I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request.
To get fast rankings, you need a fast site
Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Create and submit
sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO.
Optimization ensures the Website is easy to crawl
If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Through links, search
engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term.
Generate Interest and Give Information
Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Gaz Hall, a
Freelance SEO Consultant, commented: "A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names."
Use Cases
There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. The more people
who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it.