a> webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Really good SEO is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. <h2>Usurp The SERP</h2>Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept." <h2>You have an opportunity to write something and rank highly</h2>Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. When creating an <a href='http://topseoblog.blogsky.com/1396/10/30/post-70/SEO-for-lead-generation-Pros-and-cons'>asset,</a> it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. </p>Domain Age Is More Important For Backlinks2017-10-10T00:00:00+02:002017-10-10T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-10:/Domain-Age-Is-More-Important-For-Backlinks-1517131966.html<p>Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Whether it's your <a href='http://cranberry.hatenablog.com/entry/2018/01/08/013000'>friends,</a> relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or …</p><p>Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Whether it's your <a href='http://cranberry.hatenablog.com/entry/2018/01/08/013000'>friends,</a> relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. <h2>Choose a host with an excellent uptime track record</h2>Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. If you <a href='http://barbara.hariko.com/beginners-seo/index37.html'>are</a> linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. <h2>Use anchor text</h2>Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Competitor analysis is <a href='http://vanessa2.blog.fc2.com/blog-entry-23.html'>nothing</a> new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. <h2>Page load speed</h2>When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google continues to use natural, quality inbound links as a main ranking factor." <h2>Domain Age Is More Important For Backlinks</h2>When it comes to long-term SEO strategies, there are so many tactics to consider. Google started penalizing <a href='http://seotactics.mywebcommunity.org/index22.html'>mobile</a> unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. </p>Its true content is the reality of SEO2017-10-10T00:00:00+02:002017-10-10T00:00:00+02:00Percival Crusttag:steam.obunko.com,2017-10-10:/Its-true-content-is-the-reality-of-SEO-1517131959.html<p>Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Like titles, search <a href='http://cranberry.hatenablog.com/entry/2018/01/21/204432'>engines</a> typically give headings a higher …</p><p>Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Like titles, search <a href='http://cranberry.hatenablog.com/entry/2018/01/21/204432'>engines</a> typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. <h2>Promote for links, not penalties</h2>Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Blogger outreach is <a href='http://vanessa2.blog.fc2.com/blog-entry-17.html'>a</a> process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. <h2>Write Meta Data for Real People</h2>SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. SEO is about <a href='http://seoadvice.sdbx.jp/thoughts/index19.html'>providing</a> value, not tricking search engines into ranking you higher. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). <h2>Relevancy score</h2>Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. " <h2>Its true content is the reality of SEO</h2> is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). An authority website <a href='http://cranberry.hatenablog.com/entry/2018/01/25/151344'>is</a> a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Stop marketing to audiences and instead market to customers at scale. </p>